Troy James, vice president of sales, reported in a press release that the product is already “receiving rave reviews” from sneak product peeks.
“We’ve completely redesigned Denali from the ground up,” added Nick Eppert, Denali general manager. “All Denalis now offer newly-designed exteriors, including roof profiles and expanded turning radius front caps with LED lighting.”
Denali sports new exterior colors and Arlon graphics, as well as aluminum wheels, heated and enclosed underbellies and ‘eyesight hitch vision’ in the front cap while innovative interiors feature the latest amenities. “Everything has been specifically chosen for a unique look unlike any other product in its market segment,” stated Carter Yoder, Denali product manager.
Kitchens features include Savona solid surface countertops (Denali only), mosaic tile backsplashes, custom multispecie wood sink covers/cutting boards, and even feature walls in certain models.
Denali is aggressively going after the lightweight towable market with Denali Northern Lite, a line offering travel trailers as well as fifth-wheels.
“Northern Lite is the perfect combination of product features, performance and price,” Yoder explained. “With Northern Lite’s built-in value, there’s nothing like it on the market, especially in this price category.”
Eppert may be reached via his email at email@example.com, and Carter Yoder may be reached at firstname.lastname@example.org.
To commemorate the 20th anniversary of Aerolite ultralight travel trailers, Dutchmen Manufacturing Inc. announced it will be debuting an all new, totally redesigned 20th Anniversary Edition Aerolite at this year’s Elkhart County RV Open House.
Troy James, Dutchmen vice president of sales, reported that Aerolite has consistently introduced original, creative features and amenities and the 20th Anniversary Edition will continue that focus.
“In many respects, Aerolite was the original ultralight travel trailer,” added Nick Eppert, Aerolite general manager, in a press release. “It was ahead of its time in the beginning, and this 20th Anniversary Edition builds on that tradition.”
Starting mid-September, all Aerolites produced will come with unique 20th Anniversary badging inside and out, bringing attention to the rich history of the brand. Normally, a company will single out one model to produce with special edition packaging, but not so with Aerolite.
“Every single model we produce will carry special features and options,” Eppert said. “The Aerolite 20th Anniversary Edition will not be a retro throwback. It will be solely focused on the future, with an inventive cutting-edge exterior design, upgraded plush residential interior and new, innovative floorplans.”
To contact Eppert call (574) 537-5900 or email at email@example.com. The 20th Anniversary Aerolite will be presented at the Open House in the Dutchmen display at the RV Hall of Fame Museum in Elkhart, Ind., Sept. 16–18.
Goshen, Ind.-based Dutchmen Manufacturing Inc. has named Mike Scheetz product manager for its Aspen Trail travel trailer division.
According to a press release, Scheetz will be responsible for Aspen Trail product development and expanding market penetration and dealer relationships throughout the United States and Canada. “Mike will be an integral part of Aspen Trail’s continued, revitalized emphasis on product, dealer communications and customer service,” said Aaron Young, general manager.
Scheetz, an RV industry veteran, came to Dutchmen with 20-plus years of experience, ranging from RV manufacturer senior management to operating his own RV company.
“I’m really keyed up about this new opportunity,” Scheetz noted, “and appreciate the progressive way Dutchmen conducts its business. There’s new construction and expansion happening every direction you turn, and I’m extremely excited with the course Dutchmen is headed.”
A native of Indiana, Scheetz currently resides in Vandalia, Mich. He may be reached on his direct line at (574) 537-5964 and email at firstname.lastname@example.org.
Dutchmen Manufacturing Inc. has promoted Matt Gipson to product manager for its Kodiak travel trailer division.
According to a press release, Gipson is responsible for Kodiak product development, expanding market penetration and dealer relationships throughout the United States and Canada.
“We’re eagerly anticipating Matt’s involvement in Kodiak’s product planning and dealer development. He’s repeatedly proven himself over the past several years here at Dutchmen, and we’re looking forward to his management of this product line,” said Aaron Young, general manager.
