Monaco RV LLC today (Nov. 11) announced the hiring of Dave Terry as its director of towable sales.
The 25-plus-year RV industry veteran will lead the R-Vision and Holiday Rambler brands from the Wakarusa, Ind., facilities, further solidifying Monaco RV‟s commitment to its towable division, according to a news release.
“Dave has extensive managerial experience in all segments of the towable market, from inexpensive stick-and-tin models and ultra-lites to toy haulers and high-end fifth wheels,” said Mike Snell, vice president of sales and product development. “We are excited to have Dave on our team to re-energize our towable products and sales relationships.”
Known as a trusted partner among dealers, Terry has established successful relationships with dealers across the U.S. and Canada. He has lived in most regions of the country, which has provided him with a deeper understanding of the needs of dealers in those different regions.
“I am proud to join the Monaco RV team,” says the newly appointed Terry. “The incredible size and strength of Navistar, the iconic nameplates of R-Vision and Holiday Rambler and the corporate desire to revitalize its towable business, made this an excellent opportunity for me. We will give dealers across North America a financially secure and stable business partner they can trust and build their business models around. This will be the desired ‘win-win’ situation for our dealer partners.”
Terry resides in Goshen, Ind., along with wife, Suzann and their three children.
Monaco RV LLC today (Nov. 8) announced Sherman RV Center of Sherman, Miss., as the newest Holiday Rambler dealer, carrying Holiday Rambler’s line of motorhomes.
Sherman’s RV Center, in business for over 30 years, is a full-service dealership with a large inventory of new and pre-owned motorhomes, travel trailers and fifth-wheels. Sherman’s RV Center has a fully stocked parts department as well as a full service department staffed by well trained, seasoned technicians, according to a news release.
“Sherman RV Center is so proud to be the new Holiday Rambler dealer for the North Mississippi and Memphis, Tenn., area,” said Mark Castor, general manager of Sherman RV. “We are honored to be the top-selling motorhome dealer for the state of Mississippi and feel we have achieved this by selling quality new and pre-owned motorhomes at the lowest competitive prices and the best service in the business. Due to Holiday Ramblers history of quality, innovation and ability to stay toward the top or the motorhome market, we believe Holiday Rambler to be the best choice we could have made to add to our motor home line-up.”
According to Scott Jacobson, Holiday Rambler national sales manager motorized, “As we continue to expand our Holiday Rambler dealer network, we are excited to partner with Sherman RV Center and offer the very best products and highest level of service before and after the sale. We look forward to working in conjunction with Sherman’s, as we continue to bring new and innovative products to the marketplace.”
For more information about Sherman RV and their products and services, visit www.shermanrv.com.
For more information about Holiday Rambler products, visit www.holidayrambler.com.
Monaco RV LLC connected with its owners Oct. 6-10 for the “Alabama Getaway” rally in Prattville, Ala., held in conjunction with the Navistar LPGA Classic presented by Monaco RV.
“The city of Prattville was a first-class host; this event showcased the best and brightest in women’s professional golf and they really put on a show for us,” said Ryan Lee, director of marketing, in a recent e-mail to Monaco owners.
There were over 85 coaches in attendance representing all Monaco RV makes and models, as well as a few non-Monaco RV brands. Rally attendees received free tournament tickets to enjoy this year’s LPGA event, along with five nights of dry-camping, food and drinks on select nights, games, activities and entertainment – all free of charge. Some of the LPGA tour pros were even accessible during the event to meet and answer questions.
“Monaco RV teamed up with dealer partner Alliance Coach of Wildwood, Fla., to bring a number of units to display at the rally, including Monaco and Holiday Rambler motorized products, as well as Holiday Rambler towable products. We were thrilled to have Alliance Coach be a part of this event with us and we appreciated all their efforts,” Lee stated.
Meanwhile, Navistar has committed to another two years of hosting the LPGA event, and Monaco RV is making plans for its second annual Alabama Getaway. “We were extremely encouraged and excited about the turnout for this tournament and rally, and we can’t wait to do it again next year,” he said.
