During his weekly Velocity Channel television show, ATV personality Brian Fisher will be sporting a brand new toy — the fully loaded, Raptor 412TS fifth-wheel toy hauler by Keystone RV Co. Not only will Fisher feature the Raptor on his weekly Velocity program, Fisher’s ATV World, but the 42-foot coach will become part of his lifestyle as he travels the United States and Canada promoting ATVs and family fun.
Fisher said in a press release that with the ATV market predicted to grow over the next five years, he expects many of these “well-heeled buyers” to take his lead and opt for the higher-end toy hauler. “We cater to a family sport — mom, dad, a couple of children and maybe some of their friends. The Raptor is the perfect enhancement to this lifestyle,” he said. “With frame-welded tie-downs in the garage, each rated at 5,000 pounds, we know our toys will be secure. The Raptor Garmin system delivers navigation, back-up camera, and security all in one easy to use package. And the patio with steps coming off the rear of the deck makes it easy to relax after a long day on the trail.”
“The Raptor is the perfect choice for us,” commented Fisher. “During the production of our weekly TV series we will be visiting some of the most popular and exciting ATV locations in all of North America. Melissa, my wife, and I will use the Raptor as our home away from home. The huge 12-foot garage is perfect for hauling our ATVs, the dual 30-gallon fuel tanks mean we do not have to lug around gas cans, and the living accommodations inside the coach are superior to many luxury hotels. These are features that will appeal to many ATV enthusiasts.”
Raptor product manager Jim Rzepka noted, “We are excited and honored that Fisher and his Velocity Channel TV program have chosen a Raptor. Now over 68-million households will have the opportunity to view the Raptor every week on Fisher’s program. These families are part of an exploding ATV lifestyle. They are heading outdoors on weekends to a few weeks at a time, often at remote locations. They don’t want to give up the comforts of home. Raptor is the perfect complement to their lifestyle.”
Keystone RV Co. reported that its Hideout brand of entry-level travel trailers and fifth-wheels experienced record growth in 2013, as well as a strong start to 2014.
Hideout travel trailers, fifth-wheels and Retreat destination trailers closed 2013 with a 22% retail increase in the United States and Canada, based on internal retail registrations. Through February 2014, retail sales numbers in North America are up 56% year-to-date over 2013. According to Hideout/Retreat product manager Jason Gill this growth makes Hideout one of the fastest growing entry-level brand in the industry.
“Several factors go into Hideout’s tremendous growth,” stated Gill. “We believe we have the best dealers in the industry, dealers who are committed to delivering a first class consumer experience. Along with this, Keystone is focused on overall quality, fit and finish, and superior back-end support. We understand that consumers will most likely direct frustration with poor quality and service toward the dealer. It is Keystone’s focus to deliver a pleasurable ownership experience and let dealers have a better opportunity to cultivate repeat buyer’s, particularly with our entry-level product.”
Keystone Hideout brands earned the prestigious RVDA DSI award in 2013. The award is based on results of a nationwide Dealer Satisfaction Survey of RVDA member dealerships and ranks dealer satisfaction in the areas of vehicle design and reliability, competitive advantage, communications, and sales and service support.
In addition to unit quality and support, Gill emphasizes that Hideout’s product mix is right on target for today’s entry level market. “Hideout is focused on delivering travel trailers and fifth wheels with the right features at the right price,” he said. “Our aggressively priced, full-featured Hideout Luxury and Hideout LHS offerings hit a wider price point segment of the market and give our dealers more chances to win business and make a bigger impact on their market.”
The employees of Goshen, Ind.-based Keystone RV Co. retained their status in 2013 as Elkhart County’s top contributor to the local United Way.
According to a press release, United Way of Elkhart County president/CEO Bill Rieth recently presented Keystone President Matt Zimmerman with a distinguished service award.
“Throughout the years Keystone has been a shining light in our community” stated Rieth. “During this winter, when you hear of a family who has lost their home because of a fire, know that Keystone’s contributions have helped provide food and shelter for that family. Another example is when you see children walking to school, know that 5,000 kids every day are involved in education programs because of you.
“Not only does the company provide employment to nearly 3,000 families, through the generous contributions of the employees much good is done. With Keystone’s help, thousands of individuals in Elkhart County have known a better life.”
Zimmerman noted, “I am very proud of our incredible keystone family. Year in and year out, our employees lead the way. We feel as leaders of the RV industry we have an even greater responsibility to be leaders in our community and we all pitch in to help.”
