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FMCA Expecting Crowd of 8,000 for Indy Event

August 24, 2012 by · Leave a Comment 

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Interior of Fleetwood's Bounder 34M

Fleetwood RV Inc. will unveil a chic new restyled exterior for its top-of-the-line 2013 American Heritage diesel pusher Class A motorhome featuring 20 LED lights in a redesigned front cap at the Family Motor Coach Association’s (FMCA) 87th Family Reunion & Motorhome Showcase next week at the Indiana State Fairgrounds in Indianapolis.

The Decatur, Ind., company also will introduce a 36-foot, gas-powered Fleetwood Bounder Classic model that includes a full wall, street-side slideout at FMCA’s once-a-year national consumer gathering slated for Aug. 27-30 at the 250-acre fairgrounds on the city’s accessible north side.

In addition, 40 of Navistar Inc.’s Monaco and Holiday Rambler-brand motorhomes will be among the approximately 260 coaches on display at Indy – the first FMCA consumer convention to be held in the Hoosier State since Cincinnati-based FMCA staged a 1991 confab at the University of Notre Dame in South Bend.

”That will be more coaches than we’ve had at recent conventions,” said FMCA President Jerry Yeatts, adding that some 2,500 towable and motorized family coaches with about 8,000 people are expected to show at the late August event.

Attendees, meanwhile, will also see a $1.7 million motorcoach at the Newell Coach Corp. display as well as Newmar Corp.’s 2013 Dutch Star diesel pusher that’s been significantly upgraded. ”The Dutch Star has a completely new look inside and out,” Newmar’s John Sammut, vice president of sales and marketing for the Nappanee, Ind., manufacturer, tells RVBUSINESS.com.

Vendors offering RV accessories, components, supplies and campground information will display their wares inside Champions Hall.

While move-in days are Saturday and Sunday, a special preview of the motorhome exhibits will be held from 5 p.m. to 8:30 p.m. Monday. Regular hours are 9 a.m. to 5 p.m. through the balance of the convention.

Gate price for non-members is $240 per RV, while members pay $190. Daily admission for exhibits is $7.00 per person with children admitted free with an accompanying adult. Individuals with an active military ID are also admitted free.

 

 

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Goldshield Fiberglass Expands List of Clients

August 6, 2012 by · Leave a Comment 

Some business strategies are simple: If you want to increase sales, you need to sell more to existing customers, add new customers to the mix – or both.

But, according to a report in the Fort Wayne (Ind.) Journal Gazette, some strategies are easier said than done.

Five years ago, Goldshield Fiberglass was cranking out exterior shells for recreational vehicles as a division of Fleetwood Enterprises Inc. Then the bottom dropped out of the economy. Fleetwood, which filed for bankruptcy protection in 2009, was in no position to order more fiberglass.

A private equity group saw potential in the Fleetwood brand and its fiberglass operation but decided each business needed to stand on its own. With that move, Goldshield was freed to woo new clients.

Now, Decatur, Ind.-based Fleetwood RV Inc. is Goldshield’s sister company – and customer. And Goldshield is flourishing. The Decatur factory has doubled its workforce in the past three years as sales have grown by 80 percent.

Jeff Newport, Goldshield’s general manager, forecasts growth of 15% a year each of the next three years. The company doesn’t release revenue figures.

“We were two very different businesses,” he said of Goldshield and Fleetwood. “By separating ourselves from Fleetwood, we’re hoping to open ourselves to other RV markets.”

But the manufacturer isn’t limiting itself to supplying the RV industry. Goldshield has established relationships with the large truck makers, including Navistar International Corp., and bus manufacturers. And the company has branched into some less obvious directions.

Fiberglass is used to make the tubes patients slide into when they have an MRI test. The sturdy substance is used to create the pools that aquaculture farms raise fish in and the fast-moving cars on theme-park rides. Fiberglass is also molded into the underwater apparatus that shoots water upward in decorative fountains.

Goldshield now sells to all four industries.

To read the entire article click here.

 

 

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Fleetwood RV Adding 2 Excursion Floorplans

July 26, 2012 by · Leave a Comment 

Fleetwood adds two new floorplans to Excursion Class A

Motorhome builder Fleetwood RV Inc. announced the addition of two new floorplans for its compact Class A diesel pusher, the Excursion.

According to a press release, both floorplans boast contemporary layouts featuring “the latest in décor and design,” including a mid-coach Whirlpool 18-cubic-foot residential refrigerator and wrap-around kitchen.

