“Destination trailers have always been treated as a secondary business in our industry,” Chris Hermon, president of Heartland, said in a press release. “For the past year, we have been putting the resources and personnel in place to be the first manufacturer to dedicate an entire line to this type of product.”
He added, “Part of the process has been communicating with our major dealers that stock heavily in destination trailers. These dealers see a lot of potential in the market and love the ability to place a retail order with us and receive delivery in a normal production time frame.”
“In addition to a separate production line,” says Hermon, “we have also assembled a separate sales team for each destination product we build, all operating under the direction of recently promoted General Manager Dave Burroughs. Dave brings a lot of passion and energy to our company.”
Burroughs noted the intent is to supply dealers with lines that provide value while meeting the needs of their respective markets.
Hermon said that with a targeted focus on the destination trailer market, he is expecting the partnership to realize significant growth in both sales and market shares by early next year. “We have an aggressive plan and the data shows our goals are very achievable,” he said.
“Expect big things at the Elkhart Open House as we introduce a new line of destination trailers to compliment what we offer today.”
Tapping into growing demand for larger fifth-wheel toy haulers, Heartland Recreational Vehicles LLC is launching its first triple-axle, full-profile, 43-foot 380 floorplan in its Torque product line that creates a new price point in the segment.
“Consumers are migrating toward larger units for the increased living space, however the larger units can be very expensive,” said Product Manager A.J. Jones in a press release, noting that the 380 is based on a top-selling proven floorplan in Heartland’s Cyclone brand. “We have engineered a triple-axle toy hauler that is nearly $25,000 less MSRP than anything else in the marketplace while still providing RVers with a well-appointed, functional floorplan.”
Coley Brady, vice president of sales for Elkhart, Ind.-based Heartland, added, “The Torque 380 represents an incredible value for our dealers. It gives them a set-apart product in one of the industry’s hottest sectors at a price that will draw even more RVers into the market.”
Carrying an MSRP in the high $50,000’s, the aluminum-and-fiberglass, triple-slide Torque 380 offers a layout that adds a half-bathroom in a 12-foot garage area that can also function as usable living space.
“Toy haulers have evolved into one of the most versatile RV types in the marketplace,” Jones said. “People are using them for much more than just haulers. Diversity is the key, and the 380 offers an unobstructed garage that can easily be converted into another room.”
Amenities include a residential one-piece sunken bathtub, panoramic windows on the door side, spacious kitchen with expanded countertop space, residential Lauren Ashley furniture and opposing seating in the living area.
“We are aggressively attacking this price point in the toy hauler market,” Brady said. “Essentially, Heartland is developing an all-new segment with the Torque 380, giving our dealers another profit piece to put on their lots.”
Heartland will be displaying the Torque 380 at the Dec. 3-5 51st National RV Trade Show in Louisville, Ky., in Booth No. 1400 as part of the Thor Industries Inc. exhibit.
Lippert Components Inc. announced that Heartland Recreational Vehicles LLC is now installing the Correct Track trailer alignment system on all of its travel trailer, fifth-wheel and toy hauler RV brands.
“We launched the Correct Track on all Heartland fifth-wheels approximately one year ago,” said Heartland Vice President of Sales Coley Brady in a press release. “We were pleased with the response from our dealers and retail customers, so we decided to install Correct Track on all our lines. Using Correct Track provides our customers peace of mind for their towing experience.”
The patent-pending Correct Track alignment system is integrated into the suspension system of the RV chassis. Correct Track enables a manufacturer or certified dealer to customize the wheel alignment to the end user’s specific load requirements.
LCI Chassis Division Product Manager Brian Hess explained the benefits of Correct Track. “Out-of-alignment RV and trailer suspension can cause excessive tire wear and damage to other components including electronics and appliances,” he said. “Correct Track permits easy alignment adjustment and curtails expensive equipment repairs caused by misalignment. Properly aligned suspension can also improve gas mileage and steering control and reduce wear on suspension components.”
