Affinity Group Sells RVBusiness to G&G Media

March 30, 2011 by · 5 Comments 

RVB-Logo-RedG&G Media Group LLC, a new Elkhart, Ind., publishing firm launched by two well-known RV industry veterans, has announced the acquisition of the flagship trade journal RVBusiness (RVB) from Affinity Group.

The sale to current RVB Publisher Sherman Goldenberg and Beverly Gardner, proprietor of Beverly Gardner & Associates, an Elkhart, Ind., publishers representative firm, includes the popular website and relevant trademarks.

“RVBusiness is a venerable and respected trade name with a strong following,” said Goldenberg, who will transition from his position as a vice president and publisher for Affinity Group as a result of the sale. “And we’re appreciative to the folks at Affinity Group for giving us the opportunity to continue providing both print and web services to North America’s RV manufacturers, suppliers, dealers and distributors under the RVBusiness brand name.”

“People around this industry recognize the prestige and sense of authority that RVBusiness brings to the table,” added Gardner. “We’re assembling a team in G&G that should greatly enhance that status.”

The RVBusiness sale comes at a time of considerable change for Affinity Group, which is turning up the focus on its consumer-centric business and publications.

Affinity Group Inc. (dba Good Sam Enterprises) CEO Marcus Lemonis confirms that trade-oriented publications, events and promotions are no longer a good fit for the company, which is more focused on the end-consumer. It currently generates a range of consumer websites and print titles, including Highways, Trailer Life and MotorHome magazines plus the Trailer Life and Woodall’s campground directory titles. Additionally the company operates the Good Sam Club, Camping World retail stores and a variety of insurance products and services.

“With RVBusiness and being such long-term pillars in the RV industry and the industry’s reliance on RVBusiness for independent news on a daily basis,” said Lemonis, “it’s become difficult with the industry consolidation both on the manufacturing and dealer sides for us to remain independent as much as we try to be — because of industry perceptions — and to stay focused on our core competency.

“It is not the core competency of the company to provide independent news service, and the industry is in dire need of the true independent news source,” added Lemonis. “Thus, we’ve decided to enter into a letter of intent with Sherm Goldenberg, a 26-year employee and contributor to RVBusiness and the Affinity Group, and his partner, Beverly Gardner, so that the longstanding success that RVBusiness has experienced can continue.”

G&G looks to maintain and improve its web and print services, said Goldenberg, adding that the magazine also looks for a return in the near term to a monthly print publishing cycle from the bi-monthly format to which it turned a year ago coming out of the recession. Contact Gardner at, Goldenberg at or

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