Dometic Group’s Tuesday (Sept. 9) announcement of its pending acquisition of Elkhart, Ind.-based Atwood Mobile Products LLC represents a shift in the RV supply chain landscape, merging two of the industry’s most established and respected suppliers.
The deal, still subject to government regulatory review, would effectively complement Dometic’s product portfolio while providing Atwood with further opportunities to expand its sights globally and sharpen its focus on the RV aftermarket.
“Atwood would certainly provide Dometic with a broader range of products, particularly with their proven market strength in gas-powered stoves, hot water heaters and furnaces, along with the Fan-Tastic Vent line and several complementary products,” Frank Marciano, president of Dometic Americas, told RVBUSINESS.com. “But it would also benefit other areas of our business, including service, support and training – areas where Atwood excels – while ultimately bringing a better value to the end users.”
If the transaction is approved, Dometic will be acquiring Atwood from South Lake, Texas-based Insight Equity, a private equity firm that purchased Atwood in 2007. Kip Ellis, vice president of sales and marketing for Atwood, said that his company had been testing the waters for several months before going into serious negotiations with Dometic.
“It was an arduous process, but we’re very excited about the opportunities presented by the acquisition, especially the global implications for Atwood,” Ellis said. “Dometic is very well established in Europe and Asia Pacific, regions where we are very light in terms of market presence. We are looking forward to creating a broader footprint for our products.”
Marciano and Ellis related that a key factor in putting the deal together was the common ground the companies share – business philosophies that emphasize intelligent, quality-focused product development backed by dedicated customer service.
“It came out in working with Atwood on this deal that the company has a lot of the same core values as Dometic,” Marciano said. “They are very progressive and innovative in terms of product and truly care about their customers and their reputation in the marketplace. It became apparent that it would be a very good fit for both companies.”
Ellis noted, “We complement each other well, both in terms of products and in the way that we do business. Our cultures line up nicely.”
Marciano indicated that once the sale was finalized, plans were to “initially have Atwood operate as a stand-alone division of Dometic.” He added, “With regards to what will happen over time, I just can’t comment on that. We will partner with Atwood’s management team and make the best decisions that will be positive for the industry and our stakeholders.”
In Tuesday’s announcement, Dometic reported that its global revenue, on a rolling 12 months, after the acquisition will amount to approximately $1.4 billion and the number of employees will increase to 7,200. Currently, Atwood has 775 workers with annual sales of $200 million.
Dometic Group, a global leader of leisure products for the recreational vehicle, marine, truck and automotive-based industries, today (Sept. 9) announced that it has signed an exclusive purchase agreement with Elkhart, Ind.-based Atwood Mobile Products LLC.
According to a press release, this acquisition will complement and further diversify Dometic’s existing product offerings and strengthen the company’s global footprint. Atwood is a global provider in designing, engineering and manufacturing appliances and hardware for the RV, on-/off-Highway and marine industries for over 50 years.
“The key rationale behind this important acquisition is that it will expand our product range offered to our North American and global customers,” said Roger Johansson, president and CEO of Dometic Group. “With Atwood as part of our group, we will be able to offer high quality water heaters, ventilation technology, windows and doors, innovative furnaces, and more – products which have not been included in our present North American offering.”
Atwood’s primary markets are North America and Australia. The company has 775 employees and annual sales of approximately $200 million.
“Atwood has a strong set of offerings and a reputation for providing high quality products and accessories.” says Frank Marciano, president of Dometic Americas. “Combined, we will be able to offer our global customers a great complement to our current range, access to our global exceptional service teams and ultimately greater value.”
Tim Stephens, CEO and president of Atwood Mobile Products, added, “With Dometic, we have found a partner that gives us more growth opportunities in the markets we serve. Together, we will be able to offer a full range of complementary appliances and equipment that will enhance our customers’ comfort when away from home.”
Dometic Group’s global revenue, on a rolling 12 months, after the acquisition will amount to approximately $1.4 billion and the number of employees will increase to 7,200. Terms of the potential acquisition were not disclosed. The acquisition is pending governmental regulatory review.
For information about Dometic Group, visit http://www.dometicgroup.com. Like the company on Facebook at Dometic RV USA or on Twitter @DometicRVUSA. Read more about Atwood Mobile Products at http://www.atwoodmobile.com.
Dometic Group today (June 17) announced that its commercial and passenger vehicle unit has opened a new sales and innovation center in Troy, Mich., to address the company’s growing presence in the automotive market.
Under the leadership of Director of Sales Brian Berlenbach the Michigan team will focus on the North American OEM and Tier 1 automotive market. According to a press release, the sales and engineering focus will include Dometic mobile comfort products such as thermoelectric cupholders, mini refrigerators, cooling boxes and electronic solutions for mobile devices.
