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DRV Reports Strong Sales in Elite Suites Line

May 17, 2013 by · Leave a Comment 

Elite Suites kitchen

Luxury fifth-wheel builder DRV Luxury Suites is reporting strong growth with its top-of-the-line Elite Suites brand. According to a press release, orders for Elite Suites are up 33% compared to the same period in 2012.

“Retail customers have really taken to the product improvements we introduced at Louisville,” said Rocky Holman, product manager for the Howe, Ind.-based company.

With MSRPs reaching over $170,000, Elite Suites features standard MOR/ryde IS suspension, quartz countertops, Shaw vinyl wood plank flooring, ceramic tile backsplashes, stainless residential appliances and the high-end decorative lights.”

Holman noted that many luxury fifth-wheel builders fell victim to the recession as the market for high-end RVs evaporated. “DRV not only survived, but, thanks to our great dealer body and loyal customers, we emerged stronger than ever,” Holman said.  “With Elite Suites, we’re poised to continue growing and meeting the needs of our customers. Knowing that our Elite Suites customers expect the best, we’re continuing to develop new ideas and floorplans to take their RVing experience to the next level.”

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index .

DRV is currently signing new dealers in open territories.   For more information please contact the National Sales Manager, Kyle Miller, at kylemiller@drvsuites.com or 260-562-1075.

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Sales Stack up for DRV Mobile Suites Estates

May 1, 2013 by · Leave a Comment 

DRV's Mobile Suites Estates fifth-wheel

Luxury fifth-wheel builder DRV Luxury Suites is reporting “immediate success” with its recently added Mobile Suites Estates line, according to a press release.

DRV said that the Mobile Suites Estates series, priced and equipped between the company’s Mobile Suites and the top-of-the-line Elite Suites, has resonated with consumers with “true residential” features and a contemporary two-tone décor.

“We introduced the Mobile Suites Estates at Elkhart Open House last year with the first units not hitting dealers’ lots until October,” said DRV Product Manager Rocky Holman, noting that 77% of the units delivered to dealers from October to December were already sold. “Our Estates are turning so well that more units have retailed in just seven months than are available on dealers’ lots today.”

Holman said the Mobile Suites Estates is emblematic of the “True Residential” category that DRV targets. Standard features include a Whirlpool residential refrigerator, GE convection microwave, dishwasher, garbage disposal, sparkling quartz countertops, Lane furniture and Shaw carpeting. Other amenities include wood plank vinyl, soft close drawers, ceramic tile backsplash, 3 1/4-inch thick sidewalls, high density wool insulation, water manifold and four -season comfort.

Mobile Suites Estates Urban Glaze kitchen island

Setting off the interior is a two-tone Urban Glaze kitchen island and overhead soffit with real residential can lights. Additionally, the large bathroom, available with 48-inch or 60-inch full-size showers, is designed with different wallboard, cabinets and counters from the rest of the coach.

On the exterior the Estates is a full fiberglass unit with a straight roofline fiberglass roof and integrated fiberglass fender skirts. There is also more than ample outside storage available in the oversized pass through compartment.

“We’re really happy with the customer response to our Estates line,” said National Sales Manager Kyle Miller. “What’s even more incredible is how quickly our customers are buying it.  Most of our customers are in the ‘buying’ process for more than a year before they buy or order a coach, as they sort out floorplans, options, decors, attend rallies and take plant tours. This product has been out for only seven months and is making an immediate impact.”

For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, visit http://www.drvsuites.com/index .

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DRV Sees Spike in Luxury Fiver Sales for 2013

April 18, 2013 by · Leave a Comment 

Fifth-wheel builder DRV Luxury Suites reported strong retail sales and growing market share in early 2013, according to a press release.

The high-line builder of the Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition brands posted its best January and February retail sales since the Great Recession, according to retail registrations as compiled by Grand Rapids, Mich.-based Statistical Surveys Inc.

“We’re ecstatic about the reception we’re getting in the marketplace right now,” said DRV Product Manager Rocky Holman. “The new styles and features we began implementing late last summer are being really well received by retail customers and we’re seeing that in increased retail registration and orders.”

