One of the most well-known and game-changing defensive linemen in the history of professional football will be at the Recreation Vehicle Industry Association (RVIA) 51st National RV Trade Show annual show in Louisville Ky.
According to a press release, Charles “Mean Joe” Greene, NFL Hall of Fame member and career player for the Pittsburgh Steelers, will appear at Dometic’s booth in concert with the introduction of D-Line, the company’s enhanced formaldehyde-free sanitation and cleaning products.
Dometic representatives say Greene is an ideal figure to help introduce the new D-Line because of his fast, tough performance in the four-time Superbowl champion Pittsburgh “Steel Curtain” defense – and because he’s been an RVer himself.
“Joe used an RV to travel up and down the West coast, so he’s very familiar with the lifestyle,” said John Primm, Dometic’s director of RV aftermarket sales. “As far as the image of the D-Line products and their defensive capabilities, it doesn’t come any better because of the unbeatable player that he was. It’s just a great fit.”
Greene will be available in Dometic’s booth for a meet & greet session on Tues., Dec. 3, from 2-4pm. Show attendees are encouraged to come visit with Greene and get a look at the D-Line’s Odor Defense and Dirt Defense product families.
“Our teams utilized Dometic’s 20-plus years of experience in developing toilet system products to create the D-Line,” Primm stated. “It’s like having professional-strength products without the harsh chemicals. No formaldehyde. No ozone-depleting CFCs. They’re completely safe for RVers and their kids and pets – and the D-Line, like Mean Joe Greene, is just plain effective.”
For more information, contact your Dometic sales representative, call (502) 329-4915 or visit Dometic’s booth at South Wing Lobby A, Nos. 171-178, during the show.
Dometic’s redesigned SlideTopper – a recreation vehicle protective awning that keeps debris from accumulating on top of the slideout – was unveiled during the Elkhart County RV Open House in northern Indiana on Sept. 17-18. According to a press release, it was on display in the Dometic showroom for visiting dealers, which numbered more than 150, as well as already installed on some models in RV manufacturers’ exhibit areas.
“The SlideTopper is an RV product that’s been with Dometic probably over 15 years, and it’s been the most popular design of its type for those 15 years,” said Mike Hicks, global product development director for Dometic. “But it was time to do a facelift.”According to RV awning engineer Brent Taylor, the result was not just a better-looking product, but a more value-added product, which was recognized by the visiting RV dealers.
“The new SlideTopper has a simplified installation process and uses the same holes for replacement as the previous version, which helps our OEM customers and RV service centers,” Taylor said. “Its modern aesthetics and smoother lines fit well with modern RV designs and please the end users, and that makes the coach a more sellable unit for OEMs. It uses a strategic structural design and retains Dometic’s time-tested anti-billow system, which means a more reliable product for the end user and fewer warranty issues for the OEM.”
This depth of detail is in keeping with Dometic’s renewed emphasis on product innovation following a global reorganization over the last several months, according to Hicks.
“We created this specifically to retain the high function that Dometic’s RV customers have come to expect, but also give some benefit to every person at every touchpoint along its journey from our drawing board to being used at a campground,” he said. “That’s the Dometic standard, and one we love to live up to.”
For more information on the new SlideTopper, contact your Dometic sales representative or call (574) 294-2511.
Dometic Group, a global provider of cooling and convenience products for the recreational vehicle, truck, automotive and marine markets, today (June 18) announced the release of its Brisk II RV air conditioner. According to a press release, the Brisk II offers a 15% air flow increase, and is 19% lighter than previous models, making it the smallest 13.5K rooftop unit available.
“Taking the best from Dometic’s global expert air conditioning knowledge base, we are releasing the Brisk II – a stronger, lighter, smaller and more environmentally friendly RV air conditioner than any other on the market,” said Dave Schutz, vice president of RV OEM Sales and Marketing, Dometic Americas. “The Brisk II uses its innovative design, tighter specification allowances and improved materials to maximize air flow and performance.”
