Dicor Products (www.dicorproducts.com), the RV industry’s leading supplier of roofing materials, has begun posting a series of instructive show-and-tell videos for RV owners on its website about RV roof care.
The videos may be accessed by going to www.dicorproducts.com/resources/care. Visitors will be greeted by Rudy, Dicor Products’ roof care icon, and can click on the videos listed on that page, according to a news release.
Two initial videos feature well-known RV educator Mark Polk. In one, he walks through the steps for effectively using Dicor Products’ lap sealant to seal cracks and deterioration in existing roof seals. In another, Polk shows simple ways to determine whether an RV is covered by an EPDM membrane or TPO material (it can make an important difference in the kind of sealant to use).
Also posted on the site is a growing library of “Rudy RV Improvement Reports” — every-other-week e-Bulletins to RVers about different aspects of RV care, from getting out black streaks to using specialized roof coatings. RVers can subscribe to these helpful emails on the same webpage as the videos.
“The videos and the e-Bulletins are our way of helping RVers take good care of their roofs to extend the life of their RVs.” said Dave Majewski, vice president of aftermarket sales and marketing at Dicor Products. “We think people will find the videos exceptionally helpful because they are simple and straightforward and they allow people to see exactly what we’re talking about regarding RV roof care.”
“Rudy represents the collective expertise of Dicor Products’ 25 years of industry experience that we want to share in the helpful spirit of RVing. With Rudy, we can speak directly to RVers about the best way to use the products we put on the shelf. We know RVers appreciate information straight from the source.“
More roof care videos will be posted in the upcoming months, creating a comprehensive resource center for RV care. “We’re always looking for ways to make RVing better,” said Majewski. “That’s our commitment to our industry partners and to the RV owner. We want everyone to find what they’re looking for in an RV. We want to help make those things work and keep working.”
For more about Dicor, this consumer education initiative, and a number of new products from Dicor Corp. affiliates, visit the “Center for the Amazing” at the Dicor booth (North Wing Lobby, Hall 2A) during the National RV Trade Show in Louisville Nov. 27 to 29.
Dicor Products is an affiliate of Dicor Corp., a leading RV supplier and innovator in bringing new product solutions to the RV industry. See http://www.dicor.com.
Elkhart, Ind.-based Dicor Corp. has named Larry Lebryk as director of marketing, replacing Dwayne Nickel who recently retired.
According to a press release, Lebryk joined Dicor in January of 2011, serving as aftermarket manager where he assisted with aftermarket planning and execution along with other marketing and show activities.
Prior to Dicor, Lebryk worked in marketing and communications for Girard Products in San Clemente, Calif., helping in the marketing and coordination of their “On Demand” water heater new product launch. Lebryk also logged 17 years for a major supplier to the RV market, becoming director of marketing/aftermarket sales manager/manager of international sales.
“Larry has a successful history in marketing and management roles in the RV industry,” said Gregg Fore, president of Dicor. “Larry is well respected for his work with vehicle manufacturers and suppliers, and that experience will serve him well as he directs Dicor’s marketing efforts into the future.”
“Dicor has had an outstanding marketing presence over the past few years that has brought new products and strategies to the fore,” said Lebryk. “I appreciate the opportunity to be an integral part of that momentum and to build on it. We’re focused on bringing new products and services to both manufacturers and the aftermarket that can make a difference. This is an exciting time to be at the Dicor Corporation.”
For more information about Dicor, visit www.dicor.com.
The husband and wife team of Dwayne and Julie Nickel will be retiring from Dicor Corp. as of Aug. 31.
According to a press release, Dwayne Nickel is a 39-year industry veteran, starting with Kinder Manufacturing in 1973 after obtaining a bachelor’s degree from Wichita State University in business/marketing. He also served in the U.S. Army from 1966 to 1969, including a tour of duty in Vietnam.
At Kinder, he rose in the ranks to executive positions, including vice president of sales and marketing and president. In 1986 he left to found Contra Seating and later joined the Lux Co. division of Coachmen Industries Inc., where he served in sales management and product development. In 1995 he moved to Fabwell/Owens Corning, where he was vice president of marketing and director of business development before coming to Dicor in 2007 as director of marketing.