Monaco RV LLC has announced that its Holiday Rambler Towable division has added four new dealers to its network.
Fred & Jack Trailer Sales of Bryant, Ark., Gustine’s RV Sales & Service of East Hampton, Conn., Eagle Ridge RV Center of Lake Wales, Fla., and Rivers Bus & RV Sales of Jacksonville, Fla., are carrying Holiday Rambler’s line of travel trailer and fifth-wheels, Savoy LX, Mintaro and Campmaster, according to a news release.
“As we continue to expand our dealer network we are also working diligently to update our existing product line up, while we introduce new models, including two in the near future,” said Walt Mason, national sales manager for Holiday Rambler. “The Holiday Rambler brand has an extremely loyal customer base which has waited patiently for a dealer in their area to shop for Holiday Rambler travel trailers and fifth-wheels. We will continue to broaden our dealer base to serve our existing customers, as well as introduce new customers to the heritage and quality of the Holiday Rambler brand. Our dealer partners will continue to play a vital role in our future as we move Holiday Rambler forward and solidify the brand as a premier maker of RV’s for the future years to come.”
Monaco RV LLC will hold a dealer product Open House Sept. 28-30, from 9 a.m. to 4 p.m. at its Indiana facilities on 606 Nelson’s Parkway in Wakarusa,Ind.
On display will be motorhomes, travel trailers and fifth-wheels from each of Monaco RV’s three brands: Monaco, Holiday Rambler and R-Vision, according to a news release.
“With dealers in the area for RV events next week, we were receiving calls from dealers wanting to see our products and facility, so we decided to hold an open house,” said Mike Snell, senior vice president of sales and product development. “We will have numerous products on display along with our state-of-the-art production facility open for dealers to tour. We are extremely proud of our clean, modern facility, which houses the latest in manufacturing technology. Our manufacturing plants provide us with the capability to build the highest quality, best products on the market.”
“Along with our state-of-the-art facilities, with the backing of Navistar, we are able to bring cutting-edge truck industry technology to our products,” continued Snell. “We are the only RV company to achieve a fully integrated motorhome, with the chassis, engine and house coming from the same manufacturer. The new MaxxForce advanced EGR engines are being implemented into both our Monaco and Holiday Rambler products, to rave reviews from our dealers. Our gas line up has expanded as well, with the introduction of the new Holiday Rambler Aluma-Lite Class C and Vacationer.”
Snell continued, “In our R-Vision and Holiday Rambler towables, we continue to focus on the growth of these divisions by introducing new models, floorplans and innovations. The new R-Vision Onyx is a great example. This Euro-contemporary travel trailer is packed with high-end features, but still stays true to the R-Vision focus of lightweight design which ensures maximum towability. Our Holiday Rambler towable division is upgrading current models by adding more eye appeal, amenities and standard features. Both divisions have new products in the works and we will continue to further incorporate Navistar’s engineering and product development resources into these products.”
Concluded Snell, “With our open house, we will showcase the strengths of our company: our products, resources and employees. We’re excited for dealers to come see what the new Monaco RV – backed by Navistar – is all about and what it has to offer them.”
Monaco RV LLC has announced Seventh Heaven RV & Marine Superstore of Nampa, Idaho, as a new Holiday Rambler dealer.
Seventh Heaven RV & Marine Superstore is a locally owned and independently operated RV dealership. Serving the Boise Valley and surrounding areas for over 25 years, Seventh Heaven provides a large selection of new and certified pre-owned RV’s. A full service facility is available, staffed with RVIA certified and RVIA master certified technicians with over 200 years combined experience. Seventh Heaven also provides an extensive in house and on-line parts store.
“As we continue to expand our Holiday Rambler network, we are pleased to partner with the well-established, customer and service focused dealership, Seventh Heaven RV & Marine Superstore,” Scott Jacobson, national sales manager for Holiday Rambler, stated in a news release. “With the addition of this dealer, we are able to offer our products in a large market that has great potential. Seventh Heaven shares Holiday Rambler’s commitment to excellence, and providing the best quality products to its customers. We look forward to a long and successful partnership with them.”