Heartland Recreational Vehicles LLC, manufacturer of the Cyclone, Road Warrior and Torque luxury crossover fifth-wheel and travel trailer brands, will be hosting the unveiling of a “never seen before” industry-first product at this week’s Elkhart County RV Open House.
According to a press release, Heartland will be introducing its all-new Torque 270HG with patent pending “Hidden Garage Technology” – an exclusive to the Elkhart, Ind.-based Thor Industries Inc. subsidiary. Heartland will hold the unveiling at its Open House site as part of Thor’s expansive display at the RV/MH Hall of Fame.
The 270HG can be towed by today’s light-duty trucks and is priced $20,000 less MSRP than competitive models, according to the company. The new toy hauler is a single-slide unit that offers a king size bed, 10-foot separated garage area with vapor wall, residential sunken tub, two separate living room couches and ample kitchen space with plenty of storage.
“The new 270HG features the most outside storage ever offered in a toy hauler, and at a price point that is unmatched compared to competing units in the industry,” said General Manager A.J. Jones. “Many customers refrain from buying a luxury toy hauler because of the length, weight and price. Our patent pending “hidden garage technology” overcomes those objections while still giving consumers the features they are looking for in a luxury toy hauler.”
Coley Brady, vice president of sales, added, “The 270HG is truly creating a segment of its own in the toy hauler marketplace with its price and weight, not to mention this is just the start of many idea’s to come using the hidden garage technology.”
Building on a strong freshman year, Heartland Recreational Vehicles LLC’s Fairfield destination trailer line will introduce its first-ever “full color” fiberglass exterior as part of the upcoming Elkhart County RV Open House in northern Indiana.
The distinctive “full-color” exterior creates an upscale appearance, featuring upgraded high-gloss laminated fiberglass sidewalls complemented by a fully painted atrium design fiberglass cap.
“It’s a dramatic change, and really sets us apart from the competition,” said Nick Eppert, noting the Fairfield is still available as a traditionally built, aluminum-sided trailer.
Heartland also enhanced Fairfield’s interior decors, which proved to be a key selling point with consumers, adding new furniture designs along with updated countertops, flooring and bedroom treatments.
“We understand where the destination trailer market is going,” said Heartland RV President Chris Hermon. “I am pleased with our new aggressive look and styling in the Fairfield. We are very serious about destination trailers at Heartland and our dealers will be able to see that during this year’s Open House.”
The Fairfield lineup is being offered in six models, including the all-new 406FK featuring “the perfect combination of a front kitchen and a bunk house,” according to Eppert. All Fairfield units will continue to utilize wide-body construction with eight-foot sidewalls and a standard atrium design fiberglass cap. In addition, floorplans are equipped with several residential appointments including a free standing range, 18 cubic-foot refrigerator and microwave.
Eppert reported that dealers are energized about the “full color” exterior for the new model year. “Wilkins RV picked up the Fairfield late last year at our Bath and Churchville, N.Y., locations,” says Brian Wilkins, president. “Over this past year, our destination trailer sales have exceeded not only our previous year’s sales but also our own aggressive expectations. With better product and more models coming this fall, Wilkins RV’s expectations for next year’s destination trailer sales are even higher.”
Adding value and appeal to its Sundance lineup for 2014, Heartland Recreational Vehicles LLC is offering the high-end Platinum Package in the brand’s XLT mid-profile fifth-wheels and travel trailer lines.
“Our XLT and Sundance travel trailer lineup is growing and the dealer turn times have been very good,” said Paul Craven, general manager for the Elkhart, Ind.-based builder. “By offering the successful Platinum package in these other areas, we will give our dealers the ability to sell a high-end exterior across our entire lineup.”
Targeted for a debut at the upcoming Elkhart County RV Open House, the XLT Platinum Sundance will showcase new taupe-colored, high-gloss exterior sidewalls. Extending the polished look, the model also features bonded frameless windows and a metallic painted front cap.