The Brisk II is easy to install and maintain, with a high-performance motor and fan. Its EPP foam housing reduces weight and increases cooling. Rounded edges increase air flow, and fan motor sound dampening brackets reduce noise and vibration. The unit weighs 72 pounds, and has a 2.7 kW fan speed.
Dometic said the Brisk II unit also offers tighter tolerances for improved fit and finish between shroud and evaporator cover. Its press fit evaporator cover eliminates fasteners for improved service access, and its custom composite Korad shroud is laminated to provide UV protection.
The sturdy design includes a three-inch deep-drawn G 90 carbon steel drain pan with powder-coated finish for durability, and larger air openings for improved air flow and cooling performance. The edges are roll-formed, and the enclosed wrap-around base pan and shroud add strength and protect the coils.
To learn more about the Brisk II, visit http://dometic.com/enus/Americas/USA/RV-Products/climate/ac-display-page/?productdataid=107566.
Dometic recently announced the addition of a new senior account manager in its RV OEM sales department in Elkhart, Ind.
Kevin Wynne comes to the company with 28 years of experience in the RV industry. He is a graduate of Central Michigan University with a degree in business and economics. He lives in Elkhart with his wife and two children.
“Kevin is experienced in multiple product line sales and value-added selling,” said Dave Schutz, vice president of OEM sales. “He has a well-established customer-centric reputation; we’ve heard high praise for him from several of our customers. Kevin is a very welcomed and valuable addition to our sales team and we’re all very glad to have him.”
Wynne will be responsible for calling on and managing OEM customers assigned to him in Northern Indiana and Michigan.
To contact Wynne Dometic, call (574) 294-2511 or e-mail firstname.lastname@example.org.
Dave Schutz, vice president of OEM sales and marketing for Elkhart, Ind.-based Dometic, was recently appointed to a supplier seat on the Recreation Vehicle Industry Association’s (RVIA) board during the organization’s Annual Meeting in Orlando, Fla.
According to a press release, Schutz has served for many years on various RVIA committees and is currently serving on the Market Information Committee, National Show Committee, Annual Meeting Committee, the RVST Council for Industry Education and the RVIA Awards Committee.
“My experience on RVIA committees has given me a good deal of insight as to the issues facing the industry today, so I’m excited to take that next step and work with my fellow board members to help secure and promote the industry,” he stated. “I’ve already worked with some great people on the RVIA staff and have gained a real appreciation for their professionalism and their efforts. I’m looking forward to continuing to work with them in this new capacity.”
Dometic recently underwent what it called a “global restructuring” with a renewed focus on emphasizing the regional strengths of each division, spearheaded by Frank Marciano, previous president of Dometic’s marine division and new president of Dometic Americas, encompassing North and South American operations.
“Dave is the ideal person to represent Dometic to the industry on RVIA’s board and to be an advocate for the industry as a whole,” said Marciano. “He knows what’s going on and he’s deeply involved with our customers and significant players in the industry. He has a good head on his shoulders for sound evaluation, plenty of experience to give him understanding, and is a true asset in any setting – he has open ears with a willingness to hear and absorb what others are saying. I can’t imagine a better guy for the job.”
Schutz said the company’s shift in direction, and particularly Marciano’s enthusiastic philosophy for division autonomy, will augment his ability to be a positive force in the RVIA.
“When you have the leeway to grab opportunities as you spot them, that’s a very empowering and liberating thing, and it gives you this ‘nothing-is-impossible’ mindset,” he said. “I do believe that’s what RVIA is really good at – taking full advantage of opportunities to better the RV industry. We’ve got that mindset and capability here at Dometic now, and I’m eager to apply that to working with the RVIA for the good of all of us.”
The membership of the RV Industry Association (RVIA) has elected Dometic Corp. President Doug Whyte to a second term on the RVIA board, which sets policy and standards for the national association.
“In my previous term, I was honored to serve on the Public and Legislative Affairs Committee, the new China Committee, and to act as Chairman of the Awards Committee. These important positions allowed me to help promote the RV industry and lifestyle to those in national and local government, media and community organizations,” said Whyte. “I look forward to working with my fellow board members in this new three-year term.”
