Goshen, Ind.-based Keystone RV Co. announced the appointment of two new general managers. According to a press release, Brian Hyde has been named general manager for the Bullet, Outback and Raptor lines while Bren Lauck is general manager for the Alpine/Avalanche, Laredo and Passport lines.
Hyde served as Bullet product manager over the past three years with prior experience as district sales manager for Keystone Outback.
With over 17 years of industry experience, Lauck has led the Passport Ultra Lite team as product manager since 2009.
“Bren and Brian bring a track record of strong dealer relationships and product success,” said Keystone vice president of sales Jeff Runels. “The brands they have spearheaded as product managers are two of Keystone’s fastest growing divisions. Bren and Brian’s leadership skills and the rapport they have built with our dealer partners over many years are essential to our success. They are committed to carrying out their new responsibilities with the same enthusiasm and integrity.”
Hyde resides in Warsaw and can be reached at (574) 535-1471 or firstname.lastname@example.org. Lauck also resides in Warsaw and can be reached at (574) 535-1446 or email@example.com.
With the addition of Hyde and Lauck, the Keystone executive product team is now set, and includes:
• Bren Lauck, general manager: Passport, Laredo, Alpine, Avalanche.
• Brian Hyde, general manager: Bullet/Premier, Outback, Raptor.
• Kyle Kwasny, general manager: Cougar, Hideout/Hornet, Retreat.
• Ryan Juday, general manager: Fuzion, Residence, Springdale, Sprinter.
• Jeff Runels, vice president sales: Montana group.
Keystone RV Co.’s Montana line has built strong brand recognition with consumers, ranking among the top-selling fifth-wheels for the past 13 years. As evidence of the brand’s popularity, around 125 rigs gathered at Indiana’s Elkhart County Fairgrounds to mark the 10th anniversary of the Montana Owners Club Rally, running through Oct. 2. Montana Owners Club wagonmaster Jim Schlee reported that the attendance represented a record for the organization as rigs filled all the available spaces at the fairgrounds. RVers from across the U.S. and Canada made the trek, including a dozen first-time rally attendees and a number of new Montana owners. Earning distinction as the “longest distance traveled,” one loyal Montana owner hailed from Australia. Montana Product Manager Mike Mack noted, “We think this record-setting rally speaks to the popularity of the Montana brand and our enthusiastic owners. In a day and age when many clubs are perceived as struggling, the Montana Owners Club is vibrant, alive and growing.” Mack, along with other Keystone personnel, were meeting with owners throughout the rally. In addition, a factory tour is planned today (Sept. 27) to Keystone’s campus in Goshen. “A highlight for us will be the opportunity to unveil the all-new Montana to MOC rally attendees, Mack said. “We have no doubt our owners will love the completely redesigned Montana as much as our dealers did at last week’s Open House.”
Goshen, Ind.-based Keystone RV Co.’s Fuzion brand will be unveiling the all-new Chrome luxury fifth-wheel toy hauler during next week’s Elkhart County RV Open House. According to a press release, the Chrome “will raise the bar on upscale luxury features never seen before in a toy hauler.”
Fuzion product manager Tim Markel says that Chrome will enable Fuzion dealers to dominate a fast-growing segment in the marketplace. “Our dealers are seeing more and more customers looking for a super-capable toy hauler loaded with all the conveniences and features you would find in top-of-the-line fifth wheels,” he said. “We created Chrome to fill this need and go beyond. The list of features are second to none.”
Key features on the new Chrome include:
• Raised pub-style, high-top booth dinette.
• Energy-efficient LED lighting throughout punctuated by chrome-finished industrial pendant lighting with MaxBright technology.
• Enhanced graphics package with three dimensional nameplates.
• Deluxe entertainment package with name-brand Samsung components.
• Ramp door patio package featuring a three-season patio door.
• 5K “Inter-Lock” tie-down system to ensure that all precious cargo stays safe.
• North/south king bed master suite that offers the same walk-around space as a queen bed by utilizing an industry-exclusive glide-a-bed system.
• Stainless steel kitchen package highlighted by a commercial grade, spring loaded high rise faucet.
• Back-up camera, Equa-Flex suspension and G-rated tires.
In addition to Chrome, Fuzion will introduce an all-new, price-sensitive travel trailer toy haulers that Markel says “will turn the industry on its ear.”
“Fuzion dealers will now have a model for every buyer, everything from our affordable new trailers all the way up to Chrome,” he said. “We are excited to share with our dealers these exciting new enhancements at the upcoming Open House.”
Keystone will exhibit new product at its site at the RV/MH Hall of Fame during the Sept. 17-19 Open House.
Montclair, Calif.-based Giant RV announced that Keystone RV Co. has appointed Giant RV the dealer of record for the Bullet Premier and the Bullet ultra-light towable product.