The ultra-light Kodiak can be towed by most SUV’s, minivans, crossovers and light trucks. “Kodiak has been known for bringing innovative, industry-first features, floorplans, and overall design to the marketplace,” Gipson stated. “I’m honored to have the opportunity to continue forward with the development of one of the hottest brands out there.”
Young added, “I’m excited for Matt; the energy he brings to the table is infectious. He has an excellent track record in the industry, and here with Dutchmen in particular.”
Gipson earned a degree in Sports Marketing and Management from Indiana University, Bloomington. He was born and raised in northern Indiana, and makes his home in Goshen with his wife, Alyssa. Matt may be reached on his cell phone at (574) 304-4435 or e-mail at email@example.com.
Matt Zimmerman, company president, noted in a press release that the changes will “further strengthen all areas of Dutchmen’s business and aggressively continue to redefine innovation in each of our market segments.”
• Troy James has been promoted to vice president of sales. He previously served as general manager of the Coleman, Denali and Dutchmen groups. “Troy has been highly influential in Dutchmen’s sales efforts, and will be instrumental in leading our continued well-managed growth,” Zimmerman said. “Further, he will directly oversee the Dutchmen and Infinity brands.” James has served the RV industry in sales and product development for 21 years.
• Nick Eppert and Aaron Young have been named Dutchmen general managers. James noted, “Nick and Aaron come to us with excellent track records in sales and dealer relationships and development, and we’re very excited to have them on our team.” Eppert will oversee the Aerolite, Coleman and Denali groups, and Young, previously Kodiak product manager, will direct Kodiak and Aspen Trail.
• Michael Herdrich has been named product manager for the Voltage, Razorback and Rubicon toy hauler divisions. James stated, “Michael brings extensive previous toy hauler experience, vast dealer relations skills and a drive and determination to uphold and expand the dominance our toy hauler lines presently hold in the industry.”
“Dutchmen RV has incredible focus and momentum right now, and we are absolutely committed to keeping the energy moving forward,” Zimmerman affirmed. “We are redefining innovation in all of our market segments. Dutchmen is a company that has its sights set on the future, and we now have the right management team in place to see that creative, innovative effort through to fruition.”
RV industry veteran Kristoffer Craven has joined Goshen, Ind.-based Dutchmen Manufacturing Inc. as regional sales manager for the company’s Denali product line. According to a press release, Craven will be responsible for Denali travel trailer and fifth-wheel dealer development and training in the northeastern United States and Canadian provinces.
Most recently, Craven spent several years as an RV manufacturer’s rep, but was previously a 21-year owner/general manager of an RV retail store. “Kris is a great addition for us in the Northeast. He brings a knowledge of the dealership side of our business that’s so important to effective dealer relationships,” said Troy James, general manager. “He’s a real asset. Adding Kris to Team Denali will help us continue this company’s terrific growth.”
Craven noted, “It’s a fantastic opportunity to work with a company that helped set so many industry benchmarks. Dutchmen leads the way in product innovation and development, as well as product quality and customer/dealer support.”
Dutchmen’s Denali lined recently added the Trail Edition, a lightweight, half-ton product that’s “positioned to allow dealers to win when it comes to fighting lower-priced units,” the company said. “Trail Edition maintains core Denali sales features, allowing a dealership’s sales team to focus on building value and increasing profits,” Craven said. “There is a lot of positive buzz in this industry about Denali, and I’m excited to have the opportunity to help Denali and Dutchmen continue to grow.”
A graduate of Indiana University, Craven holds a bachelor’s in business administration and management. He resides in Bristol, Ind., and can be reached at (219) 746-0921 or firstname.lastname@example.org.
Aspen Trail, a division of Dutchmen Manufacturing Inc., reported that sales for 2013 showed a marked increase according to the year-end report by Statistical Surveys Inc.
“Final 2013 Stat Surveys numbers show Aspen Trail’s total sales increased 49% with a market share increase of over 27% for that same time period,” said Ryan Thwaits, Aspen Trail general manager, in a press release.
