Following an extremely successful introduction at last year’s Hershey Show, Gulf Stream Coach Inc.’s Enduramax toy hauler is responding to its growing customer base with a fresh new upscale interior décor.
According to a press release, while hard-core off-roaders love the rugged, go-anywhere, do-anything flexibility of the Enduramax design, prospective customers expressed interest in a bit more luxury and residential-level comfort in the décor.
That’s why Enduramax is back at the Sept. 12-18 43rd Annual Pennsylvania RV & Camping Show displaying how it has turned the toy hauler category that started as a boys-only domain into a family affair, with richer fabrics, upgraded cabinetry, family-friendly sleeping accommodation and top-of-the-line electronic entertainment options.
Hershey Show attendees will be able to see the newest example of the award-winning Enduramax floor plan 3912, which was featured on HGTV coverage during last year’s event. Also new are the sophisticated full-paint graphics.
Gulf Stream will be showing the new Enduramax along with other new products in Space #533 at “America’s Largest RV Show” in Hershey, Pa. For more information on the Enduramax brand, visit www.gulfstreamrvtrailers.com or contact Jerry Sell, national sales manager, at firstname.lastname@example.org.
Nappanee, Ind.-based Gulf Stream Coach Inc. will be displaying 23 towable units as part of the upcoming 43rd Annual Pennsylvania RV & Camping Show in Hershey, including the company’s new eco-friendly Visa travel trailer line.
According to a press release, Gulf Stream will show 12 units at its own space (#533) and 11 other models in the Stoltzfus RV display (#513). The event, hosted by the Pennsylvani Recreation Vehicle and Camping Association(PRVCA), is set to run Sept. 12-18 with Industry Days on Sept. 12-13 and Public Days Sept. 14-18.
Gulf Stream reported that all Visa trailers boast green certification, meeting the standards developed by Elkhart, Ind.-based TRA Certification Inc. As stated in the release, Visa is a “preferred choice of eco-conscious campers who know that sophisticated composite construction and advanced materials can preserve natural resources and reduce fuel expenses.”
The newest Visa 17RWD floorplan is compact but comfy; light but solid; streamlined but spacious. Capable of being towed by most minivans and smaller SUVs, the new Visa delivers the “jump-in-and-go” kind of getaway camping so popular with young couples. A growing numbers of veteran RVers are also choosing Visa for quick, spontaneous trips.
For more information on the Visa brand, visit www.gulfstreamrvtrailers.com or contact Steve Jacobs, national sales manager, at email@example.com.
Gulf Stream Coach has relied on the skills of two female designers, Lynn Donat and Kathy Miller, to create interiors that are comfortable and attractive in the Nappanee, Ind.-based company’s towable offerings.
According to a press release, Donat and Miller are behind the upholstery, bedding, flooring, window treatments and colors chosen for every Gulf Stream Coach products. Their efforts enable Gulf Stream trailers and fifth-wheels to reflect current residential design trends in the high-demand environment and limited spaces of recreational vehicles.
” ‘Homey but luxurious comfort’ is the look we’re striving for,” Miller and Donat said. “RV owners want a refuge that suggests a touch of luxury and elegance for themselves, their families and friends. We work to establish a seamless, uncluttered look with soft classic lines, radius corners, subtle fabrics and leathers, and traditional glazed wood cabinets.”
Earth tones and natural colors dominate the palette, according to the two designers. Sophisticated details like antique patina for metals, dimensional sink backsplashes, and beveled glass cabinet inserts enhance the appeal of soft fabrics and warm wood grains. Solid-surface countertops are high-demand options because they are both stylish and practical.
“RV owners want to enjoy a home-like atmosphere, but also expect rugged durability on the road and in camping environments. Our ‘luxury homes’ have to endure bumpy roads, extreme temperatures, wilderness campsites and active outdoor activities. Those facts of camping life enter into every design decision we make,” Donat said.
“Weight is another factor. We are constantly looking for fabrics, countertops and other materials that reduce the weight and improve the fuel mileage of our trailers,” Miller added. “At Gulf Stream, smart, eco-friendly, weight-saving materials are an integral part of the design process. Ease of care is yet another. People on camping vacations don’t want to spend extra time cleaning.”
