Fleetwood RV Inc., a leading producer of Class A and Class C motorhomes, highlighted four new floorplans for its Class A Gas models, the Bounder Classic, Bounder and Southwind, at the 50th Annual National RV Trade Show in Louisville, Ky.
According to a news release, the Southwind 36L floorplan provides abundant comfort features like a Euro chair with an ottoman and hide-away table and a Flexsteel L-shaped transformer sofa. A bath and a half with a rear Super Shower, a mid-coach 40-inch Sony LCD HDTV, his and her bedroom wardrobes and a 32-inch Sony LCD HDTV also make the Southwind an ideal companion for the road ahead.
The Bounder Classic 34M floorplan offers a number of exciting new options including the availability of a king bed for an extra level of comfort. The 34M floorplan also includes an L-shaped transformer sofa, large his and hers bedroom wardrobes for extra storage space, an L-shaped galley with a convenient pull-out pantry and a curb-side dinette with a large window.
Features such as a bunk-bed area with sliding doors, a mid-coach 40-inch LCD HDTV and a bath and a half with a rear Super Shower make the Bounder Classic 36H floorplan an ideal home on the road. A king bed is also available in this floor plan, which is built on a rugged 22,000-lb. Ford chassis.
Customers get the ultimate in RV living with the Bounder 36E floorplan that features a bath and a half with a rear Super Shower, a Flexsteel L-shaped transformer sofa and an entertainment center with a 40-inch Sony LCD HDTV. An available electric fireplace provides a cozy atmosphere on cool nights and the bedroom features his and her wardrobes and a 32-inch Sony LCD HDTV.
“The new floorplans for our Southwind and Bounder models are the result of our focus on building innovatively engineered and uniquely designed motorhomes,” said John Draheim, president and CEO of Fleetwood RV. “We continually push the envelope when it comes to designing floor plans that our customers thoroughly enjoy.”
For more information about these new floorplans and Fleetwood RV’s entire line-up call (800) 322-8216 or visit www.fleetwoodrv.com.
About Fleetwood RV Inc.
Fleetwood RV Inc. is a leading manufacturer of Class A and Class C recreational vehicles. The company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach and Bounder. Fleetwood RV is headquartered in Decatur, Ind., which is also its principal manufacturing location.
Decatur, Ind.-based motorhome builder Fleetwood RV Inc. will highlight six new floorplans during the National RV Trade Show, Nov. 27-29 in Louisville, Ky.
“Our focus continues to be on our relentless commitment to innovation, quality and value,” said John Draheim, president and CEO of Fleetwood RV, in a press release.
The new models extend the company’s product expansion this year as 13 new floorplans have been introduced throughout 2012. In addition to the new floorplans, Fleetwood will showcase its Platinum Edition paint schemes in Louisville.
“The combination of Fleetwood’s quality engineering and new floorplan selections make these products a ‘must see’ at this year’s show,” said Draheim. “These new products offer dealers the value and opportunities they’re looking for to be prepared for a successful spring selling season.”
For more information on dealer opportunities, contact Lenny Razo, national director of sales, at (800) 854-1344 or email Lenny.Razo@Fleetwoodrv.com.
Decatur, Ind.-based motorhome builder Fleetwood RV Inc. announced recent sales success at America’s Largest RV Show. The show, hosted by the Pennsylvania Camping & RV Association (PRVCA), was held Sept. 10–16 in Hershey at the Giant Center.
According to a press release, Fleetwood RV reported over 50% sales growth over last year’s show, with increased sales of Class A gas and diesel motorhomes. The growth was driven by the Bounder and Excursion brands retail volume. Fleetwood stated, “This success can be attributed to exciting new products, partnering dealer Grumbine’s RV and the record attendance.”
“We’re extremely pleased with the results generated by the Hershey show,” said John Draheim, president and CEO of Fleetwood RV. “We’ve worked hard to make the 2013 product line our most exciting yet with new floor plans that meet the needs and wants of our customers. It’s exciting to see such an overwhelming response to our products. These results prove that great products and great dealers are a winning combination.”
American Coach, the luxury coach division of Fleetwood RV Inc., has launched a new website, www.AmericanCoach.com. According to a press release the site has been redesigned to “capture the brand essence of American Coach.”
The new site features a new look and feel to the American Coach luxury brand, larger product images, easy navigation and an improved owner center portal including downloadable brochures and direct links to the American Coach parts and service center, owners club and upcoming rallies and events.
“After months of brand and website development, American Coach has created a website that details the company’s brand essence of ‘Driving Your Passion,’” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “Our brand essence is based on the important principles of integrity, reputation and commitment.”
American Coach’s new website, which also includes a “Build Your Own” application for visitors, was developed by LaBov & Beyond in Fort Wayne, Ind., with programming completed by Pivot & Levy in Seattle, Wash.
