Jayco Inc. wrapped up its 12th Annual Marketing and Skills Training for Excellence in RV Sales (MASTERS) on Wednesday (Nov. 20), setting a record for the number of attendees with more than 540 participants split between two consecutive weeks of training at its corporate offices in Middlebury, Ind.
During the two sessions, sales personnel from Jayco’s dealerships throughout the U.S. and Canada received intensive training on Jayco’s 2014 model year lineup and saw firsthand how Jayco operates and builds its RVs.
“MASTERS is designed to provide our dealers’ retail sales personnel with the knowledge and tools needed to successfully sell Jayco’s extensive lines of RVs.” said Jim Jacobs, Jayco COO. “The positive feedback we continue to receive about the MASTERS program, and the fact that we continue to set records for the number of attendees, makes this training program an important part of our overall selling effort.”
The dealer sales representatives attended classes led by the regional sales managers, covering each of Jayco’s product lines. Each class provides important product features and benefits to help retail sales personnel increase sales penetration for their dealership.
“These retail sales representatives are the front line for Jayco and we feel educating them on our products and company through our MASTERS program is essential.” said Jacobs.
Jayco Inc. has been awarded the prestigious Quality Circle DSI Award for the seventh consecutive year by the Recreation Vehicle Dealers Association (RVDA). According to a press release, the awards were received for several of the company’s towable and motorized brands, including Eagle Premier, Eagle HT, Jay Feather, Jay Flight, Jay Flight Swift, Jay Flight Swift SLX, Jay Flight DST, Jay Flight Bungalow, Pinnacle and White Hawk.
The annual RVDA Quality Circle award is presented each year to RV manufacturers who achieve top scores in dealer surveys in the areas of product design and quality, sales support, warranty/parts support and communication. The awards will be presented to Jayco on Dec. 2 during the RVDA Dealers Reception at the Crowne Plaza Hotel just prior to the opening of the National RV Trade Show in Louisville, Ky.
“Over the years, our partnership with our dealers has played a major role in our overall mission and strategy,” said Jayco COO Jim Jacobs. “They are our ambassadors in the marketplace. For them to honor us in this way is a source of pride and confidence in our future success.”
Jayco Inc. today (Oct. 15) announced that its founding family has established a social impact investment fund to provide economic assistance for poor communities in developing countries in Latin America. The fund, to be known as the “Lloyd and Bertha Bontrager Jayco Legacy Fund,” will invest early stage capital (micro-loans) with small businesses to improve the lives of families throughout Central and South America and in the Caribbean.
According to a press release, the fund will begin operation with financial contributions from Jayco and the family of founder Lloyd Bontrager and, eventually, it hopes to include both employees and Jayco dealers as benefactors for the fund.
In making the announcement, Jayco Chairman Wilbur Bontrager said, “The success of our business work provides us with the opportunity of doing our part to help the less fortunate. Our aim with this ongoing funding is to bring dignity and joy to the working poor throughout the Americas by helping them grow sustainable, locally owned businesses and farms that are not dependent on charity for survival. The difference between poverty and prosperity often hinges on the success of small businesses.
“We know that lack of capital and credit are among the biggest problems facing the farmers and small businesses in Latin America. The ‘Lloyd and Bertha Bontrager Jayco Legacy Fund’ will help address these issues.”
The charitable fund will operate through a financial arm of the Mennonite Economic Development Associates (MEDA), an international development association that creates sustainable solutions to poverty and spurs community growth for millions of families each year. Like Jayco, MEDA has a long history of innovation, and is a trusted partner known for value, integrity and vision.
Jayco Inc.’s Motorized Division announced today (Sept. 25) that Andy Baer has been named vice president of sales for the privately held Middlebury, Ind., company’s growing motorized operations. According to a press release, Baer last served as vice president of sales and marketing for KZRV LP, a towable RV manufacturer based in nearby Shipshewana, Ind.
Wednesday’s announcement regarding Baer, a well known industry executive and now a former board member of the Recreation Vehicle Industry Association (RVIA) since his board seat was KZ’s, comes after Tadd Jenkins recently stepped away from the position after nearly five years. Jenkins has reportedly purchased a Chevrolet dealership in Idaho.
Baer has close to 20 years of experience in the RV industry with 10 of those years focused on luxury motorcoaches with Texas-based Foretravel Inc.
