The rebounding recreational vehicle industry will display its latest offerings this weekend at a bigger Atlantic City RV Show, the Press of Atlantic City reported.
Now in its 16th year, the show will feature more than 250 new models from nine large dealers, with 54 exhibitors total, said Harry Lutz, show manager for the Affinity Events division of Affinity Group Inc., parent company of RVBUSINESS.com. The show starts Friday (Feb. 25) and runs through Sunday at the Atlantic City Convention Center.
That is up from last year’s six dealers, and the Atlantic City show gets the largest dealers since this is the part of the state where campgrounds are king. Among the largest exhibitors will be Driftwood RV Center, Crossroads Sales, Hitch-RV and White Horse Leisure, Lutz said.
“People don’t have to traipse all over to see a variety of units, driving around for two or three days and then going home and saying, ‘What was that unit like?’” he said. “Here you can walk over and look at it again.”
On display will be all three classes of motorhomes, travel trailers, fifth-wheels, park models and folding campers — with new levels of fuel efficiency and many at special show pricing. Camping resorts will pitch to RV owners, and apparel and accessories also will be available.
The upturn at the show mirrors that in the industry.
Market analyst Robert W. Baird & Co. of Milwaukee estimated that demand for recreational vehicles increased 20% in the fourth quarter.
RV shipments for 2010 were up 46% from the year before to 242,300 units, data compiled by the Recreation Vehicle Industry Association (RVIA) showed.
However, an analysis by Richard Curtin at the University of Michigan determined most of that gain was attributable to inventory buildup rather than sales as dealers restocked their lots in anticipation of a return to growth. Curtin forecast that unit shipments will rise 9% this year to 263,100.
Lutz said Affinity has staged five RV shows in the past four weeks, and all have done better this year than last.
“At this year’s show attendance is up by about 40%, and sales of units have also substantially increased, in all types of RVs from tent campers on up,” he said.
Even the snow and storms of this winter haven’t discouraged customers.
“The Edison (Middlesex County) show in January was gangbusters as far as people buying stuff,” Lutz said. “Dealers said even back at their lots afterward with a lot of snow and bad weather, they were still busy.”
Lutz said that besides emerging from the recession slump in discretionary purchases, the RV industry is benefiting from two demographic trends.
- “The Baby Boomers are starting to become players in our marketplace,” he said, with members of that largest generation looking for retirement homes and vehicles for vacationing or visiting their children.
- At the other end of the age range, young families are seeing RVs as a cost-effective vacation that keeps the family together, often a kind they experienced with their own parents, he said.
Lutz said the RV industry is doing better at drawing such new, young customers than alternatives such as boating.
“I got two phone calls today from people who have never been to an RV show before. One asked, ‘Can I buy one there?’ The other said, ‘Should I bring my truck to bring it home?’”
While the answer to the first is yes and the second no (vehicles are prepped and picked up at dealerships after the show), Lutz said the meaning is new customers are entering the market.
Affinity Group Inc. (AGI) is the parent company of Affinity Events and RVBUSINESS.com.
The Atlantic City Fall RV Show, which took place last weekend at the Atlantic City Convention Center, ended the 2010 RV season on a high note, according to a news release from Affinity Events, the show sponsor.
During the RV industry’s 100th anniversary, attendance and sales were up, providing excitement and encouragement for the upcoming 2011 season.
“With the spectacular end-of-season sale prices and renewed interest in RVing, attendance was up 56% at this year’s show,” said Harry Lutz, show manager. “People of all ages came to the show ready to buy, whether continuing the RV lifestyle tradition or entering the market for the first time. This gives us great confidence that the industry is on the upswing.”
Hitch RV saw an encouraging change at the show. “The overall sentiment among buyers was not waiting or holding off this year,” said Tim Walters, owner. “We were able to work with attendees on the spot, resulting in increased sales from the previous year’s show.”
The RV industry expects to see continued growth in 2011, according to the Recreation Vehicle Industry Association (RVIA). The RVIA recently reported that the desire to own RVs is as strong as ever, according to Richard Curtin, RV industry analyst and director of consumer surveys at the University of Michigan. In fact, Curtin forecasts that 2011 RV shipments will increase 8.2% from this year’s total, projected to be up 44.8% from 2009.
Current RV travel trends contributing to the industry’s growth include an array of product choices from manufacturers, such as energy-efficient green technologies, and the value ownership is providing for families. Reservations in 2010 at RV parks and campgrounds have increased 5-10% since 2009, as families are able to take more mini-vacations, accommodating busy schedules and saving on travel costs. An increase in baby-boomers, the age range with the highest RV ownership, in addition to the rising interest of young buyers with products such as sports-utility RVs, attest to this positive outlook for the upcoming season.
“Affinity Events was pleased that sales activity was strong at the last RV sale of the year,” said Jeff Haughton, vice president of Affinity Events. “This is a great sign for the industry as a whole in 2011. Family fun and outdoor adventure in an RV is a priority in America and will continue to grow in 2011.”
Affinity Events will kick off the 2011 spring show season during the first week of January in Greensboro, N.C., with the 22nd Annual North Carolina RV & Camping Show.
Between January and April of 2011, RV enthusiasts across the country will have the opportunity to attend one of 18 RV shows from Affinity Events. For information on all upcoming RV shows from Affinity Events, exhibitor lists and discounted online tickets to the shows, visit the
Affinity Events website at www.agievents.com.
Affinity Events is a division of Affinity Group Inc. (AGI), which owns and operates recreation-focused consumer shows throughout North America. The division currently produces shows serving the RV, boat, snowmobile, ATV, home and garden, and ice fishing markets. AGI is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American RV and outdoor enthusiast market. AGI also is the parent company of RVBUSINESS.com.