For more information call 1-800-854-1344 or visit www.americancoach.com.
Decatur, Ind.-based Fleetwood RV Inc. will unveil several new floorplans and innovative designs in its 2013 diesel and gas motorhome lines Sept. 18-20 during the Elkhart County RV Open House.
According to a press release, the company’s expansive 2013 product lineup “continues to showcase quality construction, reliability and innovative design.” Highlighting the rollout, Fleetwood will show all-new floorplans for its for top-selling Bounder, Bounder Classic, Southwind and Discovery.
Fleetwood is also launching two new floorplans for its innovative compact diesel pusher, the Excursion. The 35B and 35C both boast contemporary layouts and design throughout including a mid-coach Whirlpool 18-cubic foot residential refrigerator and wrap-around kitchen providing functionality and an abundant space for cooking and dining.
“We listened to feedback directly from our customers in creating these new floor plans and designs for our 2013 models,” said John Draheim, president and CEO of Fleetwood RV. “Our new floorplans feature contemporary designs that will resonate with savvy consumers and our sales team is excited for the opportunity to show the new designs to both current and potential dealers.”
Fleetwood’s nationwide sales team will be on hand to show the new product and conduct product training. The company said that dealers should contact their district sales manager to schedule times for exclusive training.
The Fleetwood RV Open House event will be located just 1 mile west of the RV/MH Hall of Fame on County Road 6 at Frederic Drive in Elkhart. The product display will be adjacent to the Burston Marketing building at 52950 Frederic Drive. Complimentary lunch will be served daily.
For more information on all Fleetwood RV products, call 1-800-322-8216 or visit www.fleetwoodrv.com.
Fleetwood RV Inc. will unveil a chic new restyled exterior for its top-of-the-line 2013 American Heritage diesel pusher Class A motorhome featuring 20 LED lights in a redesigned front cap at the Family Motor Coach Association’s (FMCA) 87th Family Reunion & Motorhome Showcase next week at the Indiana State Fairgrounds in Indianapolis.
The Decatur, Ind., company also will introduce a 36-foot, gas-powered Fleetwood Bounder Classic model that includes a full wall, street-side slideout at FMCA’s once-a-year national consumer gathering slated for Aug. 27-30 at the 250-acre fairgrounds on the city’s accessible north side.
In addition, 40 of Navistar Inc.’s Monaco and Holiday Rambler-brand motorhomes will be among the approximately 260 coaches on display at Indy – the first FMCA consumer convention to be held in the Hoosier State since Cincinnati-based FMCA staged a 1991 confab at the University of Notre Dame in South Bend.
”That will be more coaches than we’ve had at recent conventions,” said FMCA President Jerry Yeatts, adding that some 2,500 towable and motorized family coaches with about 8,000 people are expected to show at the late August event.
Attendees, meanwhile, will also see a $1.7 million motorcoach at the Newell Coach Corp. display as well as Newmar Corp.’s 2013 Dutch Star diesel pusher that’s been significantly upgraded. ”The Dutch Star has a completely new look inside and out,” Newmar’s John Sammut, vice president of sales and marketing for the Nappanee, Ind., manufacturer, tells RVBUSINESS.com.
Vendors offering RV accessories, components, supplies and campground information will display their wares inside Champions Hall.
While move-in days are Saturday and Sunday, a special preview of the motorhome exhibits will be held from 5 p.m. to 8:30 p.m. Monday. Regular hours are 9 a.m. to 5 p.m. through the balance of the convention.
Gate price for non-members is $240 per RV, while members pay $190. Daily admission for exhibits is $7.00 per person with children admitted free with an accompanying adult. Individuals with an active military ID are also admitted free.
More: I Want My Ex Back Blog
Some business strategies are simple: If you want to increase sales, you need to sell more to existing customers, add new customers to the mix – or both.
But, according to a report in the Fort Wayne (Ind.) Journal Gazette, some strategies are easier said than done.
Five years ago, Goldshield Fiberglass was cranking out exterior shells for recreational vehicles as a division of Fleetwood Enterprises Inc. Then the bottom dropped out of the economy. Fleetwood, which filed for bankruptcy protection in 2009, was in no position to order more fiberglass.
A private equity group saw potential in the Fleetwood brand and its fiberglass operation but decided each business needed to stand on its own. With that move, Goldshield was freed to woo new clients.
Now, Decatur, Ind.-based Fleetwood RV Inc. is Goldshield’s sister company – and customer. And Goldshield is flourishing. The Decatur factory has doubled its workforce in the past three years as sales have grown by 80 percent.
Jeff Newport, Goldshield’s general manager, forecasts growth of 15% a year each of the next three years. The company doesn’t release revenue figures.
