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Jim Rogers to Present at RVDA Annual Meeting

August 29, 2013 by · Leave a Comment 

KOA's Jim Rogers

Jim Rogers, CEO of Kampgrounds of America Inc. (KOA), will share with dealers the first comprehensive look at actual 2013 North American RV camping results and offer insights KOA has for future RV camping trends when he presents “A Campground Outlook” during the Recreation Vehicle Dealers Association (RVDA) Annual Meeting on Oct. 3 at the Rio All-Suite Hotel & Casino in Las Vegas. According to a press release, the annual meeting is held in conjunction with the RV Dealers International Convention/Expo, Sept. 30-Oct. 4.

Armed with KOA’s exclusive real-time data from 500 campgrounds across the U.S and Canada, Rogers will provide attendees with perspectives on the evolving needs and habits of America’s campers as well as explain how dealers can benefit from the emerging destination camping market.

“Jim is a dynamic industry leader who has championed a proactive feedback and knowledge-driven outdoor hospitality approach to meeting the wants and needs of camper guests,” said RVDA President Phil Ingrassia.  “He has a passion for RV travel and the outdoors, and we are delighted he will be sharing his knowledge with us at the annual meeting.”

KOA and Rogers will also be involved in a new initiative at this year’s convention, sponsoring RVDA’s programs for young RV executives. KOA will host a young executives networking reception on Oct. 2, and Rogers will deliver a special workshop on Oct. 3, titled “Luck is When Preparation Meets Opportunity.” There will be track workshops designated for young RV executives in all time slots on Wednesday and Thursday.

Rogers, who was featured earlier this year in the CBS reality series “Undercover Boss,” has been at the helm of KOA – the world’s largest system of family friendly campgrounds – for the past 12 years. The company, born in Billings, Mont., in 1962, is still headquartered near that first campground location and now has 489 locations in the U.S. and Canada.

The convention is sponsored by RVDA, RVDA of Canada, and the RV Learning Center.

The 2013 convention will also feature an exhibit hall filled with the RV industry’s top suppliers offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.

Companies interested in partnership or sponsorship opportunities and exhibitor information can contact RVDA at (703) 591-7130 or send an e-mail to Julie Newhouse at jnewhouse@rvda.org.  To register and find more information on the Convention/Expo, visit www.rvda.org.

 

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Young Executives Format Slated at RVDA Expo

July 31, 2013 by · Leave a Comment 

A series of track workshops has been tagged for young RV executives attending the RV Dealers International Convention/Expo, Sept. 30 – Oct. 4 in Las Vegas.

According to a press release, the Convention/Expo Committee also developed two special workshops designed to appeal to the needs and professional development goals of these younger members.

A special session on Wednesday (Oct. 2) features new presenter David Nelson of VitalSmarts, and Thursday’s special session will be presented by Jim Rogers, chairman and CEO of Kampgrounds of America Inc. (KOA).

A new logo added to the convention matrix of events will note workshops that have been recommended for young RV executives.

Results from a spring survey of young RV executives and input from volunteer members were the basis for the content of the workshops chosen. This emphasis on younger members is part of an outreach effort initiated by RVDA Chairman Jeff Hirsch earlier this year.

The goal is to meet the needs of younger members and to support future leadership for the organization.

David Nelson of VitalSmarts will present a session created especially to appeal to young RV executives on Wednesday afternoon. “Influencer: The New Science of Personal Success” will give attendees powerful strategies to create rapid, dramatic and permanent change in others.

Nelson will share the six sources of influence that make organizational change inevitable and identify high-leverage behaviors that lead to swift change.

Immediately following this session, a brief networking reception for young executives will take place.

The final session in the program will feature the Rogers as he shares his premise that “Luck is When Preparation Meets Opportunity.” Rogers, noted most recently for his television appearance on “Undercover Boss,” began at KOA as a management trainee in 1972, and following a successful career with Harrah’s returned to his roots at KOA as chairman and CEO. Young executives attending his session will learn his theory of how businesses need to build their own future.