“We listened to our customers in creating these two new floorplans for our compact Excursion diesel,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “The blending of kitchen function and design in the new 2013 Excursion models give buyers more options for maximizing space and storage.”

With extra-large windows, the 35B and 35C Excursion models feature a spacious galley design with polished Volcanic Series solid-surface countertops, vertical pull-out pantry and a spacious cooking area.

Showcasing contemporary interior décor throughout, both models also include 170 cubic feet of interior storage. The company’s innovative Hide-A-Loft option, with a 650-pound weight capacity, gives customers more sleeping capacity without sacrificing additional floorplan space.

The open floorplan design of the 35B Excursion makes it great for entertaining with a hide-away dinette table and chairs plus a free-standing euro-recliner to expand seating. Other features include a breakfast bar with two swivel chairs and an additional bedroom slideout for increased wardrobe storage.

The 35C Excursion offers a conventional extending dinette with deep credenza that doubles as a convenient computer workspace. An extended oversized flip-up countertop also increases counter space. The 35C bedroom features an additional bedroom slideout for maximum storage and a sofa bed is also included for increased sleeping capacity.

Fleetwood RV’s Excursion is built on the Powerbridge chassis contruction utilizing the Freightliner XCS Series Chassis and equipped with a 300HP Cummins ISB 6.7L engine with exhaust brake.

For more information on all Fleetwood RV products, call 1-800-322-8216 or visit www.fleetwoodrv.com.

 

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Fleetwood Owners Converge on Elkhart County

June 29, 2012 by · Leave a Comment 

Fleetwood owners enjoy this week's rally in Elkhart County

Despite the oppressive heat, Fleetwood RV Inc.’s national “Back Home in Indiana” rally got off to a good start last night (June 28) with a large assemblage of 335 coaches at the Elkhart County Fairgrounds in Goshen, Ind. This is the Decatur, Ind.-based company’s fourth national rally and is actually the second largest since Fleetwood, established in 2009 when American Industrial Partners Capital Fund IV LP of New York acquired the Decatur operations of Fleetwood Enterprises Inc., set up shop some 70 miles southeast of Goshen. Along with displays of 2013 product lines, Fleetwood’s owners are being treated to a busy schedule of supplier seminars and family-oriented activities and entertainment, according to Director of Marketing Steve Hileman. “It’s going very well,” said Hileman, seated Friday in a new longer 35-foot version of the compact Excursion Class A that debuted at last winter’s Louisville Show. “In addition to those 335 owner coaches, we’ve got more than 40 display units on hand. We’re close enough to our plant in Decatur that we’re doing daily buses back to the plant for plant tours, and they’re sold out. It’s incredibly popular. We’ve got a waiting list 50-people long just to get on the bus every day. It’s been a breath of fresh air, honestly, to have this sort of a homecoming rally, bringing everybody to Indiana and getting them here to see the plant. It’s close enough that we can show them a lot of new product. And there’s no one more appreciative of that than our Fleetwood owners.”

 

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Fleetwood to Show ’13 Models at National Rally

June 26, 2012 by · Leave a Comment 

Motorhome builder Fleetwood RV Inc. will hold its “Back Home in Indiana” national rally at the Elkhart County Fairgrounds in Goshen, Ind., set to run June 27 through July 1.

According to a press release, the event will feature the official public debut of the Decatur, Ind.-based company’s 2013 product lineups, including the unveiling of two new floorplans for the Excursion brand, its Class A compact diesel pusher.

Activity highlights during the rally include:

• June 27 – Golf tournament.

• June 28 – Ladies tea with a local speaker and family game night.

• June 29 – Ice cream social and family movie night or karaoke.

• June 30 – Patriotic parade and picnic, and evening entertainment following dinner.

All Fleetwood motorhome owners, regardless of brand, are welcome to attend the event, which will include access to factory service support, informative seminars by key industry suppliers, kids activities and a variety of family-friendly entertainment.

For more information, including the complete activities schedule and how to register, visit http://www.fleetwoodrv.com/mhevent/.

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Fleetwood Adds Transwest to Dealer Network

June 6, 2012 by · Leave a Comment 

Motorhome builder Fleetwood RV Inc. announced it has added Frederick, Colo.-based Transwest RV to its dealer network.

According to a press release, Transwest RV will be carrying the Expedition and the recently launched 2013 Excursion Class A motorhomes, and will also be an authorized Fleetwood RV service center.