“I believe Andy’s experience with high-end coaches and personal attributes will fit uniquely with our Jayco Motorized Division.” said John Ganyard, general manager and vice president of Jayco motorized. “We’re thrilled to have someone with Andy’s RV industry knowledge join our team.”
Baer will start his Jayco employment Oct. 7. In his new role, he will manage and oversee all Jayco motorhome and Entegra Coach sales personnel.
Jayco Inc. will display 70 units between its towable and motorized divisions at its Middlebury, Ind., campus next week during the Elkhart County RV Open house, Sept. 17 – 19 from 9 a.m. to 5 p.m. According to a press release, Jayco will display many exciting changes to its model year 2014 products as well as new unit introductions.
Jayco’s motorhome division is using the Open House to launch the new Melbourne 4X4. The four-wheel drive motorhome is currently available with one floorplan, the 29X, and will have two exterior paint options.
“We’re excited to bring this Melbourne 4X4 to market and introduce it to our dealers first at the open house,” said John Ganyard, vice president and general manager of the motorhome division, noting the motorhome division will have 12 units on display. “It will target a new market previously missed by Jayco motorized products.”
In addition, the Eagle towable line will have several new changes and floorplans on display for the first time at the Open House. The Eagle travel trailer series has been redesigned and repositioned to meet the demands of the market while the Eagle Premier and Eagle HT fifth-wheels will also feature new models.
“Having our newly redesigned Eagle travel trailers on display for our dealers to see for the first time is exciting,” said Dave Eash, vice president of Jayco Towable Sales. “Our dealers have been asking for some changes to this line and we listened. We feel the suggestions we have put into actions will exceed dealers’ and consumers’ expectations.”
Jayco will also exhibit the expanded White Hawk line and additional floorplans to the “ultra-aggressive” Jay Feather SLX line. There will be 57 towable units on display.
Entegra Coach will have five motorcoaches on display at the Jayco complex. Jayco and Entegra Coach regional sales managers will be onsite during the open house hours Tuesday through Thursday to talk with dealers.
Jayco Inc. announced today (July 18) that Director of Marketing Sid Johnson will be stepping down from his full-time position, effective Aug. 5. According to a news release, Chuck Lasley will replace Johnson, assuming the role of vice president of corporate marketing.
Lasley has served for over two years as a regional sales manager for Jayco’s motorized division. He joined the Middlebury, Ind.-based company after an 18-year career with major industry publications, including Trailer Life and MotorHome.
Jayco said that Johnson, who has logged more than 20 years as a member of Jayco’s management team, will continue to work on a part-time basis for several months.
“Sid plans to retire from his day-to-day involvement with the company,” said Jayco COO Jim Jacobs. “The interim period will give Chuck and Sid enough time to ensure a smooth and thorough transition.”
In addition to his duties with Jayco, Johnson has served in many capacities with the Recreation Vehicle Industry Association (RVIA), including chairman of the Market Information Committee from 2006 to 2011. He was also a member of the Go RVing Coalition and Seasonal Camping Committee, and received RVIA’s Special Award in 2011. Prior to joining Jayco, Johnson was a marketing executive with Coachmen Industries Inc.
“Jayco’s marketing programs have played a key role in the company’s outstanding growth over the past several years,” said Jacobs. “The marketing department has led the way in developing and implementing our brand strategy. Chuck’s knowledge and experience will be a significant benefit as we continue to build the Jayco name in the years ahead.”
The 77,752-square-foot expansion of Jayco Inc.’s Entegra Coach manufacturing facility at the company’s campus in Middlebury, Ind., is completed.
According to a report in the Elkhart Truth, the expansion positions the company to meet a surge in demand for motorhomes as data from Statistical Surveys Inc. showed a 28% rise in year-over-year sales during May. Last November, Jayco reported that the added production capacity would create up to 65 new jobs by 2015.
“The market for our products is strong and growing,” said Derald Bontrager, president and chief executive of Jayco. “Our order backlog for motorhomes has increased to the point where it is putting pressure on our ability to provide products to our customers in a timely manner. We’re confident that this increased production capacity will allow us to take better advantage of the opportunities presented by the improving marketplace.”
To read the entire article click here.
Middlebury, Ind.-based Jayco Inc. announced that it is entering the gasoline-powered Class A motorhome market with the launch of a new product line called Precept. According to a press release, the popularly priced Precept Class A motorhome will initially be available in two models, 29 feet and 31 feet, and will be sold through authorized Jayco motorhome dealers worldwide.
