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KOA, Keystone Teaming Up on ‘RV Giveaway’

March 1, 2013 by · Leave a Comment 

Kampgrounds of America Inc. (KOA) has again teamed with Keystone RV Co. to offer campers a chance to win a $40,000 Keystone Cougar RV plus a decade of free KOA camping.

According to a press release, the 2013 Great KOA Giveaway kicked off today (March 1) and offers campers several ways to enter to win the grand prize, as well as weekly prizes from KOA and fellow sponsors Cabela’s and Weber Grills.

There are several ways to enter the contest, including on both KOA’s and Keystone’s Facebook pages. Campers can also enter via KOA’s website at www.KOA.com or from KOA’s monthly e-newsletter, KOA Kompass. Campers can earn more entries by playing a quick, fun game called Mountain Match. The game can be accessed through both the KOA Facebook page, KOA Kompass and KOA.com.

KOA Value Kard Rewards members will also automatically receive an extra five chances to win for each night they book a stay at a KOA campground between March 1 and Sept. 16.

For more information on the 2013 Great KOA Giveaway, go to www.KOA.com or find KOA Kampgrounds Inc. on Facebook.

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Keystone RV Sets Record for Sales in January

February 15, 2013 by · Leave a Comment 

Goshen, Ind.-based Keystone RV Co. announced today (Feb. 14) that sales for the month of January set an all-time record in the builder’s 17-year history. According to a press release, sales across all segments — travel trailers, fifth-wheel trailers and toy haulers — were strong.

Keystone RV president Matt Zimmerman noted, “Certainly we are extremely pleased with the overall results from January but even more excited to hear what Keystone dealers are telling us about our products in the marketplace. Keystone brands are attracting strong interest, drawing crowds at shows and retailing quickly on dealers’ lots. This is a win for Keystone and our dealers.”

Zimmerman credits Keystone’s product development teams along with its dealer body for the company’s success in January.

“The way we are winning at Keystone is changing, and January’s sales results are evidence of that,” he said. “Each brand has created its own unique identity to help distinguish the brand from the rest of the field. Dealers welcome this approach and have responded with increased orders. Retail customers also have responded with increased interest and purchases.”

Zimmerman said the company is optimistic that 2013 will remain strong, and is closely watching its internal tracking numbers in order to keep production in balance with demand.

“This is as critical as product development,” he noted. “There is a difference between ‘force-feeding’ records and achieving record-setting results naturally. At Keystone, we are committed to getting the whole package right for our dealers, which includes making sure we have adequate supply of the right products while not overbuilding.”

For additional company information, visit www.Keystonerv.com.

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Keystone RV Sets Record for Sales in January

February 14, 2013 by · Leave a Comment 

Goshen, Ind.-based Keystone RV Co. announced today (Feb. 14) that sales for the month of January set an all-time record in the builder’s 17-year history. According to a press release, sales across all segments — travel trailers, fifth-wheel trailers and toy haulers — were strong.

Keystone RV president Matt Zimmerman noted, “Certainly we are extremely pleased with the overall results from January but even more excited to hear what Keystone dealers are telling us about our products in the marketplace. Keystone brands are attracting strong interest, drawing crowds at shows and retailing quickly on dealers’ lots. This is a win for Keystone and our dealers.”

Zimmerman credits Keystone’s product development teams along with its dealer body for the company’s success in January.

“The way we are winning at Keystone is changing, and January’s sales results are evidence of that,” he said. “Each brand has created its own unique identity to help distinguish the brand from the rest of the field. Dealers welcome this approach and have responded with increased orders. Retail customers also have responded with increased interest and purchases.”

Zimmerman said the company is optimistic that 2013 will remain strong, and is closely watching its internal tracking numbers in order to keep production in balance with demand.

“This is as critical as product development,” he noted. “There is a difference between ‘force-feeding’ records and achieving record-setting results naturally. At Keystone, we are committed to getting the whole package right for our dealers, which includes making sure we have adequate supply of the right products while not overbuilding.”

For additional company information, visit www.Keystonerv.com.

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Keystone Payroll Manager Wins Disney Package

January 29, 2013 by · Leave a Comment 

Pictured L-R are Geoffrey Landis, co-owner, Menno Travel; Sonya Stanage, Keystone RV; and Bill Rieth, president/CEO United Way of Elkhart County.

Sonya Stanage, payroll manager at Goshen, Ind.-based Keystone RV Co., recently won a Walt Disney resort package offered by United Way of Elkhart County. According to a press release, Stanage’s name was selected at random from over 2800 entries.

“My granddaughter and I have been saving extra change in our ‘Disney jar’ for a couple of years,” commented Stanage. “So, when the girls at work told me I won, I was so excited to tell my grandchildren that they will be going to Disney this year.”