Seventh Heaven RV & Marine Superstore is staffed with a friendly and knowledgeable sales and service staff. For more information about Seventh Heaven and their products and services, visit www.seventhheavenrec.com.
Monaco RV LLC has announced that Albany RV and Buffalo RV in New York will carry the Holiday Rambler line of motorhomes.
“Albany RV and Buffalo RV are proud to be the newest members of the Holiday Rambler Team,” according to Don Strollo, president of RVDirect Group Inc. “Recently we received the first five Neptune diesels and the product arrived spotless. Our sales staff scrutinized the product and it passed with flying colors. We are very excited about what Navistar has in store for Monaco RV and Holiday Rambler. We feel as though they have very ambitious but also very realistic goals.”
Strollo continued, “The combination of Navistar with Monaco creates an organization with a new level of vertical integration never seen before in our industry. Being in a business where fragmentation is the norm, it is refreshing to see top down leadership with the clear understanding that streamlined efficiencies lead to better products, higher profits and happier customers. We feel as though the team at Monaco RV/Holiday Rambler understands this and we’re excited about what’s to come.”
Albany RV, located in Albany, and Buffalo RV, located in West Seneca, have served the greater New York region for nearly 40 years. Each location provides a large showroom, an expansive inventory and state-of-the-art service facilities.
“We are extremely pleased to partner with Albany and Buffalo RV to bring our Holiday Rambler products to their customers,” says Scott Jacobson, national sales manager for Holiday Rambler. “Their dealerships provide the highest level of service and professionalism available in the industry. They take the time to get to know their customers and products, providing their customers the best buying experience. We look forward to offering the Holiday Rambler tradition of close to 60 years, of quality built and affordable RV’s, to new and existing customers of both Albany and Buffalo RV.”
Albany RV and Buffalo RV are full-service dealerships staffed with a friendly and knowledgeable sales and service staff. For more information about Albany and Buffalo RV and their products and services, visit www.RVone.com.
For more information about Holiday Rambler products, visit www.holidayrambler.com.
Monaco RV LLC, Coburg, Ore., announced today (Aug. 30) that Rivers Bus & RV Sales of Jacksonville, Fla., is its newest Holiday Rambler dealer.
Rivers Bus & RV Sales will be carrying the full line of Holiday Rambler towable products: Savoy, Mintaro and Campmaster as well as the Aluma-Lite and Vacationer motorhomes, according to a news release.
The family owned and operated Rivers has been a part of Jacksonville since 1919. Selling and servicing RVs for the last 30 years, the dealership has grown to encompass over 24 acres displaying up to 200 RVs. The dealership is equipped with a delivery camp area, RV service department with 18 service bays staffed by certified RV technicians, a fully stocked parts department and full paint and body shop.
“Rivers Bus & RV will enable our Holiday Rambler towable products to be available to the greater Florida region,” said Walt Mason, national sales manager for Holiday Rambler Towables. “We look forward to offering new, innovative products in the near future, to further expand the Holiday Rambler line of towables that have been a mainstay in the industry for over 57 years.”
According to Scott Jacobson, Holiday Rambler National sales manager over motorized, “Rivers Bus & RV is a stable, long-standing dealership with an immeasurable reputation. Their knowledgeable sales and service staff will offer our existing Holiday Rambler owners great service, as well as introduce new customers to the legacy of the Holiday Rambler brand.”
For more information about Rivers Bus & RV and their products and services, visit www.riversrv.com.
RV’s Northwest in Spokane Valley, Wash., is a new Holiday Rambler dealer.
“We are pleased to partner with RV’s Northwest,” said Scott Jacobson, national sales manager for Holiday Rambler, a division of Monaco RV LLC. “With this addition we are able to bring our products to a large market in the greater Northwest of the country. RV’s Northwest experienced and knowledgeable staff will provide excellent sales and service support before and after the sale.”
