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Discover Canada RV Inks Northwest Pact

January 24, 2011 by · Leave a Comment 

Picture 1Discover Canada RV Ltd., an Oshawa, Ontario-based marketing distributor of U.S.-made RVs sold exclusively through Canadian retailers, has signed a new contract with an RV manufacturer to provide towables built in the Northwest to RV dealers in British Columbia and Alberta.

The manufacturer will build Cobalt Trail, an entry-level fiberglass ultralight travel trailer, and Cabot Trail, a stick-and-tin, entry-level travel trailer, to Canadian specs, Jory McDonald, vice president of Discover Canada Ltd., told RVBUSINESS.com.

Shipments will begin in March.

Building the units in the Northwest will save several thousand dollars in shipping charges as units previously bound for the western provinces had been built in Indiana, McDonald explained.

“It’s important for our western Canadian dealers because it’s closer access to manufacturers for freight purposes and we are able to get the product much more quickly,” he added.

Discover Canada RV Ltd. added 13 dealers in 2010, bringing the total to 53, and reported more than a 30% sales increase in 2010 over 2009, McDonald said.

McDonald and his partners, Joe Jandrisch and Benoit Riberdy, began their program in 2007 after they identified a void in the Canadian marketplace with regard to value-priced RVs that have a distinct Canadian appeal.

The company deals in products built to specifications and tastes of Canadian consumers and offers larger territories for greater dealer profits. Other selling points: Aggressive marketing material and an effective website, a Canadian parts and warranty department and Canadian territory representatives who understand each unique Canadian market area.

For more information, go to www.discovercanadarv.com.

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Discover Canada RV Holds First Product Show

November 4, 2010 by · Leave a Comment 

Dealers view some of the product displayed at the first Discover Canada RV Ltd. show Oct. 28 in Granby, Quebec.

Dealers view some of the product displayed at the first Discover Canada RV Ltd. show Oct. 28 in Granby, Quebec.

Discover Canada RV Ltd., an Oshawa, Ontario-based marketing distributor of U.S.-made RVs sold exclusively through Canadian retailers, hosted a successful inaugural RV show Oct. 28 at Le Castel Hotel & Spa in Granby, Quebec, according to Vice President Jory McDonald.

At that show, Discover Canada displayed 30 specially branded towable models built to Canadian specs by several U.S. companies.

McDonald says he and his partners, Joe Jandrisch, Benoit Riberdy, identified a void in the Canadian marketplace in 2007 with regard to value-priced RVs that have a distinct Canadian appeal.

“We’ve negotiated repurchase agreements with all major Canadian wholesale lenders including GECDF, BMO and National Bank of Canada,” he reports. “Indiana RV manufacturers Heartland RV, Crossroads RV, Hyline Enterprises, Kaddy Kruiser and Monaco RV LLC build products for Discover Canada RV, based on our Canadian specifications.”

The firm currently does business with 53 dealers from across Canada and approximately half of them participated in the late October show, McDonald said.

Canadian dealers normally place their orders with U.S. OEMs in January after the Louisville Show, says McDonald, but in some cases have now opted instead to place those orders earlier due to his firm’s efforts.

“We felt it was appropriate to move us forward ahead of the Louisville Show to enable our dealers to buy to avoid backlog and avoid freight issues,” McDonald said. “We wanted our dealers to get ahead of the wave of orders. They experienced delays in getting 2010 product, and we couldn’t afford to let that happen again.”

“We plan to do this again next year, but it might be a bit earlier,” he added.

Some of the product displayed at Discover Canada RV show.

Some of the product displayed at Discover Canada RV show.

Quebec was chosen as the site for the first show because Discover Canada has a strong following there, McDonald noted.

“Our success comes from offering our dealers a number of unique but strong advantages that they cannot receive directly from a U.S. manufacturer,” said McDonald.

Among them, he adds, is the fact that the company deals in products built to specifications and tastes of Canadian consumer and offers larger territories for greater dealer profits. Other selling points: Aggressive marketing material and an effective website, a Canadian parts and warranty department and Canadian territory representatives who understand each unique Canadian market area.

For more information, go to www.discovercanadarv.com.

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Discover RV Canada Announces First RV Show

September 27, 2010 by · Leave a Comment 

Picture 1The fledgling Canadian firm, Discover Canada RV Ltd., will hold its inaugural Canadian RV Show Oct. 28 at Le Castel in Granby, Quebec.

The Oshawa, Ontario-based RV marketing company currently distributes 11 brands being manufactured by five manufacturers, all based in Indiana, to 53 dealers across Canada, according to a news release.

The principal owners are Joe Jandrisch, Benoit Riberdy and Jory McDonald, who have a combined 60 years of Canadian RV wholesale distribution experience.

As McDonald explained to RVBUSINESS.com, “In 2007, we recognized a void in the Canadian marketplace of value priced RVs that have a distinct Canadian appeal. We’ve negotiated repurchase agreements with all major Canadian wholesale lenders including GECDF, BMO and National Bank of Canada. Indiana RV manufacturers Heartland RV, Crossroads RV, Hyline Enterprises Kaddy Kruiser and Monaco RV LLC build products for Discover Canada RV, based on our Canadian specifications.

“Our success comes from offering our dealers a number of unique but strong advantages that they cannot receive directly from a U.S. manufacturer such as:

  • Our products are built to our specifications and aimed at the Canadian RV consumer.
  • Larger BTA’s for greater dealer profits.
  • More and better marketing material and a great website.
  • Canadian parts and warranty department.
  • Canadian territory representatives that understand each unique Canadian market area.

For more information, visit the company’s website at www.discovercanadarv.com for a complete review of our product offerings.

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