The Go RVing and MLB Network’s “Home and Away Tour” Jayco Seneca Class C motorhome stopped by Jayco Inc.’s headquarters in Middlebury, Ind., Wednesday (May 30) on its way from a St. Louis Cardinals’ game to the Tigers’ stadium in Detroit.
Wilbur Bontrager, CEO of Jayco Inc., and Derald Bontrager, president of Jayco, were there to greet James Ashurst, vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA), and Stephen Connors, director of Midwest Advertising Sales for the MLB, as the Seneca rolled into the parking lot.
“We’re always happy to help promote Go RVing’s message and this opportunity was a fun way for us to participate.” said Derald Bontrager. “It was a win for Go RVing, the industry and Jayco.”
Since April 12, the Jayco Seneca 37RB Class C motorhome has been visiting the nation’s ballparks as a touring studio broadcasting features during the MLB Network’s Game of the Week. The Jayco Seneca was used inside and outside for on-air reports and interviews with players during the On Deck Circle, the network’s signature show featuring major league baseball highlights and analysis.
There were also teasers and promotional mentions of Go RVing and the “Home and Away Tour” on The Run Down and the MLB Network Game of the Week. This special promotion was inserted as a value-added element to Go RVing’s 2012 agreement with the MLB Network.
The Jayco Seneca, wrapped with visuals from the new Go RVing “Away” national advertising campaign as well as logos for GoRVing.com, MLB Network and Jayco, will end its tour at the Detroit Tigers’ game this Friday against the Yankees.
Jayco Inc. announced the initial results from its industry-leading EcoAdvantage sustainability program — the company’s long-term commitment to environmentally-sensitive use of resources.
According to a press release, through the companywide sustainability initiative Jayco and its three operating divisions – Jayco Inc., Starcraft RV Inc. and Entegra Coach Inc. – are “creating better ways to build better RVs using fewer or renewable natural resources.”
The EcoAdvantage program is a collaborative effort launched in 2011 among Jayco employees and suppliers, and it has produced measurable results. During 2011, Jayco conserved:
• Enough electricity to power 980 homes in a year.
• Enough landfill space to accommodate the disposal needs of a community of 31,330 Americans for a year.
• Enough water to fill 111,020 kiddie pools.
• Enough gas to make 21.4 trips around the earth in a car.
Additionally, through aggressive recycling efforts, Jayco saved 41,217 trees.
The 44-year-old company also cited the initiative’s long-term prospects. Among its sustainability goals over the next five years, Jayco has pledged to:
• Be 100% landfill free by the year 2015 by eliminating or recycling all manufacturing and office waste.
• Significantly reduce fresh water use in product testing and other processes around the complex by increasing use of reclaimed rainwater.
• Conserve energy with a 40% reduction of utility use by 2014.
• Improve overall efficiency by streamlining. administrative paperwork, production processes and construction methods.
• Remain the sustainability leader within the RV industry.
Wilbur Bontrager, Jayco chairman and CEO noted, “At Jayco, sustainability means meeting our current manufacturing and resource needs without compromising the ability of future generations to meet theirs. We build products that allow our customers to enjoy the outdoors, so it only makes sense that we should strive to be a good corporate citizen and a good steward of the environment.”
Tennessee-based Dunlap RV Center, with locations in Dunlap and Lebanon, recently opened its third RV dealership in Ringgold, Ga., just off I75 at exit 348.
“We are proud to see Dunlap RV Center expand its operations,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco, in a press release. “They operate with the same commitment to customer satisfaction and excellence as Jayco, and have been a great asset to not only Jayco, but also to Jayco customers.”
The new Ringgold location will be open seven days a week. Dunlap RV Center carries every product produced by Jayco, including camping trailers, travel trailers, fifth-wheels, toy haulers and motorhomes.
In addition to RV sales, the dealership offers a certified service department with five 100-foot service bays and a fully-stocked parts department.
Middlebury, Ind.-based Jayco Inc. today (April 25) announced that John Ganyard has been named vice president human resources, according to a news release.
In making the announcement, Wilbur Bontrager, Jayco chairman and CEO, said Ganyard will have corporatewide responsibility for employment, employee relations, occupational safety and health, and environmental affairs.
Ganyard joined Jayco in February of 2011 as director of human resources. Prior to joining Jayco, Ganyard has more than 25 years experience in human resources and manufacturing management, holding management-level positions with RCA, Johnson Controls, Teepak, RR Donnelly, Welch Packaging and Keystone RV.
He is a graduate of Indiana University, Bloomington, and holds a Senior Professional in Human Resources (SPHR) certification.
ARI Network Services Inc. announced that Jayco Inc. has licensed its FootSteps Channel Connect management solution product. According to a press release, Channel Connect will be used by the builder’s three operating divisions, Jayco Inc., Starcraft RV Inc. and Entegra Coach Inc., along with its more than 400 dealers.
