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DRV Packages Residential Comfort in New Fiver

March 6, 2014 by · Leave a Comment 

Howe, Ind.-based DRV Luxury Suites has been showcasing its new 38RSB3 fifth-wheel, a four-slide, fiberglass-skinned coach measuring 40 feet overall, the outside of which features no metal or rubber for a low maintenance, motorhome look. “It’s a newer product line that really kind of allows us to reinvent the wheel a little bit and provide a different interior for our customers – something that’s a little more contemporary,” explained DRV National Sales Manager Kyle Miller. “We take a lot of the elite features from our more expensive products and put that around the outside and then come back in with some of the things that you’re seeing in the residential market on the interiors.” Upscale amenities include quartz countertops and two-tone solid cherry stains, hand-laid wood plank flooring as well as new light features above the islands that are more residential. “They’re 110-volt lighting so that we can reach outside the everyday RV suppliers and grab things from the Lowes and Home Depots of the world – components and styles that people are truly using in their homes,” Miller noted, adding that DRV is following its customers’ own preferences. “Our customers, even though they’re Baby Boomers, are starting to like more contemporary styles instead of the age-old traditional RV look,” he said. MSRP: $135,000, “fully loaded.”

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DRV Appoints Graves as New Product Manager

February 5, 2014 by · Leave a Comment 

Howe, Ind.-based DRV Luxury Suites announced the hiring of Andrea Graves as product manager. According to a press release, Graves comes to DRV with a long history of success and accreditations in the interior design field.

“Andrea brings a lot of new and exciting perspectives to DRV and to the RV industry as a whole. She has spent over 10 years designing many different commercial properties, and with her knowledge and experience we are excited to have her onboard with DRV,” said Kyle Miller, national sales manager.

Graves noted, “I have always had a passion for interiors and creating spaces that make people feel comfortable and welcome. I am looking forward to this new opportunity to broaden my design capabilities and bring a new look to DRV Luxury Suites.

DRV said that Graves will be heading up several new and innovative designs and projects for DRV.

For more information, visit www.drvsuites.com.

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DRV Ups Production Based on Louisville Orders

December 12, 2013 by · Leave a Comment 

Howe, Ind.-based high-end fifth-wheel manufacturer DRV Luxury Suites reported a strong showing at last week’s National RV Trade Show in Louisville, Ky.

“Coming into the show we didn’t really know what to expect due to our current dealer base stepping up so strong during the Open House this past September,” said Sales Manager Kyle Miller. “We were very excited to see our dealers this past week come in again and order product to carry them through the spring and their show seasons. We were also very pleased on the amount of new partnerships we made during the show allowing us to close around 20 new markets for the new year.”

As a result of the orders placed at Louisville, DRV Luxury Suites has stepped up production to ensure a timely delivery date for its dealer body.

“The entire DRV family wants to thank all our current dealers, and our new dealers, for their support of our company and our products,” Miller said. “They work very hard for us every day and that is a huge reason why we are experiencing this growth. It is our goal to continue to provide our dealers with the best support we can and deliver the quality they expect from our luxury residential 5th wheels.”

For more information on DRV Luxury Suite products e-mail kylemiller@drvsuites.com.

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DRV’s Tradition Draws Dealers at ‘Open House’

October 11, 2013 by · Leave a Comment 

DRV’s Tradition 380RES shown in Sage/Mushroom cabinets

Howe, Ind.-based DRV Luxury Suites reported that the introduction of its revamped Tradition brand of luxury full-time fifth-wheels during September’s RV Open House was well received by dealers.

“We worked really hard over the past eight months to finish the transition we began for Tradition at last year’s Louisville Show,” said DRV Product Manager Rocky Holman in a press release. “It was extremely satisfying to see the reaction from our current dealers and pick up new dealers as well. We knew we could get this product right and now feel it’s the best product at its price point, hands down.”

Homan reported that due to the great response at Open House to Tradition, and the rest of the DRV product lineup, DRV is increasing production to meet demand and fill its dealers’ show season needs.

“With all the amazing changes we’ve made to Tradition, and the rest of our brands, we’re really pumped for the upcoming show season and the awesome retail response we’re going to have,” Holman predicted.

Tradition boasts two distinct décors: a standard mocha cherry décor to give dealers a style compatible with the mainstream RV market, and an optional DRV exclusive sage/mushroom painted cabinet décor giving customers a fresh, light modern environment.

