In a development indicative of a rapidly changing recreational vehicle retailing arena, Guaranty RV Super Centers is currently working through the final phase of an expansion project – the Guaranty RV Travel Center – designed to create more of a destination element at the well known Junction City, Ore., store. “They are just putting the finishing touches on this epic project,” Shannon Nill, general manager of Guaranty RV Super Centers, told RVBUSINESS.com on Friday (Oct. 11) in forwarding some photos of his store’s latest development that includes a convenient collection of goods and services specifically for the RV traveler. The travel center has more than 5,000 parts on hand, representing almost $1 million in inventory. In addition, Guaranty has access to more than 50,000 parts from the online store. Also available onsite: RV lifestyle clothing and accessories, a 3,000-square-foot convenience store, RV rental service, propane sales, free overnight parking and RV service — along with a laundry facility and, for RVers traveling with their pets, a dog groomer. And there’s apparently more new twists in the works at Guaranty, which carries the Newmar, Winnebago, Northwood, Jayco and R-Vision lines and operates a full-service RV facility, according to Marketing Director Becky Smith.
Guaranty Discount Chevrolet and RV, based in Junction City, Ore., announced the launch of a new user-friendly mobile site featuring a “responsive web design.” According to a press release, the site was developed by Lunar Logic.
“We know that many of our customers are using smart phones and tablets,” Becky Smith, marketing director, said in a press release. “Responsive web design is the most flexible option for all of the different screen sizes ensuring people have the right fit for their iPhone, Galaxy 3, iPad or whatever device they’re browsing on. Our goal is to provide the best experience for our audience during any interactions with our dealership.”
Todd Edman, CEO of Lunar Logic, noted, “Guaranty’s customers tend to be early adopters of the latest technology. A very high number of them own mobile devices including smart phones and tablets. Responsive design allows these customers to navigate the site with little or no resizing or panning to view the site.”
Edman added that Guaranty’s mobile site “isn’t a slimmed down version of the full website, it is the full website formatted in a way that works for mobile devices.”
Oregon-based Guaranty Discount Chevrolet and RV Super Centers is collecting food for Junction City Local Aid while fueling the rivalry between University of Oregon and Oregon State University rivalry.
According to a press release, team-colored collection barrels will be set up at Guaranty’s Motorized Showcase at in Junction City to accept donations.
“We’ve always embraced, even encouraged, a healthy rivalry between our Duck and Beaver fans,” said said Shannon Nill, general manager of Guaranty RV Super Centers. “When we can take our enthusiasm for these outstanding local teams to a level that actually elevates the community we love, we know we’re living life right.”
The food drive will run through Nov. 21. Monetary donations to Junction City Local Aid can also be made for the purpose of providing turkeys and whole chickens for Christmas boxes.
Junction City Local Aid has been helping those in need since 1945 with basic needs assistance.
“We are a United Way agency, however, the majority of our financial support comes from local donations,” said Susan Jones, executive director of Junction City Local Aid. “Junction City Local Aid is thankful to have Guaranty partner with us in helping those in need in our community.”
Guaranty RV Super Centers has been recognized as the top Newmar Corp. service provider in its category. According to a press release, this award is based upon customer service results addressing warranty service from dealers.
“As long as our customers are happy, we know we’re doing our job right,” said Shannon Nill, owner of Junction City, Ore.-based Guaranty. “However, it’s an honor to be recognized with such a prestigious award. We’re proud of our team here at Guaranty RV and always strive for complete customer satisfaction in every facet of our business,”
Only four Mahlon Miller Service Excellence awards are presented each year in recognition of their excellence in customer satisfaction as it relates to warranty work and service experience with the dealer. Items considered include professionalism of the service department personnel, service personnel’s understand of customer needs, timeliness of repairs as promised, quality of work performed and likelihood to recommend the dealer to others.
“On behalf of Newmar Corp., I’d like to extend my congratulations to the service team at Guaranty RV for a job well done in satisfying our mutual customers,” said Matt Miller, president of Nappanee, Ind.-based Newmar. “I know that Matt Utley (vice president of service and parts at Newmar) and his team worked diligently with the entire staff at Guaranty to achieve the highest level of satisfaction in the area of customer service. Guaranty RV and Newmar share so many of the same core values in the way we run our businesses, so it is only appropriate that they earned the Mahlon Miller Service Excellence Award in 2011.”
Guaranty RV Super Centers has been recognized as the No. 1 Itasca retail dealer in the western area by Winnebago Industries, Inc.
“We’re proud of our team here at Guaranty RV. We always strive for complete customer satisfaction,” said Shannon Nill, owner of Guaranty RV, in a press release. “As long as our customers are happy, we know we’re doing our job right. We’re extremely pleased to be rewarded with such a prestigious honor.”
This year, Guaranty RV was one of 20 dealers honored with the Top 10 Itasca motorhome retail dealers in recognition of “excellence in customer satisfaction as it relates to the customers sales and service experience with the dealer.”
“Winnebago Industries values Guaranty RV and holds them in the highest regards. We are extremely proud to have Guaranty RV represent the Itasca line,” said Brion Brady, Winnebago district sales manager.” That commitment to providing excellent customer service is what separates Guaranty from the rest.”
The economy has been in a world of hurt this past year, especially the RV industry.
But one Eugene, Ore., company is still seeing a market for customers, according to KVAL-TV, Eugene.
Open since early August, the owners of RV Sales of Oregon believe there is still a growing market for these homes on wheels.
“We feel like the worst is behind us and the opportunities are incredible right now to reach out to the Baby Boomer section of travelers,” said Rich Marston, co-owner of RV Sales of Oregon.
The last two months have been good for the RV business.
Some of the best sales in the last year and a half, they say, and they believe it comes down to staying closer to home when people head out on a trip.
Gary Hoffman is the other co-owner of the new RV company. He believes their success will come down to family.
“Many are going to take their families and friends and go sit around a campfire it’s something that has been a tradition in this country,” said Hoffman.
Customers John and Joyce Hanson say seeing things you’ve never had a chance to see is what has them out on the road in an RV.
On Thursday (Aug. 13) the new dealership sold two units.