ARI said that FootSteps Channel Connect enables OEMs to consolidate, monitor, measure and manage lead activities across distribution channels. With FootSteps Channel Connect, an OEM’s dealers are provided with a free, easy-to-use lead management solution that connects to the channel. This approach is designed to “help the OEM and its dealers convert more opportunities into sales by automating a consistent lead nurturing and communications strategy and efficiently managing the sales process,” according to the release.
“Jayco is committed to providing the greatest degree of customer satisfaction possible,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “To accomplish that, we needed to provide our dealerships with a lead management solution that makes it easy for them to capture, follow up and nurture leads through the sales process and beyond. FootSteps Channel Connect does that and more.
“Not only does FootSteps Channel Connect automate the followup process for us and our dealers, we believe it will help our dealers convert more leads into sales and build lifelong relationships with customers.”
Go RVing and MLB Network have partnered to present on-air baseball reports this spring from a motorhome from Jayco Inc., which will travel to ballparks around the nation to cover the MLB Game of the Week.
According to a press release, a Class C Seneca 37RB was offered by Jayco in response to a Recreation Vehicle Industry Association (RVIA) member lottery invitation. The motorhome will be used as the touring studio for a series of eight to 10 two-minute interviews to be conducted inside and outside the RV from April through June. The segments will air during On-Deck Circle, MLB Network’s signature show featuring major league baseball highlights and analysis.
The “Home and Away Tour” motorhome will be wrapped with visuals from the new Go RVing “AWAY” campaign as well as logos for GoRVing.com, MLB Network and Jayco.
“The sports category has been successful for Go RVing over the years, and this expanded promotion with MLB Network provides an interactive, hands-on RV experience for consumers centered around our national pasttime,” said RVIA Vice President of Public Relations and Advertising James Ashurst.
Jayco Inc. recently launched a new “mobile website” making product information and owner resources accessible from anywhere.
Featuring easy-to-use navigation and an optimized layout, the site provides the same important information about Jayco products and services as the company’s website, www.jayco.com, but in an all-mobile package, according to a press release.
Customers can access the site by visiting jayco.com on their mobile device with the site immediately redirecting traffic to the new mobile site.
“We are excited to launch a tool that allows customers to connect to the Jayco brand from anywhere,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “We want to provide our customers with easy access to information about our products and our dealers. The Jayco mobile website will be powerful in enhancing the digital Jayco experience.”
The mobile site showcases Jayco’s extensive product line of RVs with its organized list of features, specifications, floorplans and photos. Allowing for easy product research, the site allows customers to easily shop Jayco’s camping trailers, travel trailers, fifth-wheels, motorhomes and toy haulers, all on a mobile device.
Other key features of the site include: A dealer locator with mapping feature; roadside assistance information; a campground locator; towing guidelines; and an RV glossary.
Four RV industry players have banded together to sponsor and launch a national promotion that allows RV consumers the opportunity to win a 2012 Jayco White Hawk ultralight travel trailer. According to a press release, the sponsors include Jayco Inc., RV Trader, RV America Insurance and the Passport 66 RV Club.
“We are excited to participate in this unique marketing consortium as a creative way to not only introduce consumers to the White Hawk, our newest line of ultralight trailers, but also the complementary products and services offered by our other partners,” said Sid Johnson, director of marketing for Jayco, a Middlebury, Ind.-based manufacturer.
“While each partner plays a variety of roles within the RV marketplace, each one serves the needs of RVers on a nationwide basis” noted Tim Custer, general manager of RV Trader, a leading RV classifieds site. “Because each business is unique, yet influential in the industry, this will allow us to dramatically impact the reach of this promotion among RV consumers.”
In addition to the 2012 Jayco White Hawk Grand Prize, there will be weekly prizes awarded for one-year memberships to the Passport 66 RV Club, a national travel club for RVers provided by the Route 66 RV Network.
“The Passport 66 RV Club is a paid membership discount club that offers its members the opportunity to enjoy discounts on campground rates, parts/accessories, golfing, satellite services, RV washes, rental cars and more,” said Dave Francis, program manager for Passport 66.”
“The ‘Win a White Hawk’ promotion is the first time we have entered into a co-sponsorship effort of this type,” added Steve Freedman, president of RV America Insurance. “We’ve really enjoyed working with this group to not only create a promotion that will appeal to RVers, but also that delivers mutual value to all of the partner sponsors involved.”
To register for the drawing, RV consumers and enthusiasts can visit www.WinAWhiteHawk.com between Jan. 30 and June 15.
Jayco has set its sights on “changing the landscape of the current toy hauler market” with its all-new Seismic, according to a press release.
“We recognize the market for sport utility trailers is more competitive today than ever before,” said Sid Johnson, director of marketing for Jayco. “Consumers want more than a garage attached to a sleeping area. Our goal was to provide a fifth-wheel that offers top-level amenities and features yet still provides room enough to carry whatever toys a family might want to bring along. We wanted to make the entire experience even more enjoyable for the owner, from towing to set up to take down.”
