FRVTA Finalizes Schedule for State Convention

August 26, 2014 by · Leave a Comment 

frvta_logoThe Florida RV Trade Association (FRVTA) will be holding the 34th Annual State Convention Sept. 4-7 at the Marriott Harbor Beach Resort on Ft. Lauderdale Beach. According to a press release, this year’s convention will feature a strong slate of presenters to bring FRVTA members up-to-date on the state of the industry and what to expect in the coming months.  

The theme for the convention is “Chart Your Course to RV Treasures,” celebrating the rich pirate history of Florida’s east coast. The “Davy Jones’ Locker” Hospitality Room will offer a relaxing place to unwind and network with fellow industry professionals from around the state and country. Friday afternoon will include the “Landlubbers” Golf Outing and the “Captain Hook’s” Fishing Trip, and that evening FRVTA will host the “All Hands on Deck” costume/dinner party.

Friday morning kicks off the general session with motivational speaker Scott Burrows. Following a successful college football career at Florida State University, Burrows was paralyzed from the chest down in a car accident. Today, he encourages his audiences to stand up to their challenges, regardless of the circumstances. Also scheduled are industry updates by Recreation Vehicle Industry Association (RVIA) President Richard Coon and Recreation Vehicle Dealers Association (RVDA) President Phil Ingrassia.

Rounding out Friday morning’s general session, FRVTA General Council Marc Dunbar will bring attendees up-to-date on the recent legislative session and elections. He will then introduce Carlos Lopez-Cantera, a University of Miami graduate who became Florida’s first Hispanic Lieutenant Governor in January of 2014.

Saturday morning the breakout sessions will bring detailed information to attendees in smaller, more intimate classroom settings. Presentations include: Allen Monello will cover dealer compliance issues; Tom Walworth from Statistical Surveys Inc. will take a look at the industry numbers; Rob Cochran of Camping Connection will show how to make parts departments more profitable; Sheril Vergara will cover “Advanced Social Media Strategies”; Sharon Curington will discuss time management; and Kim Curry and Melanie Fraser will discuss the very basics of “Social Media and Your Business.”

Saturday’s lunch will again feature “Pirate Dave” and his “Hidden Treasure” game show. Contestants will be trying for cash and prizes just like the old “Let’s Make a Deal” TV show.  “Name That TV Show/Movie Theme Song” and pirate trivia will also be a part of a very lively and fun luncheon.

The convention wraps up that evening with the “Fair Winds” awards banquet and silent auction. The silent auction benefits the FRVPC Fund and features such items as weekend getaways, I-pads, E-readers and Disney gift certificates.

FRVTA is still taking prize donations for the silent auction and the game show luncheon.  For more information or to make a donation, call (813) 741-0488.

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FRVTA SuperShow Sets Space Drawing Record

August 8, 2014 by · Leave a Comment 

frvta_logoThe Florida RV Trade Association (FRVTA) set a new record during the initial space drawing for the 2015 Florida RV SuperShow, conducted Aug. 5-7 at the organization’s Riverview office via phone and Internet.

FRVTA reported in a news release that manufacturers drew over 7% more space for the 2015 show versus the 2014 drawing, setting a new record for the amount of space sold. In the past, more space will be sold between now and the SuperShow. The grandfathered drawing order determined the order in which space was selected.

“We are very excited with the results of the space draw this year,” said FRVTA Executive Director Lance Wilson. “Our manufacturer members continue to show confidence in the SuperShow as a quality selling event. With the amount of space purchased, 2015 should be a banner year for the show and the industry as a whole. We thank our manufacturers for their support not only for the SuperShow but for our regional shows as well.”

The theme of the 2015 Florida RV SuperShow is “Take it Outside!” to emphasize that interest in the outdoors is at an all-time high and RVs make it easy to enjoy America in style and comfort. It is also an invitation to discover that RVs offer freedom, flexibility and fun not found in any other activity.