“Customers are demanding more sophisticated comforts in their vehicles. Dometic’s new Michigan innovation center will enable Dometic to address this demand, while at the same time offer new custom innovations that will meet the needs for leisure and business travelers alike,” said Berlenbach. “Dometic sets itself apart with its state of the art engineering techniques, wide range of products and reputation for quality with OEM luxury automotive manufacturers, including Audi, BMW, Land Rover, Mercedes-Benz, Volvo and others.”
The Dometic Michigan team will focus on the following products which are suitable for passenger cars, SUVs, and light trucks:
• Thermoelectric cup holders: Dometic’s thermoelectric cup holders, powered by thermoelectric technology, are a compact way to keep drinks cool in summer or hot in winter.
• On-board refrigerators: Dometic’s mini fridges keep ice cream from melting and perishables fresh on cross-country trips or short trips from the grocery store. Original equipment on-board fridges can be located in front and rear consoles or behind rear seat armrests.
• Cooling boxes: Dometic’s cooling boxes food and drinks fresh and cool and can be located in consoles and storage compartments.
• Comfort bridge: The Comfort Bridge offers a custom-designed solution to cool bottles, hold cups and store drinks or snacks. The Comfort Bridge is a sleek unit that “bridges” the front console to the rear passenger seat. It contains a cooling box with compressor, a thermoelectric bottle cooler and a thermoelectric cup holder.
• Mobile electronic solutions: Dometic provides USB charger ports and 115-volt sockets for devices that require AC power, such as phones, tablets, portable DVD players and laptops.
The new office will have sales account management, program management, engineering, and quality assurance functions.
Good Sam Enterprises LLC announced today (April 30) that it has purchased the RV.com domain name from Dometic Group, according to a press release.
RV.com, one of the most recognizable URL’s in the industry, will be used by Good Sam to make it easier for RV and outdoor lifestyle consumers to learn about everything RV – from how to select and buy an RV that suits their lifestyle, to researching and reserving a campsite to interacting with fellow RVers.
“The term “RV” defines not just a type of vehicle, it defines a lifestyle,” said Good Sam Chairman and CEO Marcus Lemonis. “We strive to be the one-stop shop for everything in the RV lifestyle and integrating www.RV.com into our suite of web-based services for RVers further solidifies our position as the leader in this industry.”
Launching in August 2013, Lemonis said the new RV.com will be content-rich and feature tools and services that the Good Sam Club member base and today’s RVers find most useful, including access to new and used RVs for sale, how-to videos and content offering demonstrations of RV maintenance and use, as well as integrated social media tools enabling RVers to communicate with each other. RV.com will also serve as a centralized RV trip planning service, with extensive content regarding RV travel destinations and events, RV related gear reviews and RV park and campground descriptions and ratings.
With 20,000 websites linking to RV.com today, the reach of the new RV.com will be significant from its launch and is expected to grow exponentially as new services and additional content is added.
“It has been a pleasure to partner with the Dometic team in our efforts to increase ease of access to the RV lifestyle,” said John A. Sirpilla, chief business development officer of Good Sam. “We are always looking for new partners and opportunities that help to increase the enjoyment of all RVers, and that help welcome new RVers into the fold.”
“Dometic’s primary focus within the RV business community is to continue to expand and service our extensive dealer, OEM and value-added reseller network. We view strategic, long-term relationships like the one we’ve formed with Good Sam as an extension of our global network,” said Frank Marciano, president Dometic Americas. “We’re pleased Good Sam will be able to better serve the industry with the RV.com web domain and that Dometic will benefit from the added brand exposure and web traffic through this valuable channel.”
Dometic Group announced a global reorganization and restructuring, effective Feb. 1. According to a news release, the new management and business focus structure – enacted by global CEO Roger Johansson – includes the appointment of Frank Marciano as president of Dometic Americas. Marciano, a 22-year employee of Dometic, previously served as president of Dometic’s global marine division based in Pompano Beach, Fla.
Dometic Group will shift from global market groups and split into three large geographical regions: EMEA (Europe, Middle East and Africa), Asia Pacific (Australia, China, etc.) and the Americas (North and South America). Dave Schutz, located in Elkhart, Ind., serves as vice president of RV OEM sales and marketing. Along with Schutz are Jim Menefee, vice president of operations, with offices in Elkhart and LaGrange, Ind.; and Mike Hicks, overseeing product development for the RV industry.
Within the Americas region, Marciano said the market divisions are RV, marine and automotive (both commercial and passenger), with another division addressing aftermarket and merchandising operations across those markets. RV headquarters, headed by Schutz, will remain in Elkhart; marine division headquarters will remain in Pompano Beach; and the aftermarket and merchandising operations, along with the regional finance and legal staff, will remain in Louisville, Ky.
“My business philosophy is that small, focused groups can do a better job serving the industry they’re in, rather than trying to group everybody together somewhere,” Marciano stated. “I don’t want to have big, centralized control. Each division will now have more freedom to move decisively to benefit their group.”
