In the year-and-a-half since EverGreen Recreational Vehicles LLC launched its Lifestyle Luxury RV division, the high-end fifth-wheel builder has continued to grow sales and market share.
According to a report by the Elkhart Truth, more than 40% of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched allegiance to Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV, in a press release.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky., with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
La Mesa RV, with a dozen dealerships in four states, reported great success with the brand.
“Lifestyle is doing well,” said Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
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Middlebury, Ind.-based EverGreen Recreational Vehicles LLC has launched a new toyhauler travel trailer with its 2014 Amped series.
According to a press release, five new Amped floorplans ranging from 22 to 32 feet feature EverGreen’s exclusive Z-Frame Technology that results in a step-up forward bedroom to allow under-floor storage found only in large fifth-wheels. In addition to basement storage up front, the innovative frame on the new Amped toyhauler is set above the axles eliminating cumbersome wheel wells inside the payload area. This allows increased, wall-to-wall loading space for ATVs, side-by-sides and motorcycles without awkward wheel wells.
The new Amped toyhauler also features a standard eight-foot beavertail ramp, 3,000-pound capacity ramp door and EverGreen’s exclusive impact-resistant, vacuum-laminated ComposiTek interior walls.
“EverGreen has established a tradition of producing game-changing recreational vehicles, value-packed with all the equipment our customers request, and the new Amped toyhauler is just that,” said the company’s President and COO, Mark Boessler. “The Amped travel trailer is designed with higher clearance to handle the rough terrain motor sports demand, yet allows for more storage and equipment than any other toyhauler in its class.”
Features of Z-frame technology include:
• Z-Frame Technology allows for huge trunk space and pass-through basement storage. In addition, the raised bedroom has more storage under the queen-sized bed and in two large wardrobes with drawers. Large storage doors drop down for easy loading and close with slam latches. Z-Frame technology provides additional space for a standard 4,000-watt Onan generator and a lockable, large 4-battery capacity power compartment without compromising living space.
• The Amped is ramped with standard beavertail. The standard beavertail on all Amped trailers makes loading and off-loading easier. Amped also has a full, eight-foot, 3,000-pound capacity ramp. A built-in toolbox is flush to the floor on all models. The entire floor of Amped toy haulers is engineered with marine grade plywood. D-ring tie downs are bolted to the frame.
• By eliminating interior wheel wells, the frame allows for more loaded weight. The Amped Z-Frame Technology results in the floor system set over the axles eliminating cumbersome wheel wells inside the payload area. This allows more room side-to-side for easier loading and unloading.
• Setting the frame over the axles provides higher ground clearance off road. Standard Equa-Flex suspension provides added stability and can adjust to the terrain. Standard 16-inch tires help improve the ride.
• Amped toy hauler interior walls are built with a tough Composite Inner Shell vacuum laminated to the EverGreen’s signature DuraLite Double Welded Aluminum structure. Composites in the interior walls resist moisture, rot and mildew. Vacuum lamination and one-piece composite walls are stiffer and have a white, gel-coated exterior finish.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced the addition of a new 340RK rear kitchen floorplan to its line of Bay Hill fifth-wheels, according to a press release.
Distinctive for its rear kitchen design featuring a full breakfast bar with raised seating, corner range with full commercial hood and a full-sized kitchen pantry with etched glass doors, the new 340RK is the perfect choice for couples and families who love to entertain from the kitchen.
The 340RK also offers pullout cabinet trays in the kitchen, all accented by the centerpiece bar with a rich Corian countertop. Nestled next to the kitchen is a dining table that seats four alongside a fireplace heater with an entertainment center above.
The distinctive interior design continues midcoach with an open, banister staircase leading to a private 36-inch hallway to the master bedroom and full bath. EverGreen said that the open staircase design “provides true, residential spaciousness to the living room.”
“Our newest Bay Hill rear kitchen floorplan has all the cooking and entertainment amenities for those families who always end up in the kitchen,” said EverGreen President Mark Boessler, noting the Bay Hill 340RK began shipping in June. “We’ve tried to wrap up all the suggestions from our cooking customers who love to entertain in the new 340 rear kitchen.”
Dymon Farrer, general manager of the Lifestyle Luxury RV and EverGreen fifth-wheel divisions, added, “From overstuffed theater seating that reclines, to a big recliner in the corner for grandpa, this is a real family oriented fifth-wheel.”
The new Bay Hill 340RK can sleep five easily with optional king bed, hide-a-bed and sleeper sofa. The massive, standard slideout master bedroom features a queen bed, 60-inch dresser, large wardrobe that is prepped for a washer and dryer, sliding glass master wardrobe and two corner shelves.