Julie Nickel has been in the RV industry for 22 years, serving with Dometic Corp. for 20 years before coming to Dicor in 2011 as website administrator and events coordinator. At Dometic, she managed and coordinated collateral materials, samples, literature and point-of-purchase fulfillment for the aftermarket and manufacturers. She also operated Dometic’s internal resource center for print materials.
Dwayne Nickel noted, “I really appreciated the opportunity at Dicor to help bring a new and different product perspective to the industry. Establishing global relationships and sourcing new products are among the highlights of my time here.”
Julie Nickel added, “It’s been a pleasure to be part of the Dicor family. This past year it’s been exciting to be part of launching our extensive new website.”
Elkhart, Ind.-based Dicor Corp. affiliate United Shade has created a new contract division to refocus its efforts on the commercial market for window coverings.
According to a press release, United Shade has shifted personnel from its Window Expressions affiliate, which formerly served both decorator/designer home markets as well as commercial customers, to the new contract division. This division will exclusively focus on larger commercial accounts, offering a full line of window coverings. Window Expressions no longer exists as a separate corporate entity.
“We see larger opportunities in the commercial market,” said Braden McCormick, president of United Shade. “This move allows us to take advantage of our manufacturing strengths for commercial products. Our main manufacturing facility in Indiana offers exceptional capacity for quick production of large orders, and our central location in the U.S. enables delivery within a couple days to any part of the country.”
Commercial applications involve offices, schools, hospitality, health care operations and other demanding environments. Smart Series Roller Shades have been the core products for Window Expressions’ business, and will remain so with the contract division, including Smart Power Roller Shades, Smart Rise Roller Shades, Smart View Roller Shades and SmartWeave Roller Shades. Other commercial products include vertical blinds, horizontal blinds, mini blinds and honeycomb blinds.
The United Shade contract division website (www.unitedshadecontract.com) has been expanded to accommodate all Window Expressions products as well as new products in the Contract Division. The site will also contain product demo videos and installation and repair videos.
Dicor Corp. affiliate Seal Design is opening up another market niche within the marine and RV industries as the exclusive distributor of a new mold release coating, said Greg Kelly, general manager of the division.
The latest expansion of Dicor Corp.’s offerings is for FRP, ABS and fiberglass molding suppliers serving the RV and marine industries. Such molding operations make boat hulls, interior molded ABS, injected molded and roto cast parts for marine products, and a number of significant parts for RVs, such as front and rear caps, ground effect products and various ABS parts.
Called Release Rite 7000, the mold release features a tough, durable film that allows multiple mold releases with one spray-on application, and can easily be touched up as needed. It has an exclusive chemistry composed of an aqueous co-solvent blend of a semi-composite release agent intended for most general composite and FRP molding operations, including phenolic, epoxy and fiberglass applications.
“Release Rite has a very complex chemistry and is a very high quality mold release agent that we’ve been able to make cost-competitive,” said Kelly. “Its big advantage is the cost savings in terms of productivity that it brings to molded parts suppliers. With Release Rite, they can get a lot more ‘pulls’ before they have to recondition the mold. And when they do recondition molds, it will take less time and create lest disruption. Its spray-on application also facilitates ease-of-use and makes it perfect for bigger molds.”
Seal Design will also be introducing a complete line of new release agents for the broader injection molding industry, including injection and compression rubber molders.
“As the exclusive supplier of this product, this is a great opportunity for us in a whole new market,” said Kelly.
Elkhart, Ind.-based Dicor Corp., a major, long-time supplier for the RV industry, has announced its intent to enter the marine market. Directed by its Seal Design affiliate, this expansion will bring a range of new components and aftermarket offerings to marine manufacturers and dealers, including a number of products Dicor recently introduced to the RV market.
According to a press release, Dicor’s initial product offerings include new, more durable and easier to apply sealants, deck hardware, new floor and furnishing options, and new motorized or manual Sun Screen roller shades.
