Howe, Ind.-based DRV Luxury Suites reported that the introduction of its revamped Tradition brand of luxury full-time fifth-wheels during September’s RV Open House was well received by dealers.
“We worked really hard over the past eight months to finish the transition we began for Tradition at last year’s Louisville Show,” said DRV Product Manager Rocky Holman in a press release. “It was extremely satisfying to see the reaction from our current dealers and pick up new dealers as well. We knew we could get this product right and now feel it’s the best product at its price point, hands down.”
Homan reported that due to the great response at Open House to Tradition, and the rest of the DRV product lineup, DRV is increasing production to meet demand and fill its dealers’ show season needs.
“With all the amazing changes we’ve made to Tradition, and the rest of our brands, we’re really pumped for the upcoming show season and the awesome retail response we’re going to have,” Holman predicted.
Tradition boasts two distinct décors: a standard mocha cherry décor to give dealers a style compatible with the mainstream RV market, and an optional DRV exclusive sage/mushroom painted cabinet décor giving customers a fresh, light modern environment.
“Since we introduced it, 90% of our retail orders for Tradition have been in the sage/mushroom décor,” Holman said. “Because it doesn’t look like other RVs, though, most dealers were nervous about stocking it. But after seeing the strong retail demand over the past eight months, and the big additions we’ve made to the product for Open House, dealers are now ordering sage/mushroom for stock with great excitement.”
One of the new Tradition dealers is Kansas RV Center, in Chanute. Owner Mike Mitchell noted, “The new Tradition designs reveal the ‘innovative juices’ flowing at DRV today. The sage/mushroom décor is a breath of fresh air in RV interior design and we’re anxious to get our first ones on the lot. Our customers are looking for livability and quality, and demand products that can withstand extreme temperatures. Tradition provides a superior alternative to the ‘mass produced’ products at a similar price point.”
Scott Chaney, CEO of ExploreUSA RV Supercenter in Texas, was also impressed by the new Tradition. “The DRV team did a great job enhancing what we felt was already a strong product lineup,” he said. “We are especially impressed with the revised Tradition product and feel some of the unique new decors are going to score big points with the wives – which we all know make the final buying decision.”
In addition to the sharp decors, other improvement include solid-surface countertops with LED-lit edges, DRV logo-engraved matching solid-surface backsplashes, solid-surface entertainment center countertops (side entertainment models), raised panel cherry wood cabinet doors, two tiered over-the-island light fixture (with LED accent lights, LED puck lights, and drizzled glass pendant lights), raised panel inserts in kitchen island, Shaw hand laid vinyl tile flooring, Whirlpool 18-cubic-foot stainless steel residential refrigerator with drawer style freezer, radius fireplace, Bose sound bar and new designer window treatments.
Other popular features in Tradition are the residential bedding with 12-ounce fill comforter and separate throw cover, GE Profile stainless steel convection microwave, 47-inch HD living room TV, plantation blinds, Lane furniture, soft close drawers, six point Level Up system, partial paint standard exterior on colored gel coat, hung glass sidewalls, thermopane windows, residential wool insulation and ultra-quiet air conditioner ducting with cold air returns.
For more information on DRV’s Mobile Suites, Mobile Suites Estates, Elite Suites, or Tradition, click here.
High-end fifth-wheel builder DRV Luxury Suites reported strong sales during the RV show season, according to a press release.
“Our sales at the January Florida RV Supershow in Tampa were the best we’ve ever had,” said Rocky Holman, product manager for the Howe, Ind.-based builder.
Represented by America Choice RV at the Tampa show, DRV generated sales across its full line, including the top-selling Mobile Suites, newly introduced Mobile Suites Estates, top-end Elite Suites and the revamped Tradition.
Holman said that customers were impressed with the new residential features in DRV’s products, including residential refrigerators, standard dishwashers and garbage disposals, ceramic tile backsplashes, quartz countertops, Lane furniture, soft-close drawers, LED lighting, Shaw wood plank vinyl flooring and full-paint designs. Offering durable, four season-construction, units also showcased new decors and cabinet colors.
“While the customer response and our sales were strong across the board, the industry-first sage/mushroom painted cabinets in our Tradition series were a huge hit and made the Tradition the most viewed and talked about unit in the display,” noted Holman. “Customers really appreciated how light and open the Tradition felt, and one of the most common reactions we got from customers was that it ‘felt like home.’”
DRV’s results were corroborated by Statistical Surveys Inc.’s January retail sales report that showed DRV registrations up 63% over January 2012, representing the best January sales since before the “Great Recession.” With great momentum coming out of RV show season, Holman said DRV expects 2013 to be a banner year.
DRV is currently signing new dealers in open territories. For more information contact Kyle Miller, national sales manager, at email@example.com or (260) 562-1075.