The National Park Foundation, the official charity of America’s national parks, announced on Friday (Aug. 22) its partnership with the Go RVing Coalition in support of the 2014 @American_Latino Expedition to Grand Teton National Park.
Now in its second year, the expedition engages diverse audiences and inspires exploration and stewardship of America’s national parks, all the while highlighting American Latino culture, history, and contributions across the National Park System. The program is conducted through the National Park Foundation’s American Latino Heritage Fund (ALHF).
“Go RVing, like the National Park Foundation, recognizes the value and importance of introducing all Americans to our national parks,” said Neil Mulholland, president and CEO of the National Park Foundation, in a press release. “As the official ride of the 2014 @American_Latino Expedition, Go RVing will help open people’s eyes to the incredible moments that can be shared on a national park road trip and inspire people to support and enjoy America’s treasured places.”
Go RVing is providing two RVs to transport the 2014 participants to, from and throughout Grand Teton National Park.
“Our national parks are true American treasures, and for countless decades RVs have provided an ideal way for visitors to experience all the parks have to offer,” said James Ashurst, vice president of communications and marketing for the Recreation Vehicle Industry Association (RVIA) and Go RVing. “As we look to ensure that the parks remain a vibrant destination for generations to come, the @American_Latino Expedition is an engaging, awareness-building initiative that supports that goal. Through the combined support of Go RVing and the other sponsors, we hope that this program will help inspire more and more Americans to consider the national parks when making their future travel plans.”
The expedition will take place Sept. 7 – 12 and focus on education, park stewardship, outdoor recreation, careers with the National Park Service, and more. Participants will meet directly with National Park Service staff. Expenses — including air travel, lodging, and most on-site tour and excursion fees — will be covered by the National Park Foundation and expedition partners.
In addition to Go RVing, many other partners have joined with the National Park Foundation to make the 2014 @American_Latino Expedition possible including Aramark, REI, and Columbia Sportswear.
To learn more about the work of the American Latino Heritage Fund and how to support these important efforts, visit www.ALHF.org.. For more information on the National Park Foundation and how to support and protect America’s national parks, please visit www.nationalparks.org .
The Recreation Vehicle Industry Association (RVIA) has selected James Ashurst to be its new vice president of advertising and public relations.
Ashurst, formerly vice president of communications for the Travel Channel/Scripps Networks Interactive, will lead the award-winning Go RVing advertising and RVIA public relations programs.
“I’m excited to add someone with Jim’s expertise to our team,” RVIA President Richard Coon stated in a news release. “The communications knowledge he brings will be a true asset to industry public relations and advertising initiatives.”
As vice president of communications for the Travel Channel, Ashurst was responsible for all consumer, industry and internal communications. He served as the network’s primary media spokesman, and oversaw communications strategy, media relations, industry events and campaigns to support programming, brand, marketing, advertising and affiliate sales for the Travel Channel.
Ashurst launched the network’s PR campaign in support of the World Poker Tour, the highest-rated series in Travel Channel’s history. He also managed communications for the Emmy-award winning series, Anthony Bourdain No Reservations. His career includes communications work with the Satellite Broadcasting and Communications Association, the American Society of Travel Agents, and two public relations agencies: Ogilvy Adams & Rinehart (now Ogilvy PR Worldwide) and DeVillier Communications.
Ashurst succeeds RVIA Vice President and Chief Marketing Officer Gary LaBella, who is retiring at the end of 2010 after 32 years. LaBella has led an aggressive industrywide marketing program that has earned high acclaim throughout the travel and recreation industries, including the ground-breaking Go RVing national advertising campaign and RVIA’s high-profile “Top of Mind Awareness” public relations program.