“We knew when we released these products for RVs that many of them would crossover very well into marine applications,” said Gregg Fore, president of Dicor Corp. “With the economy slowly reviving, marine manufacturers are looking to upgrade their offerings to bring back customers. We thought this would be an optimum time to help them do that. It’s the next step in a number of steps we’ve taken lately to grow our business.”
“We’ve been studying the marine market for some time,” said Greg Kelly, general manager of Seal Design. “And that is one of the first things the industry needs to know about us. We do our homework. We have high standards. All our products are proven and tested before going to market. And once they are sold, we’re still around to help. We do everything we can to make sure manufacturers have a successful experience in installing the product, that dealers have a successful experience in selling it, and that consumers have a better boating experience for using it.
He added, “That means we provide a lot of ‘back door’ engineering help with things like production efficiency and inventory control as they relate to our offerings. We pride ourselves on pro-active and timely service, and in aggressively seeking out solutions for our customers. That’s been at the heart of our success for more than 25 years in the RV industry, and it will be the heart of our success with the boating community.”
Among Dicor’s marine offerings will be a number of flexible table options from the company’s Dicor Products affiliate that allow for comfortable but space-saving seating in tight cabin areas. From its United Shade affiliate, Dicor is offering some of the recent trends in window coverings for both aftermarket and manufacturer sales.
Seal Design also brings its line of automotive and residential quality sealants along with Dicor’s TPO flooring. Seal Design’s SealTite hot melt caulk replacement and Touch-N-Seal polyurethane sprayed foam system not only provide tighter, more durable seals, but also simplify and improve manufacturing application.
For more information about Dicor Corp.and its affiliated companies, visit www.dicor.com.
A group of eight RV industry executives met Thursday (April 12) evening with two freshmen Republican U.S. Congressmen at Ruth’s Chris Steak House in Mishawaka, Ind., in what amounted to a “bridge-building” session for both sides.
The meeting was called by U.S. Rep. Marlin Stutzman, a farmer from Howe in LaGrange County just east of Elkhart whose 3rd District includes much of Elkhart County, and Congressman Larry Buchson, a heart surgeon from Newburgh in southern Indiana’s 8th District and a member of the House Committee on Transportation and Infrastructure.
The Recreation Vehicle Industry Association’s (RVIA) staff had a hand in pulling together the get-to-know-you session, according to Gregg Fore, current chairman of RVIA and president of Elkhart, Ind.-based Dicor Corp. “The primary goal, as I had talked to Marlin Stutzman about this some months ago, was about trying to find an opportunity to get some RV folks together to meet with him because he had not had the opportunity to do that since he had been elected to office,” said Fore.
Stutzman, who currently serves on the House Committees on Agriculture, Budget, and Veterans’ Affairs, says Buchson’s seat on the Transportation makes his role rather pivotal for Elkhart County’s RV contingent.
“Yeah, I had been working with Congressman Buchson, and the RV industry had an issue with trailer-axle weights, and he was willing to take the lead on that and actually get the issue into the transportation bill to promote the RV industry,” said Stutzman, whose own father once worked for Coachmen Industries Inc. “So last night, I thought it would be helpful both to folks in the RV industry and to Congressmen Buchson to have the opportunity to sit down and meet each other and build those bridges and work together with myself and Larry and folks in the RV industry. We had a great visit and we’re looking forward to working together in the future as well.”
Among the topics discussed: A stymied transportation bill, formaldehyde issues, energy policy, the economy, the budget — or a lack thereof — and potential standards issues affecting recreational park trailers.
Doug Gaeddert, a general manager for Elkhart-based Forest River Inc. and 1st vice-chairman of RVIA, said it was time well spent. “It was productive and they’re (the two freshmen Congressmen) far more educated than they were before we got there. All in all, it looks like both of them ran for public office for the right reasons.”
“They were very interested in learning more about the industry, getting an update on industry trends as well as any challenges and difficulties we were facing that might impede our progress,” added RVIA Public Relations Committee Chairman B.J. Thompson, president of BJ Thompson Associates, Mishawaka.
