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Family Tree RV Will Hold Meeting in Middlebury

September 14, 2012 by · Leave a Comment 

Family Tree RV Franchise Brand Management Inc. will be hosting a Sept. 19 meeting for area dealers at the Meadow Valley Golf Club in Middlebury, Ind.

According to a news release, dealers can “learn the advantages of becoming a Family Tree RV dealer.” The meeting will run from 6:30-9 a.m.

As previously reported by RVBUSINESS.com, the northern Illinois-based RV-dealership buying group moved ahead in mid-January with a plan to sell a new kind of RV dealership franchise.

The company, headed by Tom Enyeart, owner of Shabonnah Creek RV in Atkinson, Ill., is actively soliciting RV dealerships to purchase franchises.

Enyeart said the goal of the group, which is asking franchisees to pay a $49,900 annual fee and to make a minimum two-year commitment, is to ”level the playing field” with regard to the wholesale price RV manufacturers sell their products.

 

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Family Tree RV Franchise Slates June Meeting

May 22, 2012 by · Leave a Comment 

The organizer of Family Tree RV Franchise Brand Management Inc. expects as many as 120 RV dealers to attend a June 22 meeting at Shabbona Creek RV in the northern Illinois community of Atkinson to explain how the franchise group will operate.

”At least, that’s what we are planning for,” said Tom Enyeart, owner of Shabbona Creek RV and head of Family Tree RV. ”We’re going to have a full house.”

Earlier, Enyeart said he had solicited some 400 RV dealers to join the fledgling franchise group for a buy-in of $49,900. Enyeart said he has commitments from 35 dealers to join the franchise group, but needs a minimum of 50 to get organized.

”A dealer that does not receive an invite can always call and see if they can be added to the list,” he said. ”At the end of the day, we will be the most recognized dealer group in the country.”

Enyeart, who has been attempting to organize Family Tree RV for over a year, said most of the June 22 gathering will be a question-and-answer session during which he and his ”legal team” will answer questions.

”There will be a couple of short seminars on advertising practices and how to make effective commercials,” Enyeart said.

Invitations to attend the session were sent out Thursday (May 17).

 

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Family Tree RV Brand Looks to Grow Franchises

February 9, 2012 by · Leave a Comment 

A northern Illinois-based RV-dealership buying group moved ahead in mid-January with a plan to sell a new kind of RV dealership franchise.

Family Tree RV Franchise Brand Management Inc., headed by Tom Enyeart, owner of Shabonnah Creek RV in Atkinson, Ill., has solicited 400 RV dealerships to purchase franchises.

Enyeart said the goal of the group, which is asking franchisees to pay a $49,900 annual fee and to make a minimum two-year commitment, is to ”level the playing field” with regard to the wholesale price RV manufacturers sell their products.

”We are going to use the collective of our dealerships to get the fairest price — not the lowest price,” Enyeart said.

Enyeart complained that some manufacturers sell units to large-volume wholesale buyers at thousands of dollars less than the cost to smaller stores, putting them at a major disadvantage.

”If manufacturers knew what was good for them, they would level the playing field themselves and there wouldn’t be a need for a collective buying group,” said Enyeart, whose 31-year-old dealership retailed $6 million in RVs in 2011.

Enyeart is president of the organization and his wife Vicky is vice president.

Dealerships that purchase Family Tree RV franchises would be required to change the name of their stores to reflect the Family Tree brand, pay the legal fees needed to establish a ”dba,” and buy uniforms and stationary.

”It will no longer be ‘Joe’s RV,”’ Enyeart said.

Family Tree Brand Management would provide a mixture of radio, online and cable TV advertising, initially on a regional basis, and, when the group has 150 members, nationally. Eventually, Family Tree dealerships would be offered collective employee benefits, insurance, wholesale financing and in-house warranties along with other products and services.

”It’s a remarkable deal,” Enyeart said. ”For most of us ($49,900) is chump change. Most dealers understand the big picture and will recoup the $49,900 by four or five times every year, easily.”

The only requirement to buy a franchise is that the dealership be ”genuine” with a building that provides service and sells parts.

Two manufacturers — Riverside Travel Trailers Inc., Peru, Ind., and EverGreen Recreational Vehicles LLC, Middlebury, Ind. — have agreed ”that they will provide us the best pricing on their product,” Enyeart reported, adding that he expects other manufacturers to follow suit.

Family Tree’s goal is to sell 50 franchises by June 1. ”We’re not certain we will attain it or not, but that is our goal,” Enyeart said.

Because of the legalities involved in selling franchises, none have been sold yet, he said.

”Shabonna Creek will probably become the first Family Tree dealership,” Enyeart said.

 

 

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