“The new Precept motorhome raises the bar for on-road handling and customer appealing features,” said John Ganyard, vice president and general manager of the Jayco Motorhome Group. “We have received numerous requests from both consumers and dealers about the need for a Jayco gasoline Class A motorhome. Our product management team has developed an exciting new product series that complements our Class C motorhome products.”
The Precept comes with several “must have” items for cross-country travel, including 6-way powered driver and passenger seats, ergonomically-designed cockpit dash with burl-wood accents and passenger computer work station, large pass-through exterior storage compartments, hydraulic leveling jacks, Onan 4,000-watt Micro Quiet generator and exterior entertainment center with built-in 40-inch LED TV. In addition, the Precept boasts Jayco’s exclusive JRide ride and handling system, which features state-of-the-art shocks and suspensions systems designed to make the Precept the best handling, smoothest riding gasoline powered Class A motorhome available.
The Precept features tastefully decorated, expansive interior layouts along with LED lighting throughout, spacious bathrooms with extra-large showers, day/night solar screens in the living room, bathroom and bedroom, solid-surface countertops and Washington Glazed Maple residential cabinetry.
Built on the Ford F53, 18,000-pound GVWR chassis, the Precept boasts a powerful 6.8-liter Triton V-10 engine with 5-speed TorqShift automatic overdrive transmission, offering confidence and reliability on the road. In addition, the Precept offers excellent turning radius, cruise control and antilock front and rear disc brakes.
Middlebury, Ind.-based Entegra Coach, the luxury motorhome division of Jayco Inc., has rolled out a “redesigned, responsive website,” according to a press release. The site features new interactive elements and is designed to automatically optimize across all user devices, including desktops, smartphones and tablets.
The redesigned site, found at www.EntegraCoach.com, has a refreshed visual design and provides a unique user experience. Using “responsive design,” Entegra Coach’s website automatically detects a user’s viewing device, screen size and device orientation. The site then seamlessly adjusts for optimal viewing, minimizing the amount of resizing, panning and scrolling needed to view information.
Knowing that almost 50% of smartphone owners use their device to research products, Entegra Coach focused on improving its mobile shopping experience. The site is packed with a host of interactive tools that add to this, including:
• HMTL5 headers and animations.
• A dynamic model overview page with shopping toolbar and rollover captioning.
• Interactive photo galleries.
• Pinch-to-zoom capability on floorplans and photos.
• Easy-to-view standards and options.
• Collapsible specifications.
Additionally, the site features a new “Cab-Forward Design” page, an interactive look at how Entegra Coach delivers a quiet-riding, smooth handling motor coach through engineering, construction and design. In addition, a digital brochure allows customers to interact with the most current version of Entegra Coach product literature.
“We wanted to update our website to fully reflect the luxury expected of the Entegra Coach brand, both in look and in features provided,” said Sid Johnson, director of marketing for Entegra Coach. “Additionally, we know our customers rely on our website for product information, and we know more of them are using mobile devices to access our site. We wanted to make sure our customers have the best possible experience regardless of the device they use.”
Middlebury, Ind.-based Jayco Inc. today (Feb. 6) announced changes in its senior management team as a further step in its plan to “strategically position the company for long-term growth,” according to a press release.
• Devon Miller has been named vice president and general manager of the Jayco Towables division.
• Akos Sefcsik has been appointed vice president and general manager of the Starcraft RV division.
• John Ganyard will become vice president and general manager of the Jayco Motorhome Group division.
In making the announcement, COO Jim Jacobs said that the management changes are part of the company’s previously announced plan to structure Jayco into three operating divisions. “We are committed to a strategy of aligning our resources to the specific product needs and opportunities within the markets we serve,” he said. “And we believe this management team will allow us to raise our customer focus and improve the speed at which we develop new products and ideas.”
In December, as part of the company’s restructuring plan, Jayco announced that Jacobs had been promoted to COO of the company. Until that time, he had been general manager of the Starcraft RV and Jayco Motorhome Group divisions.
A veteran of nearly 30 years of service with Jayco, Miller began his career in the company’s parts distribution division and has served in various production and operations management capacities. Most recently, he was vice president of operations for Jayco’s Middlebury towables production.
Sefcsik has served as vice president of operations of Jayco’s Twin Falls, Idaho, facilities since 2009. He is a 20-year veteran of Jayco and has held a variety of assignments in manufacturing and industrial engineering.
Ganyard joined Jayco in February of 2011 and most recently was vice president of administration. He has more than 25 years of experience in human resources and manufacturing management.