Good Sam announced today (Oct. 25) projections to soon reach 500,000 RV, car and truck Roadside Assistance customers.
“The charter is simple, customers should be protected while on the road and it is Good Sam’s job to bring that service at the very best price and satisfaction guarantee,” said Marcus Lemonis, chairman and CEO of Good Sam, in a press release. “As we move closer to serving over half a million RVers we must stay focused on great service at a low price. This promise will be backed by a money-back guarantee as well as a price match guarantee. Customers will have the opportunity to renew at a 91% rate. As we strive to get better, these promises will ensure a better experience.”
In preparation for the expected membership increase, Good Sam has hired senior industry executive Ed Thor as vice president of business development. Thor joins the company after serving for more than 10 years with Coach-Net, a roadside assistance company focused on serving the manufacturers and dealers.
“We are very excited to have Ed join our team as we focus on expanding into new markets and continue to bring our members more value,” said Mark Kupper, Good Sam vice president and general manager of its Roadside Assistance business.
The Good Sam Roadside Assistance program offers unlimited towing to a network facility, roadside flat tire changes, battery jumps, lock out service and other minor repairs. The program has also added a new GPS-enabled mobile app available for download on iPhone, BlackBerry or Android.