Suffice to say that this probably isn’t the last the industry has heard from Stutzman, who’s unopposed in the primaries but faces re-election this fall against any one of six Democrats, as a potential political ally.
“No, absolutely not,” said Stutzman. “I have an agriculture background and also a trucking industry background, and we used to haul cargo trailers and other products for the RV industry when we were in the trucking business. So, obviously it’s a huge part of our economy in northern Indiana. And, with friends and neighbors that work in the industry, I know how important the RV industry is to our economy and also to the lives of people in our community. So this is something that I feel very passionately about, and the hard work and the values of the RV industry are the kinds of things we want to promote and support as much as we can.”
Elkhart, Ind.-based RV supplier Dicor Corp. has teamed up for 2012 with RVBusiness (RVB) to sponsor “RV Capital Talk,” the popular Internet TV show that’s accessible on RVBUSINESS.com as well as RVNN.TV’s own consumer Internet network.
Dicor, best known as a supplier of RV roofing and wheel products, has significantly expanded its product offerings over the past two years through its four affiliated companies: Dicor Products (roofing, wheel coverings and other specialty products), United Shade (multiple RV shade designs), Seal Design (sealants to weatherize and insulate RVs) and Vixen Composites (a new manufacturing system for RV sidewall composites).
“We’ve developed a great range of offerings, but all of our companies share the same approach of providing proven products, innovation and service that manufacturers, dealers and consumers can rely on,” said Dicor President Gregg Fore. “Our products help create a better RV experience and that is what everyone in our industry should be about. We believe ‘Capital Talk’ can play an important role in communicating such perspectives, so we’re glad to be a sponsor.”
RVB and RVNN.TV are working together to take “RV Capital Talk” to the next level in its second year as a media offering that both informs and entertains industry viewers on RVB’s busy industry news site – the leader in terms of unique “visitor” traffic.
The show also opens an industry window for consumers via the year-old RVNN.TV Internet television network, which is produced by RVNewsNet LLC and uses the same streaming technology as Netflix to deliver “RV Capital Talk” and several of the network’s RV consumer programs to over three million North American households.
“We consider Dicor’s core business principals and solid reputation a logical and fitting match for RVBusiness and the way we’ve tried to establish ourselves in our first year as an independent trade journal, “ says RVB Publisher Sherman Goldenberg, who, with partner Beverly Gardner, purchased the publication and website in early 2011. “This is an important step for us and, we trust, for our friends at Dicor.”
RVNN.TV founder Andrew McCaskey says “Dicor’s forward-thinking support and willingness to extend a bridge to consumers by making “RV Capital Talk” broadly available in new media builds consumer trust for the industry and its products, offering millions of consumers a closer look at the ‘World of RV’s.’”
Dicor Corp. is rebranding its companies, which operate independently of each other, to create a uniformity of design message, websites and packaging, according to a report in the South Bend (Ind.) Tribune.
“All of our companies share some very basic philosophies and basic competencies,” said Gregg Fore, president of the Elkhart, Ind.-based supplier who also serves as chairman for the Recreation Vehicle Industry Association (RVIA). “Our decision to blend the strengths of the various companies into a single brand began 18 months ago. “It’s a very long process, but I can tell you that only 18 months in, the value is very real.”
Dicor primarily serves recreational vehicle markets throughout North America and is known as a supplier for roofing and wheel products. Over the years, it has expanded its market through acquisitions and startups to include United Shade, which makes window shades — including motorized ones — for RVs; Vixen Composites, a manufacturing system that addresses problems with composites used for RV sidewalls; SealDesign, which manufactures sealants to keep out the weather and insulate RVs; and Window Expression, a subsidiary of United Shade that sells to commercial construction companies instead of the RV industry.
“They are a combination of new startups to fill a market niche or new purchases of companies that we can blend into our core operation,” Fore said. “If a company blends well with our core operational values — that’s what has interest to us.”