Atwood Mobile Products LLC’s on-demand water heater (ODWH) is now available as an option on towables built by EverGreen Recreational Vehicles LLC.
According to a press release, the Atwood ODWH uses energy only when hot water is demanded, which ties into EverGreen RV LLC’s focus on providing energy efficient and sustainable RVs. Atwood’s ODWH delivers class leading 50K Btu performance through its high output burners, which equates to nearly 30% more heating capacity. The Atwood ODWH also allows end users to enjoy a full flow of continuous hot water in varied climates.
“EverGreen’s emphasis on weight savings and energy efficiency coupled with their commitment to providing high quality products makes the Atwood ODWH a perfect fit,” said Bill Martin, director of OEM sales.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC reported that dealers of its new Bay Hill fifth-wheel are experiencing brisk sales as the product has been well received by consumers nationwide.
“Many of our dealers are experiencing quick turns and can’t keep the Bay Hill product on their lots,” said EverGreen President Mark Boessler in a press release. “Our new 295 rear lounge floorplan allows five adults to comfortably recline, relax and watch sports and movies. Like all our Bay Hill fifth-wheels, it’s priced competitively for a fully equipped luxury fifth-wheel.”
The streetside slideout in the rear lounge area of the Bay Hill 295RL features two, side-by-side, theater seat recliners next to a residential-style stainless steel double door refrigerator/freezer. The curbside slideout has a dinette table with chairs that seat two, and a corner-mounted entertainment center with sound system, big screen TV and fireplace heater. A 90-inch residential reclining sofa in the rear of the coach seats three comfortably.
The island kitchen configuration offers a double stainless steel sink, Corian countertops and an optional stainless dishwasher built into the island. As in the entire Bay Hill line, the kitchen is fully equipped with a power exhaust range hood with light, stainless three burner range with oven, stainless steel microwave oven and no-slam kitchen drawer guides.
The bathroom is located mid-coach with a privacy door separate from the master bedroom suite. The master bedroom suite has a slideout bed system that can accept an optional 74-inch by 80-inch king sized bed. The bedroom slideout frees up space for easy access to a 60-inch dresser, plenty of shelving and a large wardrobe with etched glass doors. An additional wardrobe is prepped for a stacked washer and dryer.
The EverGreen Bay Hill fifth-wheel line was introduced by EverGreen RV in late 2012 and is available in five floorplans ranging from 29 to 38 feet long. Additional floor plans are in the planning stages for introduction in late 2013.
For more information visit www.GoEverGreenRV.com.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC reported that its new Bay Hill fifth-wheel has been well received in the retail marketplace. According to a press release, the Bay Hill was a top seller at the Dallas RV Super Sale held Feb. 21-24 at the Dallas Market Hall.
“Saturday’s success with Bay Hill totally rocked,” said Phil Bertram, sales manager of United RV in Forth Worth, Texas. “Writing five deals for such a new product on the market is pretty awesome. Bay Hill is certainly getting a lot of attention, and United RV is excited to be a part of it all.”
The Bay Hill fifth-wheel was introduced by EverGreen RV in late 2012 and was named a 2013 “Top RV Debut” by RVBusiness Magazine in its January, 2013, new product issue.
The new Bay Hill is currently available in five versatile floorplans ranging from 29 to 38 feet. In addition to the original silver metallic fiberglass exterior color scheme, the Bay Hill is now available in an exterior cream color.
Amenities include four- and six-point auto leveling as standard, a rolling galley, ceiling fan, residential style furniture, designer glass, a big-screen LED TV and a fireplace with stone trim. Also featured are overhead cabinets, hidden hinges, optional queen-sized bed, spa-inspired wardrobe doors, no-slam kitchen drawer guides, Corian countertops, stainless steel kitchen appliances and an optional washer/dryer hookup.
“We are thrilled with the success of the Bay Hill in Dallas,” said Mark Boessler, president of EverGreen RV. “We knew when we created this fifth-wheel we had designed something special. Bay Hill started with a design package based on features RV owners were begging for on a competitively priced fifth-wheel. They asked for it and we delivered.”
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC recently launched a new website, www.GoEverGreenRV.com, in conjunction with its new product introductions during the Louisville Show.
According to a press release new features include:
• Inclusion of Bay Hill, EverGreen’s newest fifth-wheel product and the new Sun Valley travel trailer series, along with photos, floorplans and specifications for both.
• Up-to-date floorplans, décors, specifications and brochures for all of EverGreen’s existing product lines updated for 2013 including the Ever-Lite, Ascend, i-Go and Element travel trailer lines.
• Improved navigation to better assist users in finding the exact EverGreen brand and floorplan they are looking for, along with information pertaining to each floorplan’s décor, specifications, amenities and features.