The Seismic features a 102-inch wide body on Jayco’s I-Class cambered structural-steel I-beam frame. The unit has a one-piece underbelly cover with fuel tanks exposed, a one-piece, seamless rubber roof, 3/8-inch plywood roof decking and reflective foil insulation in the living area, bedroom and all slideout floors. The Seismic also comes with Jayco’s Polar Barrier insulation package while the garage area features Jayco’s in-floor mounted D-rings.
The exterior offers a contemporary feel with a contoured front cap design. Customers can choose from a standard graphics package or one of three premier paint packages. The Seismic is offered in two mid-profile and four full-profile floorplans.
“Everything about the look of the Seismic is different,” said Johnson. “The unit has a modern feel to it as well as many contemporary conveniences; something which we believe today’s consumer is going to appreciate.”
Interiors feature modern décors enhanced by warm colors on the walls, residential-style furniture and cabinets. Washington Glazed Maple cabinetry sets off the main living areas with aged Paulownia charcoal-stained cabinetry in the garage area – both with brushed or weathered black hardware and raised panel doors, giving the unit a more residential feel with room separations.
Standard interior equipment include radius cornered walls and cabinets, ball bearing drawer guides, recessed halogen and pancake lighting, hidden cabinet hinges, hardwood slideout fascia boards, decorative wood moldings and louvered window treatments.
The deluxe kitchen sports high-end vinyl flooring in the kitchen, toe kick lighting, pendant lighting in the kitchen, and high-gloss solid surface kitchen countertops with under-mount stainless steel sink. The Seismic’s main bedroom has a deluxe 60-inch by 80-inch mattress with 312-coil and 2-inch pad top side, decorative headboard, added air conditioning ducts, 22-inch LCD HDTV and walk-in closet.
Other standard amenities include 12-volt electrical system with deluxe 120-volt, 80-amp power converter, 10-gallon Atwood water heater gas/electric DSI auto-ignition, 15,000-BTU A/C Whisper quiet feature, louvered-directional ceiling vents, auto-ignition furnace with black digital wall thermostat, water heater bypass system and winterization kit, and Uni-Dock utility center.
In addition, the Jayco Co-Pilot Warranty offers the original purchaser a two-year warranty against defects in materials and workmanship. And all Jayco products have been Green Certified by TRA Certification Inc, an independent third-party certification agency. Jayco products have earned top-level certification through the use of sustainable materials, environmentally-friendly production methods, energy-efficient components and reduction of waste.
Middlebury, Ind.-based Jayco Inc. announced that it has launched a long-term sustainability initiative designed to ensure minimal negative impact by its products and processes on human health and the environment. As part of the initiative, the company has set a number of ambitious strategic goals to be met over the next five years.
In making the announcement, Wilbur Bontrager, Jayco’s chairman and CEO, said, “At Jayco, sustainability means meeting our current manufacturing and resource needs without compromising future generations’ ability to meet theirs. We build products that allow our customers to enjoy the outdoors and the environment. Therefore it makes sense that we should strive to be a good corporate citizen and a good steward of the environment.”
Bontrager said that the first of the goals of the initiative involves elimination of waste. “Our first goal is the most robust of all – that is our pledge to be landfill free by the year 2015,” he said. “This means that in four years, all waste that is currently generated in the manufacturing process or office workspaces will either be eliminated or recycled and no longer sent to the landfill.”
Bontrager indicated that the second goal for the Jayco management team is to significantly reduce fresh water usage in testing and other water-intense processes around the manufacturing complex, and to increase usage of reclaimed rainwater in facilities.
Lastly, the initiative calls for Jayco to reduce overall energy use by 40% from current levels by calendar 2014, and to standardize and streamline paperwork, production processes and construction methods to improve overall efficiency. As part of this effort, Jayco will work closely with new and existing suppliers to assist and educate them on the benefits of sustainable goods and packaging.
“While in some ways these goals are just the beginning, they are also the result of prior efforts and systems already established,” said Bontrager.
Last year Jayco was the first major RV manufacturer to be 100% green certified and fully recognized for building products with green manufacturing processes and materials by TRA Certification Inc., an internationally accredited certification organization.
In addition, the Jayco recycling program has been active since the early 1980’s. Jayco has received several recognition for its recycling efforts including a Governor’s Award of Excellence in 1991. Last year, Jayco’s recycling efforts and other conservation programs helped save more than 28,000 trees; enough energy to power more than 600 family homes for an entire year, and saved more than 14,000 cubic yards of landfill space.
Jayco recently joined a select group of businesses, known as The Sustainability Coalition, with the goal of examining the economic and social benefits of being a sustainable company. The Sustainability Coalition is steered by local businessmen to bring more awareness and education to businesses in Northern Indiana who are looking for useful tools in becoming sustainable organizations.
Bontrager stated that Jayco will be adding to its recycling and sustainability programs over the coming months and will accelerate its efforts to enlist the assistance of Jayco employees, vendors and suppliers to become a more sustainable organization.