Through February, Statistical Surveys showed DRV up 44% in retail sales and 26% in overall market share compared to 2012.

Holman attributed the success to the Howe, Ind.-based company’s use of true residential standard features like Whirlpool residential refrigerators, GE convection microwaves, dishwashers, garbage disposals, solid surface and quartz countertops, and two-tone decors. Other standard amenities include Lane furniture, Shaw flooring, soft-close drawers, ceramic tile and stone backsplashes, more floorplans with full size showers, 3 1/4-inch thick sidewalls, high density wool insulation, water manifold and four season insulation.

In the four seasons, luxury fifth-wheel category with units retailing for $85,000 and above, DRV reported it held a market share of over 70%, according to Statistical Surveys.

Holman reports that while DRV is proud of the growth they’ve seen in sales and the firm’s ability to bring to market products desired and appreciated by consumers, DRV is not taking any time off to celebrate.

“We’re already hard at work to continue and add to the improvements we started last summer,” he said. “We’re expecting to knock a lot of people’s socks off come Open House.”

DRV is currently signing new dealers in open territories. For more information please contact the National Sales Manager Kyle Miller at kylemiller@drvsuites.com or (260) 562-1075.

 

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DRV Reports Strong Sales in RV Show Season

April 2, 2013 by · Leave a Comment 

Sage/mushroom cabinetry in DRV's Tradition

High-end fifth-wheel builder DRV Luxury Suites reported strong sales during the RV show season, according to a press release.

“Our sales at the January Florida RV Supershow in Tampa were the best we’ve ever had,” said Rocky Holman, product manager for the Howe, Ind.-based builder.

Represented by America Choice RV at the Tampa show, DRV generated sales across its full line, including the top-selling Mobile Suites, newly introduced Mobile Suites Estates, top-end Elite Suites and the revamped Tradition.

Holman said that customers were impressed with the new residential features in DRV’s products, including residential refrigerators, standard dishwashers and garbage disposals, ceramic tile backsplashes, quartz countertops, Lane furniture, soft-close drawers, LED lighting, Shaw wood plank vinyl flooring and full-paint designs. Offering durable, four season-construction, units also showcased new decors and cabinet colors.

“While the customer response and our sales were strong across the board, the industry-first sage/mushroom painted cabinets in our Tradition series were a huge hit and made the Tradition the most viewed and talked about unit in the display,” noted Holman. “Customers really appreciated how light and open the Tradition felt, and one of the most common reactions we got from customers was that it ‘felt like home.’”

DRV’s results were corroborated by Statistical Surveys Inc.’s January retail sales report that showed DRV registrations up 63% over January 2012, representing the best January sales since before the “Great Recession.” With great momentum coming out of RV show season, Holman said DRV expects 2013 to be a banner year.

DRV is currently signing new dealers in open territories. For more information contact Kyle Miller, national sales manager, at kylemiller@drvsuites.com or (260) 562-1075.

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DRV Residential Fivers to Roll Out in Louisville

November 16, 2012 by · Leave a Comment 

Four-season, luxury fifth-wheel builder DRV Luxury Suites will be rolling out new looks, features and industry-first floorplans and decors during the National RV Trade Show, Nov. 27-29 in Louisville, Ky.

According to a press release, DRV will be showcasing its “residential-style” fifth-wheel lineup that includes the Mobile Suites, Mobile Suites Estates, Elite Suites and Tradition brands.

“Dealers come to Louisville wondering what’s going to give them that ‘Oh, wow’ moment,” said Rocky Holman, product manager for the Howe, Ind.-based builder. “We’ve got the ‘Oh, wow’ for them all day long. Over the past couple of years there’s been a lot of talk about a void in the residential luxury fifth-wheel market. We had it covered then, and we’ve got it covered now.”

Holman said DRV will be introducing a host of new home-like features such as standard residential refrigerators, dishwashers, garbage disposals, Lane furniture, Shaw flooring, solid-surface and quartz countertops, and soft close drawers. Other amenities include real-tile backsplashes, 48- and 60-inch showers, integrated fender skirts, straight fiberglass roof lines and larger LED TVs.