As president of Dometic Corp., Whyte has overseen a relocation of the national headquarters to Louisville, Ky., an expansion of the Dometic Corp. product line, and a strengthening of the company’s dealer support and a new push in Dometic’s ecommerce and social media presence.
“Experienced RVers know the Dometic name signifies a commitment to quality and innovation,” said Whyte. “Through our growing product line, we will continue to reach out to the outdoor enthusiasts, weekend vacationers and those new to the RV experience.”
Sealy Posturepedic RV mattresses are now available for the first time ever to manufacturers, exclusively available through Dometic Corp.
“This is a significant addition to our OEM product line. Sealy has the highest mattress brand awareness in the nation,” said Brad Sargent, vice president of marketing at Dometic. “There’s a lot of choice in the market for RV shoppers out there right now, so a Sealy Posturepedic mattress could easily be the deciding factor in making a purchase.”
Sealy, founded in 1881, has been the top mattress brand since 1972 and was in the top ten recognized home product brands in a recent study alongside big names such as Rubbermaid, Tupperware and La-Z-Boy. Sealy also has the highest customer loyalty and repurchase rate, with the fastest growing specialty brands for the past three years.
“Widespread poor RV mattress quality has long been a black eye on the industry, and RVers know it and talk about it. Too often you hear about people having to add mattress toppers or worse, replace the original mattresses altogether,” Sargent said. “No matter what an RVer’s travel plans or pace might be, they all need a good night’s sleep in a good bed, so a Sealy Posturepedic has universal appeal that applies to any size or kind of RV.”
Sealy Posturepedic 600 DSx Plush Euro Pillow Top RV mattresses are available in 72×80 king, 60×80 queen and 60×75 RV-queen sizes. All feature the CoreSupport Center, which reinforces the center third of the mattress where it gets the most wear for enhanced support and resistance of body impressions, providing an extra long product life. Titanium DS (Dual Stage) innersprings, twice as strong as steel, lie just beneath the CoreSupport Center; it’s the only innerspring that gives two levels of support, both at the surface and deep down. LiftRight Surround handles make it easy to change linens or to reposition the mattress on the StayTight foundation, a rubberized gripper fabric that holds the mattress in place and keeps linens where they belong – a particular boon to RV beds that get jostled during travel. All this is topped by two layers of Hypersoft quilted fabric over a ComfortLayers Plush Euro Pillow Top and covered by a 10-year limited warranty.
“You can’t do any better than the same mattresses that are used in the presidential beds at the White House,” Sargent said. “And everybody should feel that special when they’re out in their RVs enjoying the open road.”
Dometic announces two promotions for long-time team members of its recreation vehicle OEM sales department in Elkhart, Ind., according to a press release.
Mark Wolschlager has been promoted from assistant customer service director to sales application specialist. He will work in the field sales department supporting the sales team by providing customer technical support. He will also be responsible for all product application activity and customer installation audits and several other sales and technical-related duties.
“Mark is already well known to our team, having been with us for 16 years, and has garnered the experience that will serve him well in his new duties, as well as respect among his co-workers that will allow him to be a successful team leader,” said Dave Schutz, vice president of RVOE sales.
Rory Leitch, 14-year Dometic veteran, has been promoted from sales engineer to OE account manager. He will work closely with Wolschlager to transfer application and auditing functions in order to focus on sales in his assigned regions.
“Rory has been managing all sales efforts for the West Cost and Northeast, as well as being the go-to guy for product application issues or auditing support,” Schutz said. “His work on this transition will help make it seamless and invigorate our sales force.”
This initiative of moving up key employees to strengthen the local OEM sales team reinforces Dometic’s commitment to being a strong presence in the Elkhart area, he explained.
“We consider ourselves to be dedicated, long-term citizens of both the RV industry and the Elkhart community. Our manufacturing operations are here to stay, and are even still being expanded,” stated Schutz. “This area is the hub of the industry and Dometic will continue to be in the thick of it so we can serve our business partners and help us all to be successful.”
Swedish private equity firm EQT [EQTPRK.UL] gained EU regulatory approval on Tuesday (April 19) to acquire Swedish refrigeration group Dometic, Reuters has reported.