• Optimization of the site so it is easier to view on mobile devices such as smart phones and tablets.
• An enhanced dealer locator that will enable consumers to more easily find EverGreen dealers, map their locations, and in some cases view their available EverGreen units on the lot.
• A calendar on the main page to keep consumers and dealers updated about upcoming shows and other special events where EverGreen products can be seen.
• A news feed on the main page that allows web surfers to see the latest information and blog entries pertaining to all of EverGreen’s products.
“There have been so many new developments, new brands and exciting changes here at EverGreen in the last year, we decided to launch a new website that is specifically designed and enhanced to showcase all of our products and keep our dealers and consumers up to date on everything that is going on,” said EverGreen Vice President of Sales and Marketing Doug Lantz. “Our dealers rely on this information to serve their customers and consumers use this information to make the most informed buying decisions about our products, so it was important for us to create this new website to serve both groups and to create a site that will be viewable via newer devices such as second generation tablets and smart phones.”
EverGreen Recreational Vehicles LLC will be hosting a Dealer Appreciation Party as part of the National RV Trade Show, Nov. 27-29, in Louisville, Ky.
According to a press release, Middlebury, Ind.-based EverGreen will be holding the event Nov. 27 from 6-9 p.m. at the Marriott Ballroom IX & X on the second floor of the Louisville Marriott Downtown. The hotel is located at 280 W. Jefferson St.
For more information, dealers should contact Sherry Zoller at (574) 825-4298, ext. 102.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC reported positive dealer input for its new Bay fifth-wheel during last week’s RV Dealers International Convention/Expo in Las Vegas
According to a press release, EverGreen has five Bay Hill floorplans currently slated for production. In addition to the model that was built for the Elkhart RV Open House in September and the Las Vegas show, EverGreen is working on additional floorplans to display at the National RV Trade Show in Louisville, Ky., Nov. 27-29.
The 365RL floor plan was the first that dealers were able to tour. This rear living floorplan features residential construction furniture with both a home theater seating lounge and a full sofa for plenty of seating, along with a side-aisle bath with a walk-in shower and master suite bedroom.
“Dealer feedback surrounding the Bay Hill has been very positive so far,” said EverGreen President Mark Boessler. “We set out to build a fifth-wheel product that has all of the features and amenities that dealers and consumers have been asking for, and I feel that we’ve achieved that goal.”
Adam Smith of Smith RV in Monroe, Indiana, previewed the new product at the show and noted, “With all the features and amenities, along with the fresh new look, the Bay Hill is a tremendous value.”
Middlebury, Ind.-based EverGreen Recreational Vehicles, LLC is premiering its 2013 Bay Hill fifth-wheel during this week’s Elkhart County RV Open House. According to a press release, the new line will be shown at the company’s display hear the entrance to the RV/MH Hall of Fame in Elkhart.
EverGreen has five floorplans currently slated for production of the modified mid-profile Bay Hill fifth-wheel, including coaches with slideout lounges or kitchens, rear lounges, large bathrooms, dual bathrooms, private bedrooms, kitchen islands and a large living area.
The fifth-wheel is built with a metallic fiberglass exterior and painted gel coated fiberglass front cap accented by an exclusive Bay Hill graphics package and bright, automotive aluminum wheels. Other exterior details include LED front cap docking lights for improved visibility, slam latch baggage doors, monster-sized pass-through storage, tinted windows, exterior speakers, electric awnings and a six-point auto level-up system.
The interior of Bay Hill features an LED lighting package, screwed-and-glued cabinetry, big screen television, fireplace with heater, designer glass and comfortable innerspring residential style furniture with optional leather. Bay Hill’s kitchen has a stainless steel double-door refrigerator, stainless steel microwave and sink, no-slam kitchen drawer guides and Corian countertops.
The bedroom is based around an 80-inch queen-size bed with bullet reading lights, power equipped night stands, TV jack with LCD bracket and spa-inspired wardrobe doors. The bathroom features a walk-in shower with glass doors, skylight over the shower or tub, recessed vanity light, hand sprayer and power exhaust fan.
Options include a stainless steel dishwasher, 12-cubic-foot refrigerator, dual paned windows, a second 13,500 Btu A/C unit, Trailair hitch, vacuum, booth dinette, king-size bed and rolling galley island.
“EverGreen has built quality fifth wheels for years, starting with our popular Ever-Lite and i-Go brands,” said EverGreen Vice President of Sales and Marketing Doug Lantz. “The tradition of quality design and attention to interior and exterior detail continues with the all-new Bay Hill fifth wheel line. Dealers will get an exclusive ‘first look’ at this exciting new product – with the design features that consumers and dealers have been asking for – when the 2013 Bay Hill debuts at EverGreen’s open house.”