Keystone Cougar Moves to No. 1 in Fiver Sales

June 28, 2012 by · Leave a Comment 

Cougar Product Manager Jeff Kloska (left) and Group General Manager Jeff Runels

Goshen, Ind.-based Keystone RV Co. reported that its Cougar brand claimed the No. 1 ranking in year-to-date fifth-wheel sales through April, according to the latest Statistical Surveys Inc. report.

In a press release, the Thor Industries Inc. subsidiary said that it marks the first time Cougar has earned top ranking in the brand’s 14 year history.

“Team Cougar is thrilled to have achieved this milestone,” said Keystone Group General Manager Jeff Runels in a press release. “We feel we have absolutely the best dealers in the industry. Their enthusiasm and commitment to the product have translated into ever-increasing sales. Congratulations to our dealers for making this possible.”

According to Runels, one of the keys to Cougar’s popularity is innovation.

“By listening to our dealers and our retail customers, we have kept the product hot and fresh,” he said. “We will continue to reinvent the product to give our dealers even more to sell.”

Cougar Product Manager Jeff Kloska also credits the variety of Cougar product offerings and floorplans.

“Our half-ton towable Cougar X-Lite and our Cougar High Country are hitting a sweet spot as buyers look for a full-featured, full-sized fifth wheel they can tow with their every-day pick-up truck,” he said.

He also pointed to the new Cougar 331MKS floorplan with an “executive chef rear kitchen,” offering over 24-square feet of kitchen counter space.


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Keystone RV to Sponsor Camping Event

June 1, 2012 by · Leave a Comment 

In what is expected to become an annual tradition, Goshen, Ind.-based Keystone RV Co. welcomes Big Brothers Big Sisters of Elkhart County to a weekend of RV camping at Twin Mills Camping Resort in nearby LaGrange County June 8-10.

The Kamp Keystone event will offer children (“Littles”) and their mentors (“Bigs”) the opportunity to enjoy the outdoors in comfort through the use of Keystone campers, according to a news release.

Kamp Keystone was started in 2007 as a way for Keystone employees to actually use and enjoy the RVs they manufacture, while providing valuable product feedback to the company. This year Keystone decided to take it a step further by inviting Big Brothers Big Sisters to join in the fun.

Keystone RV President Matt Zimmerman says Kamp Keystone is another way for the company to give back to the community. According to Zimmerman, “The Keystone family is one of the largest contributors to the Elkhart County United Way. Throwing the doors open to Kamp Keystone enables us to do even more. As the father of two young boys, I personally believe camping with your family is one of the best investments you can make. Through Kamp Keystone we expect to make a positive contribution in these young people’s lives.”

“The strength of the BBBS program lies within the opportunities where ‘Bigs’ can be a positive example to their ‘Littles.’ These experiences are enhanced when ‘Littles’ are exposed to things that they never even knew existed,” noted Big Brothers Big Sisters Executive Director Stephanie Patka. “For many of our ‘Littles,’ Kamp Keystone will be their first exposure to camping with activities like hiking, fishing, swimming and roasting marshmallows. We are thrilled to partner with Keystone and believe this weekend will result in a tremendous experience for our ‘Littles’ that will last a lifetime.”


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Keystone Names Progressive Official Insurance

April 23, 2012 by · Leave a Comment 

Goshen, Ind.-based Keystone RV Company announced Monday (April 23) it has chosen Progressive as its preferred insurance provider and the “Official Insurance of Keystone RV.”

“As the number one manufacturer of towable RVs, we were looking for an insurance company that we would be proud to recommend to our customers,” said Randy Mast, vice president of customer service for Keystone, a subsidiary of Thor Industries Inc. “We found that company to be Progressive. Progressive understands the Keystone owner’s insurance needs, which makes them an ideal partner.”

The partnership, noted Keystone President Matt Zimmerman, is “one more example of Keystone’s relentless pursuit of delivering added value to our customers through strategic partnerships with industry leading companies like Progressive, RVTraderOnline, and Kampgrounds of America.”

Progressive, located in Mayfield Village, Ohio, is one of the largest insurers of sport and recreation vehicles including towable RVs, motorhomes, boats, ATVs and motorcycles.

