Dometic Group today (June 17) announced that its commercial and passenger vehicle unit has opened a new sales and innovation center in Troy, Mich., to address the company’s growing presence in the automotive market.
Under the leadership of Director of Sales Brian Berlenbach the Michigan team will focus on the North American OEM and Tier 1 automotive market. According to a press release, the sales and engineering focus will include Dometic mobile comfort products such as thermoelectric cupholders, mini refrigerators, cooling boxes and electronic solutions for mobile devices.
“Customers are demanding more sophisticated comforts in their vehicles. Dometic’s new Michigan innovation center will enable Dometic to address this demand, while at the same time offer new custom innovations that will meet the needs for leisure and business travelers alike,” said Berlenbach. “Dometic sets itself apart with its state of the art engineering techniques, wide range of products and reputation for quality with OEM luxury automotive manufacturers, including Audi, BMW, Land Rover, Mercedes-Benz, Volvo and others.”
The Dometic Michigan team will focus on the following products which are suitable for passenger cars, SUVs, and light trucks:
• Thermoelectric cup holders: Dometic’s thermoelectric cup holders, powered by thermoelectric technology, are a compact way to keep drinks cool in summer or hot in winter.
• On-board refrigerators: Dometic’s mini fridges keep ice cream from melting and perishables fresh on cross-country trips or short trips from the grocery store. Original equipment on-board fridges can be located in front and rear consoles or behind rear seat armrests.
• Cooling boxes: Dometic’s cooling boxes food and drinks fresh and cool and can be located in consoles and storage compartments.
• Comfort bridge: The Comfort Bridge offers a custom-designed solution to cool bottles, hold cups and store drinks or snacks. The Comfort Bridge is a sleek unit that “bridges” the front console to the rear passenger seat. It contains a cooling box with compressor, a thermoelectric bottle cooler and a thermoelectric cup holder.
• Mobile electronic solutions: Dometic provides USB charger ports and 115-volt sockets for devices that require AC power, such as phones, tablets, portable DVD players and laptops.
The new office will have sales account management, program management, engineering, and quality assurance functions.
Good Sam Enterprises LLC announced today (April 30) that it has purchased the RV.com domain name from Dometic Group, according to a press release.
RV.com, one of the most recognizable URL’s in the industry, will be used by Good Sam to make it easier for RV and outdoor lifestyle consumers to learn about everything RV – from how to select and buy an RV that suits their lifestyle, to researching and reserving a campsite to interacting with fellow RVers.
“The term “RV” defines not just a type of vehicle, it defines a lifestyle,” said Good Sam Chairman and CEO Marcus Lemonis. “We strive to be the one-stop shop for everything in the RV lifestyle and integrating www.RV.com into our suite of web-based services for RVers further solidifies our position as the leader in this industry.”
Launching in August 2013, Lemonis said the new RV.com will be content-rich and feature tools and services that the Good Sam Club member base and today’s RVers find most useful, including access to new and used RVs for sale, how-to videos and content offering demonstrations of RV maintenance and use, as well as integrated social media tools enabling RVers to communicate with each other. RV.com will also serve as a centralized RV trip planning service, with extensive content regarding RV travel destinations and events, RV related gear reviews and RV park and campground descriptions and ratings.
With 20,000 websites linking to RV.com today, the reach of the new RV.com will be significant from its launch and is expected to grow exponentially as new services and additional content is added.
“It has been a pleasure to partner with the Dometic team in our efforts to increase ease of access to the RV lifestyle,” said John A. Sirpilla, chief business development officer of Good Sam. “We are always looking for new partners and opportunities that help to increase the enjoyment of all RVers, and that help welcome new RVers into the fold.”
“Dometic’s primary focus within the RV business community is to continue to expand and service our extensive dealer, OEM and value-added reseller network. We view strategic, long-term relationships like the one we’ve formed with Good Sam as an extension of our global network,” said Frank Marciano, president Dometic Americas. “We’re pleased Good Sam will be able to better serve the industry with the RV.com web domain and that Dometic will benefit from the added brand exposure and web traffic through this valuable channel.”
Dometic Group announced a global reorganization and restructuring, effective Feb. 1. According to a news release, the new management and business focus structure – enacted by global CEO Roger Johansson – includes the appointment of Frank Marciano as president of Dometic Americas. Marciano, a 22-year employee of Dometic, previously served as president of Dometic’s global marine division based in Pompano Beach, Fla.
Dometic Group will shift from global market groups and split into three large geographical regions: EMEA (Europe, Middle East and Africa), Asia Pacific (Australia, China, etc.) and the Americas (North and South America). Dave Schutz, located in Elkhart, Ind., serves as vice president of RV OEM sales and marketing. Along with Schutz are Jim Menefee, vice president of operations, with offices in Elkhart and LaGrange, Ind.; and Mike Hicks, overseeing product development for the RV industry.
Within the Americas region, Marciano said the market divisions are RV, marine and automotive (both commercial and passenger), with another division addressing aftermarket and merchandising operations across those markets. RV headquarters, headed by Schutz, will remain in Elkhart; marine division headquarters will remain in Pompano Beach; and the aftermarket and merchandising operations, along with the regional finance and legal staff, will remain in Louisville, Ky.