The DRV/Cruiser RV display will be in Booth No. 5309 in the West Wing of the Kentucky Exposition Center. “We’re right next to Prime Time and across from Keystone and Open Range, so we know we’re in a great high traffic spot,” said Holman. “Dealers are going to be amazed at what they see.”

 

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DRV Using MCD’s Duo Shade System on Fivers

March 16, 2012 by · Leave a Comment 

McKinney, Texas-based MCD Innovations announced that DRV Luxury Suites is now installing the MCD American Duo Shade System in their Elite Suite and Mobile Suite luxury fifth-wheel lines.

According to a press release, the MCD Day/Night Roller shade system complements DRV’s philosophy of “finding out what the consumers want and exceeding their expectations.” The shade systems offer excellent outward visibility during the day, along with UV and heat protection. The night shades provide 100% light-blocking capabilities.

“We are delighted to be working with a company that is dedicated to manufacturing a quality product with a first-rate fit and finish, and an elegant touch,” said Travis Townsley, senior RV market manager for MCD. “MCD has become the industry leader in roller shade systems and is dedicated to maintaining this leadership by using the latest technology to manufacture the best shade systems available anywhere, all produced in the U.S.”

 

 

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DRV Showing Several ’11 Models at Louisville

November 19, 2010 by · Leave a Comment 

DRV's Mobile Suite for 2011

DRV's Mobile Suites for 2011

Howe, Ind.-based DRV Luxury Suites is unveiling a new-look redesign of its Elite fifth-wheel lineup plus new floorplans in both its Select Suite and Mobile Suite lines at the upcoming 48th Annual National RV Trade Show, Nov. 30-Dec. 2 in Louisville, Dan Tauer, vice president, sales and marketing, reports.

“DRV Luxury Suites would like to extend a huge thank you to all of our dealers for the outstanding effort put forth for 2010,” Tauer states in a release to RVBUSINESS.com. “We are very excited about the Louisville Show and are heading into the show with high spirits after the large amount of retail activity that we experienced throughout 2010.

“Louisville is the best place to showcase our full line of luxury fifth-wheels and to show the industry what’s new for the upcoming year.”

Tauer says high-end fifth-wheel consumers’ expectations have prompted manufacturers to provide better quality and more residential amenities, and DRV has “once again set the pace with some exciting new changes” on display at Louisville.

“From our new uniquely designed Elite Suite that is unlike any other fifth-wheel on the market to our flagship Mobile Suite and our madeover Select Suite,” Tauer noted, “our dealers are in a perfect position to capitalize on an increasing demand for full time luxury fifth-wheels. Many other manufacturers have realized that our long-time commitment to this market is warranted by their efforts to enter this market, and we are very proud to say that this market is where we started and where we will keep our focus in the future.

“If you are a dealer and are not familiar with our products, we invite you to come see what an RV manufacturer can produce when their sole focus is luxury fifth-wheels. We have many things to offer our current and prospective dealers to capitalize in a growing market. We hope to see you there.”

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Cruiser RV Promotes Mohamed to VP of Sales

November 3, 2010 by · Leave a Comment 

Cruiser RV has announced the promotion of Jay Mohamed to vice president of sales and marketing.

Since joining the Howe, Ind.-based company in the spring of 2009, Mohamed has held the position of regional sales manager for the central U.S. territory, according to a news release.

“We are very confident in Jay’s ability and are pleased to promote him to this new position. We have an aggressive growth outlook for 2011 and this move fits into that strategy,” said Jeff Fought, Cruiser RV executive vice president.

With this change also comes realignment in company sales territories. Mohamed will now handle the Northeast territory along with his management position, while Chris Daniels, who joined the company in late 2009, will move into the Central U.S. territory.

Cruiser RV manufactures towable RVs. In operation since 1988, the company is an industry leader in ultra-lightweight travel trailers. Cruiser RV is a sister company to high-end luxury fifth-wheel manufacturer DRV Luxury Suites.

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