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Good Sam Sells Off ‘Golf Card International’ Unit

March 12, 2012 by · Leave a Comment 

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Good Sam Enterprises LLC today (March 12) announced the sale of Golf Card International to Simmons Venture Group LLC, effective March 1. Terms of the sale were not released. Good Sam Enterprises has owned Golf Card since 1990.

“We are pleased to sell Golf Card to Simmons Venture Group as they will be able to take the club to the next level,” said Marcus Lemonis, chairman and CEO of Good Sam Enterprises. “The sale of Golf Card will also allow Good Sam Enterprises to focus on other core competencies of our business.”

Golf Card members receive free or discounted green fees at nearly 2,700 golf courses across the U.S., Canada and the Caribbean. Members also receive discounts on Stay & Play packages at almost 150 golf resorts, plus a monthly e-newsletter, discounts on car rental, access to the Golf Card website which contains valuable membership information and other benefits.

 

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Good Sam, NASCAR Offer Roadside Assistance

March 9, 2012 by · Leave a Comment 

Good Sam Enterprises LLC (GSE) announced a new partnership with NASCAR to offer a comprehensive Roadside Assistance Program to those traveling by auto, truck or SUV, according to a news release.

Leveraging GSE’s existing proprietary network of service providers in the United States, Canada, Puerto Rico and the Virgin Islands, the new NASCAR Roadside Assistance will provide unlimited-distance towing to the nearest network service facility. “Sign & drive” coverage will also be available in Mexico.

Coverage will be available for virtually any type of truck, auto or van. Other services will include mobile mechanic dispatch for minor roadside repairs, tire changes, jump starts, delivery of up to five gallons of fuel if the customer runs out, lockout service and lost key return . Help will be available within the coming months via a downloadable app on the customer’s smart phone. Dispatchers use GPS technology to pinpoint the customer’s location. The new NASCAR Roadside Assistance will also utilize the GSE program’s nationwide tire network for fast delivery and service so customers can get back on the road following a tire mishap.

The GSE program has nearly three decades of experience and over 1.6 million roadside rescues to its credit.

“We are pleased to partner with NASCAR and to provide this exceptional Roadside Assistance product,” said Marcus Lemonis, GSE chairman and CEO. “Taking care of customers whether on their way to work, a relaxing weekend with family or coming and going from an exciting NASCAR race weekend is our core focus.”

 

 

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Good Sam Moving Headquarters to Chicago Area

March 8, 2012 by · Leave a Comment 

Good Sam Enterprises LLC (GSE) is relocating its executive headquarters from Ventura, Calif., to Lincolnshire, Ill. The planned move was announced today (March 8) by chairman and CEO Marcus Lemonis.

“Our Chicago facility provides a centralized location for all our vendors, lenders and our nationwide Camping World SuperCenter network,” said Lemonis in a press release. “Plus, it is closer to the heart of the RV industry in Elkhart, Ind.”

Lemonis said Good Sam will still maintain regional offices in Denver, Colo.; Ventura, Calif.; Minneapolis, Minn.; and Bowling Green, Ky.

Good Sam Enterprises and its wholly owned subsidiaries, which include the Good Sam Club and Camping World Inc., serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market via various companies, brands, products and services.

 

 

 

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Lemonis to Present Today at Finance Conference

February 28, 2012 by · Leave a Comment 

Marcus Lemonis

Good Sam Enterprises LLC and Camping World Inc. Chairman and CEO Marcus Lemonis will be among the presenters participating at the J.P. Morgan Global High Yield & Leveraged Finance Conference at the Loews Miami Beach Hotel, running Feb. 27 – 29.

Good Sam Enterprises is among 200 global companies making presentations at the conference. Lemonis will deliver his presentation today beginning at 11:40 a.m. Eastern followed by a question-and-answer session. Lemonis is also expected to be involved in individualized meetings with potential investors.

Good Sam Enterprises and its wholly owned subsidiaries serve the safety, security, comfort and convenience needs of the North American outdoor and recreational vehicle market.

