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EverGreen, Lifestyle Post Records At Louisville

December 10, 2013 by · Leave a Comment 

EverGreen dealer party at the Hard Rock Café

EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division set new sales records during last week’s National RV Trade Show in Louisville, Ky., according to a press release.

Evergreen and Lifestyle Luxury RV entered the Louisville Show with significant growth statistics, the company said. According to Statistical Surveys Inc., the Middlebury, Ind.-based towable builders showed the highest stats from January to September for unit growth (74.7%) and market share growth (52.2%) among the Top 15 towable RV manufacturers.

“We acquired significant momentum throughout 2013,” said EverGreen President and COO Mark Boessler. “So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year.”

EverGreen and Lifestyle expanded their floor space for this year’s show to over 20,000 square feet with 26 units on display – its largest investment ever. Growing to 10 brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the reintroduction of the Element travel trailer at a new, more affordable price point.

“All the new brands were very well received,” stated Boessler, “Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending — an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend.”

He added, “It was a night to remember. A great night of pure fun and team building with our dealer partners. We’d also like to thank our sponsor suppliers for making this a very special evening.”

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EverGreen Launches ‘Reimagined’ Element Line

November 26, 2013 by · Leave a Comment 

Element trailer sporting Tungston interior

Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced the introduction of its “reimagined” Element travel trailer line, hitting a lower price point while still offering upscale construction and amenities.

According to a press release, the new Element will debut during the Dec. 3-5 Recreation Vehicle Industry Association (RVIA) 51st National RV Trade Show at Booth No. 5331 in the West Wing of the Kentucky Exposition Center.

“We are pleased to present the reimagined Element for the first time to dealers at the show,” said President and COO Mark Boessler. “The original Element introduced sleek, aerodynamic design to RV enthusiasts. Now we offer the same style, and luxury at a more affordable price.”

The new Element features EverGreen’s signature vacuum bonded components with DuraLite double-welded aluminum structure for best-in-class strength. Dual slide systems provide the interior space of travel trailers much larger.

The aerodynamic exterior and lightweight construction of the Element is designed for improved fuel economy. The spread axle design system provides balanced stability and true tracking with the axles set back further than conventional trailer designs.

Luxury amenities include Corian countertops, island kitchens, 84-inch ceiling height and a 48-inch fiberglass shower/tub.

 

 

 

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EverGreen’s Gerger, Stroup are Plant Managers

November 22, 2013 by · Leave a Comment 

John Gerger

Middlebury, Ind.-based EverGreen Recreational Vehicles LLC has appointed John Gerger as plant manger for its Ascend, iGo, Ever-Lite and Sun Valley towable brands while also naming Billy Stroup as plant manager for its Amped brand of toy haulers.

According to a press release, Gerger will be responsible for overseeing all aspects of production for the some of the most successful EverGreen brands, including the Ever-Lite, its flagship brand.

Gerger brings over 20 years of RV industry management and production experience, having worked for some of the best-known brands in the RV industry. He previously was a key member of the team that was responsible for the launch of the Amped Toy Hauler, one of EverGreen’s most successful product launches.

“We are very excited to have John as a key member of the EverGreen manufacturing team,” said President and COO Mark Boessler. ”John is a valued member of the EverGreen family.”

Billy Stroup

Stroup brings over 23 years of RV industry management and production experience, having worked for some of the best-known brands in the RV industry. He has been a part of the Amped team since its inception.

Boessler stated, “Billy has been with Amped from the beginning. He is a valued team member and his experience with the Amped makes him a perfect fit for this position.”

“I believe that whatever you do, you get back what you put in,” said Stroup. “There are challenges every day, but it is very special to be part of a company that is growing as rapidly as we are, yet still have the family atmosphere of a smaller company.”

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Kauffman is VP & Director of Mfg. for EverGreen

November 21, 2013 by · 1 Comment 

Pete Kauffman

EverGreen Recreational Vehicles LLC announced that Pete Kauffman has been appointed vice president and director of manufacturing for both EverGreen and its Lifestyle Luxury RV division. According to a press release, he will be responsible for manufacturing, production and distribution of all EverGreen and Lifestyle Luxury brands.

Kauffman brings over 24 years of RV industry management and sales experience, having worked for some of the best-known brands in the RV industry. He has been a part of several new company startups in the RV industry.