Below is the full listing of education events carrying the young RV executives tag. A full description and schedule appears online. There is at least one session in every time slot.

Wednesday, Oct. 2

• “Nobody Moved Your Cheese!” Presented by Ross Shafer.

• “Crucial Conversations: Tools for Talking When Stakes are High.” Presented by David Nelson.

• “Crucial Accountability: Tools for Resolving Broken Promises and Violated Expectations.” Presented by David Nelson.

• “Still Surprised by Why People Do What They Do?” Presented by David Spader of Spader Business Management.

• Special Session: “Influencer: The New Science of Personal Success.” Presented by David Nelson.

Thursday, Oct. 3

• “Grow Your Leadership & Management Skills.” Presented by Paul Webb of Paul Webb Training/WebbVT.

• “Dealership Culture – The Ultimate Differentiator.” Presented by Gary McGugan of NEEDS Selling Solutions.

• “A Day in the Life of a Successful Sales Manager.” Presented by Michael Rees.

• Special Session: “Luck is When Preparation Meets Opportunity.” Presented by Jim Rogers.

For more information about the young RV executives program, contact Julianne Ryder at RVDA by email at jryder@rvda.org or phone at (703) 591-7130, ext. 111.

A free app from Guidebook.com is available for registrants, featuring a complete agenda, expo map, and the ability to create and save a personal schedule. The app gives users regular updates, allows information sharing within social networks, and works on any mobile device.

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KOA’s Rogers’ Undercover Boss Show to Reair

June 19, 2013 by · Leave a Comment 

If you missed the escapades of Kampgrounds of America CEO Jim Rogers on a CBS airing of “Undercover Boss” last January, you’ll have another chance to see him in action when the episode reairs on June 21 at 7 p.m. in the Central and Mountain time zones, and at 8 p.m. Eastern and Pacific.

According to a press release, the rebroadcast was initially scheduled for June 7, but was removed from the schedule for that date by CBS on June 6.

The original showing of the KOA “Undercover Boss” episode in January easily “won the night,” ranking first in households watching; first in actual viewers; and first among both adults in the 25-54 age group and the 18-49 age group.

Ratings for the episode were up 20% over the “Undercover Boss” episode that aired the previous week. The KOA episode was the third-most-watched episode of the 12 shows in the award-winning reality show’s recently concluded fourth season.

“Undercover Boss was a once-in-a-lifetime chance to both receive totally unfiltered feedback from employees and our franchisee partners, as well as promote KOAs new Deluxe Cabins, destination attractions, KOA Care Camps, and outstanding guest service to over 9 million viewers,” Rogers said. “We showed North America the great diversity of KOA’s outdoor hospitality.”

The show also provided a bump for KOA.

Reservations across the 485-campground KOA system were up 17% for the weekend of Jan. 11-13, compared to the same weekend last year, and reserved nights at the four KOA properties featured in the episode were up 169% over last year.

KOA’s popular KOA.com website also benefited, with a 128% increase in visits versus the same weekend last year. The initial showing of the “Undercover Boss” episode also set records on KOA’s mobile website, which saw an increase in site visits of 391% over the same weekend in 2012, and an increase in total visitors of 1,218%.

“The effects of our participation in the show will be felt by KOA and our industry for a long, long time,” said Rogers. “You just can’t buy that kind of exposure for your brand.”

 

 

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Bakers Bump KOA’s ‘Undercover Boss’ Episode

June 7, 2013 by · Leave a Comment 

CBS has decided not to immediately re-air the KOA “Undercover Boss” episode featuring  Jim Rogers, CEO of Kampgrounds of America Inc. (KOA), which was scheduled to air tonight (June 7).

Programmers at CBS decided at the last minute to air an episode of American Baking Competition instead, KOA stated in a news release.

The producer of “Undercover Boss” said that the KOA episode will still air at a later date, yet to be determined.