Aspen Trail offers a wide range of travel trailers that combine a high-end look and quality features at an affordable price. Interior amenities include distressed maple hardwood panel drawer fronts and cabinet doors, heavy-duty drawer guides, interior designer treatments, a Bluetooth audio system, and Beauflor wood plank flooring. Chad Holtzinger, Aspen Trail product manager, added, “Residential-styled furniture and two-toned walls add a sense of comfort and warmth to the living areas.”
The 2014 Aspen Trail is designed with an 82-inch interior ceiling height, allowing for taller kitchen cabinets, larger windows, more storage and additional headroom in the slides. Aspen Trail slides include an oversized convertible dinette and/or sofa. “Mega-slides are over a foot wider, and offer a 6-foot-1 inch ceiling height,” Holtzinger noted. “All main living areas also include an overhead skylight.”
Kitchens are versatile, offering tons of storage, larger cabinets, multiple drawers and liberal counter space. Kitchens also include a generous double-door refrigerator, extra-large double-bowl sink with high-rise faucet, auto-ignition 3-burner range with oven, residential carousel microwave and ptional high-end solid surface countertops.
Most bedrooms feature a 60 inch by 80 inch “true residential” queen-sized bed (instead of the RV standard queen beds), as well as designer bedding, reading lights and TV hookups. Bath areas offer an ABS tub with shower surround and porcelain foot-flush toilet. Units also offer a heated and enclosed forced air underbelly and black tank.
During December’s recent National RV Trade Show in Louisville, Ky., Dutchmen Manufacturing Inc.’s newly-redesigned Aerolite travel trailers was well received by dealers while earning a “Top RV Debut” from RVBusiness Magazine.
In describing the parameters of a “Top RV Debut”, RVBusiness said companies must embrace cutting-edge innovation and highlight “specific eye-catching RVs that we think are most likely to draw a majority of attention among current and future campers cruising the aisles of retail shows throughout North America.”
“Aerolite narrowed the product lineup to conventional lightweight travel trailers and expandables, while revamping the look of the line with new colors, graphics and floorplans,” said Ryan Elliott, Aerolite product manager, of the product line overhaul.
“Aerolites provide well-planned, comfortable seating areas, generous kitchens, and practical baths and bedrooms. Families appreciate the time our engineers and interior designers spent making their vacation experiences the best ever,” Elliott added. “Aerolite offers tons of living and storage space for the money. It utilizes every square inch to guarantee families will have everything packed and ready for their next perfect camping experience.”
Terry Whitley has joined Dutchmen Manufacturing Inc. as regional sales manager for the company’s northwestern territory.
According to a press release, Whitley is responsible for increasing market penetration and sales efforts of Coleman travel trailers in Wyoming, Montana, Idaho, northern Oregon, Washington, Alaska, British Columbia, Alberta and Saskatchewan.
Whitley comes to Dutchmen after nine years in the industry, where he most recently served as regional sales manager for a competitive line of lightweight travel trailers.
“Terry is a great addition to the Coleman sales team,” said Troy James, Coleman general manager. “He’s passionate, aggressive, and comes with the skill sets necessary to keep Coleman focused on maintaining the tremendous growth we’ve experienced this year.
He added, “Terry is part of our continued, revitalized emphasis on product, dealer communications and customer service, and we’re extremely glad to have him on board.”
“I’m very excited about the opportunity to join the Coleman team,” Whitley said. “The product is dialed in, and the Explorer and Expedition lines offer a wide variety of floorplans. Coleman is a strong company, and Statistical Surveys shows it on a fast, upward climb. I intend to add to that continued growth.”
Whitley was born and raised in Elkhart, Ind., and currently resides in Goshen. He can be reached on his direct line at (574) 537-5959, or e-mail at email@example.com.
RV industry veteran Matt Christensen has joined Dutchmen Manufacturing Inc. as regional sales manager for the company’s Dutchmen product line.
According to a press release, Christensen is responsible for working with RV dealers in the Western United States and Canada to market Dutchmen travel trailers. His territory includes Alaska, Washington, Oregon, California, Idaho, Montana, Wyoming, Nevada, Arizona, Utah, British Columbia, Alberta and Saskatchewan.