“Since we introduced it, 90% of our retail orders for Tradition have been in the sage/mushroom décor,” Holman said. “Because it doesn’t look like other RVs, though, most dealers were nervous about stocking it.  But after seeing the strong retail demand over the past eight months, and the big additions we’ve made to the product for Open House, dealers are now ordering sage/mushroom for stock with great excitement.”

One of the new Tradition dealers is Kansas RV Center, in Chanute. Owner Mike Mitchell noted, “The new Tradition designs reveal the ‘innovative juices’ flowing at DRV today. The sage/mushroom décor is a breath of fresh air in RV interior design and we’re anxious to get our first ones on the lot. Our customers are looking for livability and quality, and demand products that can withstand extreme temperatures. Tradition provides a superior alternative to the ‘mass produced’ products at a similar price point.”

DRV’s Tradition 385RSS shown in Mocha Cherry cabinets

Scott Chaney, CEO of ExploreUSA RV Supercenter in Texas, was also impressed by the new Tradition. “The DRV team did a great job enhancing what we felt was already a strong product lineup,” he said. “We are especially impressed with the revised Tradition product and feel some of the unique new decors are going to score big points with the wives – which we all know make the final buying decision.”

In addition to the sharp decors, other improvement include solid-surface countertops with LED-lit edges, DRV logo-engraved matching solid-surface backsplashes, solid-surface entertainment center countertops (side entertainment models), raised panel cherry wood cabinet doors, two tiered over-the-island light fixture (with LED accent lights, LED puck lights, and drizzled glass pendant lights), raised panel inserts in kitchen island, Shaw hand laid vinyl tile flooring, Whirlpool 18-cubic-foot stainless steel residential refrigerator with drawer style freezer, radius fireplace, Bose sound bar and new designer window treatments.

Other popular features in Tradition are the residential bedding with 12-ounce fill comforter and separate throw cover, GE Profile stainless steel convection microwave, 47-inch HD living room TV, plantation blinds, Lane furniture, soft close drawers, six point Level Up system, partial paint standard exterior on colored gel coat, hung glass sidewalls, thermopane windows, residential wool insulation and ultra-quiet air conditioner ducting with cold air returns.

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, click here.

 

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DRV Reports Record Orders During Open House

September 27, 2013 by · Leave a Comment 

Mobile Suites fifth-wheel by DRV

Fifth-wheel builder DRV Luxury Suites reported its 2013 Elkhart County RV Open House was the company’s best-ever in terms of orders written and dealer enthusiasm for the products.

According to a press release, DRV’s Open House product selection featured several all-new floor plans, exterior paint designs, woods, decors and lighting options.

“This was the biggest product overhaul in DRV’s history,” said Rocky Holman, product manager for the Howe, Ind.-based company. “Mobile Suites looks absolutely nothing like it did a year ago and the major makeover on our Tradition that began at Louisville last year is now finally complete.  Both have styles, decors, and features not seen anywhere else in the industry.”

DRV reported that the product overhaul was well-received by dealers. “The DRV team did a great job enhancing what we felt was already a strong product lineup,” said Scott Chaney, CEO of ExploreUSA RV Supercenter in Texas. “We are especially impressed with the revised Tradition product and feel some of the unique new decors are going to score big points with the wives – which we all know make the final buying decision.”

Orders taken during the first day of the Open House eclipsed previous records for the event. “With the large spike in orders taken at Open House, we are increasing production immediately to help meet our dealers’ stocking, retail, and fall/winter show needs,” added Holman.

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, click here.

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DRV Sees Gains in May; Launches New Website

July 26, 2013 by · Leave a Comment 

Luxury fifth-wheel builder DRV Luxury Suites continues to see strong sales in 2013, according to Statistical Surveys Inc.’s May towable report.

Sales of DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition full-time fifth-wheel brands were up 65% over 2012 year-to-date, the Howe, Ind.-based company reported. Additionally, sales for May increased 65%.

“We’re very proud of the product changes we’ve introduced over the past 10 months and are very pleased to see the marketplace accept them as strongly as it has,” said DRV Product Manager Rocky Holman in a press release.

DRV also announced the launch of a new, revamped website. “Our new website is more focused on helping our customers find exactly what they’re looking for in as few steps as possible, while bringing a fresh, vibrant look and style that we were missing in the past,” Holman said.  “It’s also more user friendly for dealers and sales people as a resource to help close deals.”

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com.

