Go RVing and MLB Network have partnered to present on-air baseball reports this spring from a motorhome from Jayco Inc., which will travel to ballparks around the nation to cover the MLB Game of the Week.
According to a press release, a Class C Seneca 37RB was offered by Jayco in response to a Recreation Vehicle Industry Association (RVIA) member lottery invitation. The motorhome will be used as the touring studio for a series of eight to 10 two-minute interviews to be conducted inside and outside the RV from April through June. The segments will air during On-Deck Circle, MLB Network’s signature show featuring major league baseball highlights and analysis.
The “Home and Away Tour” motorhome will be wrapped with visuals from the new Go RVing “AWAY” campaign as well as logos for GoRVing.com, MLB Network and Jayco.
“The sports category has been successful for Go RVing over the years, and this expanded promotion with MLB Network provides an interactive, hands-on RV experience for consumers centered around our national pasttime,” said RVIA Vice President of Public Relations and Advertising James Ashurst.
Jayco Inc. recently launched a new “mobile website” making product information and owner resources accessible from anywhere.
Featuring easy-to-use navigation and an optimized layout, the site provides the same important information about Jayco products and services as the company’s website, www.jayco.com, but in an all-mobile package, according to a press release.
Customers can access the site by visiting jayco.com on their mobile device with the site immediately redirecting traffic to the new mobile site.
“We are excited to launch a tool that allows customers to connect to the Jayco brand from anywhere,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “We want to provide our customers with easy access to information about our products and our dealers. The Jayco mobile website will be powerful in enhancing the digital Jayco experience.”
The mobile site showcases Jayco’s extensive product line of RVs with its organized list of features, specifications, floorplans and photos. Allowing for easy product research, the site allows customers to easily shop Jayco’s camping trailers, travel trailers, fifth-wheels, motorhomes and toy haulers, all on a mobile device.
Other key features of the site include: A dealer locator with mapping feature; roadside assistance information; a campground locator; towing guidelines; and an RV glossary.
Four RV industry players have banded together to sponsor and launch a national promotion that allows RV consumers the opportunity to win a 2012 Jayco White Hawk ultralight travel trailer. According to a press release, the sponsors include Jayco Inc., RV Trader, RV America Insurance and the Passport 66 RV Club.
“We are excited to participate in this unique marketing consortium as a creative way to not only introduce consumers to the White Hawk, our newest line of ultralight trailers, but also the complementary products and services offered by our other partners,” said Sid Johnson, director of marketing for Jayco, a Middlebury, Ind.-based manufacturer.
“While each partner plays a variety of roles within the RV marketplace, each one serves the needs of RVers on a nationwide basis” noted Tim Custer, general manager of RV Trader, a leading RV classifieds site. “Because each business is unique, yet influential in the industry, this will allow us to dramatically impact the reach of this promotion among RV consumers.”
In addition to the 2012 Jayco White Hawk Grand Prize, there will be weekly prizes awarded for one-year memberships to the Passport 66 RV Club, a national travel club for RVers provided by the Route 66 RV Network.
“The Passport 66 RV Club is a paid membership discount club that offers its members the opportunity to enjoy discounts on campground rates, parts/accessories, golfing, satellite services, RV washes, rental cars and more,” said Dave Francis, program manager for Passport 66.”
“The ‘Win a White Hawk’ promotion is the first time we have entered into a co-sponsorship effort of this type,” added Steve Freedman, president of RV America Insurance. “We’ve really enjoyed working with this group to not only create a promotion that will appeal to RVers, but also that delivers mutual value to all of the partner sponsors involved.”
To register for the drawing, RV consumers and enthusiasts can visit www.WinAWhiteHawk.com between Jan. 30 and June 15.
Jayco has set its sights on “changing the landscape of the current toy hauler market” with its all-new Seismic, according to a press release.
“We recognize the market for sport utility trailers is more competitive today than ever before,” said Sid Johnson, director of marketing for Jayco. “Consumers want more than a garage attached to a sleeping area. Our goal was to provide a fifth-wheel that offers top-level amenities and features yet still provides room enough to carry whatever toys a family might want to bring along. We wanted to make the entire experience even more enjoyable for the owner, from towing to set up to take down.”
The Seismic features a 102-inch wide body on Jayco’s I-Class cambered structural-steel I-beam frame. The unit has a one-piece underbelly cover with fuel tanks exposed, a one-piece, seamless rubber roof, 3/8-inch plywood roof decking and reflective foil insulation in the living area, bedroom and all slideout floors. The Seismic also comes with Jayco’s Polar Barrier insulation package while the garage area features Jayco’s in-floor mounted D-rings.
