Forest River Inc. has unofficially taken over the No. 1 position in retail sales of motorized RVs.
The Elkhart, Ind.-based manufacturer quietly took over the top spot from perennial leader Winnebago Industries Inc. based on recent retail sales reports from Statistical Surveys Inc. (SSI).
SSI reports separate retail sales figures for Forest River and its subsidiary, Coachmen RV, which it acquired from Coachmen Industries Inc. late in 2008.
However, when combined, the Forest River sales for April as well as for 2010 year-to-date clearly exceed Winnebago and other leaders, Thor Industries Inc., Fleetwood RV Inc. and Monaco RV Inc. Forest River Inc./Coachmen had a 21.5% market share year-to-date through April to Winnebago’s 19.5%.
However, the change at the top won’t necessarily be recognized by SSI.
“Forest River has requested that these companies remain separate in our reports,” Tom Walworth, SSI president, told RVBUSINESS.com. “This is not unusual in that we have done this in the past for other companies.”
Will SSI consider combining them at some future date as well, or do you prefer to keep them separate?
“This would be up to Forest River; in some cases it would cause problems to the dealer body. If Forest River has a dealer in the area and a Coachmen dealer in the area, they will compete with each other. If you put them under the same parent company, there may be state franchise laws that would not allow this. This would be similar to the auto side of the business that Chevy and Buick having separate Identify.”
Walworth said in the final analysis, it’s “up to the parent company to decide how they would like to treat this. I do not think that Forest River is driven on market share; they would monitor the improvement in market share as a sign of improvement for a brand or a division. In the motorhome industry there are rental contracts that will spike the market share of a manufacturer from time to time; since we do not track rentals, it would be difficult to identify this. You would want to monitor the year-to-date number to see if this will hold in the future months.”
Good Day New York hosts Rosanna Scotto and Greg Kelly talked live with David Woodworth about RVing on Monday (April 19) on MYFOX New York.
The show’s hosts were impressed with the Fleetwood Discovery motorhome, with Kelly saying, “this is for a rock band!” Woodworth added, “I’d put this up against most flats in New York.”
The segment concluded with a montage of photographs of antique RVs from taken inside the RV/MH Hall of Fame and Museum in Elkhart, Ind.
Click here to watch the broadcast.
Fleetwood RV Inc., a leading producer of Class A and Class C recreational vehicles, will launch several new products and innovations during its “The Legacy Rolls On” product launch event at the 47th Annual National RV Trade Show in Louisville, Ky. on Tuesday (Dec. 1).
The event, which focuses on Fleetwood’s 60-year legacy of building innovative products backed by an industry-leading warranty, will take place in Fleetwood’s display at 11 a.m. EST.
New features and innovations that will be on display include:
- The first 45-foot quad-slide, side-aisle floor plan on the American Tradition Class A diesel brand (45Y).
- A 40-foot full-wall-slide floorplan featuring full-tile and residential refrigerator on the popular Discovery Class A diesel brand (40G).
- A 35-foot premium edition Fiesta with full body paint, chrome luggage doors, Corian countertops and halogen lighting (34B).
- A 29-foot floorplan with wrap-around dinette and full-body paint on the value-priced Tioga Ranger Class C motorhome (28Y).
In addition, Fleetwood will be unveiling its new 2010 Encounter crossover motorhome, which features the sleeping capacity and value of a Class C motorhome along with the space and storage capacity of a Class A motor home.
“Everything we will have on display this week are testament to the hard work and dedication of the entire Fleetwood RV team,” said John Draheim, president and COO of Fleetwood RV Inc. “From the very the beginning, we have sought out dealer and customer feedback on our entire motorhome line-up, and in just four short months we have developed the products, features, floor plans, and innovations that they wanted.”
For more information on all Fleetwood RV products, call (800) 322-8216 or visit www.fleetwoodrv.com.
American Coach, the luxury motor home division of Fleetwood RV Inc., today announced it retailed its first VIP factory delivery – an optional service available to all American Coach customers – since American Industrial Partners Inc. (AIP) acquired the company in July.
VIP factory delivery is unique in that customers take delivery of their new American Coach model where it was built, and to learn how to operate it with a factory representative.
“The American Coach VIP factory delivery is one of the many ways we try to make our customers feel special,” said John Draheim, Fleetwood RV president. “It creates an opportunity for us to personally connect with our customers, as well as helps us ensure their complete satisfaction before they hit the road.”
“Customers who select our VIP factory delivery option have the unique chance to see where their coaches are made and to meet the people that helped build them,” said Justin Humphreys, national sales director for American Coach and Revolution LE. “Everyone who is involved in the production of our American Coach line of luxury motor homes has a tremendous sense of pride about what they do, and who better to take a customer through their new coach then someone who had a hand in its construction.”
Customers John and Pat Goodwin selected the VIP factory delivery option when they purchased their second American Coach – a 2009 American Tradition 42M, from Tom Johnson Camping Center in Concord, N.C.
“We are extremely pleased with our VIP delivery experience,” said Pat Goodwin. “The American Coach delivery team brought an attention to detail and an incredible knowledge of the product which made our delivery the best we have ever had. We left Decatur feeling confident and excited about our beautiful new coach, and with peace of mind in having American Coach’s legendary service standing behind us. We would highly recommend the American Coach VIP option.”
Employees at the Fleetwood RV manufacturing plant in Decatur, Ind., say the company has asked them to re-apply for their jobs.
Company officials say they “will not confirm, or deny” the move, according the Indiana News Center, a central Indiana news aggregator.
A U.S. bankruptcy court gave Fleetwood the green light to sell $53 million in motorhome assets to New York City-based American Industrial Partners.
That purchase includes two manufacturing facilities, two service centers and Fleetwood’s “Gold Shield” supply unit, all located in Decatur.
Fleetwood spokesmen were unavailable for comment to RVBusiness.