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DRV Reports Continued Sales Growth For 2013

July 11, 2013 by · Leave a Comment 

Luxury fifth-wheel builder DRV Luxury Suites reported continued year-over-year growth through the first four months as the company’s Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition lines were up 62% in unit sales, according to Statistical Surveys Inc.

“In February we were really excited to be up 44% from last year, which is huge for an established manufacturer like us,” said Rocky Holman, product manager for the Howe, Ind.-based company, in a press release. ”So to have jacked that up even higher to 62% through April is absolutely incredible.”

The company said that sales through April were well above every year since the recession, and the numbers have brought new dealers into the DRV network.  “The best sales pitch in the world doesn’t mean anything if a product doesn’t sell, so being able to relate real, legitimate sales numbers to prospective dealers has been invaluable,” stated Holman.

DRV credits its loyal buyers and committed dealers for its continued growth.   “We can’t thank our customers and dealers enough and we’ll continue to strive to give them the best ‘True Residential’ fifth-wheels on the market,” added Holman.

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index.

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DRV Reports Continued Sales Growth for 2013

July 9, 2013 by · Leave a Comment 

DRV's Tradition fifth-wheel

Luxury fifth-wheel builder DRV Luxury Suites reported continued year-over-year growth through the first four months as the company’s Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition lines were up 62% in unit sales, according to Statistical Surveys Inc.

“In February we were really excited to be up 44% from last year, which is huge for an established manufacturer like us,” said Rocky Holman, product manager for the Howe, Ind.-based company, in a press release. “So to have jacked that up even higher to 62% through April is absolutely incredible.”

The company said that sales through April were well above every year since the recession, and the numbers have brought new dealers into the DRV network.  “The best sales pitch in the world doesn’t mean anything if a product doesn’t sell, so being able to relate real, legitimate sales numbers to prospective dealers has been invaluable,” stated Holman.

DRV credits its loyal buyers and committed dealers for its continued growth.   “We can’t thank our customers and dealers enough and we’ll continue to strive to give them the best ‘True Residential’ fifth-wheels on the market,” added Holman.

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index .

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DRV Owners Give ’14 Line Thumbs Up at Rally

June 20, 2013 by · Leave a Comment 

Howe, Ind.-based DRV Luxury Suites reported a strong turnout for its Suites Owners International Travel Club last week as over 130 rigs gathered at the Elkhart County Fairgrounds.

According to a press release, National Sales Manager Kyle Miller was excited with the results from the rally and felt the morale of the company’s customer base is higher than ever.

“We are so grateful of our customers and their loyalty to our product and our company,” Miller said. “We had over 130 rigs attend, which makes this year’s rally the largest to date. We listen to our customers and do our best to support them. Our customers are the best tool we can use to help us continue to improve upon our product. They use them every day and know what they need and where they need it.”

Elkhart-based Tiara RV Sales partnered with DRV in hosting the rally, providing a large product display that allowed owners to view the newest models and features in DRV’s 2014 product lines.

“Tiara RV really supported our customers this week, and they went over and above to make this week successful,” stated Miller. “The timing of this event was perfect for DRV. We had a whole week with our customers, listening to their feedback, getting ideas and seeing what things we might be missing for our full-time customers.”

He added, “With the September Open House coming up our dealers will be excited when they see what we have done to take our product to the next level – and we have our customers to thank for these ideas.”

For more information about DRV Luxury Suites full-time, residential fifth-wheels contact Kyle Miller at kylemiller@drvsuites.com, or visit http://www.drvsuites.com/index .

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DRV Posts Strong 1Q, Market Share Rises 57%

June 4, 2013 by · Leave a Comment 

DRV 'True Residential' kitchen layout

Luxury fifth-wheel builder DRV Luxury Suites reported first-quarter sales for its Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition lines are up 70% over the first quarter of 2012, according to the March report by Statistical Surveys Inc., while market share increased 57%.

“This has been our best quarter since the Great Recession and we owe that to our great dealer body and loyal customers,” Rocky Holman, product Manager for the Howe, Ind.-based builder, said in a press release. “What’s even more amazing is that we’ve had the most growth in our two highest end lines – Elite Suites and Mobile Suites Estates – the latter which debuted at last year’s Elkhart Open House.”

Holman attributed DRV’s growth to building full-timer fifth-wheels with residential style construction and amenities.  “We’ve pushed the envelope over the past year on what it means to build ‘True Residential’ RVs by adding standard residential appliances like Whirlpool side by side refrigerators, GE convection/microwaves, dishwashers, garbage disposals, plus Lane furniture and Shaw flooring,” he said.