Industry Day at the 2015 Florida RV SuperShow will be January 13  from 10 am. to 4 p.m. Attendees will be treated to coffee and donuts in the morning and a free lunch. Public Days will run Jan. 14-18 . The Florida RV SuperShow hours are Wednesday – Saturday, 9 a.m. to 6 p.m., and Sunday 9 a.m. to 5 p.m. Wednesday is Senior Citizens Day with seniors receiving $1 off the cost of admission (not valid with other discounts).

For more information on the 2015 Florida RV SuperShow or to register for Industry Day, contact FRVTA at 10510 Gibsonton Drive, Riverview, Fla., 33578 or visit

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FRVTA Show Space Drawing to Run Aug. 5-7

July 2, 2014 by · Leave a Comment 

              The Florida RV Trade Association (FRVTA) will hold the space drawing for the 2015 Florida RV SuperShow on August 5-7

According to a press release, each manufacturer that has returned their contract with a deposit will be called during the drawing to pick a space in the show.  The “Grandfathered Drawing Order” will determine the order in which space is selected. FRVTA said that any manufacturers that would like to pick space and haven’t sent in a contract can still do so by contacting Lesa Colvin for more information.

Industry Day at the 2015 Florida RV SuperShow will be Jan. 13  from 10 a.m.-4 p.m. Attendees will be treated to coffee and donuts in the morning and a free lunch. Public Days will run Jan. 14 -18.  The RV SuperShow hours are Wednesday through Saturday from 9 a.m.-6 p.m., and Sunday 9 a.m.-5 p.m. Wednesday is Senior Citizens Day with seniors receiving $1 off the cost of admission (not valid with other discounts).

For more information on the 2015 Florida RV SuperShow or to register for Industry Day, contact FRVTA at 10510 Gibsonton Drive, Riverview, Fla., 33578 or visit

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FRVTA ‘Spring Clean-out Show’ Opening Friday

February 12, 2014 by · Leave a Comment 

The 8th Annual Spring Clean-out RV Show, sponsored by the Florida RV Trade Association (FRVTA), Region 1, is set to run Feb. 14-16 at Germain Arena in Estero.

According to a press release, this year’s annual event features seven dealers from Florida’s Gulf Coast displaying a large variety of new and used recreational vehicles, including gas and diesel motorhomes, park models, travel trailers, fifth-wheels, folding campers and van campers.

“Dealers are overstocked with units from our recent show events and sales,” said Chris Morse, president of FRVTA, Region 1. “They must make room on their lots and the easiest way is to give the public a great deal.”

Besides RV products, the show offers attendees the chance to browse a variety of outdoor and camping vendors displaying equipment and accessories to help outfit RVers or provide information on camping.

The show will be open from 10 a.m. to 5 p.m. all three days. Both admission and parking are free. For more information click here.

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FRVTA Show Providing Key Venue for Vendors

February 8, 2014 by · Leave a Comment 

When the five top Northeast Florida RV dealerships converge on the Jacksonville Equestrian Center on Thursday (Feb. 13) for the Florida RV Trade Association’s (FRVTA) Jacksonville RV MegaShow, their 400 motor-homes, fifth-wheels, trailers, and pop-ups will take up most of the space and generate most of the sales.

However, according to a report by the Florida Times-Union, the annual four-day show is more than the motor coaches and trailers. It’s also about the number of companies that cater to current and potential RV owners, using expos like the MegaShow to tap a growing market of accessory and after-market buyers.

David’s Permanent Coatings, owned by David Adair and based in Green Cove Springs, has displayed at the show for the last six years and will be among the vendors at next week’s event.

Adair’s company, which offers an exclusive, pure poly-urea coating system that water- and puncture-proofs RV roofs, started exhibiting locally before it moved on to add other Florida RV Trade Association shows in the state.

“We started in Jacksonville and then slowly expanded to the RV SuperShow in Tampa, then through Florida and now we’re at RV shows as far away as Kentucky and Indiana,” said co-owner Jessica Adair. “We do it because we realized early on that when people can see our system, they know our product isn’t just another roll-on or protective-type coating. It’s really thick, and a great touch-it, feel-it product. It sells very well in person.”

For the full story click here.