The trip will be bittersweet because of a tragedy that struck the family recently. “My plan was to give the trip to my daughter, new son-in-law and the kids,” Stanage said. “However my daughter passed away suddenly a week after winning the trip so grandpa and I will be taking it instead. This trip will be very special and sad at the same time, but we will do our best to make this a dream come true for the kids. They can’t stop talking about having lunch with Buzz Lightyear and Cinderella.”

United Way has been a very important part of Stanage’s life for the past 10 years. Not only does she enjoy donating and getting involved in events, but part of her job at Keystone is to work on the yearly campaigns with all the employees. “The employees at Keystone are continuously supportive and generous each and every year,” says Stanage. “We all pitch in and help; we feel that we can make a difference in our community.”

According to Jessica Koscher, executive vice president of United Way of Elkhart County, Keystone is one of the largest contributors to the organization. The Walt Disney World Resort vacation for four was provided as an incentive by Menno Travel.

 

 

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Sprinter Copper Canyon Turns Quickly at Retail

January 24, 2013 by · Leave a Comment 

Sprinter Copper Canyon interior

Introduced in late 2012, Keystone RV Co.’s Copper Canyon front living room floorplan in its Sprinter series is generating quick turns for the Goshen, Ind.-based company’s dealer body.

According to a press release, Crestview RV Superstore retailed its first 333FWFLS within a few days of receiving the coach at the retailer’s Selma, Texas, location.

“This was a record for us,” says Steve Spearing, sales manager at Crestview RV Superstore. “A front living room fifth-wheel with all these features at this price point is a quick sell for us. The second 333 we took delivery of sold just as quickly. We feel Sprinter has definitely hit a home run with this model.”

Sprinter product manager Josh Miller added, “Until now, front living room fifth-wheels have been the province of high-end brands. With the introduction of the new Sprinter Copper Canyon 333FWFLS, that’s all changed for the better.”

Key features include:

• The 333FWFLS weighs in at less than 10,000 pounds unloaded so it is easily towable by 3/4-ton trucks.

• Two oversized sleeper sofas in the front living room that can be used at the same time.

• Best in class 20-foot awning.

• Ample wardrobe and kitchen storage.

• Dual pass-through storage.

• First 3/4-ton towable front living with opposing front slides.

 

 

 

 

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Keystone Montana Earns TL ‘Readers Choice’

December 5, 2012 by · Leave a Comment 

(L-R): Bob Livingston, Publisher, Trailer Life; Aram Koltookian, group general manager, Keystone RV; Mike Mack, Montana product manager; and Stuart Bourdon, Editor, Trailer Life

Keystone RV Co.’s Montana fifth-wheel has been selected as the recipient of the first annual Trailer Life Readers’ Choice Award.

Conducted online at TrailerLife.com, the Readers’ Choice Award encouraged thousands of readers to vote in 25 categories among 104 brands for their favorite RV products. Montana is one of Keystone’s most popular brands and has been the top-retailing fifth-wheel over the past 11 years, according to Statistical Surveys Inc. of Grand Rapids, Mich.

Trailer Life Group Publisher Bob Livingston noted that the “typical” reader is a sophisticated buyer, many having previously owned two, three or more RVs. “Our readers know what they like, and what accessories and services enhance their lifestyle,” he said. “Kudos to Montana for earning this demanding group’s endorsement.”

According to Aram Koltookian, Keystone group general manager, Montana has strived to develop close ties with the RV consumer throughout the brand’s 15-year history. “We focus on listening to our customers and continuously improving our product,” states Koltookian. “Many of the features you find in today’s Montana are the result of staying close to the customer. In addition, our emphasis on practical innovation has pushed the brand to the cutting edge of luxury fifth wheel design.”

For more information about the Keystone Montana visit www.keystonerv.com/montana.

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KOA Giveaway Awards Keystone Travel Trailer

November 8, 2012 by · Leave a Comment 

Kampgrounds of America Inc. (KOA) recently announced the winner in its 50th Anniversary Giveaway, presenting Marcia Maslyn with a travel trailer from Keystone RV Co.

According to a press release, Maslyn was selected from among 250,000 entries to win the trailer, valued at $40,000.

“This is just unbelievable,” Maslyn said. “We’ve had a Keystone Cougar fifth-wheel in the past, but we decided to was a bit too big. This new Keystone is going to be so much fun.”

Camping enthusiasts from throughout North America have been entering the KOA contest since last March. Maslyn’s name was randomly selected on Nov. 1.

Rob and Rachel Kaiser, owners of KOA franchises in Medina and Houghton, N.Y., made the short drive to Maslyn’s residence in Clifton Springs to deliver the news.