Keystone owners can access Progressive at a dedicated Keystone phone number (1-877-341-0321) and website (  Keystone owners will also be able to access the many products and services offered through the Progressive PerkShare on-line benefits program.

“Keystone has an admirable brand and offers a variety of campers to fit virtually every lifestyle,” said Chuck Mozingo, RV product manager for Progressive. “With Progressive, Keystone owners have the confidence that comes from knowing they’re covered by an RV insurer that specializes in protecting their home away from home. We look forward to serving Keystone’s loyal customers.”

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Keystone Names Winner in Latest RV Giveaway

April 3, 2012 by · Leave a Comment 

David Lintz

Bellingham, Wash., resident David Lintz is the winner of a new Hideout travel trailer in Keystone RV Co.’s Rediscover America RV Giveaway. According to a press release, his name was selected at random from over 100,000 entries in the national promotion.

Lintz, owner of a children’s clothing store in Bellingham, moved from Illinois eight years ago. It was during his cross country drive to the Pacific Northwest when he  got the bug to rediscover America.

“You cannot begin to see this country from the seat of an airplane,” said Lintz. “The Hideout camper is the perfect vehicle to see our natural wonders and discover our history. Who wants to stay in an expensive hotel room when you can sleep in your own bed every night? “

Keystone said that through the Rediscover America RV Giveaway, the company has reached out to millions of potential new customers utilizing national advertising, RV shows, websites and publicity. “This promotion is generating tens of thousands of high quality leads and additional sales for Keystone dealers,” said Matt Zimmerman, president of Goshen, Ind.-based Keystone. “We are focused on driving more customers to our dealers through promotions like Rediscover America and new partnerships with KOA, RV Trader and Progressive Insurance.”

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Ontario-based Bella Vista Named Vantage Dealer

March 29, 2012 by · Leave a Comment 

Goshen, Ind.-based towable builder Keystone RV Co. announced today (March 29) the addition of Bella Vista RV Centre as its newest Vantage travel trailer dealer, according to a news release. Located in Hawkestone, Ontario, Bella Vista RV Centre is one of Canada’s largest full-line dealerships. “We are thrilled to have Bella Vista join the Vantage team,” says Troy Nusbaum, Vantage product manager. “Bella Vista’s professionalism and excellence in customer care make them a perfect fit for the new Vantage.” Bruno Tombari Jr. (shown in photo), Bella Vista general manager and co-owner, feels that the Keystone Vantage is ideally suited to his market. “Vantage combines timeless beauty with modern technology to create a new travel trailer unlike anything on the market today,” he said. “Our customers will love the sleek, clean exterior design and the contemporary interior styling.” He added, “Our staff was excited to see the first Vantage arrive on our lot. We believe it will appeal to both families and couples and serve as a show stopper at our dealership.” The lightweight Vantage was unveiled at last year’s Elkhart County RV Open House, sporting a distinctive exterior design and a eurostyle interior.

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Keystone RV Announces 2nd Winner in Contest

January 31, 2012 by · 1 Comment 

Jennifer Russell and her five children

Jennifer Russell of Pittsburgh is the recipient of a new Passport trailer as the latest winner in Keystone RV Co.’s “Rediscover America RV Giveaway.” According to a press release, Russell was the second winner selected at random in the national sweepstakes.

“I don’t believe you,” said Russell when informed by phone that she had won the trailer. “I feel so bad. I just kept repeating that and then starting crying and shaking. Just a week before we were notified, my husband and I were online researching new tents.”

Russell, husband Jamie, and five children (ages 6 months to 15 years old) have camped locally for years.

“We’ve always dreamed of owning a trailer and spending our summers at a kid friendly campground,” she said. “I can’t believe our dream has come true.”

“The ‘Rediscover American RV Giveaway’ is a vehicle for Keystone to reach out to millions of potential new customers through national print advertising, RV shows, web sites and publicity,” said Bob Martin, president of Goshen, Ind.-based Keystone RV. “The program generates tens-of-thousands of high quality leads and additional sales for our dealers.”

