RV Warranty Forever Inc. (NWAN) announced that Hammond, La.-based Dixie RV Superstore has been named the exclusive RV Warranty Forever dealer in the Northwestern Florida and Southern Louisiana markets.
Previously, RV Warranty Forever announced that Clem’s RV in Ellwood City, Pa., had been named the exclusive dealer in the Western Pennsylvania market
According to a press release, Dixie RV will now be able to offer a lifetime warranty on every new and eligible pre-owned unit they sell for as long as the purchaser owns their unit. The RV Warranty Forever program, rolled out last November, is provided to the customer by Dixie RV at no additional cost.
The RV Warranty Forever Program, marketed by National Automotive Experts (NAE) in Strongsville, Ohio, is backed by an “A” rated insurance carrier, the company said. “We are pleased to now be able to offer a lifetime warranty program to the RV industry like we have for years in the automotive industry,” said Kelly Price, president of NAE. “Most importantly, we are excited to have one of the best dealer groups in the country on the program. Dixie RV will set the standard for many years to come.”
The program provides basic coverage for the following component groups: suspension, brakes, water system, heating & air conditioning; kitchen center; LP gas system; and manual leveling jacks. In the event of a breakdown on a covered component, the repairs will be completed at no charge to the customer.
“Dixie RV prides itself on offering our customers the best purchasing experience in the industry. We believe that the RV Warranty Forever program will provide our customers with an above and beyond ownership experience” said Greg Lala, CEO of Dixie RV.
Stephen Guidry, president of Dixie RV, added, “We are constantly looking for new ways to bring value to our customers while at the same time, improving the customer experience. RV Warranty Forever adds value and peace of mind that you simply cannot put a price on.
“The best part about RV Warranty Forever is that there is no catch” said Guidry. “All the customer needs to do is maintain their RV based on the intervals outlined in the agreement and follow the recordkeeping requirements,” Guidry explained. The program provides day-one coverage to the customer meaning the day they take ownership is the day their coverage begins. Of course, the customer can receive a copy of the warranty from the dealership prior to purchasing the unit.
To learn more about RV Warranty Forever visit www.rvwarrantyforever.com.
American Coach, the luxury motorhome division of Fleetwood RV Inc., today (May 4) announced that it added Dixie RV, located in Hammond, La., to its dealer network. Dixie RV will carry the American Eagle and American Tradition product lines, and will be an authorized American Coach service center.
“Dixie RV is the premiere RV dealer in Louisiana, and has been a leading Fleetwood dealer for over 25 years,” said John Draheim, Fleetwood CEO and president. “With over 36 service bays, Dixie RV’s commitment to customers both before and after the sale makes them a perfect fit for American Coach, and we are proud to welcome them to the American Coach family.”
“American Coach is one of the few high-line motorhome manufacturers that covered warranties, kept their factory service center open and supported club rallies during the recent downturn,” said Greg Lala, owner of Dixie RV Superstore. “This impressed us, and is exactly the type of service and support that our customers deserve.”
“The 2010 American Coach lineup leads the industry with over 400 square feet of living space,” said Justin Humphreys, national sales manager for American Coach and Revolution LE. “The added functionality and livability of our coaches has been a hit with customers. We are confident that our partnership with Dixie RV will only help us capitalize on this success and continue our upward trend of market share gains for 2010.”
All American Coach luxury motorhomes are backed by a limited one-year/15,000-mile coach warranty and three-year/45,000-mile structural warranty, whichever occurs first, and it is fully transferable for the first 12 months.
In addition to American Coach, Dixie RV is a full-line Fleetwood RV dealer offering Tioga Ranger up through Revolution LE.
For more information about American Coach, call (800) 435-7345 or visit www.americancoach.com.
When Paul Stenzel and Chris Clark wanted to see the country outside their upstate New York town, they bought an RV.
They haven’t been back home since June.
Their stops included Deadwood, S.D., Cody, Wyo., and Ocean City, Wash. On Thursday (March 26) they were parked at the American Heritage RV Park in James City County., Va., according to The Daily Press, Newport News, Va.
The two are among millions of RV owners who take to the roads each year.
But the recession has taken a toll on the RV industry, as shipments decline and consumer confidence wavers.
“There is some level of buying, but not what the industry was seeing three or four year ago,” said David Body, general manager of Affinity Events. “Sales are down. The RV industry is impacted like every other industry.”
Affinity hosts about 50 RV shows nationwide a year. While sales are down nationally, people are still coming to local shows, RV experts say.
About 10,000 people attended the Affinity RV show in Hampton, Va., earlier this month. That number was consistent with attendance in 2008, Body said.
Motorhome sales were down 42% nationally in 2008, compared with 2007, according to Phil Ingrassia, vice president of communications for the Recreation Vehicle Dealers Association (RVDA). Travel trailer sales were down 23%.
“RVs are somewhat a discretionary business – our business slows when the economy does,” said Ingrassia. He said the decline in the availability of credit poses a problem for both dealers and consumers.
“I think that right now for customers there is generally a good selection out there and dealers are willing to wheel and deal a little bit because business has been slower than normal,” Ingrassia said.
The RV season typically runs from March to August. At Dodd RV in York County, Va., business is good.
During the first 10 days of March the company’s sales were higher than during the same time in 2008. “One thing that we’re seeing is that the warm weather in the last few weeks has accelerated the pace significantly,” owner Jamie Dodd said.
Smithfield resident Rob Davis purchased a trailer from Dodd last week. Davis bought the vehicle to travel to his 14-year-old daughter’s softball games.
“If you look at the cost of a hotel room and eating out, I actually think it’s more economical for us,” Davis said.
Although the recession has slowed sales nationally, RV experts say many dealers are offering lower prices to move the product – something that Davis and other buyers have run into.
“Now is as good time as any,” Davis said. “If you’re going to purchase, go ahead and do it sooner than later because I think the economy is going to bounce back and the special deals may not last.”
RV shipments in 2008 were down 32% nationally from 2007, according to the Recreation Vehicle Industry Association (RVIA). The industry shipped 237,000 units in 2008. According to the association, the decline was due to tight credit conditions, higher interests rates and falling household wealth.
The association projects that RV sales will continue to be slow in 2009. An estimated 130,100 units will be shipped nationally this year.
“When credit markets are restored, the RV industry will rebound,” said association spokesman Kevin Broom.
Dixie RV in Newport News has seen an influx in traffic in the service and parts department, by owners who want to maintain what they have. That trend is also occurring at local auto repair shops.
Even with more people taking care of their RVs, Dixie vice president Layne Forrest says the economy has taken its toll on RV business.
“When people tighten up their pocketbooks, we’re definitely one thing that gets cut quickest,” he said.
People have continued to pack the American Heritage RV Park, in James City County, despite tough economic times.
The park’s attendance is up 20% from 2008, according to co-owner Bill Rhoads, who said 2008 marked the park’s best year.