President and COO of EverGreen, Mark Boessler, noted, “After Pete took on the Lifestyle Luxury RV division for us, we were awarded the Dealer Satisfaction Index (DSI) award for Lifestyle and Bay Hill. Pete has overseen various manufacturing areas for EverGreen and Lifestyle since 2012.”

“It is an exciting time to be a part of the team at EverGreen,” said Kauffman. “It is very special to be a part of a company that is growing as rapidly as we are, yet still have the family atmosphere of a smaller company.”

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EverGreen Appoints Pete Kauffman as VP of Mfg.

November 19, 2013 by · 1 Comment 

Pete Kauffman

EverGreen Recreational Vehicles LLC announced that Pete Kauffman has been appointed vice president of manufacturing for both EverGreen and its Lifestyle Luxury RV division. According to a press release, he will be responsible for manufacturing, production and distribution of all EverGreen and Lifestyle Luxury brands.

Kauffman brings over 24 years of RV industry management and sales experience, having worked for some of the best-known brands in the RV industry. He has been a part of several new company startups in the RV industry.

President and COO of EverGreen, Mark Boessler, noted, “After Pete took on the Lifestyle Luxury RV division for us, we were awarded the Dealer Satisfaction Index (DSI) award for Lifestyle and Bay Hill. Pete has overseen various manufacturing areas for EverGreen and Lifestyle since 2012.”

“It is an exciting time to be a part of the team at EverGreen,” said Kauffman. “It is very special to be a part of a company that is growing as rapidly as we are, yet still have the family atmosphere of a smaller company.”

 

 

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Evergreen’s Lifestyle, Bay Hill Earn DSI Award

October 23, 2013 by · Leave a Comment 

Middlebury, Ind.-based EverGreen Recreational Vehicles was honored to receive the Recreation Vehicle Dealers Association (RVDA) Quality Circle Award for its Lifestyle and Bay Hill brands of fifth-wheels.

According to a press release, RVDA Chairman Jeff Hirsch will present the recognition awards at the Crowne Plaza Hotel in Louisville on Dec. 2 at 5 p.m., followed by the RVDA Dealer Reception.

The Quality Circle Award recognizes dealer satisfaction in the areas of vehicle design and reliability, competitive advantage, communications, sales and service support. These results were based on a survey of RV dealers conducted by RVDA between April and July 2013.

The award results from manufacturers who received at least 15 dealer responses and a score of 80% or above in overall dealer satisfaction in the association’s 18th Annual Dealer Satisfaction Index (DSI) survey.

“Our top priority at EverGreen is to be the benchmark for quality products and the best dealer support in the industry,” said President and COO Mark Boessler.”As a company, winning this award reinforces our commitment to excellence.”

Boessler praised the Lifestyle and Bay Hill teams for their role in earning this award, noting, “My sincere congratulations go out to general manager of the Lifestyle Luxury RV Division, Dymon Farrer, and Plant Manager Pete Kauffman, for their management style and their ability to build to the standards we hold high. This esteemed award is well deserved.”

 

 

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EverGreen Names Edmundson as Midwest RSM

October 17, 2013 by · Leave a Comment 

Jim Edmundson

Middlebury, Ind.-based  EverGreen Recreational Vehicles LLC announced that Jim Edmundson has been appointed regional sales manager for the Midwest region.

According to a press release, he will be selling EverGreen Bay Hill fifth-wheels and the new Tesla toy hauler fifth-wheel. Edmundson will be in charge of all sales activities and dealer retail training for the Midwest region of the United States. He previously managed the territory for over 10 years and developed extensive long-term dealer relationships while selling Keystone RV Co.’s Montana brand.

“We are very excited to have Jim as a key member of the EverGreen Bay Hill and Tesla sales team,” stated Dymon Farrer, general manager of EverGreen’s Bay Hill, Tesla and Lifestyle Luxury RV Division. “The fact that Jim decided to join us, coming from one of the most successful brands in our industry, was a compliment to both the stature of our products and the prospect of our growing market share. Jim knows higher-end fifth-wheels and will increase our presence in the Midwest dramatically. ”

Edmundson expressed his confidence in the product and explained that it was a plant tour of EverGreen’s manufacturing facilities that sealed the deal to join the EverGreen team.