The Rediscover America Sweepstakes officially launched May 1, 2011, and is offering consumers three opportunities to win a new Keystone RV. In addition to the Bullet and Passport, a Keystone Hideout travel trailer will be awarded this spring. Consumers can enter at or look for the links on the Keystone website.



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Keystone Names New Fuzion Product Manager

January 31, 2012 by · Leave a Comment 

Tim Markel

Keystone RV Co.’s Fuzion toy hauler division announced today (Jan. 31) the appointment of Tim Markel as product manager, according to a press release.

A 10-year industry veteran, Markel most recently served as Keystone Raptor district sales manager for the east and southwest.

“Based on the excitement we see at early retail shows, the Fuzion line is dialed-in for success,” says Markel. “Fuzion’s new travel trailer and fifth-wheel floorplans, and industry-first Vizion full-basement fifth-wheel, are generating buzz and sales. I’m excited for the opportunity to lead the Fuzion brand. ”

According to Keystone group general manager Ryan Juday, the toy hauler market is poised for strong growth in 2012. “With our stand-out mix of products and outstanding dealer network, we expect Fuzion to capitalize on the resurging demand for toy haulers,” he said. “Our dealers are thrilled with what they see from Fuzion and this is translating into enthusiasm and sales.”

Contact Markel at 574-535-1473 or



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Keystone’s Stender Will Direct NE Montana Sales

January 25, 2012 by · 1 Comment 

Chris Stender

Keystone RV Co. announces the hiring of Chris Stender as northeast district sales manager for the company’s Montana division. In his new position, Stender will assume sales responsibility for the Montana, Mountaineer and Montana High Country product lines.

“Montana is the No. 1 selling fifth-wheel 11 consecutive years,” said Stender, a nine-year industry veteran. “It is truly an honor to be part of the Montana team and partner with the top dealers in the Northeast. I am looking forward to contributing to Montana’s continued growth.”

According to group general manager Aram Koltookian, Stender brings to Montana a wealth of experience and close dealer relationships. “We are focused on growing relationships with our dealer partners,” says Koltookian. “Chris will play an important role in helping us do this as we introduce new Montana, Mountaineer and High Country models. Montana is clearly the market share leader. Chris will help ensure that we continue to dominate in the northeast. ”

Stender attended the University of Louisville and Vincennes University on baseball scholarships and resides in Bristol with his wife and twin eight-year-old daughters. Keystone is a Goshen, Ind.-based towable builder and subsidiary of Thor Industries Inc.



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Keystone Names Mack Montana Product Manager

January 10, 2012 by · Leave a Comment 

Mike Mack

Goshen, Ind.-based Keystone RV Co. announced the appointment of Mike Mack as Montana product manager, according to a press release.

Mack, a former Montana district sales manager for the northeast and seven-year Keystone veteran, will assume responsibility for the Montana, Mountaineer and Montana High Country brands. Keystone Montana has been the No. 1 retailing fifth-wheel brand for 11 consecutive years, according to Statistical Surveys Inc., Grand Rapids, Mich.

“We are hard at work designing the 2013 models,” said Mack. “In order to maintain our position as the No. 1 selling fifth-wheel, we know we need to continue to be far ahead in style, features and value. The Montana buyer expects the best and we plan to deliver.”

According to Group General Manager Aram Koltookian, Mack’s well established track record and in-depth product knowledge earned him the opportunity to lead the Montana team. “Mike’s strong relationships with our dealers will provide Keystone with valuable input as we continue to refine the Montana line,” said Koltookian. “I am excited about the future of Montana and our dealers.”

Mack is a Michigan State University graduate, currently residing with his family in Elkhart. Keystone is a Thor Industries Inc. subsidiary.

