CUcorp, a subsidiary of the Michigan Credit Union League (MCUL) that provides products and services to credit unions nationwide, will host a meeting for Recreation Vehicle Industry Association (RVIA) member manufacturers from 1:30 to 3:30 p.m. on May 21 in Elkhart, Ind., at the RV/MH Hall of Fame and Museum to discuss a proposal to include RVs in their Invest in America Program targeting the nation’s credit unions and their members.
The Invest in America Program was developed to provide exclusive credit union member discounts on products and services offered by American-owned corporations to provide a stimulus for stronger financial results for the U.S. economy, increase credit union membership, and member satisfaction, according to an RVIA news release. Over 1,000 credit unions and 40 state credit union associations are already promoting the Invest in America Program.
Currently, CUcorp has partnered with GM, Chrysler, AAA, and Sprint/Nextel in the Invest in America Program. Under the proposal to include RVs, participating RV manufacturers would offer an exclusive credit union member discount on the purchase of RV products. In return, credit unions would provide financing options and promote the RV program to their members. CUcorp would also promote the inclusion of RVs in the program to credit unions nationwide.
“The Invest in America Program offers promise for the RV market with the potential to provide attractive financing options to RV buyers,” said RVIA President Richard Coon. “We are making our members aware of this opportunity so our member manufacturers can learn more about the program and determine if they would like to participate.”
With the national economy and RV market facing a tight credit market, the nation’s credit unions offer an attractive lending option. Credit unions have over $166 billion in liquid investments as of Dec. 31, 2008. Their membership demographics are also impressive as credit union members are better educated, have a higher household income and are more likely to be married, homeowners and employed full-time than the general public.
CUcorp is a wholly owned subsidiary of the Michigan Credit Union League (MCUL) and has been at the forefront of providing new products and services to credit unions for the past 40 years.