“When walking the production line, I was struck by the superior engineering and attention to detail,” said Edmundson. “Dealers have many products to choose from and after an in-depth review, I felt extremely confident representing EverGreen’s Bay Hill and Tesla brands. The product looks great, is priced right, and there is a clear commitment to quality and innovation. This is what sold me on making the move. I have confidence in the growth of the company as a whole and I am very excited to represent and sell the Bay Hill and Tesla brands.”

Edmundson holds a bachelor’s  in business from Indiana University, Bloomington campus.

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Richardson’s RV Adds EverGreen Amped Line

October 11, 2013 by · Leave a Comment 

EverGreen Amped toy hauler

EverGreen Recreational Vehicles LLC announced that California-based Richardson’s RV has added the Amped toy hauler to its line of recreational vehicles at its Manifee, Riverside and Temecula locations.

According to a press release, Richardson’s RV is debuting the new lines at the 61st annual California RV show running Oct. 11-20 in Pomona. The dealership will be displaying product in booth No. 2006.

“We are pleased to have Richardson’s RV represent our newest toy hauler brand at the largest RV show on the West Coast,” said EverGreen President Mark Boessler. “Amped is taking the west by storm and Richardson’s RV is the perfect dealer to showcase the unique industry-first features of EverGreen’s new Amped toy hauler.”

“We received our first Amped toy hauler and it sold within just 24 hours,” said Richardson’s RV owner Steve Richardson. “Amped is an upper end and fully loaded toy hauler. We are excited to get started with this new product and we expect to have great success with Amped at the show and on our lots.”

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La Mesa Showing EverGreen Fivers in Pomona

October 10, 2013 by · Leave a Comment 

EverGreen Recreational Vehicles LLC announced that La Mesa RV is representing four of its newest models at the 61st Annual California RV Show, running Oct. 11-20 at the Fairplex in Pomona.

According to a press release, La Mesa will be showing EverGreen’s Bay Bay Hill and Alfa Gold fifth-wheels, along with the new Tesla toy hauler fifth-wheel. In addition, the dealer will also exhibit fifth-wheels from EverGreen’s Lifestyle Luxury RV division at its display in booth No. 2006.

EverGreen reported that family owned La Mesa RV, with 12 dealerships nationwide in the states of California, New Mexico, Arizona and Florida, is having great success with the Lifestyle Luxury RV and Bay Hill fifth-wheels.

“The Lifestyle and Bay Hill are doing well,” said Jason Kimbrell, head of towable sales. “We saw the Alfa Gold and Tesla at the September Dealer Open House in Elkhart, Ind. We are really anxious and excited to get started with those two products as well. We are confident they will have the same success on our lots that the Lifestyle and Bay Hill have enjoyed.”

“We are pleased to have La Mesa represent our legacy and newest brands at the largest RV show on the West Coast,” said EverGreen President Mark Boessler. “La Mesa is known for selling high quality, high-end products. They are the perfect dealer to showcase the unique industry-first features of Lifestyle, Bay Hill, the new Tesla toy hauler and the new Alfa Gold fifth-wheel at the show.”

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EverGreen, Lifestyle Host Carriage Owner Rally

September 18, 2013 by · Leave a Comment 

Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and Lifestyle Luxury RV recently hosted the 37th Annual Carriage Travel Club Grand National Rally in Goshen, Ind., from September 9 – 13. According to a press release, there was a full schedule of events during the week for the Carriage Travel Club members.

Activities included plant tours, a chicken dinner hosted by Tiara RV Sales, craft sale, garage sale and a golf tournament. The highlight of the week was “Lifestyle Day” on Sept. 11 that featured vendors, Lifestyle owner testimonials, and a hog roast with surprise entertainment. The event was hosted by Kelly L. Rose, chairman and founder of EverGreen RV and Lifestyle Luxury RV.

EverGreen reported there were several vendors who participated in this event over the course of the week, including: Techno RV, TCC Verizon Wireless, Precise Satelllite, DG RV Products, Damon Enterprises, Sky Med, Thermo Shield, Sunrise Bedding, RVSEF RV Weighing, Bigfoot, Mor/ryde, Fox RV, Dexter Axle, ASA Electronics,Thetford, Richloom Fabrics, Mobile Outfitters, Norm’s Power Washing & Detailing, Tiara RV Sales, Infinity Product Group and Wear Haus Designs.

 

 

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