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FRVTA Jacksonville Show Expecting Big Crowd

January 29, 2014 by · Leave a Comment 

Based on new figures on recreational vehicle sales in 2013, Florida RV dealers say attendance at the Jacksonville RV MegaShow next month could reach pre-recession levels of more than 12,000 over the four-day event.

The Florida Times-Union reported that RV sales projections have held up, led by sales growth for towable RVs and pricier stand-alone motor homes. Manufacturers expect to ship more than 300,000 units to dealers’ lots this year for the first time since the economic downturn.

“During the recession, sales were steady, but they shifted to the smaller, no-frills travel trailers,” said Steve Fogle, general sales manager with General RV in Orange Park and president of the Florida RV Trade Association’s (FRVTA) Northeast Florida chapter. “With the economy stable and people going back to work, we’re seeing more RV owners trading up or buying larger RVs.”

Five area RV dealerships will showcase more than 400 used and new RVs and be joined by RV accessory vendors and financing advisors during the Jacksonville RV MegaShow, set for Feb. 13-16 at the Jacksonville Equestrian Center.

For the full story click here.



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Tampa Show Enjoys Record Gate, Steady Sales

January 22, 2014 by · Leave a Comment 

RVers check out the displays at the Florida RV SuperShow

Serving as an annual harbinger for the RV industry, last week’s Florida RV SuperShow gave rise to a positive outlook for the coming year as the host Florida RV Trade Association (FRVTA) reported record attendance and “brisk sales” for the participating dealers and suppliers.

According to FRVTA Executive Director Lance Wilson, 56,953 RV enthusiasts passed through the gates at the Florida State Fairgrounds in Tampa for “public days” at the Jan.15-19 event. “Our first day was huge, and so was Saturday,” Wilson said, noting Tuesday’s Industry Day was also well attended. “Thursday and Friday were pretty normal, but still steady. I think everyone was pleased with the traffic.”

Also fueling hopes for a banner 2014 was “an overall upbeat attitude” among attendees.

“All the negativity that haunted the industry – gas prices, lack of financing and a tough economy – seems to have dissipated,” Wilson said. “We saw it last year as people were more upbeat, but it was even more evident this year. Unless something dramatic happens, something out of our control, I think the dealers and manufacturers are anticipating another good year.”

That enthusiasm translated into sold tags hanging on RVs as dealers were “generally pleased” with sales results.

“We certainly don’t have any official numbers regarding dealer sales, but generally speaking they seemed to do very well,” he said. “I think we’re seeing a lot of people that are tired of sitting on their money and not making anything because of interest rates. It’s created a lot of pent-up demand. I heard there were a lot of cash sales and a good portion of the people who attended the show were serious about buying an RV.”

Wilson noted  that financing is more available for “qualified buyers,” which also helps spur sales. “We’re not back to the point where anybody can buy an RV, which is a good thing,” he said. “People are smarter about lending, and their debt load. It gives the industry a real solid base to operate from and has the makings for a prolonged run versus facing another meltdown.”

Although falling well shy of the “polar vortex” that has gripped other areas of the nation, Wilson said weather was a factor.

“The weather was spotty – sunny but in the low 50s, which is cool for us,” he said. “It was also windy, which made it even cooler. But it didn’t rain, so the weather really didn’t deter people from coming out.”

He added, “All in all it was a very successful show, and I think it was good indicator for the industry as a whole.”

The dates for the 2015 Florida RV SuperShow are Jan. 13 (Industry Day) and Jan. 14-18 (Public Days).  For more information contact the FRVTA at (813) 741-0488 or visit

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FRVTA’s Fort Myers Show Slated For Jan. 23-26

January 14, 2014 by · Leave a Comment 

Promising outdoor traveling adventure and family fun, the Ft. Myers Recreation Vehicle Show motors into the new year at the Lee Civic Center Jan. 23-26, 2014. According to a press release, 14 RV dealers will be on hand for the event hosted by the Florida RV Trade Association (FRVTA)- Region 1.

“Attendees can view hundreds of recreation vehicles of all different types, sizes and prices. It also features 80 outdoor and camping supply vendors,” said Chris Morse, president of the association. “For many years, the Fort Myers RV Show has been the top RV show in Florida and the Southeast simply because of the high-quality products, outstanding displays and cost-saving prices. I’m proud to say this emphasis on quality has enabled the show to grow into the largest dealer-sponsored show in Florida and one of the largest RV shows in the Southeast.”

