G&A Marketing Inc., a provider of advertising and staffed events for the auto and RV industries, has announced the recent hire of Jerry Smith in the position of RV account executive.
As the principal account executive in G&A’s RV event division, Smith will be responsible for spearheading the growth of G&A’s RV Staffed Event program, according to a news release.
“We’re excited to bring Jerry on board,” stated Pat Gunning, president of Cincinnati-based G&A Marketing. “Our RV division is one of the fastest growing divisions of the company. I’m confident that Jerry is the right man to continue to push this program forward.”
Over the last year, Smith acted as a consultant to G&A Marketing working as an event manager at dealerships such as Tom Raper RV Fairfield and Tom Raper RV Richmond. Previous to that, Smith spent 25 years working in upper management at notable RV dealerships including Holman Motors in Cincinnati, Paul Sherry RV in Piqua, Ohio, Ricart Rvland in Columbus, Ohio, and Best Buy RV in Springfield, Ohio.
Smith joins a team of 10 RV professionals employed by G&A. All of whom have extensive experience improving business processes and generating profit for RV dealers nationwide.
“Opportunities like this don’t come around often,” said Smith regarding his new position with G&A. “Helping G&A Marketing expand its capabilities in the RV industry will be exciting.”
To contact Jerry Smith regarding his new role at G&A Marketing, call him directly at (614) 302-1700 or email him at firstname.lastname@example.org.
To contact G&A Marketing, call (800) 688-1370, email email@example.com or visit their website at www.gamarketing.com.
Some may say that good fortune doesn’t strike the same place twice. For Tom Raper RV’s in Fairfield, Ohio, this is not the case. From Feb. 19 through March 1, the dealership hosted yet another successful RV disposal sales event which brought more than 320 interested RV buyers through the dealership’s doors in only eight days, according to a news release from G&A Marketing which assisted the RV dealer in the event.
This event, which was slightly longer than the dealership’s first asset disposal event, helped the dealership to successfully sell 54 new, used and old aged units; 25% of which were motorhomes.
The recent sale was once again facilitated by G&A Marketing, a promotional sales and marketing agency based in Cincinnati, Ohio. Since first working with G&A in January of this year, Tom Raper’s Fairfield location has hosted more than 640 interested buyers during the advertised events, resulting in the sale of over 80 units in a combined total of 11 days.
“We are ecstatic about these results,” said Pat Gunning, president of G&A Marketing, “This sale was 48% better than the first event which took place between Christmas and New Year’s. It is always our goal to help our dealers improve upon previous events, and we are happy that we were able to help Tom Raper achieve this.”
The market exclusive program offered by G&A is continuing to gain in popularity among RV dealers for a number of reasons. As Gunning points out, the traffic being generated for RV dealers as a result of staffed events offer a number of both short-term and long-term benefits. While the influx of customers creates a show floor buying frenzy and increased profitability during the sale, the dealership is also presented with a number of follow-up opportunities which help to clean out old age inventory, boost the morale of the sales force and continue the momentum that was initially created by the event.
“Our events are about more than just a shock to the market. It’s about helping our dealers create a strategy for prolonged success,” said Gunning.
G&A Marketing is a promotional sales and marketing agency that recently resumed providing support to help RV dealerships market and sell old inventory.