The relatively small, multi-function interiors of travel trailers add unique factors to the design work, according to Miller. “We’re using design tools to establish separate living spaces, but the spaces have to work together too – all in just a few hundred square feet. RVers often entertain friends and family, so the main living space has to be inviting, comfortable and practical for guests. By contrast, bedrooms and children’s bunks are private refuges. Of course smart use of all available storage space throughout the RV helps keep the living areas organized and uncluttered.”
“It’s unusual for all the design choices for a traditional home to be made in advance,” Donat added. “But due to the way trailers and fifth wheels are constructed, all design and décor elements are a part of the product delivered to the retail customer. The choices we offer in our décors have to appeal to many individual preferences. We work hard to accommodate the style sense of the widest possible range of owners.”
Phil Sarvari, executive vice president of Gulf Stream Coach Inc., announced today (July 25) the appointment of Paul Campbell as director of marketing.
According to a press release, Campbell has an extensive career in marketing, advertising, communications and public relations, having worked for a number of industry leaders in the RV, marine, automotive and aftermarket industries.
“We’re excited to have someone with Paul’s breadth of experience and strategic insight on our team, as we expand the products and services we provide to our valuable dealers and retail customers,” Sarvari said. “We’re convinced we have the RV industry’s leading combination of innovation, value, features, floorplans and quality. Paul’s job is to help us communicate that leadership to our dealers and the RV buying public.”
Campbell noted, “I’m proud to be in a position to help a company with the heritage, strength and enthusiasm of Gulf Stream as we enhance its leadership position and take advantage of growth opportunities in the RV industry.
Gulf Stream Coach, established in 1983 and based in Nappanee, Ind., produces a complete line of towable travel trailers and fifth-wheels that are sold throughout the U.S. and Canada. Brands include AmeriLite, Canyon Trail, Capri, Conquest, Enduramax, Gulf Breeze, Innsbruck, Kingsport, Sky, Streamlite, Track & Trail, Trailmaster, Visa By Gulf Stream and Yellowstone.
For more information, call (800) 298-8787, or visit www.gulfstreamrvtrailers.com.
The Kingsport brand by Gulf Stream Coach Inc. is helping dealers “generate midsummer excitement and sales by providing best-ever pricing and consumer-pleasing free upgrades,” according to a press release.
“We’re giving dealers a special opportunity to offer their customers incredible values,” said Sean Ryan, Kingsport general manager. “Customers want to buy, but they want to see true value before they say ‘yes.’ Now our valued dealers can offer our most popular floorplan at a price that clearly delivers the best combination of quality and value in the industry – and we’re not “de-contenting” our unit. We put an incredible price on a fully-equipped coach then went over the top by adding a bike rack and a power front hitch jack.”
Ryan noted that all Kingsport products also offer a two-year warranty. “It’s just what the market needs as we turn RV shoppers into satisfied Kingsport owners,” he said.
Gulf Stream Coach, established in 1983 in Nappanee, Ind., produces a complete line of towables sold throughout the United States and Canada. In addition to the Kingsport brand, travel trailers and fifth-wheels are sold under the Ameri-Lite, Canyon Trail, Capri, Conquest, Enduramax, Gulf Breeze, Innsbruck, Sky, Streamlite, Track & Trail, Trailmaster, Visa By Gulf Stream and Yellowstone brands.
For more information, call (800) 298-8787 or visit www.gulfstreamrvtrailers.com.
Nappanee, Ind.-based Gulf Stream Coach Inc. recently introduced five new models in its Ameri Lite “Super-lite” line of trailers, offering “many deluxe features found on higher-end units.”
According to a press release, the new models range from 14- to 19-feet in length and offer an optional fiberglass “sidewall” upgrade package that “enhances the appearance of the trailer while also adding durability and protection from road hazards.”
“The dealer response was outstanding,” says Randy Baskerville, national sales manager. “Gulf Stream is focused on reducing weight and increasing value. These new products even compete strongly with the used trailer market.”