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‘Celebrity Apprentice’ to Air Good Sam Segment

February 24, 2012 by · Leave a Comment 

Good Sam Enterprises announced its selection in the fifth installment of NBC’s “The Celebrity Apprentice” featuring American business mogul Donald J. Trump.

The latest season of “The Celebrity Apprentice” debuted Feb. 19 and the episode featuring Good Sam will air April 29 on NBC at 9 p.m. Eastern and will include footage of CEO Marcus Lemonis.

Good Sam was chosen among several Fortune 500 companies to be featured as a task sponsor on the popular NBC reality series. The episode will highlight some of the benefits and services Good Sam provides to the community, according to a news release.

Trump commented, “Good Sam, one of the world’s largest lifestyle organizations, provides a wide and wonderful array of products and services, and we are very pleased to have them on our show. I think the episode is exciting and definitely a great fit for our audiences.”

On the reality show, the contestants vie for strategic position, with competitive payoffs coming in the form of sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to his or her favorite philanthropy.

“We are pleased to partner with Mr. Trump with his pop culture phenomenon, ‘The Celebrity Apprentice,” remarked Lemonis. “Both Good Sam and ‘The Celebrity Apprentice’ have a similar focus on charitable works and Good Sam is focused on providing customer assistance in a multitude of channels. Look forward to seeing Good Sam reveal a new image to the audience.”

 

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Good Sam Replaces CFO DeBruzzi with Wolfe

December 15, 2011 by · Leave a Comment 

According to filings with the SEC, on Dec. 8 Good Sam Enterprises LLC removed James M. DeBruzzi as executive vice president and CFO.

The filing stated that the move was “in connection with the termination without cause of DeBruzzi’s employment with the holding company that indirectly owns the company and FreedomRoads Holding Company LLC, which operates RV dealerships across the United States.”

Effective Dec. 8, the company elected Thomas M. Wolfe as CFO. Wolfe served as the company’s CFO since Jan. 1, 2004, until he was replaced by DeBruzzi on Sept. 27, 2011, when Wolfe was promoted to executive vice president — operations for Good Sam. Wolfe will also continue in that role.

Wolfe had been the company’s vice president and controller from 1997 through 2003. From 1991 to 1997, Wolfe was vice president of finance for convenience management group, a privately-owned distributor of petroleum products and equipment.

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Trailer Life, Woodall’s to Form ‘Super Directory’

November 21, 2011 by · Leave a Comment 

Trailer Life Directory and Woodall Publications, publishers of “North America’s top two campground directories and leading campground search websites and mobile applications,” announced today (Nov. 21) that they will be “uniting” to form a single “super directory” North American print edition in 2013.

According to a press release, the two companies will join forces to “inspire travel by bringing the highest quality, most complete and accurate information about RV and camping travel to the most engaged RVers and campers in North America.”

On announcing the merger Marcus Lemonis, chairman and CEO of parent Good Sam Enterprises LLC, said, “The consolidation of the two directories into one ‘super directory’ will provide our customers with a single source for their RVing and camping travel planning. The coming together of these two brands enables us to serve as more than a directory, and will represent an ‘everything RV guide’ for the consumer to be inspired to fully explore the RV lifestyle across North America.”

“This merger will also allow us to drive more business to our RV park and campground advertisers and to our network of Good Sam Parks,” continued Lemonis. “We know that our success is predicated on the success of our customers, and combining the strength of the industry’s two leading directory brands is just one way in which we can ensure we are serving the needs of our campground, RV park and resort customers. Advertisers have asked us to consider a unified directory so that they can focus their marketing spend in one powerful vehicle. Thus we made this decision with our park and campground partners very much in mind, to provide them one ‘super directory’ which will be the ultimate marketing showcase for them.”

