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Airstream Inc. Partners with Design Innovators

June 4, 2010 by · Leave a Comment 

This is an art student's winning design of an Airstream travel trailer converted into use as a mobile music performing platform.

This is an art student's winning design of an Airstream travel trailer converted into use as a mobile "Music Utility Vehicle."

Bob Wheeler, president and CEO of Airstream Inc., was one of the key supporters and a judge for the inaugural F3 Awards, sponsored by the F3 Foundation to promote innovation in furniture design.

The idea behind the 2010 F3 Awards challenge was to conceptualize the exterior and interiors for a Music Utility Vehicle (MUV), a pop-up mobile music store to promote a recording artist on the go with the much-loved Airstream travel trailer as the footprint for the MUV, according to a news release. After much hard work and dedication, Minh Nguyen, an art student at the Art Center  College of Design in Pasadena, Calif., was declared the winner  and announced at the live competition on May 21.

Airstream teamed up with the F3 Foundation to gear up for its inaugural F3 Awards. The F3 Foundation — for “Form, Function and Furniture” — is a private foundation created by Reto Eberle.

Minh Nguyen designed this Music Utility Vehicle under the design name  “LOCOlist.” LOCOlist is a mobile music venue that promotes local bands and engages the audience in performance-inspired urban activities. “LOCO” stands for the local music community and “list” elevates its non-mainstream status. The LOCOlist MUV exterior is a network of wires woven together and connected to the Airstream perforated aluminum skin. As it travels to each venue, the “local” band hand autographs the exterior. The interior utilizes a hook-n-hang solution to link and attach the built-in custom furniture and displays. Bands post their photos that document their event inside a scrapbook of the MUV’s tour.

Kelly Wheeler and Bob Wheeler, President and CEO of Airstream > > Reto and Leydi Eberle, Founders of F3 Foundation

Pictured (from left) are Kelly Wheeler and Bob Wheeler, president and CEO of Airstream Inc., with Reto and Leydi Eberle, founders of the F3 Foundation.

The F3 competition will provide a launching pad for college or university undergraduate students to explore furniture design as an integral part of design practice. The winning designer will receive a cash scholarship of $3,500 and will work with engineers and designers from dTank, a Burbank, Calif.-based company that F3 was founded by, to create a prototype of their winning furniture design.

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