RV’s Northwest operates a modern sales and service facility, along with a 20,000-square-foot parts store. It is a full service dealership, staffed with factory-trained technicians, many of whom are RVDA certified or master certified for RV repair with over 180 years combined experience.
For more information about RV’s Northwest and their products and services, visit www.rvsnorthwest.com.
For more information about Holiday Rambler products, visit www.holidayrambler.com.
Alex and Jan Alexander were in the 17th week of a tour of the West Coast in their 2006 Country Coach when they pulled into the gates of the Deschutes County Fair and Expo Center in Redmond, Ore., for the Family Motor Coach Association’s (FMCA) 84th International Convention Aug. 11-14. One of more than 2,000 motorhome families to attend the mid-week event in central Oregon, the young couple from St. James City, Fla., intended to spend the four days soaking up information.
“We’re here for several reasons,” Alex noted after exiting the Tiffin Motor Homes manufacturer’s display. “We wanted to see what’s going on in the industry — but, most importantly from an educational standpoint, to visit the displays and see the latest in engines and electronics … it (Redmond) has a little bit of everything.” And, while the first-time visitors to the convention hadn’t considered upgrading their luxury coach prior to the event, Alex did note that “we may change our minds. Right now, we’re looking at an Allegro bus.”
According to Jerry Yeatts, FMCA event director, the Alexanders’ upbeat attitude personified the 84th convention, which also was highlighted by the public debut of the new Vesta motorhome from Monaco RV LLC and the West Coast introduction of the Insignia from Jayco’s Entegra Coach division.
“We had a little over 2,000 families there, and about 200 coaches on display,” he said. “Compared to the last time we were here, it was probably comparable, numbers-wise — but as far as attitude and enthusiasm, it was amazing. The members were probably in their best mood we’ve seen in quite a while. Seems like sales were up, spirits were up, and overall it was a great convention.”
It also apparently was quite successful for a number of exhibitors. “One OEM said that the higher-end coaches they brought were sold,” Yeatts said. “Another dealer who brought in 11 coaches sold six.”
Shannon Nill, general manager of Guaranty RV, Junction City, Ore., echoed Yeatts’ assessment on the overall atmosphere of the program. “We sold 18 RVs at the Redmond rally, about evenly distributed between new and used,” Nill noted, out of about 75 units the dealership supplied to several displays including Monaco, Newmar Corp. and Roadtrek Motorhomes Inc. “Beyond the sales, however, one huge point was that the mood of the customer was really strong compared to last year’s rally. People were eager to RV. The gatherings of this kind after a slowdown are even more important than normal.”
This year marked the fourth time FMCA has held a convention at the Redmond fairgrounds, but was the first time the association kicked off the event with a Wednesday “preview” day. Gates opened at 5 p.m. on “hump day” for touring outdoor manufacturer displays, followed by access only to indoor exhibits Thursday morning. All displays became accessible at noon and thereafter.
“We really didn’t receive any comments concerning shifting the pattern,” Yeatts said. “The gate on Wednesday was greater than normal, but we don’t know if that’s attributable to starting later in the week, or later in the day.”
The Vesta, introduced to dealers two weeks prior to the Redmond convention, immediately attracted quite a bit of attention from rally attendees due to its unique aerodynamic styling.
“We’ve had a lot of customers come up to us that hadn’t really considered a Class A before just because of the size,” said Ryan Lee, marketing director for the Coburg, Ore., manufacturer. “They take a look at this, with the sleek design, and see that it’s really easy from an ergonomic standpoint to sit up there in the driver’s seat and drive that coach.”
Built on a proprietary 26,000-pound GVWR Monaco Roadmaster chassis and designed in conjunction with wind-tunnel testing, the single-slide 32-foot Vesta (a 35-foot floorplan also is planned) features a sloping front fascia, low center of gravity and tapered rear section. MSRP for the 32-foot coach is $195,000-$200,000.