Besides RVs, the show allows attendees the chance to browse 80 outdoor and camping vendors displaying equipment and accessories to help outfit RVers or provide information on camping throughout the nation. Items include new braking systems, RV insurance, specialized camping equipment and high-tech makeovers for older RVs.

RVing continues to be an economical form of travel. PKF’s spring 2011 Vacation Cost Comparison Study, the most recent analysis available, showed that a family of four could save 27% to 59% on vacation costs by traveling in an RV, depending on the type of trip taken and RV used. A two-person travel party (the typical empty-nest couple) would save 11% to 46 %. With continuing higher fuel prices, more than 80% of RV owners say their RV vacations cost less than other forms of vacation.

“For the majority of RV buyers, the interest on their purchase is tax deductible since it qualifies as a second home,” Chris continues. “Now is the time to buy since RV prices have never been lower, making the RV lifestyle surprisingly affordable.”

The 29th Annual Fort Myers RV Show is open from 10 a.m. to 5 p.m. Thursday, Friday and Saturday, and from 10 a.m. to 4 p.m. on Sunday. Admission is $8 with children under 16 free. Parking is free courtesy of the FRVTA. For more information visit

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FRVTA Readies for 2014 Florida RV SuperShow

January 7, 2014 by · Leave a Comment 

The Florida RV Trade Association (FRVTA) will host the 29th Annual 2014 Florida RV SuperShow Jan. 15-19.  According to a press release, the RV SuperShow will again be held at the Florida State Fairgrounds in Tampa.

FRVTA reported that the 2014 SuperShow will have representation from every major RV manufacturer as well as hundreds of accessory booths exhibitors. ”We will have more supplier booths and every type, size and style of RV on the market,” said Marketing Director David Kelly. ”With the addition of new entertainment and more seminars, we’re anticipating record crowds this year. We’re also renewing the two-day pass so the public will have two full days to see everything at the SuperShow at no additional cost.”

The theme of the 2014 Florida RV SuperShow is “It’s Your Turn.”

“A lot of people have held off either buying their first RV or upgrading what they have,” Kelly said. “The ‘It’s Your Turn’ theme conveys that now’s the best time to buy, and you deserve it. With hundreds of RVs on display and educational seminars, the SuperShow is the place to trade in your old RV or get all the information you need to get acquainted with the RV lifestyle.”

In addition, some of Florida’s finest campgrounds and resorts will have booth exhibits to show attendees the best camping opportunities found anywhere. A huge display of camping accessories and supplies will be found in the Camping World Store. Entertainment will include clowns and unicycle riders along with barbershop quartets and bagpipe bands.

Seminars are presented throughout the day at the SuperShow. National RV writer Bob Marx will host two seminars daily – “Tips for Buying an RV” and “Full Time & Extended RV Travel.” Additional seminars include basic RV maintenance, weight and tire issues, and “RVing 101 – Everything You Need to Know.”

The Super Rally celebrates its 27th year at the SuperShow. The rally is open to any RV clubs and the general public, and offers a number of amenities, including free admission to the SuperShow all five public days, meeting facilities for RV clubs, free coffee and donuts every morning, and seminars. Three nights of entertainment and refreshments are also included.

Admission to the SuperShow is $10 for adults and that includes a second day admission for the cost of one day and children under 16 are free. The SuperShow hours are Wednesday to Saturday, 9 a.m. to 6 p.m., and Sunday, 9 a.m. to 5 p.m. s).

For more information visit

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FRVTA Region 1 Hosting Fall ‘Clean-Out Show’

October 24, 2013 by · Leave a Comment 

Region One of the Florida RV Trade Association (FRVTA) will hosts its annual fall recreation vehicle show at Germain Arena in Esterom, running Nov. 1-3. According to a press release, this is the first local RV show of the season during what many are saying will be a banner year for the RV Industry.

