Wisconsin Dealer Expands, Service Side is Key

October 31, 2011 by · Comments Off on Wisconsin Dealer Expands, Service Side is Key 

Mick Greeneway got started in the recreational vehicle business in 1977 and has owned Greeneway Recreation in Wisconsin Rapids, Wis., since 1987, according to a report in Central Wisconsin Business.

“In 1995, we built the whole new facility here, and we thought we built it big enough,” Greeneway said with a laugh.

The 1995 expansion featured eight bays, which is no longer enough for the busy RV dealer. The dealership broke ground this week for an expansion that will add 10 more bays. Two of the current eight bays will be used to expand the parts department. “We’re adding 10,000 square feet to our building,” he said. “We’re the biggest fifth-wheeler dealer in the state for the last 10 years.”

The dealership provides storage for almost 170 units during the winter, Greeneway said.

The economy has been a boon for the dealership in the way of service. People are keeping their RVs longer, Greeneway said.

“We’re doing a lot of service work to (RVs) to keep them functional,” he said. “We see that niche.”

Steve Hoff of Mauston has been getting his 30-foot travel trailer serviced at Greeneway for the past three years.

“They were very kind,” Hoff said. “They treated us like we had bought it from them. When you call for an appointment, everything is very timely, and I have found they explain what they are going to do very thoroughly, and then when they fix it, they make sure it’s going to be done correctly.”

If customers are pleased with the service, they eventually will return to buy a new vehicle, Greeneway said.

Bill Allen said he stopped at the dealership about four years ago, just window shopping.

“They treated us nicely then, and we went back last week and looked again, and bought one this time,” Allen said. “When people treat you nice, you remember that and you go back there years later.”

The skeleton of the expansion should be done by the end of the year and completed in the spring, in time for the camping season.

Greeneway has 24 employees and probably will add about six more to its staff, all of whom will be trained in the industry.


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