Gulf Stream Coach, established in 1983, produces a complete line of travel trailers and fifth-wheels that are sold throughout the United States and Canada under the brands Ameri Lite, Canyon Trail, Capri, Conquest, Endurance Max, Gulf Breeze, Innsbruck, Kingsport, Sky, Track & Trail, Trailmaster, Visa by Gulf Stream and Yellowstone.
For more information, visit the company’s website at www.gulfstreamrvtrailers.com.
Nappanee, Ind.-based Gulf Stream Coach reported tremendous dealer interest in its new Visa travel trailer on display during the recent 2010 RVDA RV Dealers International Convention/Expo in Las Vegas.
“The traffic was phenomenal,” said Steve Jacobs, Gulf Stream’s national sales manager, in a release. “We signed our first dealer on Tuesday night during the opening reception — I think that’s a first for Gulf Stream. We even made arrangements for the dealer to take delivery of the display unit after the convention for his own personal use. Current dealers were delivering prospects over to our display and sharing their success stories with the Visa.”
According to Gulf Stream, the Visa travel trailer has expanded the options available for those who use small SUVs or minivans as their tow vehicle — they no longer have to accept the “oil can” travel trailer or a pop-up. Visa utilizes state-of-the-art eco-friendly materials inside and outside, producing a compact travel trailer with a total dry weight around 2700 pounds. The Visa offers 82-inch interior ceiling heights, walk-around island queen beds, large dry baths, oversized dinettes and bunk models.
For more information, contact Gulf Stream Coach, 503 South Oakland Avenue, Nappanee, IN 46550, (800) 289-8787, or visit www.gulfstreamrvtrailers.com.
Gulf Stream Coach Inc. reported this week that its towables division posted a year-over-year sales increase of 107% through April.
Brands included in these sales figures are: Prairie Schooner, Yellowstone, Canyon Trail, Mako, Kingsport, Trailmaster, Conquest, Innsbruck, Amerilite, Streamlite, Gulf Breeze, Emerald Bay, Visa, EnduraMax and Track & Trail.
The Nappanee, Ind.-based, privately owned RV manufacturer has already increased production 25% in May, and anticipates another 20% increase for June production to assist dealers in replenishing their inventory levels, according to a news release.
“We have seen a greater surge in February through April this year than in the past. The trend is phenomenal, particularly over the past few weeks,” said Steve Jacobs, national sales manager. Gulf Stream Towables Division has added many new dealers so far in 2010.
Gulf Stream Coach attributes it’s success to providing their customers with innovative products that are high quality and offer tremendous features for the money.
For more information, contact Gulf Stream Coach, 503 S. Oakland Ave., Nappanee, IN 46550, (800) 289-8787, or visit www.gulfstreamrvtrailers.com.
Eight months after unemployment in Elkhart County, Ind., hit 18.9% and helped make this middle America spot a symbol of the economic meltdown, people are starting to go back to work.
In November the unemployment rate in the county fell to 14.5%, the lowest since November 2008, when it was 13%. A big reason for the turnaround is the rebound in the recreational vehicle industry, which is responsible for about a quarter of the county’s annual economy, according to the Wall Street Journal.
As a result, Elkhart RV makers that were laying off workers last year are now hiring. The Keystone RV division of Thor Industries Inc. is one of them, adding about 500 workers in recent months. “It’s a very positive thing for our community,” said Ron Fenech, Keystone president and CEO.
Keystone laid off 1,000 employees as the recession took hold, cutting the staff from 3,100 to 2,100 before the recent reversal. The turmoil in the marketplace last year created a lot of uncertainty, Fenech said, but that began easing earlier this year and the buying trend has continued through the summer and fall. “I think things are positive and heading in the right direction, but we certainly are not all the way back,” he said.
Nationally, the Recreation Vehicle Industry Association (RVIA) projects that shipments to dealers from manufacturers will increase 27% in 2010, rising to 203,000 units from 159,500. RV sales nose-dived in 2008 as gasoline prices soared and consumer credit contracted.
