Detroit Hitch Co,. a major distributor of products in the RV industry in the Michigan and Ohio area, has announced key management changes to further enhance its marketing strategy
Lana and Joe Volpe, the founders and owners of Clawson, Mich.-based Detroit Hitch Co., announced the appointments of Mike McDonald as president and Mike Wojcik as vice president of sales. Lana Volpe and Joe Volpe will continue in their current positions as secretary-treasurer and CEO, respectively, according to a news release.
The Volpes put Detroit Hitch Co. on the map over 30 years ago with their humorous trade show routine “Get Hitched Here.” Dressed as bride and groom, the Volpes introduced the trade and their customers to various product lines. They may hold some sort of unofficial record after appearing for 62 days of shows in their original wedding clothes. This marketing strategy played a part in Detroit Hitch gaining a dominant role in distribution in the Detroit market.
Along with its strong commitment and service to both its vendors and customers, Detroit Hitch Co. is looking forward to a successful 2011 and the years beyond, the release concluded.