“Frameless windows will be available on every price point inside the Sundance family,” said Craven. “Dealers who have been to Heartland the last few weeks have loved what they have seen.”
“The Platinum Package essentially broadens the market and adds value to our Sundance XLT line,” noted Coley Brady, vice president of sales for the Thor Industries Inc. subsidiary. “It bridges the gap between the mid-profile and high-profile markets, and gives our dealers another profitable step-up piece.”
He added, “When dealers critically review all the mid-profile fifth-wheels at the Open House I’m confident they will find the Sundance the best value for their investment.”
Available in five floorplans, other standard features include LED awnings, slam-latch baggage doors, solid-surface countertops and chestnut cabinets. Heartland also engineered a complete redesign of the pass-through storage area providing some of the largest capacity in the lightweight fifth-wheel market.
“These units will also be available with 50-amp service,” said Craven, noting that Heartland would also be displaying five new fifth-wheel and travel trailer Sundance floorplans at the Open House.
Brady added, “We will build what consumers want to buy. The Platinum Package has been a huge success with all of our dealers and we want to carry that momentum to other areas in the Sundance lineup.”
Sporting a high-gloss platinum fiberglass exterior and modern, upscale interiors, Heartland Recreational Vehicles LLC has positioned its Silverado brand for 2014 as “the new high volume price point for full-profile fifth-wheels.”
“The new Silverado is equipped with features and styling that traditionally are seen in more expensive units. It’s a great look and, for our dealers, a great value,” said General Manager Kary Katzenberger in a press release.
Katzenberger reported that models will be displayed at the upcoming Elkhart County RV Open House while the new Silverado is making its consumer debut at this week’s America’s Largest RV Show in Hershey, Pa.
“The Silverado is an extension of Heartland’s aggressive strategy to identify emerging markets, then engineer units that offer more for less,” said Chris Hermon, president of the Elkhart, Ind.-based Thor Industries Inc. subsidiary. “Our goal is to always give our dealer partners another profit piece that buyers won’t be able to see down the road. Silverado meets that criteria with construction, looks, amenities and pricing that change the dynamics in the full-profile fifth-wheel market.”
With MSRPs starting at $45,900 to $49,900 depending on floorplan, the Silverado comes equipped with new high-gloss platinum fiberglass sidewalls set off by a two-tone platinum and graphite painted front cap that creates a “very high-end look,” according to Katzenberger.
The Silverado’s list of amenities includes hydraulic front landing gear and sliderooms, recessed LED lighting throughout the interior, residential microwave, optional 12 cubic-foot refrigerator and stainless steel appliances. Three new residential decors feature 80-inch sleeper sofas, rocker recliners, a dinette table with four chairs and a stackable washer/dryer prep at the rear of the coach.
The Silverado is currently available in seven floorplans ranging in lengths from 35 to 41 feet. Models are equipped with three to five slideouts while all floorplans include a popular bedroom slideroom.
Looking to harness additional market share in the lightweight laminated travel trailer segment, Heartland Recreational Vehicles LLC has upgraded its popular North Trail brand with a top-to-bottom interior redesign and all-new exterior graphics.
“We completely revamped the interior with residential, modern amenities that today’s buyers want,” said General Manager Mike Creech, noting that Elkhart, Ind.-based Heartland will be showcasing three new floorplans at the Sept. 17-19 Elkhart County RV Open House. “The new look adds both style and convenience. Important to our dealer partners, we were able to accomplish the redesign while still maintaining a very sharp price point.”
According to a press release, the North Trail features all-new wood throughout the interior, including slideroom facias and window treatments. Beauflor flooring and solid-surface countertops also enhance the high-end feel. “The entire decor is brighter and livelier, and the new wood adds character,” Creech said.
For 2014, Heartland introduced two brand new graphic packages accented with black trimmings that “really make the exterior pop,” according to Creech. Heartland will also be offering a Pearl Exterior Package, featuring distinctive, automotive styling with rich, cream-colored sidewalls, a painted front cap and high-gloss, gel-coat fiberglass.