Called the “Fall Clean-Out RV Show,” the three-day-event will feature seven local dealers “cleaning out” their new and used inventory to make room for new 2014 models. Vehicles on display will include a wide selection of new and used recreation vehicles of all styles, brands and price ranges. A variety of exhibitors also will be on hand, including a mobile phone service, a campground, financial services, an electric scooter provider and a portable boat vendor.

“This admission-free event is the association’s way of saying ‘thanks’ to the public for supporting us throughout the year,” said Chris Morse, president of Region One. “By sponsoring these shows, the trade association allows the public to view lots of RVs in one place.”

The recreation vehicle show is open from 10 a.m. to 5 p.m. all three days. Admission and parking are free for everyone. Onsite financing will be available to qualified buyers.

Click here for more information.

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FRVTA’s Inaugural Fall Show Draws 2,000-Plus

October 16, 2013 by · Leave a Comment 

Northeast Florida RV dealers reported a steady stream of visitors during the inaugural fall RV show at the St. Johns County Fairgrounds in Elkton, Fla., last week. According to a press release, the host Florida RV Trade Association (FRVTA) said the event was a success, attracting more than 2,000 people to the venue over its four-day run, Oct. 10-13.

The event drew many attendees from surrounding St. Johns, Flagler, Putnam and northern Volusia counties. Palm Coast residents Tom Ckee and his wife, Lisa, said they attended the show to get ideas on which type of RV they will buy later.

“We’re retiring in a year or two and we’re going to be buying a motor home,” Tom Ckee said. “This certainly beats traveling all over the place to see everything. It’s nice to have all the different RV types, from all the manufacturers, in one place.”

There were more than 200 new recreational vehicles on display at the fairgrounds, including motorhomes, travel trailers, fifth-wheels and tent campers. Peter and Donna Accorti, who live in St. Augustine, were at the show when it opened on Thursday to check out RVs for the very first time.

“It’s a beautiful place to have it, here at the fairgrounds where you can talk one-on-one with the all the salesmen, and there’s a lot less pressure in this type of environment,” Donna Accorti said.

The weather, which threatened to be a problem earlier in the week, cleared up in time for the Thursday opening to the relief of the RV dealers and vendors at the fairgrounds.

“Since it’s a first-time event, we really didn’t know what kind of crowd we were going to draw, but we did well,” said Ocean Grove RV Supercenter General Manager Rob Rothenhausler. “The weather was perfect, which is always good when you have an outdoor event like this.”

Camping World Inc. dealerships in St. Augustine and Jacksonville, which had 64 RVs on display, were positive about the decision to hold the fall event.

“We closed a couple of deals by noon the first day, so we knew it was going to be a good show,” said Camping World RV specialist Robert Houser.

Dick Gore, president of Dick Gore’s RV World, was impressed with the fairgrounds location – and the turnout.

“Everyone involved did their job and we had a great show,” Gore said. “The fairgrounds turned out to be a great facility.”

Gore said that each RV show is unique, and with the ever-changing designs and amenities being developed by manufacturers, there’s always something new to see.

“I’ve been doing this for 30 years and I’ve seen a lot of changes and it’s still changing as we go along,” he said. “Every year the manufacturers come up with something different. The lightweights have been big and that’s where the industry has been going the last few years.”

Rivers RV General Sales Manager Trevor Bild also said he was excited by the amount of interest the show generated.

“We had some very friendly people come by our display,” Bild said. “There was a lot of traffic and I was surprised that many of them were first-timers who had never been to an RV show before.”

Bild said Rivers RV sold 10 units through the show, which was a good number given it was the dealers’ first fall event in a new venue.

“We had expected more interest in campers and trailers, so we were surprised to sell two motorhomes at the event,” he said.  “Next year, we’ll be bringing more motorhomes to display. And the weather couldn’t have been better.  I just hope we get the same next year.”

Participating dealers included Camping World RV Sales (Jacksonville), Camping World RV Sales (St. Augustine), Dick Gore’s RV World (Jacksonville), Ocean Grove RV Supercenter (St. Augustine), Rivers RV Sales (Jacksonville) and General RV Center (Orange Park).  All the dealers serve the northeast Florida market.

