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Jayco/Heartland Settle Trademark Infringement Case

July 1, 2009 by · 1 Comment 

Jayco Inc. and Heartland Recreational Vehicles LLC today (July 1) jointly announced that they have settled the trademark infringement lawsuit filed earlier in the year by Jayco against Heartland.

The suit, filed in April in the United States District Court, Northern District of Indiana, had alleged that Elkhart, Ind.-based Heartland’s newly introduced line of recreational vehicles called Eagle Ridge violated Jayco’s rights in its Eagle trademark.

In making the announcement, Coley Brady, Heartland’s director of sales and marketing, said, “Even though Heartland believes its Eagle Ridge line does not infringe upon Jayco’s Eagle trademark, we did not have a significant investment in Eagle Ridge as a name for our fifth-wheel travel trailers. We understand Jayco’s concern and out of respect for Jayco will no longer offer any products bearing the Eagle Ridge name.”

Sid Johnson, director of marketing for Middlebury-Ind.-based Jayco, said, “Jayco has used the Eagle name for nearly 20 years on some of our most popular RV product lines. We are grateful that Heartland is willing to change the name of its new product line to address our concerns in protecting our valuable EAGLE trademark.”

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