The exterior offers a contemporary feel with a contoured front cap design. Customers can choose from a standard graphics package or one of three premier paint packages. The Seismic is offered in two mid-profile and four full-profile floorplans.
“Everything about the look of the Seismic is different,” said Johnson. “The unit has a modern feel to it as well as many contemporary conveniences; something which we believe today’s consumer is going to appreciate.”
Interiors feature modern décors enhanced by warm colors on the walls, residential-style furniture and cabinets. Washington Glazed Maple cabinetry sets off the main living areas with aged Paulownia charcoal-stained cabinetry in the garage area – both with brushed or weathered black hardware and raised panel doors, giving the unit a more residential feel with room separations.
Standard interior equipment include radius cornered walls and cabinets, ball bearing drawer guides, recessed halogen and pancake lighting, hidden cabinet hinges, hardwood slideout fascia boards, decorative wood moldings and louvered window treatments.
The deluxe kitchen sports high-end vinyl flooring in the kitchen, toe kick lighting, pendant lighting in the kitchen, and high-gloss solid surface kitchen countertops with under-mount stainless steel sink. The Seismic’s main bedroom has a deluxe 60-inch by 80-inch mattress with 312-coil and 2-inch pad top side, decorative headboard, added air conditioning ducts, 22-inch LCD HDTV and walk-in closet.
Other standard amenities include 12-volt electrical system with deluxe 120-volt, 80-amp power converter, 10-gallon Atwood water heater gas/electric DSI auto-ignition, 15,000-BTU A/C Whisper quiet feature, louvered-directional ceiling vents, auto-ignition furnace with black digital wall thermostat, water heater bypass system and winterization kit, and Uni-Dock utility center.
In addition, the Jayco Co-Pilot Warranty offers the original purchaser a two-year warranty against defects in materials and workmanship. And all Jayco products have been Green Certified by TRA Certification Inc, an independent third-party certification agency. Jayco products have earned top-level certification through the use of sustainable materials, environmentally-friendly production methods, energy-efficient components and reduction of waste.
Middlebury, Ind.-based Jayco Inc. announced that it has launched a long-term sustainability initiative designed to ensure minimal negative impact by its products and processes on human health and the environment. As part of the initiative, the company has set a number of ambitious strategic goals to be met over the next five years.
In making the announcement, Wilbur Bontrager, Jayco’s chairman and CEO, said, “At Jayco, sustainability means meeting our current manufacturing and resource needs without compromising future generations’ ability to meet theirs. We build products that allow our customers to enjoy the outdoors and the environment. Therefore it makes sense that we should strive to be a good corporate citizen and a good steward of the environment.”
Bontrager said that the first of the goals of the initiative involves elimination of waste. “Our first goal is the most robust of all – that is our pledge to be landfill free by the year 2015,” he said. “This means that in four years, all waste that is currently generated in the manufacturing process or office workspaces will either be eliminated or recycled and no longer sent to the landfill.”
Bontrager indicated that the second goal for the Jayco management team is to significantly reduce fresh water usage in testing and other water-intense processes around the manufacturing complex, and to increase usage of reclaimed rainwater in facilities.
Lastly, the initiative calls for Jayco to reduce overall energy use by 40% from current levels by calendar 2014, and to standardize and streamline paperwork, production processes and construction methods to improve overall efficiency. As part of this effort, Jayco will work closely with new and existing suppliers to assist and educate them on the benefits of sustainable goods and packaging.
“While in some ways these goals are just the beginning, they are also the result of prior efforts and systems already established,” said Bontrager.
Last year Jayco was the first major RV manufacturer to be 100% green certified and fully recognized for building products with green manufacturing processes and materials by TRA Certification Inc., an internationally accredited certification organization.
In addition, the Jayco recycling program has been active since the early 1980’s. Jayco has received several recognition for its recycling efforts including a Governor’s Award of Excellence in 1991. Last year, Jayco’s recycling efforts and other conservation programs helped save more than 28,000 trees; enough energy to power more than 600 family homes for an entire year, and saved more than 14,000 cubic yards of landfill space.
Jayco recently joined a select group of businesses, known as The Sustainability Coalition, with the goal of examining the economic and social benefits of being a sustainable company. The Sustainability Coalition is steered by local businessmen to bring more awareness and education to businesses in Northern Indiana who are looking for useful tools in becoming sustainable organizations.
Bontrager stated that Jayco will be adding to its recycling and sustainability programs over the coming months and will accelerate its efforts to enlist the assistance of Jayco employees, vendors and suppliers to become a more sustainable organization.
The 2012 White Hawk is Jayco Inc.’s newest entry in the ultra-light travel trailer market. According to a press release, the White Hawk offers all the features and amenities of a traditional travel trailer, but can be towed by most half-ton pickups and mid-size SUV’s.