“We were two very different businesses,” he said of Goldshield and Fleetwood. “By separating ourselves from Fleetwood, we’re hoping to open ourselves to other RV markets.”
But the manufacturer isn’t limiting itself to supplying the RV industry. Goldshield has established relationships with the large truck makers, including Navistar International Corp., and bus manufacturers. And the company has branched into some less obvious directions.
Fiberglass is used to make the tubes patients slide into when they have an MRI test. The sturdy substance is used to create the pools that aquaculture farms raise fish in and the fast-moving cars on theme-park rides. Fiberglass is also molded into the underwater apparatus that shoots water upward in decorative fountains.
Goldshield now sells to all four industries.
To read the entire article click here.
Motorhome builder Fleetwood RV Inc. announced the addition of two new floorplans for its compact Class A diesel pusher, the Excursion.
According to a press release, both floorplans boast contemporary layouts featuring “the latest in décor and design,” including a mid-coach Whirlpool 18-cubic-foot residential refrigerator and wrap-around kitchen.
“We listened to our customers in creating these two new floorplans for our compact Excursion diesel,” said John Draheim, president and CEO of Decatur, Ind.-based Fleetwood RV. “The blending of kitchen function and design in the new 2013 Excursion models give buyers more options for maximizing space and storage.”
With extra-large windows, the 35B and 35C Excursion models feature a spacious galley design with polished Volcanic Series solid-surface countertops, vertical pull-out pantry and a spacious cooking area.
Showcasing contemporary interior décor throughout, both models also include 170 cubic feet of interior storage. The company’s innovative Hide-A-Loft option, with a 650-pound weight capacity, gives customers more sleeping capacity without sacrificing additional floorplan space.
The open floorplan design of the 35B Excursion makes it great for entertaining with a hide-away dinette table and chairs plus a free-standing euro-recliner to expand seating. Other features include a breakfast bar with two swivel chairs and an additional bedroom slideout for increased wardrobe storage.
The 35C Excursion offers a conventional extending dinette with deep credenza that doubles as a convenient computer workspace. An extended oversized flip-up countertop also increases counter space. The 35C bedroom features an additional bedroom slideout for maximum storage and a sofa bed is also included for increased sleeping capacity.
Fleetwood RV’s Excursion is built on the Powerbridge chassis contruction utilizing the Freightliner XCS Series Chassis and equipped with a 300HP Cummins ISB 6.7L engine with exhaust brake.
For more information on all Fleetwood RV products, call 1-800-322-8216 or visit www.fleetwoodrv.com.
Despite the oppressive heat, Fleetwood RV Inc.’s national “Back Home in Indiana” rally got off to a good start last night (June 28) with a large assemblage of 335 coaches at the Elkhart County Fairgrounds in Goshen, Ind. This is the Decatur, Ind.-based company’s fourth national rally and is actually the second largest since Fleetwood, established in 2009 when American Industrial Partners Capital Fund IV LP of New York acquired the Decatur operations of Fleetwood Enterprises Inc., set up shop some 70 miles southeast of Goshen. Along with displays of 2013 product lines, Fleetwood’s owners are being treated to a busy schedule of supplier seminars and family-oriented activities and entertainment, according to Director of Marketing Steve Hileman. “It’s going very well,” said Hileman, seated Friday in a new longer 35-foot version of the compact Excursion Class A that debuted at last winter’s Louisville Show. “In addition to those 335 owner coaches, we’ve got more than 40 display units on hand. We’re close enough to our plant in Decatur that we’re doing daily buses back to the plant for plant tours, and they’re sold out. It’s incredibly popular. We’ve got a waiting list 50-people long just to get on the bus every day. It’s been a breath of fresh air, honestly, to have this sort of a homecoming rally, bringing everybody to Indiana and getting them here to see the plant. It’s close enough that we can show them a lot of new product. And there’s no one more appreciative of that than our Fleetwood owners.”
Motorhome builder Fleetwood RV Inc. will hold its “Back Home in Indiana” national rally at the Elkhart County Fairgrounds in Goshen, Ind., set to run June 27 through July 1.
According to a press release, the event will feature the official public debut of the Decatur, Ind.-based company’s 2013 product lineups, including the unveiling of two new floorplans for the Excursion brand, its Class A compact diesel pusher.
Activity highlights during the rally include:
• June 27 – Golf tournament.
• June 28 – Ladies tea with a local speaker and family game night.
• June 29 – Ice cream social and family movie night or karaoke.
• June 30 – Patriotic parade and picnic, and evening entertainment following dinner.
All Fleetwood motorhome owners, regardless of brand, are welcome to attend the event, which will include access to factory service support, informative seminars by key industry suppliers, kids activities and a variety of family-friendly entertainment.
For more information, including the complete activities schedule and how to register, visit http://www.fleetwoodrv.com/mhevent/.