Keystone RV Co.’s fast-growing Bullet Ultra Lite Division announced the appointment of Nick Sweazy as product manager.
According to a press release, Sweazy previously served as the brand’s district sales manager for the northeast United States and eastern Canada.
A member of the sales and product team since shortly after the brand’s beginning in 2009, Sweazy is looking forward to leading the Bullet team. “Bullet is on a roll,” he said. “Thanks to our enthusiastic dealer network as well as the upgrades we continue to make to the product line, retail sales are up 23% year-to-date, according to the latest Statistical Surveys report. Business will only get better with the addition of the new floorplans and features we will introduce at Louisville.”
Keystone Bullet is available in a full-featured trim level and now offers full-depth slides in most floorplans. The Bullet Premier model features a vaulted ceiling, frameless windows and a gel-coat fiberglass front cap.
“With the availability of Bullet and Premier our dealers can offer the retail customer a choice of over 23 floorplans, many featuring island kitchens, larger slides and more storage,” added Sweazy. “Within the Bullet brand, our dealers can satisfy the needs of virtually every ultra-lite buyer.”
According to Keystone group general manager Brian Hyde, himself a former Bullet product manager, Bullet will continue to stay focused on what has made the brand successful while responding to the ever changing needs of the market.
“Nick and the team have put together a winning plan where we want to take the brand in the future while maintaining our core strengths,” he said. “Our dealers will get a taste of this next month at the Louisville Show.”
A graduate of Purdue University, Sweazy resides in Elkhart. He can be reached at (574) 535-2128 or e-mail email@example.com.
Honesdale/Poconos Kampgrounds of America Inc. (KOA) owners Tim and Deb Cartmell, left, present a new Keystone Cougar travel trailer to KOA Great Giveaway Contest winner Megon Dorward and her fiance, Bill Burkit recently at the C. Neer RV dealership in Equinunk, Pa. Also pictured are the Cartmell’s children, Caleb and Chava, as well as Autrey, Chuck and Chris Neer from C. Neer RV, the official dealer for Keystone RV Co. “The RV is absolutely incredible and we can’t wait to go out,” an excited Dorward said after seeing her prize. She and Burkit plan to marry on Dec. 3. “The camper is so much nicer than we could have gotten on our own,” Dorward said. “I can’t even put into words how incredibly life-changing this is for us. We are going to have so much fun.” The 2013 Great RV Giveaway Contest received nearly 3 million total entries from throughout North America.
Keystone RV Co.’s Passport Ultra Lite division has announced the appointment of Ryan Shuff as product manager. According to a press release, Shuff is a 10-year industry veteran, having served as Passport district sales manager for the past six years.
“I am excited for the opportunity to lead Passport’s continued growth,” said Shuff. “Thanks to our dealers, Passport has earned the position as the No. 1 selling ultralite in the $20,000 to $25,000 price point over the past four years. We will continue to give our dealers products that sell quickly and return high profits.”
The Keystone Passport is available in three trim levels and 25 floorplans. Manufactured in both Goshen, Ind., and Pendleton, Ore., Passport offers a full-featured ultralite starting at about 3500 pounds shipping weight.
According to Keystone group general manager Bren Lauck, the ultralite market is exploding as new, higher MPG vehicles hit the road. “With our standout mix of floorplans, best prices and lowest weights, we expect Passport to capitalize on the surging demand for ultralites,” he said. “Our dealers will be thrilled with what they see from Passport at Louisville later this year.” Shuff resides in Middlebury and can be reached at (574) 535-1475 or firstname.lastname@example.org.
Goshen, Ind.-based Keystone RV Co. announced the appointment of two new general managers. According to a press release, Brian Hyde has been named general manager for the Bullet, Outback and Raptor lines while Bren Lauck is general manager for the Alpine/Avalanche, Laredo and Passport lines.
Hyde served as Bullet product manager over the past three years with prior experience as district sales manager for Keystone Outback.
With over 17 years of industry experience, Lauck has led the Passport Ultra Lite team as product manager since 2009.
“Bren and Brian bring a track record of strong dealer relationships and product success,” said Keystone vice president of sales Jeff Runels. “The brands they have spearheaded as product managers are two of Keystone’s fastest growing divisions. Bren and Brian’s leadership skills and the rapport they have built with our dealer partners over many years are essential to our success. They are committed to carrying out their new responsibilities with the same enthusiasm and integrity.”