“My business philosophy is that small, focused groups can do a better job serving the industry they’re in, rather than trying to group everybody together somewhere,” Marciano stated. “I don’t want to have big, centralized control. Each division will now have more freedom to move decisively to benefit their group.”
According to Schutz, that re-emphasis on small focused groups will allow Dometic’s RV division to once more build on its long-standing branding and innovation. “With this global reorganization, we are set up to better serve and focus on our core markets,” he said. “We at Dometic are all very excited about this change and the renewed commitment to our customers, employees and the communities we live and work in.”
Dometic Group has named Roger Johansson as its new president and CEO, effective Nov. 8. According to a press release, Johansson was previously CEO of BE Group, a publicly listed company on OMX Nasdaq and a leading trading and services group in steel, stainless steel and aluminum.
Johansson, who attended the 50th Annual National Trade Show in Louisville, Ky., where Dometic USA is now based, is also the former president for Trelleborg Automotive and ex-vice president for General Motors Europe, responsible for powertrain operations.
The new Dometic Group CEO holds a master’s from the School of Business, Economics and Law at the University of Gothenburg in Sweden.
Dometic, which also has manufacturing operations in Elkhart, Ind., is a key supplier to the RV industry while also servicing the marine industry and the hospitality sector with a line of mini-bar refrigerators.
Editor’s Note: The Goshen (Ind.) News published this summary of products made by Northern Indiana-based RV firms that were shown at the 48th Annual National RV Trade Show.
New and improved were the two popular words at the recent Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky.
Elkhart County companies involved in making recreational vehicles used the show to promote their products to dealers. Here are a few of the new offerings that were at the show.
Newmar Corp. of Nappanee unveiled its Ventana LE.
The Ventana LE will retail for $30,000 less than the company’s Ventana motorhome.
“Yet, we haven’t sacrificed eye appeal or popular features to hit this price point. When customers see the Ventana LE for the first time, the value will be obvious. We anticipate market share growth for our dealers and Newmar with this exciting product introduction,” said Pat Terveer, director of sales.
The Ventana LE features an aluminum-framed sidewall and roof construction on 16-inch centers. The motorhome is powered by a Cummins ISB 340 horsepower engine on a Freightliner chassis. The motorhome comes in 36-foot and 38-foot lengths.
Dometic presented 17 new products at the show, including:
- QuietZone Ducted AC that the company says increases airflow by 26% while decreasing noise and vibration.
- AlumaRoom, a snap-in-place patio room that features flexible windows and water funnels.
- Breathe Easy Air Purification that the company says can reduce volatile organic compounds by 57% and formaldehyde levels by 41% within a six-hour period.
- 9500E Power Lateral Arm Awning, a rafterless, remote-controlled awning with a wind sensor and pitch adjustment and other features.
- The LW3000 Plus portable digital inverter/gasoline generator. The company stated the unit can run for up to 10 hours.
- The SlideTopper cover that automatically rolls out to cover a slideout.
In addition, the company has added the Better Homes & Gardens mattress collection from Serta to its product lineup.
Starcraft of Topeka introduced the AR-ONE travel trailer and the Travel Star Expandable Sport 187TB lightweight travel trailer.
The company said the AR-ONE is an entry-level trailer with three floorplans in 14-, 15- and 16-foot lengths.
The trailers are designed to be towed by most minivans and SUVs and crossover vehicles.
The Travel Star has three tented bunks, laminated roof and sidewalls, microwave oven and large kitchen window.
Another introduction was the 12RT Camping Trailer. It features a sofa, porta-potti and has a 5-by-8 foot cargo deck.
Jayco Inc. of Middlebury introduced 8- and 10-foot Jay Series Sport camping trailers. The trailers come in two floorplans and feature E-Z Lube axles, reversible dinette cushions, an ice box and 10-gallon freshwater system.
Jayco also introduced the Skylark travel trailer with the 21FB floorplan. Upgrades include a fiberglass skin and roof, new graphics, black extrusion and baggage doors and aluminum split rims.
The Eagle 330RLTX travel trailer has been added to the Eagle lineup. The trailer features dual hide-a-beds in opposing slideouts, a side aisle leading to a bedroom and a large bathroom in the front of the unit.
Shasta, based in Middlebury, redesigned all its products that were shown at the RV show.
Shasta’s Revere travel trailer family features a one-piece seamless, fully walkable rubber roof and aluminum exterior skin. The trailers are built on structural steel I-beam frames that include an integrated A-frame.
The Revere trailers have seven-foot interior ceilings and a 5/8-inch tongue-and-groove plywood floor.
The Revere also comes in the LE line, which has a lower price.
Shasta’s new ultra-light lineup carries the Freeport name. The trailer has welded aluminum framing with R-9 insulation and a vapor barrier and heated/enclosed underbelly.
The Class C lineup is labeled Cynara.
The Class C’s feature fiberglass roofs and 2-inch laminated, vacuum-bonded sidewalls with aluminum frames.