EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division announced that the year-end numbers compiled by Statistical Surveys Inc., Grand Rapids, Mich., showed that EverGreen is the fastest growing company of the top 15 manufacturers in the towable RV segment for 2013.
According to a press release, the Middlebury, Ind.-based company showed the highest growth statistics for both unit growth (85.5%) and market share growth (60.4%) among the top 15 towable RV manufacturers.
The momentum for EverGreen was significant as the firm’s top position in the towable segment moved from 74.7% unit growth and 52.2% market share growth in September to the year-end numbers – an increase of over 10% in the fourth quarter alone.
“We’ve shown significant momentum throughout 2013 and it continues in 2014,” said EverGreen President and COO Mark Boessler. “We attribute our leading position to attracting and partnering with the best dealers in the business. Our entire manufacturing and sales team must also be commended, as we now have 10 unique brands to choose from. Our dealers are profiting from both our innovative designs and the variety of price points we are hitting.”
Boessler also noted that EverGreen’s policy of providing its dealers with true protected trade territories and rejecting the industry norm of selling similar brands in the same marketplace is also key to dealer success.
“We understand that our dealers have a dramatically higher rate of success and capture far more market share in their territories, without having to deal with cloned products being sold right across town,” Boessler added.
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Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced today (March 6) that Carefree RV will begin carrying EverGreen’s Amped, Tesla and Bay Hill brands at its Edmonton, Alberta location. According to a press release, Carefree RV has been in business for nine years.
“The quality of the EverGreen products is amazing,” said sales and product specialist Cindy Turgeon in a press release. “The Amped is an especially well-built product and has a lot more standard features than most manufacturers.”
The Amped toy hauler has high-end interior and exterior finishes that provide a feel of luxury. Available in five floorplans, the toy hauler also offers four unique interior décor styles. The garage areas in both the Amped and Tesla are designed for maximum storage with no interior wheel wells and an eight-foot ramp that can withstand 3,000 pounds to load even the largest toys.
“EverGreen has a wonderful concept with the Tesla by combining a high-end travel trailer with a toy hauler. It is not your typical, bare bones toy hauler and it definitely caters to both men and women,” explained Turgeon.
“We are pleased to have Carefree RV represent our newest toy hauler lines and luxury fifth wheels in Alberta,” said Dymon Farrer, general manager of EverGreen’s Lifestyle Luxury RV division.
The Bay Hill fifth-wheel offers a spacious interior with high-end finishes and plenty of storage make the Bay Hill fifth wheel great for families and year-round campers alike.
Carefree will be showcasing EverGreen’s products at its current Extended RV Show Special and Customer Appreciation Days, beginning in April. Next year, the dealer will host its 10-year anniversary sale.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced that Jack Snyder has been appointed regional sales manager of the Sun Valley, i-Go, Ascend and Amped travel trailer lines.
According to a press release, Snyder will oversee all product sales development in the western states of New Mexico, Arizona, Utah, Nevada, California, Wyoming, Montana, Idaho and Washington. He will also be responsible for maintaining current dealers and obtaining new dealers in basic trade areas through the West Coast, along with training and show support for all dealers in his territory.
“I’m very excited to be a part of the EverGreen team,” stated Snyder. “I look forward to playing a key role in continuing the success of EverGreen’s travel trailers and building on the solid EverGreen foundation.”
Snyder has over 10 years of experience working for some of the largest names in the RV industry and was involved with launching four product lines, three of which are top sellers in their class.
“Jack’s long history in the RV industry and ability to get results will be a great addition to our team,” said i-Go Product Manager Chris Daniels.
“We’re glad to have Jack on board,” said Vice President of Sales and Marketing Doug Lantz. “His experience in the industry and proven skill in launching product lines makes him a valuable asset to the EverGreen team.”
Snyder is a graduate of Ivy Tech and is also a master electrician, fire investigator and inspector, member of the National Board of Realtors in Indiana, and a Sharp Shooter 3bar NRA.
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EverGreen Recreational Vehicles LLC announced that Colorado-based Windish RV Center has added the builder’s Bay Hill fifth-wheels at its Lakewood and Longmont locations.
According to a press release, Windish RV’s 35-year history and ideal location, situated in the Rocky Mountain region just outside of Denver, has allowed the dealer to grow into the largest travel trailer and fifth-wheel dealer in Colorado.
“The Bay Hill was well received at our most recent show in January,” said Windish General Manager Jim Humble. “We have many products, and the Bay Hill stands up with the best. It’s got great eye-appeal and a price customers want.”
Some of the Bay Hill standard features include aluminum framing, gel-coat fiberglass sidewalls and the Level Up six-point automatic leveling system. The Bay Hill brand also boasts six floorplans, each one offering luxury style and design.
“We’re excited about the unique floorplans of the Bay Hill,” said Humble, “as well as the residential feel our customers are looking for.”
EverGreen Recreational Vehicles LLC announced that Tennessee RV Sales and Services will handle the Ever-Lite brand at its Knoxville, Tenn., dealership.
According to a press release, Tennessee RV’s location in the foothills of the Smoky Mountains allows the dealer to serve campers from across the region including Tennessee, Kentucky, Virginia, Alabama, Georgia and Florida. Tennessee RV Sales and Services is also known for having one of the largest RV accessory supercenters in Eastern Tennessee and a full collision center nearby.
“Carrying the EverGreen Ever-Lite fills a need here,” said Jason Rees, general sales manager for Tennessee RV which is marking its 10-year anniversary. “We deal in high-end campers and the Ever-Lite fits the way we do business.”