Beginning with the 2013 edition, a new campground directory under the Good Sam brand “will emerge from the best of both Woodall’s and Trailer Life directories, representing nearly 130 years of combined industry service and campground expertise.” The release stated that this new directory will offer higher circulation and even more online and mobile application marketing opportunities to campgrounds and parks. This combined directory will utilize the Trailer Life 10/10/10 rating system, with some enhancements borrowed from the Woodall’s rating system. The ratings as always will be based on personal visits by directory representatives.

Other improvements to the 2013 combined directory will include state and provincial points of interest, the RVers “Bucket List” for 2013, tips to improve your RV and camping lifestyle, 10-Minute Tech Tips, RV maintenance advice, how to buy or sell an RV, dealers and service station locations, games, puzzles, recipes and coupons. The directory will also spotlight the Good Sam RV Park and Resort network, “the largest affiliated park network in North America,” featuring more than 1,700 RV parks and resorts where Good Sam members can save 10% on nightly camping fees.

Both the Trailer Life and Woodall’s brands will continue into 2013 and beyond according to the company. Woodall’s regional directory editions will continue to be published in 2013, in an exclusive partnership with AAA, and Trailer Life Magazine will continue to be published on a monthly basis. Likewise websites, online directory search, and mobile applications will continue to exist for both brands.

The combined 2013 combined directory will not affect the distribution and circulation of the 2012 Trailer Life and Woodall’s directories, websites and mobile applications, as both the Trailer Life and Woodall’s 2012 directory editions will be available to consumers just the same as past years.

“We have some great enhancements for our advertising partners planned for our 2013 ‘super directory’ and are excited to share our plans with the industry at the upcoming ARVC Conference,” said Ann Emerson, vice president and publisher of the new combined directory. “Not only will we have more exciting marketing tools for parks to connect with avid RVers and campers, we will also expand our number of field teams to permit them to spend more time working with individual parks on their marketing program.

“We also want to assure our advertising customers that our 2012 Woodall’s and Trailer Life Directory circulation commitments will be met through our various distribution channels, beginning in December of this year and continuing throughout 2012. And we will continue to connect campgrounds with active RVers through our three websites, www.trailerlifedirectory.com, www.woodalls.com and www.goodsamclub.com, as well as through our mobile applications for both Trailer Life and Woodall’s directories.”

The release stated that the 2013 combined directory will take advantage of the previously separate circulation strategies for each brand. The Woodall’s Directory has been distributed through bookstores, mass merchant chains, Camping World stores, RV dealers and campgrounds, while the Trailer Life Directory has been primarily distributed to the Good Sam Club members and through internet sales. The combined directory in 2013 will utilize both these distribution strategies to reach all the active, affluent RVers and campers that each of these brands reached separately in the past. Campground search tools for the combined directory will also be available at www.trailerlifedirectory.com, www.woodalls.com and www.goodsamclub.com websites, as well as on campground search mobile applications for both iPhone and Android.

“Having this ‘super directory’ under the Good Sam brand will give our advertisers greater share of mind with the market’s largest RVer database, the combined 4 million plus avid RVers who are members of Good Sam and customers of Camping World,” added Lemonis. “While advertisers will benefit from the larger consumer audience, RVers will reap the rewards of a single source for all their RV travel planning needs. Publishing this combined directory under the Good Sam brand will be a powerful unifying strategy for our entire organization, and will further our mission to grow the Good Sam brand, Good Sam Club, and our Good Sam Park network.”

 

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Good Sam Turns Focus to Roadside Assistance

November 11, 2011 by · 1 Comment 

The evolution of the company formerly known as Affinity Group Inc. (AGI) continues.

Woodalls Campground Management reported that the name of the company was changed on May 2 to Good Sam Enterprises LLC, and today (Nov. 11) during a conference call to bondholders, CEO Marcus Lemonis offered the public a new description of the company.

He said the company could best be described as “a financial services company that has some clubs and magazines as marketing tools.”

“Roadside assistance is the No. 1 service offered by the company today. Roadside assistance has become the product of the day,” he explained.

