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Go RVing Vignette Now Airs on Food Network

April 27, 2011 by · Leave a Comment 

foodnetwork mediumThe Go RVing cross-platform buy on cable’s Food Network – a blend of television, print and web exposure throughout the spring and summer – kicked off on April 18 with the airing of a jointly-produced custom RV travel vignette. The vignette, filmed in March in the Orlando area, will air a dozen times through early-June, the RVIA Today Express reported.

A 60-second “mini-movie,” the vignette follows a real-life RVing family from a roadside farm market to the campground where both kids and parents pitch in to prepare a tasty and healthy dinner. Throughout the vignette, the parents talk about how traveling in their RV has helped the family bond, and because it has all the kitchen amenities of home, allows them to maintain their healthy eating habits on the road.

Go RVing will also air nearly 150 spots on the popular cable network that has grown its viewing audience at a record-setting pace over the past five years. The Food Network lifestyle and cooking shows are rated among cable’s top programs and its on-air hosts consistently rank among viewers’ favorites.

The June issue of Food Network Magazine will contain a Go RVing-branded, eight-page pull-and-save “Summer’s Essential What’s In-Season Tour” booklet. The mini-guide features a full page about the freedom, fun and flexibility of RVing, tips about season produce picking, must-see farmers markets in each region, and strategies to eat and stay healthy on the road. It also includes full-page Go RVing ads.

An online “Summer Produce Guide” on Foodnetwork.com will round out Go RVing’s Food Network buy. With recipes, a photo gallery starring RVs, custom video and our web ads, the website will feature RV-driven content designed to drive more leads to GoRVing.com. Throughout the summer travel season, the Go RVing interactive banner ads will also run on Foodnetwork.com.

“Partnering with the Food Network is an opportunity to reach a prime audience demographic with Go RVing’s message points,” said James Ashurst, RVIA vice president of public relations and advertising. “Exposure through this popular TV network, magazine and companion website in a dynamic, integrated package will reinforce the Go RVing brand throughout the traditional vacation planning and travel season.”

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Food Network Starts Go RVing Promos Today

April 18, 2011 by · Leave a Comment 

Go RVing logoThe Go RVing cross-platform buy on cable’s Food Network – a blend of television, print and web exposure throughout the spring and summer – kicks off today (April 18) with the airing of a jointly-produced custom RV travel vignette. The vignette, filmed in March in the Orlando, Fla., area, will air a dozen times between mid-April and early-June.

A 60-second “mini-movie,” the vignette follows a real-life RVing family from a roadside farm market to the campground where both kids and parents pitch in to prepare a tasty and healthy dinner. Throughout the vignette, the parents talk about how traveling in their RV has helped the family bond, and because it has all the kitchen amenities of home, allows them to maintain their healthy eating habits on the road.

Go RVing will also air nearly 150 spots on the popular cable network that has grown its viewing audience at a record-setting pace over the past five years. The Food Network lifestyle and cooking shows are rated among cable’s top programs and its on-air hosts consistently rank among viewers’ favorites.

The June issue of Food Network Magazine will contain a Go RVing-branded, eight-page pull-and-save “Summer’s Essential What’s In-Season Tour” booklet. The mini-guide features a full page about the freedom, fun and flexibility of RVing, tips about season produce picking, must-see farmers markets in each region and strategies to eat and stay healthy on the road. It also includes full-page Go RVing ads.

An online “Summer Produce Guide” on Food.com will round out Go RVing’s Food Network buy. With recipes, a photo gallery starring RVs, custom video and our web ads, the website will feature RV-driven content designed to drive more leads to GoRVing.com. Throughout the summer travel season, the Go RVing interactive banner ads will also run on Food.com.

“Partnering with the Food Network is an opportunity to reach a prime audience demographic with Go RVing’s message points,” said James Ashurst, vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA). “Exposure through this popular TV network, magazine and companion website in a dynamic, integrated package will reinforce the Go RVing brand throughout the traditional vacation planning and travel season.”

The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel. For more information visit GoRVing.com.

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Food Network Adds Key Value to Go RVing

February 18, 2011 by · Leave a Comment 

foodnetwork-logo-300x300Production is taking place next week in Orlando, Fla., for an RV travel vignette that will be a key component of Go RVing’s cross-platform media buy on the highly popular Food Network family of media outlets, scheduled to launch in early April, according to a news release.

The 60-second Go RVing vignette will air 12 times between April 11 and June 12 on the Food Network. The piece will showcase a family traveling in a Winnebago Itasca Impulse motorhome to a local farmer’s market and preparing a fresh, delicious dinner in the campground afterward.

This vignette conveys the message that RV travel is a culinary adventure on wheels and the best way to enjoy fresh, local specialties affordably, with all the conveniences of home.

The cross-media promotion among the various Food Network media outlets is a cornerstone of Go RVing’s 2011 media plan. Go RVing messaging and ads will appear on Food’s television programming, in Food Network Magazine, and on FoodNetwork.com.

In addition to the RV vignette airings, 150 spots will air on network programming; a pull-and-save “What’s in Season by Region” booklet series featuring RV content will run in Food Network Magazine; an online Go RVing “Summer Produce Guide” — filled with recipes, an RV photo gallery and custom video — along with web ads designed to drive more leads to GoRVing.com will appear on FoodNetwork.com.

“Food Network has grown at a record-setting pace over the past five years by combining cooking tips and lifestyle programming with engaging personalities,” said James Ashurst, RVIA’s vice president of public relations and advertising. “This vignette along with the other elements of our media buy gives the RV industry the opportunity to deliver impactful Go RVing message points in a package that includes Food’s wildly popular TV network, magazine and website.”

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