As part of the 2010 Go RVing media buy, two RV road trip national sweepstakes events bear the Go RVing name. Sponsored by History.com and MLB.com, the contests have generated more than 150,000 entries to date, according to the current edition of RVIA Today Express.
The Go RVing Ultimate Roadtrip Sweepstakes, sponsored by History.com in conjunction with the network’s National Park Week promotion, was open for entries from March 23 to June 15 The contest grand prize was a trip for four to one of three national park destinations of the winner’s choice: Little Big Horn National Monument, Mont., Yosemite National Park, Calif., or Cape Canaveral, Fla. The prize package included round trip airfare/airport shuttle for four, seven night rental of a standard 23-foot to 25-foot RV, seven nights camping accommodations, tickets/access to one or more activities at the destination, and $1,050 cash for spending.
The Go RVing Ultimate RV Roadtrip Sweeps sponsored by Major League Baseball (MLB) on MLB.com, is still active until July 17. Starting in San Francisco, the grand prize is a six day/five night trip for four to California to attend three regular season MLB games: Giants vs. Padres (Aug. 14), Angels vs. Toronto (Aug. 15), and Dodgers vs. Colorado (Aug. 17). The trip includes round-trip airfare to San Francisco, an El Monte RV rental for the trip duration, and four tickets to each of the three specified games.
Approximately one-fourth of the entrants in both contests have opted in to be contacted by Go RVing at a later date.
“What makes promotions like these so valuable to Go RVing is the added exposure to RV-buying prospects through a partnership with a trusted name,” said Gary LaBella, RVIA’s vice president and chief marketing officer. “Through History and MLB eNewsletters, targeted emails, and promotions on their websites and social media outlets, their audiences are seeing Go RVing’s name and editorial messages tied to a source to which they already have an established relationship. It’s a win-win partnership.”