Within two to three weeks, Equity LifeStyle Properties Inc. (ELS) plans to begin marketing Nature-ZYME, a highly effective environmentally responsible RV and marine holding tank product that eliminates odors and liquefies waste without the use of formaldehyde or other toxic chemicals.
Nature-ZYME is ELS’s private label holding tank product, which is manufactured by BiOWiSH Technologies, a Chicago-based company that has established itself as a world leader in creation of fast-acting, environmentally friendly wastewater treatment products, according to a news release.
“RVers and campground operators across the country have been quietly testing this product for months in a wide range of temperatures and weather conditions and have been amazed at its performance,” said David Kozy, vice president and director of operations of RSI RV, Home & Marine Solutions, the ELS subsidiary that is marketing the Nature-ZYME holding tank treatment product. “We really think we have identified a solution to one of the most challenging environmental problems in the RV and marine industries.”
Kozy said the fundamental problem with most holding tank products is that they use microbial inhibitors, such as formaldehyde and other chemicals, which prevent natural biological processes from breaking down human waste as they would normally do. As a result, chemical-based holding tank products can cause septic systems to overflow, potentially contaminating groundwater supplies.
He said ELS distributed 4,500 samples of Nature-ZYME last week to RVers attending The Rally in Louisville, Ky., and was subsequently inundated with requests from consumers who wanted to purchase the product.
“There is a lot of pent-up demand for environmentally friendly holding tank products,” Kozy said. “People increasingly recognize that chemically based holding tank products can pose various risks to themselves and to the environment.”’
“The new line of products we have developed in conjunction with Equity LifeStyle Properties could revolutionize the RV market and marina industry by reducing the environmental impact of wastewater discharges by these vehicles,” said BiOWiSH Technologies President Rod Vautier.
Nature-ZYME has been tested by more than 100 RVing consumers, including Thousand Trails members, since last fall in addition to being tested at 14 different ELS RV parks and resorts. A second test is underway involving RVers affiliated with the Good Sam Club. ELS also hired an outside firm to test the effectiveness of the BiOWiSH product against competing biodegradable and chemical-based holding tank products and was pleased with the results.
“We’ve been trying to gather as much feedback as possible, both from RV park operators and from consumers, and all of it comes back positive,” Kozy said.
While ELS does not plan to launch a full-scale consumer marketing campaign until this fall, the product will be available for purchase online by late August. For more information on Nature-ZYME, please visit www.Nature-Zyme.com.
Chicago-based Equity Lifestyle Properties is a publicly traded real estate investment trust that owns and operates RV resorts and manufactured home communities throughout the U.S. and Canada, including the Thousand Trails campground membership club. For more information on ELS and its subsidiaries, visit www.equitylifestyle.com and www.thousandtrails.com.
Formerly headquartered in Sydney, Australia, BiOWish Technologies recently relocated its corporate offices to Chicago in an effort to be closer to its key markets in North America and Europe. BiOWiSH Technologies owns exclusive and global intellectual property rights to the development, manufacturing, sales, marketing and distribution of BiOWiSH products that serve the needs of consumer, wastewater treatment, agriculture, aquaculture, agronomy, solid waste management, soil and water remediation and industrial cleaning industries. The company maintains international offices in Sydney and Bangkok, Thailand. Additional information about the company is available at www.biowishtechnologies.com.