The same dealers plan to take part in the Jacksonville RV Show, scheduled for Feb. 13 – 16 at the Jacksonville Equestrian Center.

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FRVTA ‘Takes Care of Business’ at State Confab

September 13, 2013 by · Leave a Comment 

Participants in FRVTA's RV Industry Panel include (L-R) Ernie Shumacher, Bank of America; Jim Musbach, Coast; Jeff Hirsch, Campers Inn; Tim Hyland, GE Capital, Derald Bontrager, Jayco Inc.; and Pat O'Neill, FLARVC

Brimming with new selling information, market data and innovative merchandising ideas, close to 300 FRVTA members learned about “Taking Care of Business…The RV Way” at the 33rd Annual FRVTA State Convention.

Held at the Sandpearl Resort on Clearwater Beach Sept. 5-8, attendees participated in several days worth of intensive schooling combined with a host of events and activities, according to a press release.

“Certainly the RV Industry in general and specifically here in Florida has seen great growth over this past season,” said FRVTA Executive Director Lance Wilson in a press release. “So our members continue to be successful in their businesses, we strive to make sure attendees learn from the best in the RV Industry.”

Featuring a ‘70s theme, this year’s annual convention provided attendees with an in-depth look at national RV trends via a panel stocked with representatives from all sectors of the RV Industry. Each reviewed the successes and strains they experienced as well as what they see their particular industry segment achieving in the coming year.

Besides a national RV industry outlook, members heard from an informative panel of Florida legislators who provided an in-depth update on Florida’s government and how new mandates from Tallahassee affect RV-related businesses in the Sunshine State.

The event opened Thursday evening with the “We Are Family” welcome reception, followed by a gathering at the “I Will Survive” Hospitality Room located along the Gulf of Mexico.

Dressed in '70s garb, attendees enjoy the entertainment

Friday marked the convention’s official opening, led by Wilson who recognized sponsors, first-time attendees and FRVTA staff. The general session was highlighted by the RV Industry Panel, offering members a broad look at the state of the RV industry and associated sectors in Florida. Speakers included:

• Ernie Shumacher, RV executive for Bank of America’s Dealer Financial Services said that he expects interest rates to rise going forward, but that there is still lots of retail money available and at great rates. He believes the RV industry in general is seeing such great wholesale and retail numbers due to so many RVers holding onto their units during the recent economic troubles that they now are feeling more comfortable buying again as the economy improves. He emphasized that dealers should continue to get money down on unit sales. Additionally, Ernie said that dealers are doing a great job moving product and keeping their aging levels low.

• Jeff Hirsh, CEO of Campers Inn and current chairman of the Recreational Vehicle Dealers Association (RVDA), remarked that he believes dealer anxiety is up due to the changing business model dealers face, marked by “mom and pop” businesses facing competition from national and regional multidealerships with online sales activity. Saying dealers can’t be all things to everyone, he stressed that there is a vast array of opportunity available and dealers should choose their niche and master it.

• Tim Hyland, Recreation/Specialty Vehicles Group president for GE Capital-Commercial Distribution Finance, said all indications point toward continued RV industry growth. He related that dealers should remember the recent past troubles from the Great Recession and work to keep their dealerships healthy. He also warned about rising healthcare costs and regulations in general. Tim revealed that GE’s strategy is to be proactive in dealing with the growing regulation of business, saying they anticipate the process for strategic advantage.

• Jim Musbach, CEO for Coast Distribution Systems Inc. said the Great Recession prompted parts and accessories to become a larger part of a dealership’s business as overall unit sales fell. That’s why he and his business are here to serve the on-time parts delivery needs of RV Dealerships.

• Derald Bontrager, President and CEO of Jayco, Inc., said RV manufacturers are quickly approaching the record shipment levels reached back in 2006. In fact, he believes the RVIA shipment numbers may be on the conservative side. However, there are now far fewer manufacturers than before, meaning larger shipment levels and more business for remaining manufacturers. Derald said RV products are now more affordable than ever with new features and floorplans, all while the average RV buyer age has been trending down thanks to the national Go RVing marketing campaign.