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Keystone Delivers First Vantage to Dean’s RV

December 21, 2011 by · 1 Comment 

Dean’s RV Superstore of Tulsa, Oklahoma, recently took delivery of the very first production Keystone RV Co’s Vantage travel trailer. Pictured (L-R): Tom Morgan, general sales manager, Dean’s RV Superstore; Randy Coy, owner/president Dean’s; Troy Nusbaum, Vantage product manager; Jeff Runels, Keystone group general manager. Initially unveiled at the Elkhart County RV Open House in late September, the Vantage has garnered widespread industry recognition and media coverage. Most recently, Vantage was selected by RV Business as one of the “Top New Product Debuts of 2012 Model Year.” Morgan noted, “When the tarp came off the Vantage at the Keystone Open House, I immediately texted my sales staff to let them know we were all in. The sleek, aerodynamic styling is very appealing and offers state of the art design at an affordable price.” Vantage is currently offered in four floorplans in lengths from 30 to 34 feet, with MSRP starting at around $33,000. Dean’s RV will display the Vantage front and center at their dealership and at RV shows, featuring the product as an attention getter and traffic stopper. “We want to make sure every customer sees the Vantage,” adds Morgan. Dean’s RV first opened for business in 1971 and has been a Keystone partner since Keystone was established in 1996. In addition to the Vantage, Dean’s is a full line Keystone dealer. “Dean’s has been a tremendous dealer partner since day one,” says Runels. “They see the potential Vantage offers and will take advantage to attract new customers and increase sales.”

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Keystone’s Raptor Captures Sales in Louisville

December 20, 2011 by · Leave a Comment 

Keystone's Raptor 384PK toy hauler

In the midst of a strong Louisville Show, Raptor 384PK toy hauler’s patio-kitchen floorplan proved to be one of Keystone RV Co.’s top sellers, according to a press release.

The floorplan  features an industry-first elevated side patio complete with pull-down kitchen, refrigerator access, LCD TV, awning and deck railings in addition to the rear cargo ramp for loading quads, motorcycles or other toys. According to Raptor Product Manager Jim Rzepka, sales of the floorplan far exceeded expectations. “Our dealers loved the kitchen patio outdoor living zone and stepped up big-time by placing a record-setting number of orders. We were thrilled,” he said.

Goshen, Ind.-based Keystone said that the dual ramp and patio system is a feature Raptor innovated based on conversations with its dealers and existing owners. Other toy hauler brands offer a patio which can be set up on the rear ramp door, requiring partial disassembly of the patio in order to load or unload toys. The 384PK is different in that it has both a rear cargo ramp door and a separate side patio door.

Another unique feature of the 384PK floorplan is the angled front bedroom queen bed. According to Rzepka, by angling the front queen bed, Keystone was able to utilize otherwise wasted space in the front cap — creating an additional 12 inches of room at the foot of the bed. “This opened up the bedroom and allows us to better create a feeling of spaciousness. Kudos to our design team for the idea and to our production team for implementing it,” said Rzepka. “Twelve inches might not sound like a lot, but in an RV it is huge.”

The 384PK was not the only hit in the Raptor product line. Raptor scored big with its new SE fifth-wheel. Now available in three floorplans, the Raptor SE toy haulers are lighter in weight and lower priced than other Raptor models. “With the addition of the SE models our dealers can now offer a full range of Raptor products at various price points,” said Rzepka. “As the No. 1 selling toy hauler for seven consecutive years, every buyer can now find a Raptor at a price that is within their budget.”

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Keystone Partners With Adventure RV Center

December 16, 2011 by · Leave a Comment 

Keystone RV Co. announced today (Dec. 16) the addition of Adventure RV Center as its newest dealer, according to a press release.

In operation for over 23 years, the West Fargo, N.D.-based dealer will handle Keystone’s Alpine, Avalanche, Sprinter, and Copper Canyon brands.

“We’re thrilled to have Adventure RV join the Keystone family,” says Ryan Juday, Keystone RV general manager. “Adventure RV’s professionalism and excellence in customer care make them a perfect fit for the Keystone product line. We look forward to a long and mutually beneficial relationship.”

Mike Boe, Adventure RV general manager, feels that the time is right to feature Keystone products at his dealership, noting: “With the addition of the premium Alpine and Avalanche brands and the popular Sprinter and Copper Canyon models, we will now be able to offer our clients even more choices as well as a higher level of quality and value. Adventure RV is the leader in our market and Keystone RV is No. 1 in RVs in North America. Together we make a great team.”


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Mike Thompson RV Adding Keystone’s Vantage

December 13, 2011 by · Leave a Comment 

Keystone's Vantage trailer

Mike Thompson RV continues to expand its product line, adding Keystone RV Co.’s new Vantage travel trailer, which was unveiled during the Elkhart County RV Open House in September.

