In a once unthinkable turnabout, Ford Motor Co. is bragging about how it now makes some of the smallest car engines in the industry — a sign of evolution for a company that once made its money selling powerful trucks, SUVs and the Mustang muscle car.
According to a report by the Los Angeles Times, Ford’s race to smaller engines represents an industry trend as automakers woo fuel-conscious consumers and work to meet increasingly stringent fuel-economy standards, said Jesse Toprak, an analyst for TrueCar, an auto price information company.
“We believe that we are going to pay more for energy going forward and that fuel efficiency is the top reason to buy,” said Alan Mulally, Ford’s chief executive.
Mulally said Ford’s strategy of making powerful but smaller engines is part of the automaker’s goal to “increase the fuel efficiency every year forever.”
Ford has focused on small turbocharged engines, which it calls its EcoBoost line. Although Ford vehicles with these engines carry a premium, they have among the quickest paybacks from gas savings in the industry, Toprak said.
A recent TrueCar analysis of the latest offerings of small but powerful engines found Ford excelled at big vehicles with small engines, such as its Edge sport utility vehicle with the EcoBoost four-cylinder engine and its big F-150 pickup truck with a six-cylinder EcoBoost engine.
Ford is promoting that, after new introductions later this year, it will have seven vehicles with the smallest engines in their respective segments.
To read the entire Los Angeles Times article click here.