The European Commission, the EU competition watchdog, said the deal would not have an adverse effect on market competition.
Other details were not immediately available.
Dometic was created as a brand in the U.S. 1968 when the Electrolux Leisure Appliances still was a part of the Electrolux Group. It was natural that this brand was selected as the company name when Electrolux divested the Leisure Appliances, 2001 to EQT. Dometic´s business is largely based on the invention of the absorption technology that goes back to 1922 when Carl Munters and Baltzar von Platen invented this cooling technology. Dometic is still the absorption cooling specialist.
Dometic is known as the supplier of high quality products with a high degree innovation to the RV and marine industries. Under the Dometic brand it supplies these industries with a very extensive range of different appliances and products.
While the strength of the Dometic brand was born on the invention of absorption technology, it has grown to include awnings, climate control products, sanitation products and windows/doors that stand on their own as quality representatives of a truly global brand. The Dometic brand is today associated with market leadership, comfort and strength. People entrust their adventures to Dometic, the world leader in comfort.
Background on the Sale
EQT will issue a rare payment in kind (PIK) bond to part-fund its acquisition of Swedish refrigeration group Dometic Group, Reuters reported earlier this month.
EQT — backed by Sweden’s Wallenberg family — will fund the 12 billion Swedish crowns ($1.9 billion) acquisition agreed in February with the proceeds of the 200 million euro ($288 million) PIK bond, approximately 5.7 billion crowns of drawn senior loans and a 4.6 billion crown cash contribution.
EQT has opted to issue a PIK bond to take advantage of high-yield bond market liquidity and complete the financing quickly without having to revise the company’s existing capital structure, a banker said.
Dometic’s PIK bond, expected to be rated triple-C, will be a key test of investor risk appetite for more aggressively structured bonds, banking sources said.
PIK bonds are viewed as aggressive bull market instruments and were last seen in number at the peak of the market immediately before the credit crunch.
“Given the strength of the high-yield market, it (EQT) could keep this instrument pretty well priced,” said a banker familiar with the PIK bond.
In addition to the PIK bond, EQT has refinanced an existing 8 billion crown restructuring loan, which was put in place in 2009, when banks took control of Dometic, according to Thomson Reuters LPC data.
Banks own 70% of Dometic after its original owner, BC Partners, opted not to put more equity into the company after the credit crunch.
The PIK bond, which will be issued out of a holding company called Frostbite, is the first European deal of its kind since December 2009 when Italian telecoms company Wind launched a two-part 12.25% 750 million euro bond.
It follows similar transactions in the United States from companies including canned seafood company Bumble Bee and restaurant chain operator CKEHoldings.
At the 2011 Mid-America Trucking Show underway this week in Louisville, Ky., Dometic is showing a new 15,000 BTU/hr self-contained air conditioning unit for specialty vehicles, large motorcoaches, emergency vehicles and other heavy-duty mobile applications, according to a news release.
The system runs on 120-volt AC electricity from a shorepower connection or a diesel generator. All mechanical and electrical components, including the compressor, condenser and evaporator, are mounted on a compact chassis with built-in shock and vibration isolation and an aluminum sound shield. The sealed refrigerant circuit is precharged at the factory and requires no additional charge at installation.
The system has a 2.5 kW heating capacity as well as cooling, and can be installed in an undercarriage bay or storage locker for an emergency vehicle or bus. Air is pulled directly across the evaporator coil and discharged through one or more discharge grills inside the vehicle. The evaporator and condenser discharge locations can be rotated 90 degrees in the field for flexibility in mounting.
“This new package unit is a versatile and flexible solution for cooling and heating in a variety of different vehicle platforms,” said Lou Siegel, spokesman for Dometic’s U.S. trucking business unit. “It draws on our more than 50 years of experience in vehicular air conditioners and is designed to give years of trouble-free performance under the toughest over-the-road conditions.”
Dometic will showcase its full range of air conditioning solutions, refrigerators, freezers and other products for the truck market in Booth 20075 at the Mid-America Trucking Show.