“We were very pleased when Transwest decided they were interested in additional product lines,” said John Draheim, president and CEO for Decatur, Ind.-based Fleetwood RV. “They have an amazing facility and a strong history of serving their customers. We are proud to have them represent both Fleetwood and American Coach products, particularly the new Excursion.”

“Fleetwood RV is offering an innovative set of products that we’re excited to have on our lot,” said Andrew Lyons, general manager of Transwest RV. “And, the fact that they go the extra mile for their customers with programs like their Military Savings Program, means Fleetwood RV is the perfect partner to help grow our motorhome business.”

Located on I-25 just north of Denver, Transwest also sells and services light-, medium-, and heavy-duty trucks, specialty vehicles, horse trailers and over-the-road trailers. Transwest RV has earned an A+ rating from the Northern Colorado Better Business Bureau based on its superior customer satisfaction ratings.

For more information on all Fleetwood RV products, call 1-800-322-8216 or visit www.fleetwoodrv.com.

 

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American Coach has Hired Interior Designer Cox

April 18, 2012 by · 1 Comment 

Mindy Cox

American Coach, the luxury coach division of Fleetwood RV Inc., announced the addition of interior designer Mindy Cox. According to a press release, Cox will join current interior designer Carolyn Light as the latest addition to the American Coach team.

Cox’s experience encompasses more than 18 years in luxury motorhome design. Most recently, she spent 10-plus years leading interior design efforts for Monaco Coach Corp. Fleetwood said her responsibilities include “bringing creative and luxurious design elements to American Coach that will be consistent with the brand and make it the luxury motorhome of choice for consumers.”

“With our renewed focus on innovative design at the core of our business, Mindy will bring a fresh new style to the American Coach product lineup,” said Kyle McCrary, vice president of American Coach. “She’s highly respected in the industry and we’re very fortunate to have her contributing her talents to the American Coach brand.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit www.americancoach.com. Fleetwood RV is based in Decatur, Ind.

 

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Fleetwood RV Enhances Website for Customers

April 5, 2012 by · Leave a Comment 

Decatur, Ind.-based motorhome builder Fleetwood RV Inc. has launched an enhanced version of its website to “deliver a seamless, efficient online experience to its valued customers,” according to a press release.

The new site, www.fleetwoodrv.com, contains an expansion of Fleetwood’s “Owner Center” to include additional product resources and service features that provide easy access to the company’s wide array of product information, parts and factory service centers. The “Owner Center” has also been updated to include functionality for owner manuals which can be downloaded for free. Pull-down menus for each product category enable customers to target the year models they are seeking.

In addition, the site offers a parts and service link allowing direct access to the factory service center where customers can request an appointment or an estimate. A rally service request feature provides access to emergency service for Fleetwood RV customers that attend major national rallies or owner club events. Owners also have access to the events feature where they can register online for the Fleetwood RV National Homecoming Rally in Goshen, Ind., held June 27–July 1.

The enhanced site includes a change of ownership form which allows customers the opportunity to update their contact information due to used purchase or transfer of ownership.

“These new enhancements to the Fleetwood RV website are designed to make our customers’ lives easier,” said John Draheim, Fleetwood RV president and CEO. “We want to provide our owners with the information and resources they need to make their Fleetwood RV ownership a great experience. Our new features and navigation tools will make visiting our website an enjoyable experience and provide customer confidence in knowing they made an excellent choice in purchasing the Fleetwood RV brand.”

For more information about Fleetwood RV products, call 1-800-322-8216 or visit www.fleetwoodrv.com.

 

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Rachael Ray Special Spotlights American Coach

March 2, 2012 by · Leave a Comment 

Rachael Ray's American Revolution coach

A 2012 American Revolution motorhome from Fleetwood RV Inc.’s American Coach division was recently featured by renown celebrity cook and television personality Rachael Ray during their Million Pound Makeover episode, according to a press release.

When Oklahoma City was named one of the fattest places in America, mayor Nick Cornett responded by challenging citizens to lose 1 million pounds. The Rachael Ray Show sent its style contributor Kyan Douglas and its Million Pound Makeover motor coach to Oklahoma City to greet these participants and reward them for their inspiring weight loss with a trip to New York City for a head-to-toe makeover.

“We were pleased to participate with Go RVing and the Rachael Ray Show,” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “And we’d also like to offer our sincere congratulations to the participants in Oklahoma City on their incredible accomplishment. They are an inspiration.”