“Matt’s enthusiasm and experience, plus his knowledge of the West Coast and Western Canada are exciting,” said Troy James, general manager for the Thor Industries Inc. subsidiary. “He’s a perfect fit with Dutchmen.”
Mike Scheetz, Dutchmen product manager, added, “Matt’s a great addition for us on the West Coast. His retail experience alone is something all dealers are looking for in a rep, and he’ll be a real asset for Team Dutchmen.”
Christensen’s past experience includes six years in RV retail management, and he previously served as a regional sales manager for another RV manufacturer. Christensen noted, “I’m excited to be part of such a talented team. With the investment this company has made in the infrastructure and with a constant emphasis on innovation, I’m confident Dutchmen will continue to be regarded as the best value in the industry.”
Christensen resides in Petaluma, Calif., and may be reached at (707) 495-1982 or firstname.lastname@example.org.
Cody Doody was recently named regional sales manager for the Aspen Trail product line at Dutchmen Manufacturing Inc.
According to a press release, Doody will be responsible for new market penetration and increasing Aspen Trail travel trailer sales. Doody joined Dutchmen in November 2013, and his territory comprises the Central and Western United States.
“Cody is a perfect fit with our team, and I’m looking forward to his success with Aspen Trail,” said Ryan Thwaits, Aspen Trail general manager.
Chad Holtzinger, Aspen Trail product manager, added, “Not only is Cody a great sales rep, but he had virtually the same territory at his previous employer. That will really give him a leg up with his efforts.”
Doody came to Dutchmen with prior experience in the RV industry as a regional sales manager. “I’m excited to be part of the Aspen Trail team,” he said. “We’ve made significant, positive changes for 2014, and I’m also impressed with the support this company has given this product line.”
Doody, a native of Toccoa, Ga., attended Mercer University in Macon. He currently resides in Fort Wayne, Ind., and may be reached at (574) 537-5918 or email@example.com.
Goshen, Ind.-based towable builder Dutchmen Manufacturing Inc. has named Mike Scheetz product manager for its Dutchmen travel trailer division, according to a press release.
In his new position, Scheetz is responsible for Dutchmen product development, expanding market penetration and dealer relationships throughout the United States and Canada. “We’re looking forward to Mike’s involvement in Dutchmen’s product planning and dealer development. He brings a refreshing new energy to the table,” said Troy James, general manager.
Scheetz, an RV industry veteran, comes to Dutchmen with 20-plus year’s experience, primarily in RV manufacturer senior management. Most recently he was president of Bristol-based Echo RV.
“I’m really keyed up about this opportunity at Dutchmen,” Scheetz noted, “and appreciate the progressive way they conduct their business. There’s new construction and expansion happening every direction you turn, and I’m extremely excited with the direction this company is headed.”
James added, “Mike is an integral part of Dutchmen’s continued, revitalized emphasis on product, dealer communications and customer service, and we’re pleased he’s joined our team.”
A native of Indiana, Scheetz lives in Vandalia, Mich., and can be contacted at (574) 975-0503 or firstname.lastname@example.org.
Staff from Oklahoma-based RV General Store Inc., which handles Dutchmen Manufacturing Inc.’s line of Voltage toy haulers, recently met two stars from the popular A&E TV series, Duck Dynasty, at a Sooners football game. According to a press release, the reality TV show is based on the Robertson family, owners of Duck Commander, a Monroe, La., business that produces duck calls.
When the Oklahoma Sooners faced the University of Louisiana at Monroe on the gridiron, Jep and Jessica Robertson of Duck Dynasty were on hand for the festivities. The RV dealership is the official sponsor of Sooner Village, an on-campus area set aside for RV tailgating and camping at every home football game.
Adjacent to Oklahoma’s football stadium is the Fan Fest area, which hosts live and remote radio broadcasts, games and giveaways. “That’s where we parked our nicest 2014 Voltage toy hauler to be used as a green room for the celebrity guests,” said Darrin Abel, general manager of RV General Store.