“We recognize the lightweight market is more competitive today than ever before,” said Ben Johnson, brand manager for the White Hawk products. “The goal was to provide a unit that could be towed by most family vehicles but offers standard amenities and features not traditionally found on units in this price range. We wanted to make the entire camping experience even more enjoyable for the owner, from towing to set up to take down.”
Jayco said that the 2012 White Hawk has a more spacious living area than other ultra-lightweight units because of a 36-inch deep slideroom, adding twice the amount of expandable space.
Standard features include the Chill ‘N Store outdoor baggage compartment with a 1.5 cubic foot exterior refrigerator; MaxView dinette window for extra light and comfort; Wide-Stance Tracker Axles for more stable towing; extra exterior lights for added safety and convenience; a thermal package with a heated and enclosed underbelly; and a standard premium exterior paint package. Other standard amenities include radial tires; four-inch crowned, fully-walkable roof; marine grade exterior speakers; residential style furniture and carpeting; high efficiency furnace and water heater; and central air conditioning with directional and closeable vents.
In addition, the White Hawk’s “Elite Kitchen” includes recessed halogen lights; designer-inspired kitchen cabinetry; large rounded countertops; deep 60/40 acrylic sink with sink covers; decorative backsplash; 6.3 cubic foot Norcold refrigerator with external temperature adjustments and black metal door inserts; and an Atwood high-efficiency oven.
The White Hawk also carries Jayco’s industry-leading Co-Pilot Warranty offering the original purchaser a two-year warranty against defects in materials and workmanship. In addition, all Jayco products have been Green Certified by TRA Certification Inc., an independent third- party certification agency. Jayco products have earned top-level certification through the use of sustainable materials, environmentally-friendly production methods, energy-efficient components and reduction of waste.
Today’s video comes from Jayco Inc. offering a rundown of the Middlebury, Ind.-based builder’s 2012 lines of folding camping trailers.
Jayco Inc. has been awarded the prestigious Quality Circle DSI Award for the fifth consecutive year by the national Recreation Vehicle Dealers Association (RVDA). The awards were received for the company’s motorhomes, folding camping trailers and the Eagle, Jay Feather, Jay Flight, and Pinnacle towable brands.
The annual RVDA Quality Circle award is presented each year to RV manufacturers who achieve top scores in dealer surveys in the areas of product design and quality, sales support, warranty/parts support and communication. The awards will be presented to Jayco on Oct. 5 at a Gala Awards Dinner during the RVDA’s National Convention and Expo in Las Vegas.
“Over the years, our partnership with our dealers has played a major role in our overall mission and strategy,” said Derald Bontrager, Jayco’s president. “They are our ambassadors in the marketplace. For them to honor us in this way is a source of pride and confidence in our future success.”
Jayco Inc. announced that it will hold its 10th annual Marketing and Skills Training for Excellence in RV Sales (MASTERS) Sept. 19–23 and Oct. 3–6 for dealership retail sales personnel at its corporate offices in Middlebury, Ind.
In conjunction with the first week of MASTERS, Jayco is also hosting an Open House for all dealers, to showcase its model year 2012 lineup. The Open House will run Sept. 20 – 22 from 9 a.m. to 5 p.m. on Jayco’s campus. The dates coincide with Elkhart County’s 4th Annual RV Open House Week, set to take place Sept. 19-23.
During the two training sessions, more than 500 sales personnel from Jayco’s dealerships from the U.S. and Canada will receive intensive training on Jayco’s 2012 model year lineup and see firsthand how Jayco operates and builds its RVs, according to a press release.
The dealer sales representatives will attend classes, led by the regional sales managers, that cover each of Jayco’s product lines. Each class will provide important product features and benefits to help retail sales personnel increase sales penetration for their dealership.
“MASTERS is designed to provide our dealers’ retail sales personnel with the knowledge and tools needed to successfully sell Jayco’s extensive lines of RVs,” said Derald Bontrager, Jayco president. “The positive feedback we continue to receive from our dealers about MASTERS, and our subsequent increase in market share over the past several years, makes this training program an important part of our overall selling effort.”
Regarding the Open House, Bontrager noted: “Since we already host our dealers’ retail sales personnel around this time of the year and have for several years, incorporating an Open House for dealer management teams into the mix is a logical extension of our plans. We’re excited to display our new 2012 models to the Open House visitors and draw on the fact that many of our dealerships will already have representatives in town for MASTERS.”
Jayco plans on displaying more than 40 models from the 2012 lineup and will provide lunch for Open House attendees throughout the week from 1-2 p.m.
Today’s video is from Middlebury, Ind.-based Jayco Inc. offering a detailed look at the new features and options on the 2012 line of Jay Flight travel trailers and destination trailers.