For more information about American Coach and its line of luxury coaches, call 1-800-854-1344 or visit www.americancoach.com.

 

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Fleetwood Holds Excursion Preview at Va. Show

February 10, 2012 by · Leave a Comment 

Fleetwood's Excursion Class A

Fleetwood RV Inc., in partnership with McGeorge Rolling Hills RV, kicked off the recent 2012 Richmond Camping RV Expo in Virginia with a private reception and showing of the all new 2013 Fleetwood Excursion.

According to a press release, the sneak preview of the new 2013 Excursion included cocktails, hors d’oeuvres and a large display of other Fleetwood RV motorhomes.

“We do this show each year, but revealing the Excursion at the preview event really made it incredible,” said Ed McNamara, general manager of McGeorge Rolling Hills RV. “This coach breaks the mold when it comes to diesel pushers and it gives buyers that could only afford a used diesel a chance to step into a new one.”

“We’re extremely happy with the consumer response in support of the new Excursion,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “This positive feedback and the dedication and enthusiasm shown by dealers like McGeorge RV reinforces our commitment to delivering innovative new products.”

At just 33 feet long, the Excursion features a 40-inch Sony LCD HDTV that lowers down from an overhead cabinet along with Fleetwood’s exclusive Hide-A-Loft drop-down bed, which adds a second queen bed, and an optional washer and dryer

For more information visit www.fleetwoodrv.com.

 

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Fleetwood’s American Coach Names McCrary VP

January 19, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., today announced Kyle McCrary will join the company as vice president. McCrary will report directly to John Draheim, president and CEO for the Decatur, Ind.-based motorhome builder.

According to a press release, McCrary has more than 27 years of RV industry experience. He spent nearly 15 years at Bluebird and was later a sales manager for American Coach. Most recently, he was the director of luxury motorized product and product design at Newmar Corp.

“I am delighted to welcome Kyle back to the American Coach family,” Draheim said. “This is an exciting time for American Coach – Kyle’s extensive knowledge in the luxury coach market, combined with his well-respected reputation among both dealers and consumers will be an invaluable asset to American Coach. I am confident we will see great things from Kyle and his team for many years to come.”

“American Coach has some of the most recognized brands in the luxury motor home business and it’s an honor to be able to lead the brand,” McCrary said. “The dedication American Coach has shown to its customers sets the bar in the motor home market and I look forward to being a part of such a strong brand.”

The American Coach lineup includes the American Revolution, American Tradition, American Eagle and American Heritage Class A motorhome brands. For more information about American Coach, call 1-800-854-1344 or visit www.americancoach.com.

 

 

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Fleetwood Parent Firm Names Peter Guile CEO

January 4, 2012 by · 1 Comment 

Allied Specialty Vehicles Inc. (ASV), parent to Decatur, Ind.-based Fleetwood RV Inc., announced today (Jan. 4) the appointment of Peter Guile as CEO.

According to a press release, Guile replaces Randall Swift who has been appointed CEO of Heil Trailer International Co. Swift will remain as chairman of Orlando, Fla.-based ASV.

Guile, 46, most recently served as CEO of E-ONE Inc., a wholly owned subsidiary of ASV and also held a board position with the company. Guile plans to continue to lead E-ONE for the immediate future as part of his role as CEO of Allied Specialty Vehicles.

“We are indebted to Randall for leading the formation of Allied Specialty Vehicles in early 2010,” said Guile. “He has developed a foundation and culture that will ensure the long term success of ASV. We are delighted that Randall will continue to be involved with ASV as chairman.”

 

 

 

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Transwest RV Taking on American Coach Lines

January 4, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., today (Jan. 4) announced that it added Transwest RV, based in Frederick, Colo., to its dealer network.

According to a news release, Transwest RV serves Colorado and Wyoming and will be carrying American Revolution and American Eagle lines. The retailer will also be an authorized American Coach service center.

“We are excited to welcome Transwest to the American Coach family,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “From the showroom to the service bays, the entire team at Transwest is committed to serving their customers. This is just one of the many reasons that we’re proud to have Transwest carry the American Coach line.”

“We have seasoned, high-end customers that have been asking us to add a luxury brand to our product offering,” said Andrew Lyons, general manager of Transwest RV. “American Coach offers an attention to detail that our customers are looking for in a luxury motorhome. Add in the fact that they are just as passionate about taking care of our customers as we are, and American Coach is the perfect partner to help grow our luxury coach business.”