Good Sam offers road assistance to nearly 500,000 RV, car and truck customers and is close to announcing major private label insurance programs with Flying J (400,000 in its database) and NASCAR (72 million fans nationwide) and is in negotiations on establishing similar programs with leading RV builders Thor Industries Inc. and Winnebago Industries Inc., Lemonis said.

In preparation for the expected membership increase, Good Sam previously announced it has hired senior industry executive Ed Thor as vice president of business development. Thor joins the company after serving for more than 10 years with Coach-Net, a roadside assistance company focused on serving the manufacturers and dealers.

The swing toward the financial services emphasis would be a major redirection for the company which had been best known in recent years for its magazines and club member services. Good Sam is also parent to national RV dealer network FreedomRoads LLC and Camping World retail stores.

Lemonis was named CEO less than a year ago but since that time, the company has disposed of six or seven businesses (primarily magazines) he deemed not in the core focus.

In its quarterly report filed on Thursday (Nov. 10), the company reported revenues of $128.6 million for the third quarter of 2011 increased by $4.0 million, or 3.2%, from the comparable period in 2010. Net income in the third quarter of 2011 was $2.0 million compared to $1.8 million for the same period in 2010.

For the nine months, revenues were $362.3 million, an increase of $0.6 million, or 0.2%, from the comparable period in 2010. Net income during the nine-month period was $4.6 million compared to a net loss of $6.2 million for the same period in 2010.

“We feel very good where our business is at today,” Lemonis said.

He said getting the company’s sales, general and administrative costs down has been a primary focus this year. Approximately 100 employees were let go this year from the organization, and Lemonis anticipates no more than a dozen or 15 additional layoffs systemwide.

He noted that the company incurred in the third quarter health insurance costs totaling $600,000 above the third quarter in 2010. The company also has incurred severance costs this year as well as costs associated with the businesses it sold, he added.

Lemonis concluded saying he would be visiting with investors in California and New York in the coming weeks to expand upon certain details contained in the company’s financial report.

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Good Sam Reports Slight Rise in 3Q Earnings

November 10, 2011 by · Leave a Comment 

Good Sam Enterprises LLC reported a slight rise in income and revenue for the company’s third quarter, ended Sept. 30.

Revenues of $128.6 million for the third quarter of 2011 increased by $4.0 million, or 3.2%, from the comparable period in 2010. Net income in the third quarter of 2011 was $2.0 million compared to $1.8 million for the same period in 2010.

For the nine months, revenues were $362.3 million, an increase of $0.6 million, or 0.2%, from the comparable period in 2010. Net income during the nine-month period was $4.6 million compared to a net loss of $6.2 million for the same period in 2010.

A segment breakdown for third-quarter revenue showed:

• Membership Services revenues of $39.2 million for the third quarter of 2011 increased $1.1 million, or 3.0%, from the comparable period in 2010. This revenue increase was largely attributable to a $1.2 million increase in extended vehicle warranty program revenue due to a contract price increase, $0.9 million of license fees received from FreedomRoads Holding LLC and a $0.2 million increase in emergency road service revenue, which partially offset a $0.6 million in segment revenue primarily from reduced advertising revenue in the Good Sam Club publication, a $0.4 million decrease in other ancillary product revenue and a $0.2 million reduction in dealer program marketing revenue.

• Media revenues of $7.3 million for the third quarter of 2011 decreased $0.1 million, or 1.4%, from the comparable period in 2010. This decrease was primarily attributable to the sale of three non-core publications in the second quarter partially offset by increased revenue from consumer shows and from book sales.

• Retail revenues of $82.2 million for the third quarter of 2011 increased by $2.9 million, or 3.7%, from the comparable period in 2010. Store merchandise sales decreased $1.2 million from the third quarter of 2010 due to a same store sales decrease of $1.5 million, or 2.5%, compared to a 1.8% decrease for the third quarter of 2010. Two stores were closed in the last twenty-one months in order to reduce fixed operating costs and to consolidate operations within the respective trade areas. Also, mail order and Internet sales increased $4.0 million, supplies and other revenue increased $0.4 million, and installation and service fees decreased $0.3 million.