“Keystone has dominated the towable market for several years and Giant RV one of the largest retailers of towable products in the US,” said Frankie Barouti, vice president of Giant RV. “Together we will make a powerful team.
Brian Hyde, Keystone prroduct manager added, “Keystone RV is extremely excited about the opportunity of having Giant RV represent the Bullet line in Southern California. We have no doubts this partnership will be a win-win based on both our past successes.”
For more information visit Giant RV at firstname.lastname@example.org or 909-981-0444.
Keystone RV Co.’s Bullet ultralight division set a company record when the Bullet dealers retailed 600 units in July. According to a press release, Bullet is the first Keystone ultralight product division to reach this milestone.
“We thank our dealers for helping us achieve this level of growth,” said Bullet Product Manager Brian Hyde. “When we launched the Bullet product line our goal was to create a luxury lightweight unlike anything the industry had seen before. We focused on features, interior and exterior style and weight. The enthusiasm our dealers and customers have shown as indicated by July results confirms that we are on the right track. The Bullet product team has been hard at work based on feedback from dealers and retail customers.”
Bullet will debut four new island kitchen floorplans in the Premier line at the Elkhart County RV Open House next week. All will incorporate a “segment first” 46-inch LED TV. “Island kitchens are hot right now and we made them even more spectacular by adding 46-inch TVs,” said Hyde. “These new models deliver a product that is not a me-too.”
Another upgrade timed for Open House is the addition of full-depth slides in all Bullet floorplans 24-feet in length and above. Deeper slides enhance the openness of the interior while allowing for larger sofas and dinettes. “This is one of the ways we will continue to keep Bullet ahead of the field,” said Hyde.
Bullet is also focusing on fine-tuning its Pendleton, Ore., production and will soon debut some unique features to the western-built Bullet models as well as several new western-built floorplans. According to Hyde, “Our Bullet sales in the western states have grown significantly this year.”
Seven new and enhanced Bullet and Bullet Premier models will be on display at the Keystone RV Open House, Sept. 17-19 at the RV/MH Hall of Fame.
G3 solutions will move forward with a new grill for RV manufacturers “serious about the quality and performance being built into their coach’s outdoor packages and kitchens,” according to a press release.
The new Weber electric grill heats to 600 degrees and is backed with a five-year warranty, extending Weber Stephen’s commitment to providing quality products to the RV industry.
G3 stated in the release, “The move we’re seeing by OEMs for the new model year is to choose wisely in accessories, and where potential RV buyers can and will measure value. With such strong competition at dealerships, having the best on-board makes a difference these days. Our second generation grill has attracted quite a few high profile leaders for this upcoming season.”
That includes Keystone RV Co., which recently added the grill to the High Country series in its Cougar brand, the industry’s best selling travel trailer and fifth-wheel line.
Cougar product manager Jeff Kloska believes Weber’s commitment to quality and innovation mirrors that of Cougar. “Adding the Weber to the High Country is a no-brainer,” he said. “In High Country we have incorporated more advanced features to enhance the camping experience. This Weber grill is one of those features that adds to customer satisfaction and continues to make Cougar the industry leader.”
A variety of new RV brands and models will be debuting Weber throughout the next few weeks at both the Pennsylvania RV and Campground Association (PRVCA) show in Hershey, Pa., and the Elkhart County RV Open House.
Goshen, Ind.-based Keystone RV Co.’s very first brand — Sprinter — has undergone its most significant upgrade in the company’s 17-year history, according to a press release.
Across the board, Sprinter weights have been significantly reduced while achieving a 100-inch wide-body construction, making the latest lineup of travel trailers and fifth-wheels the lightest and most spacious every built.
“We have enjoyed significant market share growth over the past year,” said Josh Miller, Sprinter product manager. “Our dealers have been telling us they love the look of the product, our floorplan selection and our refocus on the Sprinter theme of ‘Camping Made Easy.’ When we discussed ways to further enhance the Sprinter product line we wanted to keep it simple. The message from the dealers having success with the product was to focus on reducing weight, maintain Sprinters’ core identity, and make the product unique.
“We ended up doing all of that in a big way. Reducing weight and achieving a wide-body design enabled us to accomplish those goals along with adding more ‘Camping Made Easy’ features and living space. Dealers and customers alike will love that this is a story unique to Sprinter.”
Among the major enhancements to the new Sprinter:
• Weight reduction of 500-700 pounds per floorplan.
• Increase of 5% additional useable interior space.
• King beds in all models.
• The highest tank capacities of any trailer or fifth-wheel in this class.
• An upgraded insulation package that was independently tested to perform at zero-degrees and 100-degrees.