Many of DRV’s customers will be in town for the Suites Owner’s International Travel Club rally at the Elkhart County Fairgrounds, June 10 – 14.  The annual rally draws DRV owners from all over North America.

“We look forward to having such a large group of our customers together to find out what we’re doing right and where we can still improve their RVing experience,” Holman  said. “We also get a chance to thank them for the great success we’ve had this year.”

For more information visit http://www.drvsuites.com/index .

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DRV Reports Strong Sales in Elite Suites Line

May 17, 2013 by · Leave a Comment 

Elite Suites kitchen

Luxury fifth-wheel builder DRV Luxury Suites is reporting strong growth with its top-of-the-line Elite Suites brand. According to a press release, orders for Elite Suites are up 33% compared to the same period in 2012.

“Retail customers have really taken to the product improvements we introduced at Louisville,” said Rocky Holman, product manager for the Howe, Ind.-based company.

With MSRPs reaching over $170,000, Elite Suites features standard MOR/ryde IS suspension, quartz countertops, Shaw vinyl wood plank flooring, ceramic tile backsplashes, stainless residential appliances and the high-end decorative lights.”

Holman noted that many luxury fifth-wheel builders fell victim to the recession as the market for high-end RVs evaporated. “DRV not only survived, but, thanks to our great dealer body and loyal customers, we emerged stronger than ever,” Holman said.  “With Elite Suites, we’re poised to continue growing and meeting the needs of our customers. Knowing that our Elite Suites customers expect the best, we’re continuing to develop new ideas and floorplans to take their RVing experience to the next level.”

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index .

DRV is currently signing new dealers in open territories.   For more information please contact the National Sales Manager, Kyle Miller, at kylemiller@drvsuites.com or 260-562-1075.

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Sales Stack up for DRV Mobile Suites Estates

May 1, 2013 by · Leave a Comment 

DRV's Mobile Suites Estates fifth-wheel

Luxury fifth-wheel builder DRV Luxury Suites is reporting “immediate success” with its recently added Mobile Suites Estates line, according to a press release.

DRV said that the Mobile Suites Estates series, priced and equipped between the company’s Mobile Suites and the top-of-the-line Elite Suites, has resonated with consumers with “true residential” features and a contemporary two-tone décor.

“We introduced the Mobile Suites Estates at Elkhart Open House last year with the first units not hitting dealers’ lots until October,” said DRV Product Manager Rocky Holman, noting that 77% of the units delivered to dealers from October to December were already sold. “Our Estates are turning so well that more units have retailed in just seven months than are available on dealers’ lots today.”

Holman said the Mobile Suites Estates is emblematic of the “True Residential” category that DRV targets. Standard features include a Whirlpool residential refrigerator, GE convection microwave, dishwasher, garbage disposal, sparkling quartz countertops, Lane furniture and Shaw carpeting. Other amenities include wood plank vinyl, soft close drawers, ceramic tile backsplash, 3 1/4-inch thick sidewalls, high density wool insulation, water manifold and four -season comfort.

Mobile Suites Estates Urban Glaze kitchen island

Setting off the interior is a two-tone Urban Glaze kitchen island and overhead soffit with real residential can lights. Additionally, the large bathroom, available with 48-inch or 60-inch full-size showers, is designed with different wallboard, cabinets and counters from the rest of the coach.

On the exterior the Estates is a full fiberglass unit with a straight roofline fiberglass roof and integrated fiberglass fender skirts. There is also more than ample outside storage available in the oversized pass through compartment.

“We’re really happy with the customer response to our Estates line,” said National Sales Manager Kyle Miller. “What’s even more incredible is how quickly our customers are buying it.  Most of our customers are in the ‘buying’ process for more than a year before they buy or order a coach, as they sort out floorplans, options, decors, attend rallies and take plant tours. This product has been out for only seven months and is making an immediate impact.”

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index .

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DRV Sees Spike in Luxury Fiver Sales for 2013

April 18, 2013 by · Leave a Comment 

Fifth-wheel builder DRV Luxury Suites reported strong retail sales and growing market share in early 2013, according to a press release.

The high-line builder of the Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition brands posted its best January and February retail sales since the Great Recession, according to retail registrations as compiled by Grand Rapids, Mich.-based Statistical Surveys Inc.