At one point Elkhart County had 71 manufacturing facilities that produced about 65% of all recreational vehicles made in the U.S.
For years, employment in Elkhart and the surrounding area was stable, rising from 3.3% in 1997 to 4.6% by the end of 2007. In 2008 high gas prices and the downturn accelerated that, and unemployment in the county tripled to 16% in one year. The two hardest-hit industries were construction and manufacturing.
Earlier this year, when unemployment was at its peak, many restaurant and shopping center parking lots were virtually empty.
President Obama visited in February, pointing to the problems in the area to support his argument that Congress should pass a stimulus bill.
Things have improved significantly since then. Jayco Inc., another Elkhart RV company, has hired 250 employees in recent months, bringing staffing levels to 1,450 people. During the downturn it let go 900 employees and cut its daily production from 30 units to 15 on some assembly lines. Those assembly lines are now producing about 23 units per day, said Sid Johnson, the company’s director of marketing.
The company now has back orders, Johnson said, adding there was “a certain amount of optimism, albeit pretty cautious, as to what we think next year will be like.”
Dorinda Heiden-Guss, president of the Elkhart County Economic Development Corp., said a positive aspect of the notoriety from Obama’s visit was business interest. She said she was hoping to get 25 companies to tour the county this year and consider locating there. Through early December 59 had come, looking at buildings, meeting with local officials and, in some cases, exploring financing.
The county has more than $134 million in new projects going on from outside companies that are investing in property, equipment, buildings and other improvements. That equates to about 3,300 new jobs, Heiden-Guss said.
Electric Motors Co. hired Ed Neufeldt, a laid-off RV plant worker who introduced Obama during a presidential visit. Now the 62-year-old father of seven is helping the company, which partnered with Gulf Stream Coach, to build a prototype truck modeled on the Ford F-150 pickup truck but with an electric engine.
Neufeldt made cabinets for Monaco Coach Corp. for 32 years before he was laid off in September 2008, along with 1,400 other workers. He was volunteering with several out-of-work RV plant employees at a local shelter when he was asked to introduce Obama during one of his visits to the community. He got a part-time job delivering bread afterward and is now working both jobs. “I’m still not making what I made on unemployment, but I am blessed,” he said.
Phil Penn, president of the Greater Elkhart County Chamber of Commerce, said stimulus money — through October Indiana received $848 million, according to the federal government — has to be credited with helping keep some people in the area employed and accelerating work on some local infrastructure projects.
“But that’s not what our economy is built on. We certainly welcomed the stimulus dollars to our community, but as far as direct job creation, quite frankly, that will come from the private sector.”
Gulf Stream Coach’s EnduraMAX toy haulers is debuting its re-designed lineup of Crossover toy haulers with an all new look at the 47th Annual National RV Trade Show this week in Louisville, Ky. The Track & Trail (shown at left) has been completely re-designed with all new floorplans that are all half-ton towable geared for the entry-level buyers’ market, said A.J. Jones, national sales manager. “We have cut the prices while featuring many new amenities never seen before.” The unit will feature two-tone painted exteriors and two-tone wood cabinetry. The Track & Trail will also feature a 24-foot model with a walk around front bed and 12 feet of garage space with MSRP starting at $15,113. The company also is releasing its new lightweight EnduraMAX Sport. This product will be built using ENDURA LITE composite laminated construction that helped to eliminate a lot of unnecessary weight. The Sport will feature the first 7½-foot tall full wall slideout that gives the look of a double slide at a single slide cost. It will also feature the patent pending removable vapor wall with a 12-foot temperature controlled garage space that doubles as living space or a bunk house, solid hardwood cabinetry, walk around front beds, side isle bathrooms, huge entertainment systems, huge sound systems and the first-ever drop down front bedroom. MSRP starting at $24,367. The company also will display a new EnduraMAX luxury fifth-wheel with ENDURA LITE composite laminated construction. The product will have the industry’s first upper deck kitchen floorplan in a toy hauler. It will have a 20-foot full wall slideout that is 7½ feet tall.