Hyde resides in Warsaw and can be reached at (574) 535-1471 or email@example.com. Lauck also resides in Warsaw and can be reached at (574) 535-1446 or firstname.lastname@example.org.
With the addition of Hyde and Lauck, the Keystone executive product team is now set, and includes:
• Bren Lauck, general manager: Passport, Laredo, Alpine, Avalanche.
• Brian Hyde, general manager: Bullet/Premier, Outback, Raptor.
• Kyle Kwasny, general manager: Cougar, Hideout/Hornet, Retreat.
• Ryan Juday, general manager: Fuzion, Residence, Springdale, Sprinter.
• Jeff Runels, vice president sales: Montana group.
Keystone RV Co.’s Montana line has built strong brand recognition with consumers, ranking among the top-selling fifth-wheels for the past 13 years. As evidence of the brand’s popularity, around 125 rigs gathered at Indiana’s Elkhart County Fairgrounds to mark the 10th anniversary of the Montana Owners Club Rally, running through Oct. 2. Montana Owners Club wagonmaster Jim Schlee reported that the attendance represented a record for the organization as rigs filled all the available spaces at the fairgrounds. RVers from across the U.S. and Canada made the trek, including a dozen first-time rally attendees and a number of new Montana owners. Earning distinction as the “longest distance traveled,” one loyal Montana owner hailed from Australia. Montana Product Manager Mike Mack noted, “We think this record-setting rally speaks to the popularity of the Montana brand and our enthusiastic owners. In a day and age when many clubs are perceived as struggling, the Montana Owners Club is vibrant, alive and growing.” Mack, along with other Keystone personnel, were meeting with owners throughout the rally. In addition, a factory tour is planned today (Sept. 27) to Keystone’s campus in Goshen. “A highlight for us will be the opportunity to unveil the all-new Montana to MOC rally attendees, Mack said. “We have no doubt our owners will love the completely redesigned Montana as much as our dealers did at last week’s Open House.”
Goshen, Ind.-based Keystone RV Co.’s Fuzion brand will be unveiling the all-new Chrome luxury fifth-wheel toy hauler during next week’s Elkhart County RV Open House. According to a press release, the Chrome “will raise the bar on upscale luxury features never seen before in a toy hauler.”
Fuzion product manager Tim Markel says that Chrome will enable Fuzion dealers to dominate a fast-growing segment in the marketplace. “Our dealers are seeing more and more customers looking for a super-capable toy hauler loaded with all the conveniences and features you would find in top-of-the-line fifth wheels,” he said. “We created Chrome to fill this need and go beyond. The list of features are second to none.”
Key features on the new Chrome include:
• Raised pub-style, high-top booth dinette.
• Energy-efficient LED lighting throughout punctuated by chrome-finished industrial pendant lighting with MaxBright technology.
• Enhanced graphics package with three dimensional nameplates.
• Deluxe entertainment package with name-brand Samsung components.
• Ramp door patio package featuring a three-season patio door.
• 5K “Inter-Lock” tie-down system to ensure that all precious cargo stays safe.
• North/south king bed master suite that offers the same walk-around space as a queen bed by utilizing an industry-exclusive glide-a-bed system.
• Stainless steel kitchen package highlighted by a commercial grade, spring loaded high rise faucet.
• Back-up camera, Equa-Flex suspension and G-rated tires.
In addition to Chrome, Fuzion will introduce an all-new, price-sensitive travel trailer toy haulers that Markel says “will turn the industry on its ear.”
“Fuzion dealers will now have a model for every buyer, everything from our affordable new trailers all the way up to Chrome,” he said. “We are excited to share with our dealers these exciting new enhancements at the upcoming Open House.”
Keystone will exhibit new product at its site at the RV/MH Hall of Fame during the Sept. 17-19 Open House.
Montclair, Calif.-based Giant RV announced that Keystone RV Co. has appointed Giant RV the dealer of record for the Bullet Premier and the Bullet ultra-light towable product.
“Keystone has dominated the towable market for several years and Giant RV one of the largest retailers of towable products in the US,” said Frankie Barouti, vice president of Giant RV. “Together we will make a powerful team.
Brian Hyde, Keystone prroduct manager added, “Keystone RV is extremely excited about the opportunity of having Giant RV represent the Bullet line in Southern California. We have no doubts this partnership will be a win-win based on both our past successes.”
For more information visit Giant RV at email@example.com or 909-981-0444.