The Recreation Dealers Cooperative Association (REDEX) will unveil a private-label retail initiative during its annual meeting April 28-29 at the Hyatt Hill Country Resort in San Antonio, Texas.
”We didn’t have any retail exposure at all,” said John Mancinelli, who in March was named executive director of REDEX with offices in Bowling Green, Ky.
REDEX was formed in 1996 as a dealer cooperative and currently has 51 members with combined revenue of about $2 billion who accounted for the sale of 50,000 new and used RVs in 2008.
”We took on a new name — Priority RV Network (www.priorityrvnetwork.com) – and in San Antonio we will be introducing new products and programs and talking about how we will move forward,” Mancinelli continued. The organization will retain its REDEX nomenclature for its business-to-business operation, Mancinelli said.
Retail programs will include customer service, extended care, roadside assistance, certified RVs and a camping club along with other services, Mancinelli said.
About 45 dealers representing more than 90 locations are expected to attend the San Antonio meeting as well as 18 vendors including Bank of the West, US Bank, Reed Brothers Insurance, P&H Group, Coach-Net and distributors NTP Distribution and Stag-Parkway Inc.
Mancinelli said REDEX will continue to provide business-to-business opportunities for its dealership members apart from its retail outreach program.
”We think we have a really good idea how to make this work,” he said.
”The whole idea is that REDEX will have two functions. One is to have the b2b vendor program that give us an advantage in the marketplace. But there also will be an external side where we want to be visible in the RV consumer marketplace so that consumers can have the same advantage.
”We want consumers to recognize the fact that there is advantage of doing business with a Priority RV dealer.”
In a move designed to internalize upper management, the Recreation Dealers Cooperative Association, or REDEX, today (March 11) announced the naming of John Mancinelli to executive director, replacing Ron Wheeler.
Wheeler, who had headed REDEX for over 10 years, is also president of Wheeler Advertising, based in Arlington, Texas. Paul Skogebo, REDEX founder and chairman, told RVBusiness that Mancinelli’s promotion was a natural progression for the national buying cooperative which became member-owned in January 2008.
“Ron’s contract was up at the end of February,” said Skogebo, owner of Robert Crist & Co. RV, Mesa, Ariz. “He was in charge of an agency and had other accounts. We decided to place one of our own people in the position.
“It was a very amicable parting,” he added. “There wasn’t any animosity. Ron and John have worked closely together and there will be a seamless transition to the industry and our dealer-owned organization.”
“It was not an easy decision to make,” said Wheeler in a press release. “It just felt like it was best for everyone. John and I have worked very hard in the last 17 months to get REDEX in a great position. This gives me time to focus more on our core business.”
REDEX hired Mancinelli in November 2007 to direct REDEX’s day-to-day operations and oversee the development of new programs and memberships. As part of the move, REDEX will be moving its home offices to Bowling Green, Ky., while also hiring Hardee McAlhaney, a former independent contractor for Wheeler Advertising, as financial consultant,
REDEX is a buying cooperative with 52 members, representing more than 100 dealership locations.