The Maslyns are dedicated campers, logging thousands of miles on cross-country camping trips. “We always love our KOA stays,” she said. “And now we’ll get to travel in that beautiful new Keystone RV. I just can’t believe it.”

KOA reported it will be working with Keystone again in 2013 in the next giveaway.

 

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Dixie RV to Carry Keystone’s Flagship Montana

October 16, 2012 by · Leave a Comment 

Goshen, Ind.-based Keystone RV Co. announced the addition of Dixie RV SuperStores in Hammond, La., as its newest dealer of the Montana fifth-wheel brand.

According to a press release, Dixie RV is one of the southeast’s largest full line/full service dealerships.

“We are thrilled to have Dixie join the Montana team,” says Mike Mack, Montana product manager. “Dixie RV’s commitment to growth and excellence in customer care make them a perfect fit for the industry’s top-selling Montana product line.”

Dixie RV SuperStores owner Greg Lala feels that the Keystone Montana is ideally suited to the Louisiana and southeast market. “Montana’s proven track record, innovative features and reputation for quality will make Keystone’s flagship brand a huge hit with our customers,” stated Lala. “Our staff was excited to see the first Montana arrive on our lot. We believe it will appeal to both families and couples and serve as a show stopper at our dealership.”

Adds Stephen Guidry, vice president of operations for Dixie RV, “We feel this marriage between Dixie RV and Keystone Montana – two industry leaders – will benefit all involved, especially our customers.”

 

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Lippert Stabilizer System Standard on Outback

September 19, 2012 by · Leave a Comment 

JT’s Strong Arm Jack Stabilizer

Goshen, Ind.-based Lippert Components Inc. announced that its patented JT’s Strong Arm Jack Stabilizer system will be factory installed as standard equipment on Keystone RV Co.’s 2013 Outback travel trailer and fifth-wheel RVs.

“The Outback travel trailer and fifth-wheel is one of the most successful brands on the market,” stated LCI Vice President of RV Sales Andy Murray. “Keystone recognized that even on one of its best sellers, savvy buyers are looking for value-added extra equipment to enhance their camping experience.”

“Our goal at Outback is to improve the ownership experience of our camping families,” said Tim Domiano, Outback product manager for Keystone RV. “One area in which we believe we can really add value is in stabilization of trailers and fifth-wheels while in use. We evaluated many products for ease of use, longevity, stabilization and cost. Nothing came close to the JT Strong Arm Stabilizer system in meeting our demanding criteria.”

Once a trailer is parked at the campsite, the JT’s Strong Arm Jack Stabilizer system telescopes into place when the jacks are lowered. According to Lippert, there is nothing to set up, disassemble or stow away. Once the T-bolts are tightened, the system “virtually eliminates” unwanted movement with the same rigid, triangular structural stabilization used on racecar suspensions. When the time comes to break camp, campers loosen the T-Bolts, raise the jacks into traveling mode and hit the road.

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Keystone Aligning With IDS; Dealers Will Benefit

September 13, 2012 by · Leave a Comment 

Keystone RV Co.’s recently completed integration with IDS will give dealers using the company’s G2 business systems quicker authorizations, warranty claims processing, parts order entry, retail registrations entry and reduced administrative costs, according to a press release.

“What this will mean to our dealers is a significant savings in labor costs each year, as well as the capability to be more efficient and profitably manage their parts and service business,” said Randy Mast, vice president of customer service for Goshen, Ind.-based Keystone. “In addition, this tool will enable Keystone to respond to our dealer’s needs quickly and more effectively, delivering even better customer service.”

Mast added that Keystone has invested heavily in customer service over the past several years, expanding even further what he believes is the company’s leadership position.

“We have invested in the necessary infrastructure to take care of our customers,” Mast said. “For example, we receive 1,200-1,500 customer service calls each day during the peak season. That’s a huge number of calls, something in the neighborhood of three calls each minute during the business day.

“We have the infrastructure in place to handle this kind of volume. On average, our service representatives answer 95% of those calls without delay which avoids voice mails and excessive hold times.”

Mast reported that Keystone has also made a significant commitment in trained customer service representatives and technicians.

“All our technicians are RVIA/RVDA certified or master certified,” he said. “Our CSRs are all ICSA Certified. We believe this delivers a significantly better service experience for our customers.”

In addition, Keystone has raised the service standard through their warranty administration process.

“Most RV manufacturers require the dealer to contact each vendor individually on warranty matters,” said Mast. “For the dealer and retail customer this can be a very frustrating experience. At Keystone we have always taken pride in being a ‘one stop shop’.

“While the unit is under warranty, dealers contact us directly and we handle it with the vendor for the dealer. Simplifies the process for the dealer and delivers a better service experience for the retail customer.”

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