“The North Trail offers dealers a distinct edge in one of the industry’s high-volume sectors,” said Coley Brady, vice president of sales for the Thor Industries Inc. subsidiary. “The new design and new floorplans put our dealers in a position to win big and grab more market share in the upcoming year.”
Intent on growing sales in the high-volume entry-level travel trailer segment, Heartland Recreational Vehicles LLC has bolstered its Trail Runner lineup with all-new floorplans and the industry’s first full-body paint look exterior in a traditional aluminum-and-wood trailer.
“Over the last three years, we have positioned Trail Runner as an up-and-coming brand through great dealers, lower weights and aggressive pricing,” said General Manager Nick Eppert, noting in a press release that the new Trail Runner would showcase seven new models during the Sept. 17-19 Elkhart County RV Open House in the company’s display at the RV/MH Hall of Fame. “This year, Trail Runner will again raise the bar with features and floorplans not currently offered at Trail Runner’s aggressive price points.”
Eppert reported that in addition to the upscale exterior appearance, Trail Runner’s interiors have been significantly upgraded with a richer wood grain along with higher-end furniture, window treatments, countertops and flooring.
“Our goal in our entry-level product is to make it the best looking trailer on the market in terms of floorplans and eye appeal,” said Heartland President Chris Hermon. “Nick and his team have done a fantastic job. Everyone builds a competitive stick-and tin, but the difference is in the details and the new Trail Runner is positioned to increase market share and grow sales for our dealer partners.”
Stephen Guidry, president of Dixie RV Super Stores in Hammond, La., and Defuniak Springs, Fla., confirmed the brand’s appeal at the retail level.
“Since picking up the Trail Runner line at Louisville 2011, Dixie RV Super Stores have seen a significant increase in retail sales of our stick-and-tin travel trailer business,” he said. “After getting a sneak peek at the new Trail Runner product, I expect these increases in retail sales to continue.”
ElkRidge by Heartland Recreational Vehicles LLC continues to target the heart of the growing half-ton towable market, significantly upgrading and expanding its midprofile fifth-wheel line with the addition of an all-new Xtreme Lite Edition and a distinctive Pearl-colored exterior.
According to a press release, the Xtreme Light series is built with an all-aluminum superstructure and all-new cutting edge-construction techniques to save weight for today’s new trucks.
“Consumers continue to migrate toward trailers that can be towed by smaller vehicles,” said Heartland President Chris Hermon. “Our goal was to bring to market a line of midprofile fifth-wheels that combines lightweight laminated construction with the types of amenities buyers are demanding at a price point that distinguishes ElkRidge as a value line for dealers.”
General Manager Bryan Walczak noted, “With the ElkRidge Xtreme Light, RVers can purchase a full-featured lightweight fifth-wheel at a travel trailer price.”
The Pearl Exterior Package offers high-end automotive styling with rich, cream-colored sidewalls, a painted front cap and high-gloss gel-coat fiberglass exterior. The upgrade package is available on all ElkRidge models and will be prominently displayed during the Sept. 17-19 Elkhart County RV Open House at the RV/MH Hall of Fame.
“The pearl color, coupled with the front cap and gel-coat finish, creates a very finished look that is unique in the marketplace,” said Walczak. “It’s a feature that will stand out on dealers’ lots, grabbing consumers’ attention and providing a profitable step-up for salespeople. It is a full-body paint look, without the full-body paint price.”
Hermon added, “We expect ElkRidge to be a huge success at the upcoming Open House. The next six to 12 months will be great as dealers and customers will see how we are taking this product to the next level. I’m looking for ElkRidge to climb the stats and join our other three Top 10 fifth-wheel brands.”
Heartland’s ElkRidge will be showing three new floorplans at the Open House with nine configurations ranging from 26 to 34 feet and MSRPs starting at $27,000. “The ElkRidge is another example of Heartland staying in front of the competition and continuing to hit those hot button sectors of the market with something that stands tall against the competition,” Walczak said.