Ross noted that many veteran buyers will appreciate the Ever-Lite due to its durable composite construction. “Our sales reps are already trained and ready to educate our customers on the Ever-Lite with ComposiTek construction,” he said.
EverGreen Recreational Vehicles LLC announced that its Element travel trailer has been named a 2014 Top RV Debut by RVBusiness Magazine.
According to a press release, the award was announced in the January issue of the magazine, which is currently available to subscribers. RVBusiness is a bi-monthly publication with a circulation of over 15,000 readers and has been serving the RV industry since 1972.
“The Element has been named a Top RV Debut,” said Mark Boessler, president and COO of Middlebury, Ind.-based EverGreen RV. “This award is special to us because the new Element for 2014 has been completely redesigned and is now offered to the public at a much more affordable price.”
The new Element features EverGreen’s signature vacuum bonded components with DuraLite double-welded aluminum structure for best-in-class strength. According to EverGreen, the Element is “a fusion of classic American design and the latest in automotive aerodynamics” while dual slide systems provide the interior space of much larger travel trailers.
In 2008, a group of four Pilgrim International executives had been planning a new model that the recreational vehicle maker would market as more environmentally friendly.
As reported by the Elkhart Truth, they would incorporate more man-made composite materials rather than the commonly used luan, a wood that comes from trees in the rain forests of Malaysia and Indonesia. Because the composite weighs less than wood, the vehicle would also get better gas mileage, reducing fuel emissions.
But then came the Great Recession, causing Pilgrim, like many others in the area, to close its doors. Not only was their new idea suddenly grounded, but they were jobless.
“Obviously it was difficult to find employment,” said Doug Lantz, one of the former Pilgrim executives and now EverGreen’s vice president of sales and marketing. “As factories were going out of business and laying off management, and the wheels were coming off, we were all right in the middle of all that.”
As they pondered their own futures, the men still felt confident in their idea, Lantz said. But how could they possibly get their concept off the ground without a company?
They cleared a major hurdle when they won the support of influential investors Kelly Rose and Mike Schoeffler, longtime industry veterans whose buy-in soon attracted other investors. In late 2008, EverGreen RV LLC was born.
More than five years later, EverGreen last year was the fastest-growing RV maker among the 15 largest companies in the industry, according to Statistical Surveys Inc., an independent Grand Rapids, Mich.-based firm that tracks the RV industry.
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EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division set new sales records during last week’s National RV Trade Show in Louisville, Ky., according to a press release.
Evergreen and Lifestyle Luxury RV entered the Louisville Show with significant growth statistics, the company said. According to Statistical Surveys Inc., the Middlebury, Ind.-based towable builders showed the highest stats from January to September for unit growth (74.7%) and market share growth (52.2%) among the Top 15 towable RV manufacturers.
“We acquired significant momentum throughout 2013,” said EverGreen President and COO Mark Boessler. “So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year.”
EverGreen and Lifestyle expanded their floor space for this year’s show to over 20,000 square feet with 26 units on display – its largest investment ever. Growing to 10 brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the reintroduction of the Element travel trailer at a new, more affordable price point.
“All the new brands were very well received,” stated Boessler, “Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending — an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend.”
He added, “It was a night to remember. A great night of pure fun and team building with our dealer partners. We’d also like to thank our sponsor suppliers for making this a very special evening.”
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced the introduction of its “reimagined” Element travel trailer line, hitting a lower price point while still offering upscale construction and amenities.
According to a press release, the new Element will debut during the Dec. 3-5 Recreation Vehicle Industry Association (RVIA) 51st National RV Trade Show at Booth No. 5331 in the West Wing of the Kentucky Exposition Center.
“We are pleased to present the reimagined Element for the first time to dealers at the show,” said President and COO Mark Boessler. “The original Element introduced sleek, aerodynamic design to RV enthusiasts. Now we offer the same style, and luxury at a more affordable price.”
The new Element features EverGreen’s signature vacuum bonded components with DuraLite double-welded aluminum structure for best-in-class strength. Dual slide systems provide the interior space of travel trailers much larger.
The aerodynamic exterior and lightweight construction of the Element is designed for improved fuel economy. The spread axle design system provides balanced stability and true tracking with the axles set back further than conventional trailer designs.
Luxury amenities include Corian countertops, island kitchens, 84-inch ceiling height and a 48-inch fiberglass shower/tub.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC has appointed John Gerger as plant manger for its Ascend, iGo, Ever-Lite and Sun Valley towable brands while also naming Billy Stroup as plant manager for its Amped brand of toy haulers.
According to a press release, Gerger will be responsible for overseeing all aspects of production for the some of the most successful EverGreen brands, including the Ever-Lite, its flagship brand.
Gerger brings over 20 years of RV industry management and production experience, having worked for some of the best-known brands in the RV industry. He previously was a key member of the team that was responsible for the launch of the Amped Toy Hauler, one of EverGreen’s most successful product launches.
“We are very excited to have John as a key member of the EverGreen manufacturing team,” said President and COO Mark Boessler. “John is a valued member of the EverGreen family.”
Stroup brings over 23 years of RV industry management and production experience, having worked for some of the best-known brands in the RV industry. He has been a part of the Amped team since its inception.
Boessler stated, “Billy has been with Amped from the beginning. He is a valued team member and his experience with the Amped makes him a perfect fit for this position.”
“I believe that whatever you do, you get back what you put in,” said Stroup. “There are challenges every day, but it is very special to be part of a company that is growing as rapidly as we are, yet still have the family atmosphere of a smaller company.”