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‘Undercover Boss’ With KOA’s Rogers to Re-air

June 5, 2013 by · Leave a Comment 

Jim Rogers as Tim Bickford

The CBS episode for “Undercover Boss” featuring Kampgrounds of America (KOA) CEO Jim Rogers will re-air on June 7 at 7 p.m. in the Central and Mountain time zones, and 8 p.m. Eastern and Pacific.

According to a press release, the initial showing of the KOA “Undercover Boss” episode on Jan. 11 easily “won the night,” ranking first in households watching; first in actual viewers; and first among both adults in the 25-54 age group and the 18-49 age group.

Ratings for the episode were up 20% over the “Undercover Boss” episode that aired the previous week. The KOA episode was the third-most-watched episode of the 12 shows in the award-winning reality show’s recently concluded fourth season.

“Undercover Boss was a once-in-a-lifetime chance to both receive totally unfiltered feedback from employees and our franchisee partners, as well as promote KOAs new Deluxe Cabins, destination attractions, KOA Care Camps, and outstanding guest service to over 9 million viewers,” Rogers said. “We showed North America the great diversity of KOA’s outdoor hospitality.”

The show also provided a bump for KOA.

Reservations across the 485-campground KOA system were up 17% for the weekend of Jan. 11-13, compared to the same weekend last year, and reserved nights at the four KOA properties featured in the episode were up 169% over last year.

KOA’s website also benefited, with a 128% increase in visits versus the same weekend last year. The initial showing of the “Undercover Boss” episode also set records on KOA’s mobile website, which saw an increase in site visits of 391% over the same weekend in 2012, and an increase in total visitors of 1,218.

“The effects of our participation in the show will be felt by KOA and our industry for a long, long time,” said Rogers. “You just can’t buy that kind of exposure for your brand.”

 

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KOA’s Rogers Resumes Northern Indiana Tour

May 10, 2013 by · Leave a Comment 

KOA’s Jim Rogers during keynote presentation at “RV Power Breakfast’

Jim Rogers, CEO of Kampgrounds of America Inc. (KOA), continues his visit to Northern Indiana today (May 10) and through the weekend with appearances at the KOA campground in Middlebury.

Woodall’s Campground Management reported that Rogers, who was the keynote speaker Thursday at the inaugural “RV Power Breakfast” held at the RV/MH Hall of Fame in Elkhart, will be speaking tonight at the Middlebury KOA, owned by Hope Perkins.

Perkins was in the audience of 400 people who attended the Power Breakfast, sponsored by RVBusiness magazine, sister publication to Woodall’s Campground Management.

At the breakfast, Rogers touted KOA’s Care Camps Big Weekend which starts today and runs through Sunday, Mother’s Day. The program raises funds to pay for camping experiences for children with cancer.

The Middlebury KOA has a full agenda this weekend:

Friday, May 10

• All mothers will receive a free carnation when they arrive, to honor them for Mother’s Day Weekend.

• Friday evening, there will be an ice cream social hosted by Rogers. Campers will hear about the work at KOA Care Camps, and then have a chance to view the KOA episode of “Undercover Boss” and get “the scoop” about the show from Rogers.

Saturday, May 11

• From 9 a.m. to 4 p.m., there will be a vendor and craft fair, with everything from baked goods to temporary tattoos, local craft and “buzz cuts.” All vendor booth fees and auction items will be donated to KOA Care Camps.

• At 10 a.m., there will be crafts for the kids, including tie-dying T-shirts.

• From 11 a.m. to 1 p.m., there will be a live radio broadcast.

• At 11 a.m., there will be a fishing tournament.

• At 4 p.m., campers can sign up for their bid paddles for the silent auction.

• At 4:30 p.m., there will be a Haystack Supper.

• At 6 p.m., there will be a Silent Auction and Live Auction, complete with ice cream and popcorn.

Sunday, May 12

• Church services at 8:30 a.m.

• Pancake breakfast from 9:30 a.m. to 11 a.m.

 

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KOA’s Rogers Urges for RV, Campground Link

May 9, 2013 by · Leave a Comment 

KOA's Jim Rogers addresses Power Breakfast audience

Jim Rogers, CEO of Kampgrounds of America Inc. (KOA), took his effervescent, pro-camping message to an audience of 400 people from the RV industry today (May 9) in Elkhart, Ind.