Located on I-25 just north of Denver, Transwest also sells and services light-, medium-, and heavy-duty trucks, specialty vehicles, horse trailers and over-the-road trailers. Transwest RV has earned an A+ rating from the Northern Colorado Better Business Bureau based on its superior customer satisfaction ratings.

American Coach products include a complimentary one-year membership to CoachNet. This service is available 24/7 and provides customers with emergency roadside assistance and other RV technical assistance.

For more information about American Coach and the entire 2012 product line, call 1-800-854-1344 or visit www.AmericanCoach.com.

 

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Fleetwood Rolls Out New Class A Diesel Chassis

December 1, 2011 by · Leave a Comment 

Decatur, Ind.-based motorhome builder Fleetwood RV Inc. introduced its second generation of Class A diesel chassis, the Power Bridge II, during the 49th Annual National RV Trade Show concluding today (Dec. 1) in Louisville, Ky.

According to a press release, the Power Bridge II chassis is the result of collaborative efforts between Fleetwood RV’s product development and engineering teams along with its parent company, Allied Specialty Vehicles Inc., in conjunction with modular chassis components from Freightliner Custom Chassis Corp.

“Because of our relationship and collaboration with Freightliner Custom Chassis Corp. and our parent company, Allied Specialty Vehicles, we have leveraged collective experience and resources to design one of the best chassis available in the market today – one that is innovative, safe and reliable,” said John Draheim, CEO and president of Fleetwood RV.

Main attributes of the Power Bridge II chassis include a single point service center, which aids in serviceability by offering the customer a simplified single point of access to check and monitor fluids, and the use of huckbolts throughout that provide a permanent vibration-proof lock to combat high stress and maintain tension. In addition, the pass-through storage has been increased by 3% and a military-grade e-coat paint process is used, presenting a more durable finish and ultimate corrosion resistance.

“With more than 5,000 miles of most rigorous durability testing, the chassis is built with world class components such as Cummins diesel engines and Cummins Onan generators,” Draheim said. “To ensure a smooth ride, the Power Bridge II chassis includes custom shock valving, resulting in the smooth handling and luxurious ride which our customers have come to expect from Fleetwood RV.”

“We believe we’ve built a chassis that will provide the customer a truly enhanced driving experience,” said Jonathan Randall, director of sales and marketing, Freightliner Custom Chassis. “We understand that our collective years of experience as leaders in the industry, coupled with our world class customer support, will result in a superior customer experience.”

With the introduction of the Power Bridge II, Fleetwood RV will be updating all Class A diesels with the new chassis.

 

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Fleetwood RV Touts American Coach Upgrades

December 1, 2011 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., rolled out new innovations and updates to its 2012 American Revolution, American Tradition, American Eagle and American Heritage Class A motorhomes during the 49th Annual National RV Trade Show in Louisville, Ky.

“We have expanded the reach for American Coach with a shorter floorplan for the Revolution, and additional new features and upgrades for our entire American Coach line-up,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV, in a press release.

New models include:

• The new 2012 American Heritage 45T bath-and-a-half model boasts an industry-leading 460 square feet of interior living space. The master suite offers a spa shower with hand-laid river rock flooring, dual solid surface sinks and a walk-in wardrobe that doubles as a changing and laundry room. Fleetwood is touting the American Heritage as an iPad controlled coach, featuring a touch-screen tablet that can control lights, fans, audio/video components and the water-pump.

• The updated 2012 American Eagle 45B model is a triple-slide floorplan with 30-inch deep sliderooms for expanded living space. The master bathroom features an elegantly designed vanity with dual solid-surface sinks and increased storage. The American Eagle is available in several wood and décor choices.

• The 2012 American Tradition 42M is equipped with a 42-foot full-wall slideout, state-of-the–art cockpit with dual dash monitor design, handcrafted hardwood cabinetry, name brand appliances and new polished porcelain tile floors with decorative tile inlays.

• The American Revolution 38S model is the shortest motorhome currently available in the American Coach series. The full-wall slide, bath-and-a-half floorplan is spacious with casual entertainment seating for up to 12 people. Features include a pop-up 46′-inch Sony LCD TV that rises out of the deluxe dinette credenza, which offers a user-friendly hide-away laptop station. The interior finishes have also been updated across all décor package options to include new glass and stone tile backsplashes, grooved mirror wall art, wainscot accent molding,  bedroom headboard and high-gloss polished porcelain tile floors with glass and stone decorative inserts.

 

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