The company is growing fast. In the first six months of 2011, revenue increased 15% compared with the same time period in 2010.
“We’ve shown a consistent pattern of growth both in terms of revenue and employment,” Fore said. “We’ve had a lot of longevity with our employment. When I started with the company 21 years ago, we had around 10 employees. Now we have about 120 or so.”
Recently the company has also added new management personnel, facilities and products. This growth and innovation landed the company on the 2011 “Indiana Company to Watch” list.
At the Louisville Show in November, Dicor showcased some of its newest products — some the company has developed and some it is partnering with other companies to make available.
These include an all-new system of RV cabinetry the company brought in from Europe, that simplifies the structure and allows more design techniques and a new composite — a large, flat panel made of all synthetic products — that’s up to 10 feet wide and up to 4 inches in diameter, which is used for an RVs walls.
“We started this brand-new venture in Vixen Composites. It is rare for a private company to start something that no one else is doing,” Fore said.
The South Bend Tribune reported that the company wanted to set itself apart from others of its kind, so it built a machine capable of making up to 10-foot-wide composites. It uses a moving mold process, where the composite is molded as it travels along a production line, rather than a static — or stationary — mold process.
“It has a smaller footprint, fewer emissions, results in a panel that is seamless and has a greater strength than static panels and is lighter in weight than a static mold,” Fore said.
The company’s website demonstrates the strength of the panels with a video showing what happens to a panel when a brick or bowling ball is dropped on it from one story up. (Watch the video on the RVBUSINESS.com home page).
In addition to the composites, Dicor also demonstrated some of its older products at the trade show.
“We played on the long-term history. We’ve been in the roofing industry for almost 22 years and we have a majority market share,” Fore said, explaining that the company also showcased its decorative wheel products, which is a line it has produced for 27 years.
So, what are the company’s plans for the future?
“Well, we don’t want to stop growing. Our goal is to continue down that path. It will be internal growth through market share and through product line. Through acquisition or startup as those things become available to us.”
“It is important to us to build an enterprise that has longevity for the employees, that has teeth, that can continue to grow whether or not I happen to be involved or one of the other partners is involved,” Fore said. “They know that we are trying to do things in the future in their best interest, consequently they will do things today in our best interest.”
Seal Design LLC recently introduced its Seal-Tite hot melt sealant for RV windows, doors and hatches that can “reduce manufacturers’ sealant cost by 30%,” according to a press release.
Nitrogen gas is infused into the sealant material, volumizing it and enabling the material to spread farther and seep more effectively into small gaps to create an impervious seal. Seal Design, a subsidiary of Dicor Corp., said that because of the deeper penetration, manufacturers save on material costs.
The new closed-cell, gas-sealant mixture is easier to compress when solid and also less likely to over-compress, retaining good rebound or reflexive qualities. It also reduces sagging to maintain uniform thickness while still offering a seal that is as durable as the non-infused material.
The caulk and putty replacement is a highly stable sealant that can be applied by the manufacturer quickly and accurately with a hot-gun or robotic process that keeps bleed waste and cleanup to a minimum, according to the release.
Also, unlike caulk and putty tape, Seal-Tite does not crack, shrink or deteriorate over time, maintaining a solid, worry-free seal. In addition, it is a green product manufactured in accordance with Energy Star and American Architectural Manufacturers Association specifications.
The volumized product will let RV manufacturers do more with less material, and take advantage of a newly developed robotic application option that applies the sealant with consistent automotive quality faster than ever, said Greg Kelly, general manager of Seal Design.
“We’re talking a fraction of the time it would take for an assembler to seal a fixture with standard caulking. It can replace the manufacturer’s inventory of several different kinds of caulks and sealants,” Kelly noted. “With nitrogen infused Seal-Tite applied robotically, you get a consistent, automotive quality result — a precisely placed, solid, durable seal that’s going to stand the test of time and weather,” he said.
The infused sealant also sets up faster for increased line speeds and production rates.
For more information, visit www.sealdesignllc.com, call toll free 877-262-0954, or email firstname.lastname@example.org.