The Winnebago Itasca Travelers (WIT) Club is now inviting SunnyBrook and Winnebago brand towable product owners to become members, including owners of SunnyBrook products built prior to the acquisition of SunnyBrook Manufacturing by Winnebago Industries Inc.
According to a press release, WIT is a club exclusively for owners of Winnebago Industries’ produced RV’s. Members are eligible to join any number of WIT Club affiliations, including national, state, local or special interest clubs, as well as participate in caravans and rallies held throughout North America.
Members also receive numerous RV travel related benefits such as discounts at hundreds of participating campgrounds, professional trip routing, free membership in Pilot Flying J Travel Plaza RV Real Value Club, as well as a subscription to WIT Club News.
“We are very excited to welcome SunnyBrook and Winnebago Towables owners to join the ranks of more than 11,000 Winnebago Industries motorized product owners who are currently members of the WIT Club,” said WIT Club General Manager Doug Formanek. “Since our acquisition of SunnyBrook, we’ve seen a growing interest in offering WIT membership and benefits to towable product owners with the most enthusiast proponents being our existing members.”
Formanek continued, “As we eagerly welcome SunnyBrook and Winnebago towable owners, we are excited about the energy and potential growth they will bring to WIT along with plenty of fun and new friendships.”
Interested SunnyBrook or Winnebago brand towables owners may contact the Winnebago Itasca Travelers Club at 800-643-4892, or at www.winnebagoind.com/clubs/wit.
Mike Thompson’s RV Super Stores Tuesday (Nov. 3) opened a fourth location in Cathedral City, Calif., about 130 miles east of its flagship dealership in Santa Fe Springs southeast of Los Angeles.
“It’s kind of exciting that for the first time in a year and a half, we are hiring people instead of laying them off,” said Mark Rosenbaum, Mike Thompson’s sales director.
Mike Thompson’s, which also operates stores in Colton and Fountain Valley, Calif., has hired about 25 people to staff the new dealership featuring an outdoor display area on two acres.
“We’ve moved into the Palm Desert area to capture some of the Snow Bird market — the people from the East Coast, Midwest and Northwest who come to the sunny areas during winter months,” Rosenbaum said. “There was inventory sitting on the ground as of Tuesday. Five customers showed up while we were setting up.”
Rosenbaum said Mike Thompson’s will market heavily to RV owners occupying Palm Desert-area RV campgrounds and resorts with which the dealership already has made contact.
The dealership, Rosenbaum said, will establish temporary displays at several local campgrounds. “The local campgrounds have been absolutely the best you could possibly ask for,” Rosenbaum said. “They’re looking forward to a dealer being involved in the market out here.
”We will be visiting the campgrounds with units and we will have get-togethers for the campers. Word-of-mounth is the most important marketing we can do.”
Having recently added Tiffin motorhomes to its inventory, Mike Thompson’s also retails Itasca, Fleetwood Bounder and Bounder Classic, Forest River Georgetown, Damon, CT Coachworks and Four Winds motorhomes and Keystone towable RVs.
The new store’s split will be about 50/50 between motorhomes and towables, although Rosenbaum said that ”trailers will probably grow more.”
Rosenbaum credited Mike Thompson’s 97% customer satisfaction rating — measured by an independent research company — as generating the business to expand during economically challenging times.
”Our customer service index is pretty strong so we have some very strong customer loyalty,” he said.
The Recreation Vehicle Dealers Association (RVDA) will honor 18 RV brands built by eight manufacturers with its Quality Circle Award just prior to the opening of the National RV Trade Show in Louisville, Ky., on Nov. 30.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 16th Annual Dealer Satisfaction Index (DSI) survey, according to a news release.
“Dealers believe the DSI is a tool to help improve communication and the overall relationship with their manufacturers,” said Debbie Brunoforte, RVDA chairman of the board. “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.”
The towable RV brands/manufacturers receiving awards are (in alphabetical order):
- Forest River Inc.– Rockwood/Roo & Rockwood folding camping trailers.
- Jayco Inc. –Designer, Eagle, Jay Feather, Jay Flight, folding camping trailers and SUTs.
- Keystone RV Co. –Fuzion/Passport/Springdale; Montana/Cougar; and Sprinter/Bullet/Outback.
- KZRV LP –Coyote/Spree, Inferno/MXT and Sportsmen.
- Open Range.
- Palomino travel trailers and fifth-wheels.
The three motorized RV brands/manufacturers receiving awards are (in alphabetical order):
- Tiffin Motor Homes Inc.
- Winnebago Industries Inc.
Additionally, two manufacturers of two towable brands, and one motorized brand received DSI Honorable Mention awards for receiving scores of 80% or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order): Airstream Inc. and EverGreen Recreational Vehicles in the towable category and Itasca in the motorized category.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 16th Annual DSI survey was conducted between August and October. Three hundred and twenty-two (322) dealers responded to the DSI this year, and provided 1,644 brand ratings, an average of almost five per dealer.