As reported by Woodall’s Campground Management (WCM)Rogers was the keynote speaker at the inaugural “Power Breakfast” sponsored by RVBusiness magazine, sister publication to WCM.

Speaking on the theme “Let’s Uncover the RV Camping Future Together,” Rogers identified several camping trends within the KOA system. Among them:

• After a slight downturn in 2011, annual camper nights rose 2.7% systemwide in 2012, led by 6.8% growth in the South Central region and 5.6% growth in New England.

• Camper nights for deluxe cabins soared 23.1% in May to October 2012 over the same period in 2011. This may be creating a big upturn in prospective RV buyers who become interested in camping.

• 58% of campers spent the previous night at home, meaning people are taking shorter trips.

• Social media has become an integral part of a campground’s operation, putting the operator in contact with the public every day.

• Campgrounds have become a “valued oasis” for Americans who live in a “high tech, low touch world.”

Rogers addressed what he termed a “disconnect” between the RV and campground industries, proposing that campgrounds – KOAs in particular – should become showrooms for RV dealers. Current campers are the best RV sales prospects, Rogers maintains, and would be interested in weekend shows over the summer. Or, he suggested, RV dealers could work in tandem with campgrounds to offer a night’s camping at a nearby campground for a prospective RV buyer to test their new unit. Cabin guests also comprise the next wave of new RV buyers, he added.

He said the campground industry also has to do a better job of reaching out to the nation’s minorities – African-American, Hispanic and Asian. These three ethnic groups represent 33% of the U.S. population but just 12% of the camping public.

Rogers also noted that camping is the “perfect answer” to Americans’ quest for “soft rugged” – the demand for an experience with hospitality and comfort.

In conclusion, Rogers said there are sunny days ahead for both the RV and campground industries. Some 70% of current RVers will make a replacement purchase and 25% want a new unit and only 15% of Americans camp – most of those in tents. “The potential upside for RV – and camping – growth is immense,” he said.

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Rogers Staying at KOA after ‘Power Breakfast’

April 23, 2013 by · Leave a Comment 

KOA CEO Jim Rogers

When Jim Rogers comes to Indiana’s Elkhart County next month for the RV Power Breakfast, the Kampgrounds of America Inc. (KOA) chairman plans to stick around through Mother’s Day weekend and stay at the local KOA, according to a press release and a report by the Elkhart Truth.

The weekend, according to current plans, will give local campers two chances to get to know Rogers: They’ll get to screen Rogers’ “Undercover Boss” episode and hear about his experience taping the show, and they’ll also get to help out the KOA charity effort to help children with cancer.

Rogers will speak May 9 at the inaugural RV Industry Power Breakfast at the RV/MH Hall of Fame east of Elkhart, a first-ever event for which some 300 industry-related diners are already signed up. Rogers will bring his camping industry experience to the RV manufacturers and dealer groups in attendance at the breakfast for which tickets are still available at RVBUSINESS.com and at the RV/MH Hall of Fame.

Then, he’ll stick around to help promote the major fund-raising weekend for KOA Care Camps, a network of 52 specialized summer camps across North America for children with cancer. The 10th-annual event raises money to give the children a free week of summer camp.

“KOA Care Camps are very dear to my heart, and I’m so proud that my campers are able to help out these special children at a time when they really need the relief that at Care Camp brings,” said Elkhart County/Middlebury KOA owner Hope Perkins in a written announcement about the event. “For thousands of children each summer, KOA Care Camps are an important part of their cure.”

Rogers said, “I can’t wait to come to the Elkhart County/Middlebury KOA to help our campers get a great start on their summer camping season. We’re going to have a ton of fun, and I know owner Hope Perkins has a full weekend of great activities planned that will certainly make it a weekend to remember.”

Rogers went undercover for an episode of the CBS series “Undercover Boss” in January, and after an ice cream social May 10, campers at the Elkhart County KOA will get to watch the episode and hear Rogers’ insider perspective.

