Freightliner Trucks, the leading heavy-duty truck manufacturer in North America, has teamed up with Revolution Racing as an official partner for the 2010 racing season.
Revolution Racing, owned by Max Siegel and John Story, operates four NASCAR Camping World Series East teams and six NASCAR Whelen All-American Series Late Model teams in an academy-style development program for NASCAR’s Drive for Diversity initiative.
Freightliner will debut with Revolution Racing at the Toyota Showdown at Toyota Speedway in Irwindale, Calif., on Jan. 29 and will serve as an associate sponsor of all 10 Revolution Racing teams throughout the 2010 season.
“Freightliner is proud to team up with Revolution Racing and the Drive for Diversity program,” said Melissa Clausen, director of product marketing for Freightliner Trucks. “Their core values open doors for these young talented drivers. The partnership with D4D further solidifies Freightliner’s commitment to diversity, both within the company and to all our customers. We look forward to an exciting year.”
“Freightliner has made a huge commitment to Revolution Racing and to our goal of developing young talent in NASCAR,” said Story, president of Revolution Racing. “We look forward to having Freightliner as a partner for our debut appearance at the Toyota Showdown and throughout the season on both our Camping World Series East and Whelen All-American Series teams.”
Revolution Racing’s driver line-up will be announced in early 2010. The driver selection process will be prominently featured in the upcoming television show “Changing Lanes,” scheduled to air on BET in 2010.
Freightliner Trucks is a division of Daimler Trucks North America LLC, headquartered in Portland, Ore., and is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4-8 trucks and is a Daimler company, the world’s leading commercial vehicle manufacturer. Freightliner Trucks received the highest overall ranking for vocational products in the 2009 J.D. Power and Associates Heavy Duty Truck Customer Satisfaction Study.
Headquartered in Mooresville, N.C., Revolution Racing also trains aspiring female and minority pit crew members and manages a youth racing initiative designed to identify drivers who may eventually race for the team in late model stock cars.