After about two years working with the recreational vehicle industry, gaining contacts and experience, Tallahassee, Fla.-based marketing firm Kidd Group decided it was time to form a new division.
Kidd RV Resort Consulting officially launched in February and will cater to the specific audiences and environment of the RV business, according to Tallahassee.com.
“Our success can be attributed to 30 years of marketing experience amid government initiatives, transportation, real estate, technology, finance and health care, combined with tested and proven principles and excellent customer service to the RV industry,” said Jerry Kidd, president of the Kidd Group.
While RV unit sales may have slowed in some sectors of the business, Kidd account manager Allison Fogt said that hasn’t kept people from hitting the road. Many RV parks are at capacity this winter and spikes in fuel prices have not been a deterrent to travel.
Kidd finds business potential in the RV resorts, the manufacturers and in the associations of RV owners who have an affinity for a certain brand of motorhome or camper. Often, the groups organize their own events and trips.
“Part of our expertise is understanding these audiences,” Fogt said.
RV companies typically market themselves through targeted trade publications and exhibits at trade shows. One such event is this week’s 81st Annual Family Motor Coach Association (FMCA) International Convention in Perry, Ga.
Relationship building is important, Fogt added. That includes bringing partners together who can sponsor special promotions or offers.
“We kind of use that leverage to help our clients and creating those marketing opportunities.”