Campers who pay to stay Friday night get the next night free, and get to enjoy a vendor and craft fair from 9 a.m. to 4 p.m., including children’s crafts and a fishing tournament. There’s also a haystack supper followed by a silent auction and a live auction benefitting the charity along with the vendor booth fees.

Sunday morning will feature church services, followed by a pancake breakfast.

Campers can make reservations by phone at (800) 562-5892 or online at at http://e2.ma/click/xiq6d/19pjue/9blfs.

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KOA CEO Joins RV Sector at Power Breakfast

April 17, 2013 by · Leave a Comment 

KOA CEO Jim Rogers

When Jim Rogers speaks at the inaugural RV Industry Power Breakfast next month at the RV/MH Hall of Fame in Elkhart, Ind., he plans to share good news for the Elkhart-based RV industry.

As reported by The Elkhart Truth, the CEO of Kampgrounds of America Inc. (KOA) sees a huge potential for growth in the RV market.

“What’s important for us all to realize is we have just scratched the surface. When you go through a capacity reduction that’s happened in the last five years, when you have to let people go … I think we’re stronger together than apart, and by bringing the three sectors of the manufacturer, the dealer and the campground together we can optimize the potential that exists within the north American marketplace,” said Rogers in a phone interview.

“It’s bigger than the assembly line. You have a community there that needs to see some hope and some opportunity for the future,” and Rogers believes Elkhart County has that hope and opportunity in the RV industry.

Rogers is chairman and chief executive officer of KOA, which owns 26 campgrounds and works with franchisees who run another 461 campgrounds in the U.S. and Canada.

When he got the invitation to speak at the power breakfast, he jumped at the opportunity, and he credits Sherman Goldenberg, publisher of industry publication RVBusiness magazine, with a great idea.“It’s quite the accomplishment because Sherman to me kind of represents the United Nations of the RV world. He brings all the different components together, which I think is one of the things exciting to us,” said Rogers. “The campground sector hasn’t had a lot of engagement with the manufacturers or the dealers,” even though the campgrounds end up as the proving ground for many of the RVs made in the Elkhart County area.

To read the entire article click here.

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‘Undercover Boss’ Gives a Boost to KOA Brand

January 30, 2013 by · 1 Comment 

The recent appearance by Kampgrounds of America Inc. (KOA) CEO Jim Roger on “Undercover Boss” garnered unprecedented attention for the KOA brand, its campgrounds and KOA owners and staffs, according to a news release.

KOA was featured in the Jan. 11 episode of the award-winning “Undercover Boss” show, now in its fourth season on CBS.

“We were absolutely blown away from the reaction across North America,” said Rogers, who took on the persona of Tim Bickford, a mild-mannered, out-of-work accountant from San Francisco.

“Undercover Boss was a once-in-a-lifetime chance to both receive totally unfiltered feedback from employees and our franchisee partners, as well as promote KOAs new deluxe cabins, destination attractions, Care Camps, and outstanding guest service to over 9 million viewers,” Rogers said. “We showed North America the great diversity of KOA’s outdoor hospitality.”

The KOA episode of “Undercover Boss” was the seventh episode of the show’s fourth season, and grabbed the second highest ratings of any show since the season premiere last November.

The KOA episode also “won the night” for CBS, ranking first in households watching; first in actual viewers and first among both adults in the 25-54 age group and the 18-49 age group. The ratings were up 20% over the “Undercover Boss” episode from the previous week.

The show also provided a bump for KOA.

Reservations across the 485-campground KOA system were up 17% for the weekend of Jan. 11-13, compared to the same weekend last year, and reserved nights at the four KOA properties featured in the episode were up 169% over last year.

KOA’s popular KOA.com website also benefited, with a 128% increase in visits versus the same weekend last year.

“The web traffic on Jan. 11 nearly matched the traffic we would normally see during the weekend before the Fourth of July weekend,” Rogers said. “That is traditionally our busiest weekend of the year for web traffic.”

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