• New décor with fabrics by Better Homes and Gardens.
In addition, the Sprinter fifth-wheel line will showcase an all-new front cap with dramatic LED accent lighting and “MaxTurn Technology” for 30% better turning radius.
The new lightweight, wide-body Sprinter travel trailers and fifth-wheels are currently in production and will begin shipping to dealers before the end of August. They will be on display at the Elkhart County RV Open House, September 17-19, in Keystone’s exhibit at the RV Hall of Fame.
Goshen, Ind.-based Keystone RV Co. announced today (Aug. 26) the launch of a $250,000 scholarship program for Keystone and Dutchmen Manufacturing Inc. dealers in conjunction with the RVIA/RVDA technician training program. According to a press release, the initiative is designed to help assure the availability of certified RV technicians now and into the future.
Randy Mast, Keystone vice president of customer service, noted, “Our substantial commitment emphasizes the importance we place on certified technicians to customer satisfaction and the long term success of our industry. Keystone’s experience has shown that well educated technicians diagnose and perform repairs correctly the first time leading to less down time for the customer and few returns for repeat repairs. A satisfied customer results in repeat sales for Keystone and our approximately 900 dealers throughout the United States and Canada.”
Keystone said that the creation of this scholarship fund is welcome news for the Recreation Vehicle Dealers Association (RVDA).
“One can only stand up and applaud exemplary leadership demonstrated by Keystone and Dutchmen,” said RVDA Chairman Jeff Hirsch, owner of Campers Inn. “Recognizing the importance of certified and re-certified technicians, they have made an investment on behalf of their customers. Our livelihoods are hinged on a good customer experience.
Matt Zimmerman, president of Keystone and Dutchmen, has committed $250,000 to their dealer network to further educate technicians. I believe this shows extraordinary vision on behalf of our industry.”
Recreation Vehicle Industry Association (RVIA) president Richard Coon added, “RVIA has worked tirelessly in pursuit of expanding the number of certified RV technicians across the RV industry, and this new scholarship program announced by Keystone and Dutchmen for their dealers is exciting news and a huge boost to our industry’s efforts. This is an unprecedented show of manufacturer support for the industry’s Recreation Vehicle Service Training (RVST) program, and hopefully it will spur others to pursue similar initiatives.”
Applications will be accepted September 3, 2013 through October 4, 2013. Contact Keystone RV at (877) 886-7783 or email@example.com.
Goshen, Ind.-based Keystone RV Co. announced today (Aug. 19) the appointment of Josh Staley as product manager for the Laredo line of travel trailers and fifth-wheels. Formally district sales manager for Keystone Raptor, Staley is an eight-year industry veteran.
“I am excited to take over leadership of this popular Keystone brand,” Staley said in a press release. “Laredo’s ‘Life Size Lightweight’ message is resonating well with our dealers and retail customers. We will continue to focus on features that are important like bigger refrigerators, taller ceilings, residential showers, bigger beds and larger TVs and bundle them with what is one of the strongest travel trailer floorplan lineups in the industry.”
Laredo currently offers eight travel trailer floorplans, eight full-sized fifth-wheels, and five Super Lite fifth-wheels.
“Thanks to our strong dealer network Laredo is experiencing significant sales increases with year-to-date growth in excess of 20%,” Staley said. “My goal is to continue this growth and expand Laredo’s success. At the September Open House our dealers will be thrilled with industry-first floorplans and exciting interior and exterior changes.”
Staley resides in Goshen with his wife Heather and two children.
Responding to record retail sales in its Hideout/Retreat travel trailer lines, Goshen, Ind.-based Keystone RV Co. is adding two salespeople to “better serve the growing dealer accounts.”
According to a press release, the brand has enjoyed an approximately 30% increase in retail sales year-to-date. To keep pace, Scott Taylor joins Keystone’s Hideout/Retreat sales team as district sales manager for the southwest. Taylor comes to Keystone with 10 years of automotive and RV sales experience.
Also joining the Hideout/Retreat team is Northwest District Sales Manager Mike McGuire, a 10-year industry veteran.
“Scott and Mike have strong backgrounds in retail sales and financing, which relates extremely
well with our dealers,” says Hideout Product Manager Jason Gill. “Both have similar qualities when it comes to meeting customers’ needs and both are strong competitors. These strengths will be a great asset to their dealers in their efforts to increase Hideout/Retreat sales.”
Taylor lives in Goshen while McGuire resides in Fresno, Calif.
Keystone reported that Hideout/Retreat will introduce more than 11 new floorplans at this year’s Elkhart County RV Open House, set to run Sept. 17-19. Keystone will again be part of Thor Industries Inc.’s expansive display at the RV/MH Hall of Fame in Elkhart.