A segment breakdown for third-quarter income/loss included:

• Membership services segment profit of $14.3 million for the third quarter of 2011 increased $2.9 million, or 25.9%, from the comparable period in 2010. This increase was attributable to a $1.4 million increase in emergency road service segment profit, $0.9 of license fees paid by FreedomRoads and a $0.6 million increase in segment profit from the extended vehicle warranty programs.

• Media segment loss of $0.4 million for the third quarter of 2011 was reduced by $0.1 million, or 21.8%, from a $0.5 million loss in the third quarter of 2010 due to increased segment profit of $0.3 million in the consumer shows group partially offset by decreased segment profit in the RV publication group of $0.2 million.

• Retail segment profit of $3.2 million for the third quarter of 2011 decreased $2.7 million, or 46.0%, from the comparable period in 2010. This decrease resulted from a $3.3 million increase in selling, general and administrative expenses, partially offset by a $0.4 million reduction in depreciation and amortization expense, a $0.1 million increase in gross profit, and a $0.1 million decrease in interest expense.

To view the full report click here.

 

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Good Sam 2Q Sales Edge Down, Income Grows

August 19, 2011 by · Leave a Comment 

Good Sam Enterprises reported financials for the company’s second quarter ended June 30.

According to SEC documents, net income in the second quarter was $5.2 million compared to $1.7 million for the same period in 2010 mainly.

Income from operations for the second quarter of 2011 totaled $15.5 million compared to $11.6 million for the second quarter of 2010. This increase of $3.9 million from the second quarter of 2010 was primarily the result of the following favorable changes in the second quarter of 2011 compared to the second quarter of 2010: a $3.2 million reduction in operating expenses for the second quarter of 2011, an increase in gross profit for the Membership Services segment of $1.6 million, and reduced financing expense of $0.2 million for the second quarter of 2011, that were only partially offset by a decrease in gross profit for the Media and Retail segment of $1.0 million and $0.1 million, respectively.

Revenues totaled $129.1 million in the quarter, representing a $2.0 million, or 1.5%, decrease from the same period in 2010.

Membership Services revenues of $39.1 million for the second quarter of 2011 increased $0.4 million, or 1.1%, from the comparable period in 2010. This revenue increase was largely attributable to $0.9 million of license fees received from FreedomRoads Holding LLC, a $0.9 million increase in extended vehicle warranty program revenue due to a contract price increase, and a $0.4 million increase in membership services revenue primarily attributable to increased advertising revenue in the President’s Club publication, partially offset by a $0.6 million decrease in vehicle insurance program marketing fee revenue, a $0.5 million reduction in dealer program marketing revenue, a $0.4 million decrease in marketing fee revenue from health and life insurance products, and a $0.3 million reduction in emergency road service revenue.

Media revenues of $7.4 million for the second quarter of 2011 decreased $0.6 million, or 7.9%, from the comparable period in 2010. This decrease was primarily attributable to the sale of three non-core publications in the second quarter and deferral of an RV title to the third quarter.

Retail revenues of $82.7 million for the second quarter of 2011 decreased by $1.8 million, or 2.1%, from the comparable period in 2010. Store merchandise sales decreased $2.7 million from the second quarter of 2010 due to a same store sales decrease of $2.7 million, or 4.3%, compared to a 5.3% increase in same store sales for the second quarter of 2010, and decreased revenue from discontinued stores of $0.6 million, were partially offset by a $0.6 million increase due to the opening of four new stores over the last eighteen months.

Two stores were closed in the last eighteen months in order to reduce fixed operating costs and to consolidate operations within the respective trade areas. Same store sale calculations for a given period include only those stores that were open both at the end of that period and at the beginning of the preceding fiscal year. Also, mail order and Internet sales increased $0.7 million, supplies and other revenue increased $0.5 million, and installation and service fees decreased $0.3 million.

To view the entire report click here.

 

 

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