SSI: Towable Sales Stay Flat in June, Drop 2.2%

August 18, 2011 by · Leave a Comment 

Year-over-year retail towable sales remained flat in June – down 2.2% – while registrations were up 5.6% for the first six months and 3.5% in the second quarter. January of this year was the last month that showed a marked increase for the sector, recording a 13.5% year-over-year gain.

According to the latest report from Statistical Surveys Inc., June results were:

• Sales for the high-volume travel trailer sector edged up 2.3% in June and rose 8.5% year-to-date.

• Fifth-wheel registrations were down 7.6% for the month and edged up 3% through June.

• Folding camping trailer sales declined 18.2% in June and 8.8% year-to-date.

• June park model sales fell 23.3% and 6.1% for the first six months.

Thor Industries Inc. remained the towable sales leader year-to-date with a 36.6% market share, followed by Forest River Inc. at 21.4% and Jayco Inc. with a 12.2% share.

By segment for the first six months, Thor was No. 1 in travel trailer sales with a 33.5% share, fifth-wheels (54.1%) and park models (21.1%).

Forest River was the folding camping trailer leader through June with a 35.4% share while holding the No. 2 position in travel trailers (22.1%) and fifth-wheels (17.1%).



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