• Pat O’Neill, owner of Camp Gulf in Destin and current Chairman of the Florida/Alabama Association of RV Parks and Campgrounds (FLARVC), said dealers should sell the adventure aspect of RVing – the trip, friends, views, overnights – the total RV experience. Pat stressed that attendees should be cautious going forward, watch their numbers, and make sure they have a plan and follow it.

Other highlights included:

• Recreational Vehicle Dealers Association (RVDA) President Phil Ingrassia took the stage to reviewed the association’s principles that strive to treat all dealers the same no matter their size. He said RVDA is working hard to keep the Consumer Financial Protection Bureau (CFPB) from disrupting the current dealer vehicle lending system. He also reviewed the Dealer Satisfaction Index (DSI) that was established years ago to foster better relationships between dealers and manufacturers. With the same idea in mind, RVDA also offers a Model Dealer Agreement that reviews a variety of manufacturer–dealer responsibilities and enables dealers to compare against their own manufacturer agreement.

• James Ashurst, Recreation Vehicle Industry Association (RVIA) vice president of public relations and advertising also reviewed the Go RVing program goals, including generating consumer leads for dealers to follow up with. RVIA is seeking to do this by stretching budgeted dollars via co-promotions through four sectors: national and local public relations activities; advertising partnerships; digital outreach; and non-RV specific consumer events. Ashurst reported the Go RVing web page upgraded and redesigned for ease of use.

• The final morning session was the annual Legislative Roundtable discussion moderated by FRVTA General Counsel Marc Dunbar. Participants included Sen. Jack Latvala, from District 16 in Pinellas County and a return speaker from last year; Sen. Greg Evers of District 2 in the Panhandle; and Rep. Jake Raburn of Dist. 57 in Hillsborough County.

On Saturday, breakout sessions offered a variety of seminars selected to appeal to all aspects of the RV Industry.

Featured speakers were: Ryan Marlar, specialist with the Florida Department of Revenue who updated tax law; Jerry Mann of Vantage Benefit Solutions detailed how to prepare for Obamacare; Allen Monello of the Automotive Industry Center for Excellence reviewed dealer compliance issues; Musbach from Coast Distribution spoke on establishing a quality parts department; Tom Walworth from Statistical Surveys Inc. outlined Florida RV Industry trends; and Erick Swinson from Morgan Stanley Smith Barney gave a detailed outlook on economic and financial trends.

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OEMs Draw Space for ’14 Florida RV SuperShow

August 9, 2013 by · Leave a Comment 

The Florida RV Trade Association (FRVTA) held the space drawing for the 2014 Florida RV SuperShow on Aug. 6-8. Held in the office via phone and Internet, manufacturers drew over 17% more space for the 2014 show versus the 2013 show drawing. The “Grandfathered Drawing Order” determined the order in which space was selected.

“We are very excited with the results of the space draw this year,” said FRVTA Executive Director Lance Wilson. “Our manufacturer members continue to show confidence in the SuperShow as a quality selling event. With the amount of space purchased, 2014 should be a banner year for the show and the industry as a whole. We thank our manufacturers for their support not only for the SuperShow but for our Regional shows as well.”

The theme of the 2014 Florida RV SuperShow is “It’s Your Turn!,” emphasizing the fact there will not be a better time to buy an RV as dealers are highly motivated and interest rates may never be this low again. It is also an invitation to discover what so many people have already found out — RVs offer freedom, flexibility and fun not found in any other activity.

Industry Day at the 2014 Florida RV SuperShow will be Jan. 14 from 10 a.m. to 4 p.m. Attendees will be treated to coffee and donuts in the morning and a free lunch. Public Days will run Jan. 15-19.

For more information on the 2014 Florida RV SuperShow or to register for Industry Day, contact FRVTA at 10510 Gibsonton Drive, Riverview, Fla., 33578 or visit


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Learning Center, FRVTA Renewing Tech Alliance

August 2, 2013 by · Leave a Comment 

For the eighth consecutive year, the RV Learning Center and the Florida RV Trade Association (FRVTA) have renewed their partnership to provide online training for RV dealership personnel through the Distance Learning Network (DLN). The DLN represents a convenient and cost-effective way to provide dealership training.

