Mike Thompson’s RV Super Stores Tuesday (Nov. 3) opened a fourth location in Cathedral City, Calif., about 130 miles east of its flagship dealership in Santa Fe Springs southeast of Los Angeles.
“It’s kind of exciting that for the first time in a year and a half, we are hiring people instead of laying them off,” said Mark Rosenbaum, Mike Thompson’s sales director.
Mike Thompson’s, which also operates stores in Colton and Fountain Valley, Calif., has hired about 25 people to staff the new dealership featuring an outdoor display area on two acres.
“We’ve moved into the Palm Desert area to capture some of the Snow Bird market — the people from the East Coast, Midwest and Northwest who come to the sunny areas during winter months,” Rosenbaum said. “There was inventory sitting on the ground as of Tuesday. Five customers showed up while we were setting up.”
Rosenbaum said Mike Thompson’s will market heavily to RV owners occupying Palm Desert-area RV campgrounds and resorts with which the dealership already has made contact.
The dealership, Rosenbaum said, will establish temporary displays at several local campgrounds. “The local campgrounds have been absolutely the best you could possibly ask for,” Rosenbaum said. “They’re looking forward to a dealer being involved in the market out here.
”We will be visiting the campgrounds with units and we will have get-togethers for the campers. Word-of-mounth is the most important marketing we can do.”
Having recently added Tiffin motorhomes to its inventory, Mike Thompson’s also retails Itasca, Fleetwood Bounder and Bounder Classic, Forest River Georgetown, Damon, CT Coachworks and Four Winds motorhomes and Keystone towable RVs.
The new store’s split will be about 50/50 between motorhomes and towables, although Rosenbaum said that ”trailers will probably grow more.”
Rosenbaum credited Mike Thompson’s 97% customer satisfaction rating — measured by an independent research company — as generating the business to expand during economically challenging times.
”Our customer service index is pretty strong so we have some very strong customer loyalty,” he said.
Camping World has launched a “Cash for Campers” incentive, giving up to $7,500 cash allowance for motorized RVs when current RV owners purchase a new vehicle.
It is designed to mirror the the government program “Cash for Clunkers” currently supported by the automotive industry and Department of Transportation.
Camping World’s self-funded recycle and save initiative is focused on improving the quality of vehicles currently in circulation as well as stimulating the economy in heavy-hit manufacturing states such as Iowa and Indiana, according to a news release from the Lincolnshire, Ill.-based retailer. The “Cash for Campers“ program incentivizes RV consumers to transition into new and more fuel-efficient motorized RVs when they trade in an older, less fuel-efficient model.
Camping World has aligned itself with the three top selling motorhome manufacturers who are leading the charge toward improving environmental issues with efforts in such areas as chassis selection, fuel savings through design and long-term durability. These changes are evident in their current motorhome line-up such as the Winnebago View and Navion, Damon Avanti and Four Winds Serrano.
Marcus Lemonis, Camping World chairman & CEO, said, “As the market leader, Camping World currently retails over 18% of all new motorhomes sold in the U.S. We believe that an accelerated transition of the current installed base ultimately accomplishes several important goals: to remove less fuel efficient models from the roads, increase the demand for new and more efficient motorhomes which will ideally result in assisting the RV manufacturers in putting people back to work.”
Camping World also plans to permanently retire less fuel-efficient models ages 1984 and older through a salvage process. Lemonis further detailed, “If a consumer owns a less fuel-efficient and less technologically advanced motorhome and is interested in trading it in through the”Cash for Campers“ program, their unit is eligible for a cash allowance toward select new models at Camping World.”
The company expects to launch similar programs in the near future on recycling towable models as well as select RV accessories with more details to be released as plans get underway.
More details about the program can be found at CampingWorld.com/cashforcampers.
Thor Industries Inc., Jackson Center, Ohio, today (May 28) announced a major realignment of management in its Damon Motor Coach and Four Winds International motorhome subsidiaries.
Four Winds President Jeff Kime has resigned to spend more time with his family, according to Thor. “Jeff’s leadership skills, talents and superb 19-year track record at Four Winds have made him the consummate Thor Industries president,” said Dicky Riegel, Thor chief operating officer. “We wish Jeff well.”
Thor also announced that, effective today, both Damon Motor Coach and Four Winds will report to Bill Fenech, who has been promoted to president & CEO of Thor Motorhomes. Fenech previously served as Damon president.
In addition, Dana Simon has been promoted to vice president and general manager of Four Winds, and Matt Thompson has been promoted to vice president and general manager of Damon. Each will report to Fenech.
“Damon and Four Winds remain separate companies producing unique products, even as many support functions have been brought together over the last several months,” said Riegel. “This new structure best serves Damon’s and Four Winds’ dealers and consumers with leading-edge products and services.”
Thor is the world’s largest manufacturer of recreation vehicles and a major builder of commercial buses.