“We’re ecstatic about the reception we’re getting in the marketplace right now,” said DRV Product Manager Rocky Holman. “The new styles and features we began implementing late last summer are being really well received by retail customers and we’re seeing that in increased retail registration and orders.”

Through February, Statistical Surveys showed DRV up 44% in retail sales and 26% in overall market share compared to 2012.

Holman attributed the success to the Howe, Ind.-based company’s use of true residential standard features like Whirlpool residential refrigerators, GE convection microwaves, dishwashers, garbage disposals, solid surface and quartz countertops, and two-tone decors. Other standard amenities include Lane furniture, Shaw flooring, soft-close drawers, ceramic tile and stone backsplashes, more floorplans with full size showers, 3 1/4-inch thick sidewalls, high density wool insulation, water manifold and four season insulation.

In the four seasons, luxury fifth-wheel category with units retailing for $85,000 and above, DRV reported it held a market share of over 70%, according to Statistical Surveys.

Holman reports that while DRV is proud of the growth they’ve seen in sales and the firm’s ability to bring to market products desired and appreciated by consumers, DRV is not taking any time off to celebrate.

“We’re already hard at work to continue and add to the improvements we started last summer,” he said. “We’re expecting to knock a lot of people’s socks off come Open House.”

DRV is currently signing new dealers in open territories. For more information please contact the National Sales Manager Kyle Miller at kylemiller@drvsuites.com or (260) 562-1075.

 

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DRV Reports Strong Sales in RV Show Season

April 2, 2013 by · Leave a Comment 

Sage/mushroom cabinetry in DRV's Tradition

High-end fifth-wheel builder DRV Luxury Suites reported strong sales during the RV show season, according to a press release.

“Our sales at the January Florida RV Supershow in Tampa were the best we’ve ever had,” said Rocky Holman, product manager for the Howe, Ind.-based builder.

Represented by America Choice RV at the Tampa show, DRV generated sales across its full line, including the top-selling Mobile Suites, newly introduced Mobile Suites Estates, top-end Elite Suites and the revamped Tradition.

Holman said that customers were impressed with the new residential features in DRV’s products, including residential refrigerators, standard dishwashers and garbage disposals, ceramic tile backsplashes, quartz countertops, Lane furniture, soft-close drawers, LED lighting, Shaw wood plank vinyl flooring and full-paint designs. Offering durable, four season-construction, units also showcased new decors and cabinet colors.

“While the customer response and our sales were strong across the board, the industry-first sage/mushroom painted cabinets in our Tradition series were a huge hit and made the Tradition the most viewed and talked about unit in the display,” noted Holman. “Customers really appreciated how light and open the Tradition felt, and one of the most common reactions we got from customers was that it ‘felt like home.’”

DRV’s results were corroborated by Statistical Surveys Inc.’s January retail sales report that showed DRV registrations up 63% over January 2012, representing the best January sales since before the “Great Recession.” With great momentum coming out of RV show season, Holman said DRV expects 2013 to be a banner year.

DRV is currently signing new dealers in open territories. For more information contact Kyle Miller, national sales manager, at kylemiller@drvsuites.com or (260) 562-1075.

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DRV Residential Fivers to Roll Out in Louisville

November 16, 2012 by · Leave a Comment 

Four-season, luxury fifth-wheel builder DRV Luxury Suites will be rolling out new looks, features and industry-first floorplans and decors during the National RV Trade Show, Nov. 27-29 in Louisville, Ky.

According to a press release, DRV will be showcasing its “residential-style” fifth-wheel lineup that includes the Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition brands.

“Dealers come to Louisville wondering what’s going to give them that ‘Oh, wow’ moment,” said Rocky Holman, product manager for the Howe, Ind.-based builder. “We’ve got the ‘Oh, wow’ for them all day long. Over the past couple of years there’s been a lot of talk about a void in the residential luxury fifth-wheel market. We had it covered then, and we’ve got it covered now.”

Holman said DRV will be introducing a host of new home-like features such as standard residential refrigerators, dishwashers, garbage disposals, Lane furniture, Shaw flooring, solid-surface and quartz countertops, and soft close drawers. Other amenities include real-tile backsplashes, 48- and 60-inch showers, integrated fender skirts, straight fiberglass roof lines and larger LED TVs.

The DRV/Cruiser RV display will be in Booth No. 5309 in the West Wing of the Kentucky Exposition Center. “We’re right next to Prime Time and across from Keystone and Open Range, so we know we’re in a great high traffic spot,” said Holman. “Dealers are going to be amazed at what they see.”

 

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