Dealers taking a yearly subscription to the DLN receive unlimited access to more than 50 training sessions, coursework reviews, and test preparation sections. They’re available anytime throughout the program year and all a dealer needs for access is a high-speed internet connection.

The 2013-14 DLN program includes a broad curriculum designed to improve the performance of most dealership personnel, including:

• RV Technician Certification Preparation Course: More than 40 hours of instruction will help train and prepare RV service technicians for the RVDA-RVIA RV Service Technician Certification test, and completion fulfills recertification requirements.

• Service Writer/Advisor Course: This three-hour program is ideal for both veteran service writer/advisors and new hires. Presented by service writer/advisor veteran Andrea Blackmon, the program helps prepare your personnel for the RV Learning Center’s Service Writer/Advisor Certification test.  Completion of the course counts toward recertification requirements.

• Advanced/Manufacturer Specific Training:  Features product-specific training from RV manufacturers and suppliers from within the RV industry.

• RV Greeter – Receptionist Course:  A 50-minute program that covers: the importance of customer service; the skills and expectations for the RV receptionist; the importance of making the right first impression; communicating on the phone; handling difficult customers; and organizational techniques for the workplace. The program is suitable for all persons needing customer service skills.  The program includes a final exam and certificate of completion.

“Because it’s delivered right to your dealership, this is extremely cost effective training and that is important as dealerships will have more employees to train as the economy improves,” said FRVTA Executive Director Lance Wilson. “FRVTA also provides mentor support and encouragement throughout the year, once the dealership is signed up for the program.”

“We’re pleased to renew this partnership, because it offers so much value to dealers. If your dealership needs to kick start a training program quickly, this is the way to go,” said RV Learning Center Chairman Jeff Pastore of Hartville RV Center in Hartville, Ohio. “The DLN training model truly simplifies the training process for dealers and offers unparalleled convenience.”

The only requirement to participate is a high-speed internet connection. A video cable connected to a television is also useful for group training. A one-year subscription to the program costs $995 per dealership location. The subscription term is August 1, 2013 – July, 31, 2014.

For more information and a sign-up form, visit,,, or call the RV Learning Center at (703) 591-7130 or FRVTA at (386) 754-4285.

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FRVTA Hoping to Attract Students Into Industry

August 1, 2013 by · Leave a Comment 

During the Florida RV Trade Association’s (FRVTA) July 20 board meeting, members approved the Florida RV/Educator Partnership Program, according to the organization’s newsletter.

The goal is to allow RV dealerships to partner with local school districts and colleges to access students in their career and technical (vocational) education programs.

“The program is motivated by the constant calls FRVTA receives asking for help in locating new employees, said FRVTA Training Director Jim Carr. “We will try to access this school-based population one more time and hopefully with good results.”

Carr said there are two major benefits to the program: giving RV dealers the opportunity to form relationships with local schools so they can attract entry-level employees with previous training; and providing local schools a business partner to assist with their career and technical initiatives.

Carr reported that he will be attending in early August the annual conference for the Florida Association of Career and Technical Educators to get the process started.

Other highlights from FRVTA’s board meeting included:

• FRVTA Executive Director Lance Wilson brought the board up to date on preparations for the 2013 Convention to be held at the Sandpearl Resort on Clearwater Beach.

Marketing Director Dave Kelly gave a report on the 2014 SuperShow. Booths are over 80% sold at this time and the manufacturers’ draw will be held at the state office Aug. 6-8. Contracts for space are running well ahead of last year.

Other highlights included:

• Carr reported that the Distance Learning Network continues to grow. New Mentor Information Notebooks have been sent out that will serve as an excellent guide. The program will also offer LP Gas classes in Tampa and Lake City in the near future.

• FRVTA General Counsel Marc Dunbar reported on scheduled meetings with DMV to discuss consistency of enforcement of offsite premise permits. During the session, he will also discuss consumer complaints regarding misleading advertising of shows.

• The Scholarship Committee awarded 10 full and one part-time scholarships for the upcoming academic year.

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