“It’s pretty striking,” Lee said of the styling. “One of the things that we’re trying to do at Monaco is that, when a coach rolls down the road we want people to know it’s a Monaco; we want people to know it’s a Holiday Rambler (Monaco’s sister division). And this type of styling is going to get us there.”
Along with the Vesta, Monaco also brought several models with fresh 2011 floorplans to Redmond. “We’re showing our first 2011 Dynasty and Camalot here at the show,” noted Mike Snell, senior vice president of sales and product development for Monaco. “The Dynasty has a 500hp engine, and we’ve changed the paint scheme and have really upgraded the interiors. On the Camelot, we did the same: changed the front facia, the backsplash, put in a ceiling insert in the living room — we really dressed up the inside. We also have our slide-in-a-slide Diplomat here. We had the slide-in-a-slide in the Dynasty, and we added it to the Diplomat, which is a 43-footer.”
The Entegra Insignia, which debuted almost simultaneously at Affinity Group’s The Rally, July 22-25, at Louisville’s Kentucky Exposition Center and Redmond, is the Jayco division’s “entry-level” coach for the high-end Entegra line. Built on a 32,400-pound GVWR Freightliner XCR chassis powered by a 360-hp Cummins ISB diesel engine, the $265,000 MSRP Insignia features heated-and-enclosed holding tanks, frameless flush-mounted slideout rooms, gel goat fiberglass sidewalls and a steel-reinforced front cap and windshield frame plus interiors sporting glazed maple hardwood cabinets and leather hide-a-bed sofas.
Yet another new unit drawing a crowd was the 2011 model from Newell Coach Corp. Upgrades to the 2011 welded-steel-and-aluminum Newell motorcoaches — the first since the 2006 model year — include upgraded front caps with bright-white “string-of-pearl” LED running lights that outline the outer edges of the headlights, plus rear-body trim and redesigned side moldings. Interiors feature wood windowsill trim bordered with seamed leather, carbon-fiber instrument panels and automated air conditioning and heating.
The upbeat atmosphere at Redmond was, in the view of many dealers staffing the manufacturer exhibits, a reflection of a more optimistic viewpoint already noted at their respective dealerships.
Brian Kehoe, a sales consultant for Sandy, Ore.-based Johnson RV Sales who was manning the Entegra display, noted that the dealership “has experienced four months consecutive of record sales for the company. It’s been fantastic. All the way through, from the B class, C class, Class A gas and diesel units.” The dealership, site of the former Fred’s RV, opened under the Johnson RV Sales umbrella last year and features 12 service bays and three buildings — including an indoor showroom — on seven acres.
At the Tiffin exhibit, Rick Neat, a salesman from RV Corral, Eugene, Ore., one of three dealerships providing coaches for the display, called August “the best month in two years.
“There’s more business out there,” following the shuttering of dealers and OEMs alike during the recession, he said, adding that consumer credit is likewise on an uptick. “On the big money, it’s starting to ease up a bit. A lot of people are going to credit unions now, which are getting a lot more flexible than they were in the past.”
Mike Alverez, with All Seasons RV, Bend, Ore., concurred. “Our banks have loosened up,” he said at the Winnebago Industries Inc. exhibit. “They’ve changed on how they are financing. They are looking at people in a better light, where before it was tough to get financing accomplished. The other thing, too, is that GE, our flooring company, has backed off; they are letting us get product in here, and we’re making the turns we need to make to keep it going.”
Along with new coach designs and features, Redmond also was one of the first consumer shows to feature motorhomes fitted with new 2010 EPA emissions-compliant engines, and several exhibitors — including Gaffney, S.C.-based Freightliner Custom Chassis Corp. and Spartan Chassis, Charlotte, Mich. — fielded questions from consumers and dealership personnel somewhat confused about the technical merits of the two competing drive systems developed to meet the EPA criteria. Cummins Inc. utilizes an aftermarket treatment system, while Navistar’s new MaxxForce engines employ Advanced EGR technology.