“It’s such an exciting time to be in the RV industry and have the opportunity to represent awesome new products that are perfect for today’s RV buyer,” said Mark Rosenbaum, sales director at Calif.-based Mike Thompson RV, in a press release. “Once again Keystone RV is setting the bar for the rest of the industry. We are proud to represent the new Vantage line travel trailer. It’s the perfect fit for the first time buyer or a step up from a smaller travel trailer without the big price tag.”

The Vantage trailer offers “timeless design while incorporating cutting-edge construction technology,” according to Keystone. Features include:

• Laminated high-gloss gel-coat curved sidewalls, curved corners and arched ceilings increase Vantage’s livable space.

• Lightweight construction technology.

• Euro-style interior that features contemporary-glazed maple cabinets and two-tone fascia, and extra storage.

• LED lighting inside and out; front and rear fiberglass caps and minimal graphic coverage.

Mike Thompson RV Superstores’ California locations include outlets in Colton, Santa Fe Springs, and Orange County with two locations in Fountain Valley. For more information visit


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Keystone Donates $140,000 to Assist United Way

December 12, 2011 by · Leave a Comment 

United Way of Elkhart executive vice president, Jessica Koscher, center, stands with some of the Keystone employees who have made Keystone RV Company the No. 1 United Way contributor in Elkhart County.

Goshen, Ind.-based Keystone RV Co. recently completed another successful United Way fund drive, marking the 15th consecutive year Keystone has participated, according to a news release.

Even in this difficult economy, Keystone employees contributed over $140,000, making the company the No. 1 United Way contributor in Elkhart County. Since 1998, Keystone RV has raised a total of nearly $2.4 million and has been the No. 1 United Way contributor in Elkhart County nine of the past 10 years.

“I am so proud that the Keystone family continues to step up and support those in the community who need our help,” says Bob Martin, Keystone RV president. “We all live and work in this community. Our family and friends are here. We are a big part of the community and the community is a big part of our lives. It says something positive about the character of the Keystone employee that when times get tough, we dig deeper. ”

United Way of Elkhart County executive vice president Jessica Koscher, noted, “Keystone offers a great example of corporate philanthropy. They are dedicated to creating a better community and their employees demonstrate this every year during the United Way Campaign.

“They have had an unwavering commitment to Elkhart County during good and lean times. Because of Keystone, United Way has had the ability to continue to hone in on key issues, move ahead and support new and innovative programs in a time where many are only treading water.”


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Keystone Ramps up Ore. Plant for Bullet Trailer

November 21, 2011 by · Leave a Comment 

Keystone RV Co.’s Bullet ultralight travel trailers are now rolling off the production line at the Goshen, Ind.-based builder’s facility in Pendleton, Ore.

According to a press release, Bullet has seen strong market share growth in 2011, following its product launch in December of 2009. Keystone said that with a 48% market share gain, Bullet is one of the fastest growing laminated trailers of the top 40 brands and has climbed to  No. 6 in retail sales of ultralight units, according to Statistical Surveys Inc. The Keystone Bullet also garnered its second consecutive DSI Award from the Recreation Vehicle Dealers Association (RVDA) this past October.

Ramping up West Coast production will enable Bullet to further increase sales, according to Bullet product manager Brian Hyde. “By opening up production in Pendleton, Bullet is ideally positioned to meet the needs of our western dealers and their customers,” he said.

In addition to the new manufacturing facility in Oregon, Bullet is adding key features to the line,  including new exterior graphics, a slideroom system that creates additional living space and several new floorplans. “One of the big changes that excites Bullet dealers is the launch of a Bullet ultralight fifth-wheel for half-ton buyers,” says Hyde. “We will be introducing our second fifth-wheel floorplan at Louisville. This floorplan features a bunkhouse bedroom with an incredible amount of storage.”

Keystone’s Pendleton facility today consists of four production lines and support facilities, totaling 203,000 square feet under roof. In addition to Bullet, the facility also produces Keystone Springdale, Passport, Hideout, Cougar and Energy travel trailers and fifth-wheels.

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