The fully equipped fifth-wheel was seen that day by thousands of football fans. It boasted full body paint, a rear porch and numerous luxury options. “Jep and Jessica were brought in to pose for pictures with fans and we got to hang out with them briefly,” Abel said. He also reported that the couple liked the Voltage and were pleased with its comfort. “They were as nice as could be and extremely genuine,” Abel said.
On game weekends, RV General Store provides an RV for use as a check-in station when campers register at Sooner Village. “On site, we display two RVs for sale and market directly to Sooner Village campers,” said Abel, “We partner with the university to make this a first-class experience for RVers. We cook out, tailgate and have special drawings and prizes for the campers.”
About 300 RVs visit the Village for each event.
Goshen. Ind.-based Dutchmen Manufacturing Inc. announced recent personnel moves, naming John Cunningham as regional sales manager for its Kodiak ultralite travel trailers and Justin Couts as regional sales manager for Aerolite travel trailers.
According to a press release, Cunningham is responsible for sales, dealer contact and market penetration in the Northeastern U.S. In making the announcement, Ryan Thwaits, Kodiak general manager, noted, “John comes to us with over 14 years of experience in the RV industry and has positive relationships with many RV dealers. We’re especially excited to have him involved in launching our brand new 2014 Kodiak products.”
Cunningham’s industry experience ranges from sales to management with two major RV manufacturers. He noted he is pleased to be part of Kodiak’s team and looks forward to the expansion of its sales and marketing efforts.
“Kodiak’s new exterior designs and interior colors are tremendous,” he said. “Dealers have been asking for something different and this is it.”
A graduate of Ball State University in Muncie, Ind., Cunningham earned a bachelor’s in accounting while playing football on a full athletic scholarship.
He resides in Elkhart and can be contacted at (574) 361-7037 or email@example.com.
Couts will be responsible for working with existing Aerolite dealers and growing the brand with new business on the west coast.
“As an industry leader, it is our obligation to bring in new blood, and Justin Couts is the kind of talent we’re looking for from outside the RV industry,” said Thwaits.
Prior to joining Aerolite, Couts worked for two major manufacturing companies in sales and business development for 10 years, and in sales for six years. He was involved in a variety of services, including transportation, warehousing, machining and container management for numerous products.
“The 2014 Aerolite line is amazing,” Couts noted, “and I can’t wait to get the word out to my dealers.”
A graduate of Middle Tennessee State University, Couts holds a bachelor’s in business administration. Couts resides in Fort Wayne, Ind., and can be contacted at (260) 443-6842 or firstname.lastname@example.org.
Sean Doll has joined Dutchmen Manufacturing Inc. as regional sales manager for the company’s East Coast territory. According to a press release, Doll is responsible for increasing market penetration and sales of Dutchmen travel trailers on the East Coast, from Maine to Florida. Doll has more than 13 years of RV experience.
In making the announcement, Troy James, Dutchmen general manager, stated: “Sean is a great addition to the Dutchmen sales team. He’s enthusiastic, aggressive, and comes with a well-rounded RV background from the dealership side of the industry, which is so important.”
He added, “Sean is part of our continued, invigorated emphasis on product, dealer communications and customer service, and we’re pleased to have him on board.”
At age 15, Doll started his career at the RV dealership where his father worked in Longmont, Colo. He worked his way up, performing virtually every job available, including the service department, where he carried out customer PDI walk-throughs, and also worked in the parts department. He moved into retail sales at dealerships in Colorado and California from 2007 until present.
Doll’s position at Dutchmen meets a long-time career goal – working at the corporate level. “I’ve wanted to do this for some time,” he said. “I bring a different mindset to this job, which is a special appreciation of the guys who sell retail. I’m excited to be at Dutchmen because it’s such a strong company, and I appreciate the opportunity,” he added.
Doll attended college in Fort Collins, Colo., and will be relocating from San Diego, Calif. to the South Bend, Ind., area. He may be reached on his direct line at (970) 324-1274 or his e-mail at email@example.com.