Goshen, Ind.-based Keystone RV Co. announced today (Nov. 28) the launch of real time inventory search on the KeystoneRV.com consumer websites.
In partnership with RVTrader.com, this new search tool will display a Keystone dealer’s inventory, product photos and advertised prices, as determined by the local dealer. According to a press release, this new feature will enable the consumer to quickly and easily locate the exact Keystone model they are searching for at their local dealership, resulting in faster turn and more sales for the Keystone dealer.
Keystone communications manager Jim Mac said this new tool makes it easy for a Keystone dealer to post inventory on the company’s website. “Not only is this new web enhancement a win for the consumer, but it requires no additional administrative effort on the part of our dealers who wish to participate,” said Mac. “By integrating the RVTrader.com system, we have eliminated duplicate data entry. In today’s business climate, this is something our dealers feel is vitally important.”
Keystone president Bob Martin emphasized that Keystone is aggressively promoting Keystone brands to help boost dealer sales.
“Our Kampgrounds of America (KOA) national sweepstakes generated tens of thousands of high-quality leads for our dealers, and our new web enhancements will continue to build on that momentum,” he said. “Of course, it all starts with great product and we are now rolling out some of the most innovative new models in Keystone’s 15-year history. This is a great time to be a Keystone dealer.”