Heartland Recreational Vehicles today (May 3) announced that it has expanded its management team with the appointment of 25-year industry veteran Jeffery Kime to the newly created position of president, effective May 10.
In this capacity Kime will help oversee Heartland’s operational, sales and marketing activities, reporting to Heartland CEO Brian Brady.
“As Heartland’s founders and senior management team, Tim Hoffman, John Rhymer, Jack Culbertson and I are extremely proud of the exceptional growth Heartland has achieved,” Brady said in a news release. “The expansion of our management team reflects this growth as well as the significant upside opportunities that remain ahead.
“Heartland has established itself as the fastest-growing company in our industry, counter to the trends that many of our peers have faced. We are differentiated by our innovation, solid dealer relationships and strong market position. We believe Jeff’s industry experience and record of execution will help us capitalize on our strengths to further extend Heartland’s leadership. Heartland’s management style has always been collaborative and collegial. Jeff will be part of this collaborative effort and will work closely with the founding partners to achieve long-term sustainable growth.”
“I am pleased to join the Heartland team at such an exciting time of growth and opportunity for the company,” said Kime. “I look forward to partnering with Tim, John, Jack and Brian as well as the entire management team as we work to drive the company’s continued success.”
Prior to joining Elkhart, Ind.-based Heartland. Kime worked for 19 years at Four Winds International Corp., a subsidiary of Thor Industries Inc., including serving most recently as Four Winds’ president for almost 15 years. Over this period, Kime helped position Four Winds’ Hurricane brand as the market leader in Class A motorhomes and helped establish the company as the No. 2 market share leader in Class C motorhomes.
Heartland markets over 15 brands of fifth-wheel and travel trailer RVs and has captured the No. 3 market share in the fifth-wheel category. Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada. The company has over 1,000 employees.