Keystone RV Co.’s Hornet division posted additional market share gains in January 2010 following on the heels of a strong 2009, according to a news release.
The Hornet division retail market share grew 38% in January 2010 following 2009 market share growth of 12.2%, Keystone said in a news release, citing figures from Statistical Surveys Inc.. Hornet is now positioned as a top 10 national retailing travel trailer, a first for this Keystone division.
Jeff Wagner, Hornet product manager, credits growth to product improvements and strong dealer commitment. “Hornet’s mix of unique floorplans, contemporary interiors, high impact features and a price point for every buyer are keys to Hornet’s growth,” said Wagner. “However, we cannot emphasizes strongly enough the vital role our dealers play in moving Hornet ahead in the market place.”
According to Wagner, Hornet dealers provide ongoing feedback and are committed to making the brand successful in the marketplace. “We give our dealers the products they need and in return, they deliver increased sales.” One of the new Hornet floorplans is an example of how the close relationship between Hornet and Hornet dealers benefits all. This floorplan includes a side-aisle bath for privacy while incorporating a spacious slideout wardrobe-linen closet in the bedroom. Emphasized Wagner, “Hornet dealers told us this would be a success and that there was nothing else like it in the market. We followed through, and the result is one of our best selling floorplans.”
2010 retail shows for the Hornet division have been exceptionally strong, said Andy Cripe, Hornet general manager. “Across the country we have seen record setting retail activity at shows. During the past weeks Hornet dealers set all time sales records at the Syracuse, N.Y., Cleveland, Ohio, and Portland, Ore., shows. Our dealers are committed to making 2010 a record breaking year for Hornet,” said Cripe.
Keystone’s Hornet division is comprised of the Hornet and Hideout travel trailer brands as well as the Retreat destination trailer brands. Price points cover a wide spectrum of the market ranging from $12,700 MSRP to $34,700 MSRP. Hornet manufacturing facilities are located in Goshen, Ind., and Pendleton, Ore.
Keystone RV Co.’s Hornet brand outperformed all other brands in its class to post double-digit market share gain with increases of 15.6% through February and 11.1% through March, according to Keystone, citing a recent Statistical Surveys Inc. retail market report. “Hornet’s goal is to give dealers a conventionally constructed travel trailer with an exterior and interior appearance that looks and feels like an expensive laminated trailer, all at an aggressive price,” said Chris Hermon, left, Hornet general manager. In order to deliver a product that excites the retail buyer, he said, Hornet focused on several key areas. The new Hornet is roomier inside with taller ceilings (84 inches), larger windows and 25% larger overhead cabinets. The Mega-Slide system, a Hornet exclusive, expands the dining and living room area and offers many features the retail sales person and customer can get excited about. The exterior of the Hornet has also been completely redesigned. Hornet product manager Jeff Wagner, right, described it as “sharp and cutting edge.” Says Wagner, “Customers love the way it looks because it is sleek and aerodynamic and stands apart from the crowd.”