According to Schutz, that re-emphasis on small focused groups will allow Dometic’s RV division to once more build on its long-standing branding and innovation. “With this global reorganization, we are set up to better serve and focus on our core markets,” he said. “We at Dometic are all very excited about this change and the renewed commitment to our customers, employees and the communities we live and work in.”
Dometic Group has named Roger Johansson as its new president and CEO, effective Nov. 8. According to a press release, Johansson was previously CEO of BE Group, a publicly listed company on OMX Nasdaq and a leading trading and services group in steel, stainless steel and aluminum.
Johansson, who attended the 50th Annual National Trade Show in Louisville, Ky., where Dometic USA is now based, is also the former president for Trelleborg Automotive and ex-vice president for General Motors Europe, responsible for powertrain operations.
The new Dometic Group CEO holds a master’s from the School of Business, Economics and Law at the University of Gothenburg in Sweden.
Dometic, which also has manufacturing operations in Elkhart, Ind., is a key supplier to the RV industry while also servicing the marine industry and the hospitality sector with a line of mini-bar refrigerators.
Editor’s Note: The Goshen (Ind.) News published this summary of products made by Northern Indiana-based RV firms that were shown at the 48th Annual National RV Trade Show.
New and improved were the two popular words at the recent Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky.
Elkhart County companies involved in making recreational vehicles used the show to promote their products to dealers. Here are a few of the new offerings that were at the show.
Newmar Corp. of Nappanee unveiled its Ventana LE.
The Ventana LE will retail for $30,000 less than the company’s Ventana motorhome.
“Yet, we haven’t sacrificed eye appeal or popular features to hit this price point. When customers see the Ventana LE for the first time, the value will be obvious. We anticipate market share growth for our dealers and Newmar with this exciting product introduction,” said Pat Terveer, director of sales.
The Ventana LE features an aluminum-framed sidewall and roof construction on 16-inch centers. The motorhome is powered by a Cummins ISB 340 horsepower engine on a Freightliner chassis. The motorhome comes in 36-foot and 38-foot lengths.
Dometic presented 17 new products at the show, including:
- QuietZone Ducted AC that the company says increases airflow by 26% while decreasing noise and vibration.
- AlumaRoom, a snap-in-place patio room that features flexible windows and water funnels.
- Breathe Easy Air Purification that the company says can reduce volatile organic compounds by 57% and formaldehyde levels by 41% within a six-hour period.
- 9500E Power Lateral Arm Awning, a rafterless, remote-controlled awning with a wind sensor and pitch adjustment and other features.
- The LW3000 Plus portable digital inverter/gasoline generator. The company stated the unit can run for up to 10 hours.
- The SlideTopper cover that automatically rolls out to cover a slideout.
In addition, the company has added the Better Homes & Gardens mattress collection from Serta to its product lineup.
Starcraft of Topeka introduced the AR-ONE travel trailer and the Travel Star Expandable Sport 187TB lightweight travel trailer.
The company said the AR-ONE is an entry-level trailer with three floorplans in 14-, 15- and 16-foot lengths.
The trailers are designed to be towed by most minivans and SUVs and crossover vehicles.
The Travel Star has three tented bunks, laminated roof and sidewalls, microwave oven and large kitchen window.
Another introduction was the 12RT Camping Trailer. It features a sofa, porta-potti and has a 5-by-8 foot cargo deck.
Jayco Inc. of Middlebury introduced 8- and 10-foot Jay Series Sport camping trailers. The trailers come in two floorplans and feature E-Z Lube axles, reversible dinette cushions, an ice box and 10-gallon freshwater system.
Jayco also introduced the Skylark travel trailer with the 21FB floorplan. Upgrades include a fiberglass skin and roof, new graphics, black extrusion and baggage doors and aluminum split rims.
The Eagle 330RLTX travel trailer has been added to the Eagle lineup. The trailer features dual hide-a-beds in opposing slideouts, a side aisle leading to a bedroom and a large bathroom in the front of the unit.
Shasta, based in Middlebury, redesigned all its products that were shown at the RV show.
Shasta’s Revere travel trailer family features a one-piece seamless, fully walkable rubber roof and aluminum exterior skin. The trailers are built on structural steel I-beam frames that include an integrated A-frame.
The Revere trailers have seven-foot interior ceilings and a 5/8-inch tongue-and-groove plywood floor.
The Revere also comes in the LE line, which has a lower price.
Shasta’s new ultra-light lineup carries the Freeport name. The trailer has welded aluminum framing with R-9 insulation and a vapor barrier and heated/enclosed underbelly.
The Class C lineup is labeled Cynara.
The Class C’s feature fiberglass roofs and 2-inch laminated, vacuum-bonded sidewalls with aluminum frames.